What should be done in the operation during the activity execution stage?

The most important thing when doing activities is to have traffic, you have to have traffic, and the activities you do are meaningful, and if you have traffic, if you have economic conditions, the traffic with the help of celebrities is the most, if not, you can use some platform software to promote, you can try [Reed Assistant].

What is Activity Execution? It refers to a position in an advertising, marketing, etc. company. He is mainly responsible for the implementation of large-scale activities of the company's customers.

For example: arranging evening parties, various publicity activities, shopping mall activities, formulating activity plans and a series of publicity planning work. Nowadays, the trend of this profession in the market development has begun to change, the new professional concept is no longer a single operational performance, but can be both planning and execution of the task, there is a very interesting phenomenon in the market, in the company activity executive personnel can allocate resources is lower than other positions, but once there is a problem in the operation, the leader to solve the first is from the implementation of the activity first knife.

Under the same competition, if you want to win the project, you rely on creativity and public relations, but if you want to win word of mouth, you rely on execution.

The executive shoulders the heaviest responsibility on the scene, the analysis of the executability of the activity of the simulation site, the degree of restoration of the program, the accuracy of the activity and control, etc., plus the materials of the whole scene, the accuracy of the activity, the careful arrangement of the stage art, etc., these are the activities that need to be arranged, involving the entire process of event planning from design to stage construction to the beginning and end, all aspects must be kept improving, and the details must be very strict, therefore, the aesthetic requirements of the activity executives are very high. It is necessary to understand which ugly areas need to be improved, which should be how to build the effect well, and naturally improve the aesthetic ability in the usual accumulation and repeated revisions. A good online campaign relies on three points of creativity and seven points of execution. As an online live planner, don't think that everything will be fine after the plan is passed, this is just the beginning of trouble, and then there will be countless problems waiting to be found and solved, too many things need to be coordinated with colleagues in various departments, from the first planner to make the event page, to the designer to make the web design draft, and then to the UI, program, background and a series of tedious work, the activity is finally online, but, this is not the effect you want?

You have always believed that the solution to this problem is to rely on the system, that is, the company should give the event planner the corresponding rights and responsibilities, each key node of the event, the event planner should be involved in it, if there is no system, then you can only take the initiative to participate enthusiastically, in short, in order to be able to achieve the best effect, and customer satisfaction, all the hard work is worth it.

Event execution is a position in advertising, marketing, etc. The main thing is to be responsible for the implementation of large-scale activities of the company's customers. For example:

Arrange a series of publicity and planning work such as evening parties, various publicity activities, shopping mall activities, and the development of activity plans. Generally, it is difficult to control the people who do the execution of activities without one or two years of work experience, because there is a lot of knowledge that needs to be understood, the particularity of the materials of various production and scattering Hu Xian, installation problems, production processes, etc.

1. Job Responsibilities:

1. Determine the content and details of the project with customers to carry out good and effective ditch punching and shooting, and promote the implementation and promotion of the project;

2. Complete the pre-follow-up, mid-term implementation and post-production of various activities and projects;

3. Complete the writing of strategies and creative plans;

4. Participate in the preliminary preparation of the event (such as communicating with the best businessmen, negotiating with the venue, preparing and distributing materials);

5. Participate in the management of the event site, solve unexpected problems, and convey project update information;

6. Responsible for the summary and sorting of various documents, data and ** of the project, and generate reports.

Second, the job requirements:

1. Excellent communication, execution, organization, coordination skills, and ability to work under pressure.

Strong, excellent writing ability, good image temperament; Proficient in basic office software.

Such as ppt, word, excel, etc.

2. The minimum education required is a junior college.

3. The required professional background is exhibition service and management, advertising, and marketing.

and other related majors.

Extended Information:1Generally, it is difficult to control people who do activity execution without one or two years of work experience, because they need to know a lot of knowledge, such as the particularity of various production materials, installation problems, production processes, etc.; Basic knowledge of equipment (lighting, sound, etc.), as well as a lot of physics.

It is also necessary to have the ability to control the overall situation, coordination and communication skills. The market material of the market, and the resources of the business. Event executionToday's market concept is no longer a single operational performance, it can have both planning and execution tasks, which is also an inevitable trend in the development of the industry.

2.As an executive, you may initially only be exposed to the most basic work, moving materials, installing materials, and so on. However, as long as you have accumulated enough experience in this industry, you can develop step by step, do planning, marketing, and so on.

But these take time, they take capacity.

Activities are not something that is waited, but something that is done. First-class event planning, coupled with third-rate operation and execution, is a waste of event creativity. On the contrary, if the third-rate event planning has first-class operation and execution, the effect will not be bad.

There are 10 links in the operation and execution stage, 1. Target analysis.

2. Design content.

3. Publicity warm-up.

4. Publish an invitation.

5. Material production.

6. Flow short answer or program refinement.

7. Site layout.

8. Rehearsal of the event.

9. On-site execution.

10. Emergency plan.

The most important thing to pay attention to in the operation phase is the data of the activity, the status of the user, and the visual indication of the activity. Instead of sending the message out and waiting. It is necessary to ensure the final integrity of the entire activity through the monitoring of data, and adjust the strategy for the possible risks of the activity, so as to monitor the activity target from time to time.

At the same time, be sure to run your core customer analysis and long-tail user tracking services.

The final fight in the implementation stage is the details of the execution of the activity, and many event companies make creative proposals because the imagination is perfect, and the on-site execution is very angry. "The creativity is very full, and the execution is very backbone". Renderings, creative proposals, are all beautiful, whether they can be fulfilled is another matter.

Any props on the scene, the display details must be very textured and exquisite, leaders and customers will often find fault with you in the details, so if the creative part of the activity is not implemented properly, then the consequences can be imagined.

Summary. Hello dear. Event execution is the landing stage of the plan, and the operator needs to coordinate the whole team to implement the plan completely. The execution phase consists of four processes: activity warm-up, activity release, process execution, and activity closure.

In event operations, what needs to be done at the end of the event is:

Hello dear. The execution of the event is the landing stage of the plan, and the operator needs to coordinate the whole team to implement the plan intact. The execution phase consists of four processes: activity warm-up, activity release, process execution or execution, and activity end.

After the end of the event in the closing stage, the operation was not completed. At this stage, two processes need to be completed, one is to carry out late fermentation and secondary dissemination of the activity; Second, it is necessary to evaluate and review the effect of the activity, summarize the experience, and return to the remaining hole to facilitate the continuous improvement of follow-up activities.

In product operation, the benefit of establishing different indicators at different stages is to make the development of the product more characteristic.

Product metrics allow for results-oriented measurement of product progress and consistent sales. This fostered in us an interest in the experimentation and data of the spring matchmaking experiment or the enlightenment. If we don't use product metrics, we're at a disadvantage – we'll know less about our users, be prone to criticism, take unnecessary risks, work harder instead of smarter, and have less understanding of the impact of our work.

There is a general basic principle of doing activities: either you don't do it, or you do it best.