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E-commerce is not difficult to learn, e-commerce is not only about buying and selling goods, but also involves the traffic optimization of e-commerce platforms, etc., if people who do not understand this aspect have certain difficulties in self-learning, so if you can have an experienced person with a start, it will be very fast to learn. If you have a foundation, you can learn quickly, and it will take less than half a year, and if you don't have a foundation, you will have to learn for two to three years.
E-commerce operations.
Electronic Commerce Operate (ECO) was originally defined as an e-commerce platform by Fu Mengzhe in his personal blog.
Enterprises, forums, blogs, microblogs, shops, online direct sales stores, etc.), the optimization and promotion of various search products, the maintenance and reconstruction of e-commerce platforms, the expansion and development of network products, and the development and profitability of online products. From back-office optimization to market creation, to market creation and execution services. With the popularization of the Internet, more and more enterprises have begun to pay attention to network marketing.
E-commerce operation is a kind of network marketing method that also sells and profits.
Valued by entrepreneurs. With the personal learning and expansion of network promoters, a new type of profit selling profession based on the Internet has gradually been formed.
Danai Education. It has a strong teaching force, an excellent teaching system, outstanding teaching quality, practical lecturers, rich experience, theoretical knowledge + learning thinking + practical operation, to create a complete learning closed loop.
Danai Education has created an original teaching system and has a corporate double election meeting; At the same time, Dane's OMO teaching mode.
It has been newly upgraded, online and offline interactive learning, live learning, learning at any time, asking at any time, and learning repeatedly, making the college's class arrangement more convenient. If you are interested, click here to learn for free
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Analyze whether it is difficult to learn e-commerce operation by yourself, want to engage in the e-commerce operation industry, but may not be able to participate in the training of e-commerce operation for various reasons, such as being reluctant to spend money, just want to obtain professional knowledge for free, do not want to spend time, feel that they are very tight every day, do not want to spend too much time on this, feel that there is no time to attend classes, etc., many people choose to study on their own. But is it really good to learn by yourself, is it difficult to learn e-commerce operations by yourself, can you learn it, today I will analyze the advantages and disadvantages of self-study to you to see if it makes sense and whether it will help you.
Now I will first tell you about the disadvantages of self-study.
1: Waste a lot of time, even if you are self-studying, you will waste your usual time, but you think about it from a different angle, if you can find someone to take you, or if you have been engaged in this work before, let him take you, so that the difficulties you encounter when you study on your own will be much easier to solve. Isn't it much better to learn to go to work early and make money than to study yourself without a salary?
2: Take a lot of detours, when studying, you often feel lost, you can't start, so you lose confidence, you can't persevere, and finally you have no choice but to give up, and the plan at the beginning is broken.
3: There is no relatively complete learning system, self-study is generally found from the Internet, and some of the key things are not clear, so it is difficult to grasp the main points.
Now I'll tell you about that advantage again.
1: For those students with strong self-learning ability, students with quick receptivity can exercise, and can exercise their will and self-learning ability.
2: You can use your spare time to learn while working, so that you can learn and work at the same time, save costs, and improve your sense of accomplishment if you learn well.
Okay, I'll analyze it for you, and if you want to learn e-commerce operation by yourself, you can analyze it and see which one you are suitable for.
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E-commerce is not difficult to learn, but there are a lot of knowledge points involved, in fact, this is a kind of e-commerce knowledge network promotion, as well as ** operation, product design, art, data analysis, statistics, user behavior and other aspects of knowledge synthesis, as soon as possible simple contact.
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It is not difficult to learn, if you are passionate or interested, you will be relatively easy to accept the relevant professional knowledge, whether it is studying or working, you will not feel very boring, the employment prospects are good, the salary is high, it is a good major. The study time ranges from 2 to 3 years, depending on your mastery of relevant professional knowledge, and you will be exposed to more knowledge after work, and you will learn endlessly.
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If you run this kind of operation, you can't learn it all, but if you work hard, you can increase your salary in one or two years.
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The prospect is very good, the future is the Internet era, many things are closely related to computers, and the current learning prospects are very good.
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Now is the age of network information, as long as there is a computer, you have to go to the network, so studying network engineering is a good choice.
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It's not difficult to come to Xinhua for two months for you to learn.
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How long does e-commerce operation need to be learned, and people's qualifications and learning foundations are different, so learning is also different.
For students who have a design foundation or software foundation, if it is through self-study, then e-commerce operation basically takes 6-8 months to learn, and it takes 3-4 months to learn from a professional training institution.
For students who have no design foundation and do not understand the norms of the e-commerce industry, it will take at least one year to learn by themselves. And you can learn in 4 months to go to a professional training institution, provided that you choose a professional training institution.
E-commerce operation precautions:
There are no more users than they are.
Some ** operations, in order to attract traffic, do not care. The promotional materials and channels are wide. In the end, the matching degree of users is not high, and it is difficult to reach a transaction, which ultimately lowers the transaction rate of the store. It is necessary to do a good job of accurate drainage.
First of all, you must do a good job in the positioning of your store and products. Then determine your target user group around this positioning. Then analyze the traffic characteristics of the user group, so as to make promotional materials and select drainage channels.
The necessary marketing routines still need to be there.
The necessary routines still need to be there. Through the data of traffic and transaction volume in daily operations, we can know which treasures users prefer. Before doing publicity, it is necessary to make a package for these treasures from publicity image to evaluation.
Then first of all, the old users will be ** to get more sales base and praise. When the data such as sales and evaluation reach a certain level, it is good to participate in activities such as Juhuasuan, through train, and the promotion of paid channels.
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E-commerce is an important application of the Internet in business, the number of transactions has continued to increase in recent years, and the increase in transactions indicates that the demand for jobs has increased, and old companies such as Alibaba, HC, and Dangdang have been recruiting. Since last year, a new round of Internet boom has been set off, and many Internet companies have been expanding rapidly after getting large sums of "venture capital" funds, and they also need people. The demand for talents on the Internet and e-commerce continues to rise, and this boom can be seen from the positions posted by major recruitment **.
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Personally, I think that learning e-commerce operations, and professional is actually unrelated, after all, any thing is starting from scratch, the key is the attitude and method of learning, any time to start doing this, in fact, it is not too late, there are two main ways to learn, one is self-study, the other is to go to the training institution to learn, self-study is divided into, go to the company to exercise, if it is a fresh graduate, it will be relatively better, because the company's requirements for this kind of people will be relatively low, basically work for about a year, You can be a beginner and have the ability to open your own store, but you can directly open a store by yourself, this way will be more painful in the early stage, because you don't know anything in the early stage, you need to explore it yourself, but precisely because of this, this way is very exercise and sharpening.
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First of all, e-commerce refers to the electronicization of all transaction processes, that is, the use of the Internet to realize the electronicization of all business processes.
E-commerce** provides customers with e-commerce services and resources, and provides network marketing services for small and medium-sized enterprises. With the development of science and technology, e-commerce has gradually developed to intelligent, standardized, popular, regionalized and internationalized, and the development of cross-border e-commerce has been strongly supported in recent years. At present, there are also social e-commerce profit models, which are mainly sales and channel profits, membership fee systems, and the construction of platform ecosystem profits.
Now is the era of e-commerce, e-commerce is a good choice, and there is a lot of room for salary.
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The e-commerce you learn must be engaged in a career related to the field of e-commerce, so from the current e-commerce field, there are many positions, such as foreign trade e-commerce business operators, Alibaba platform operators, store operation specialists, operation specialists, customer service personnel, operation personnel, promotion SEO, warehouse management, etc.
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Generally speaking, you can get started and get familiar with it in about a weekHowever, operation requires experience and analysis of data, and there is actually a lot to learn, such as the characteristics of the product, the advantages and disadvantages of each platform, network knowledge and art knowledge, etc., the more you know, the more advantageous it is for operation.
If you just want to learn some basic e-commerce knowledge, then you can apply for some e-commerce basic classes and e-commerce single class training classes, which have a relatively short learning time and can be completed in about a monthIt is also relatively low, only a few thousand yuan, because the course content of this class is not very deep, and it generally only talks about some basic e-commerce knowledge, and the cost is relatively low.
If you want to learn more about e-commerce, you need to enroll in the advanced class of e-commerce. The duration of this kind of training course is between 10,000 and the duration of study is about 3 months. The course content of the advanced e-commerce class is relatively rich, generally including zero-based store opening and product operation.
Traffic operation, mobile e-commerce and other knowledge, generally follow the training class all the way down, you can open a store to operate, so the advanced class of e-commerce is relatively high, and the learning time is relatively long.
The specific work content of e-commerce operation:
1. Responsible for the operation of the company's e-commerce platform, including event planning.
packaging and daily operations;
3. Responsible for collecting market and industry information, analyzing competitors, paying attention to the changes of opponents and marketing strategies such as model selection and pricing.
Combined with the advantages of the store to provide effective solutions;
4. Familiar with the operating environment, transaction rules, and advertising resources of each e-commerce platform;
5. Analyze the latest data statistically every day, and take targeted operation measures according to data changes.
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E-commerce operation is a very technical job, and there are more abilities required, so if you learn e-commerce operation from scratch, the time required will definitely not be short. Before learning operations, it is important to understand what competencies are required for operations.
1. Understand product planning. That is, for the same product, you have to understand your customers better than your peers, and be able to impress consumers in ** and words, and then choose your products.
2. Understand the characteristics of the industry. Each industry has its own unique characteristics, such as the first category, different products must be sold every quarter, as an operation, we must know which product to be promoted in the current quarter, what time point is the main promotion, how to save the decline in performance in the season, etc.
Many people choose to learn the design is actually three minutes hot, and it is best to do a small test before learning.
Click to test whether I am suitable for e-commerce operations.
3. Understand the analysis of products. For a variety of products provided by the best merchants, it is necessary to analyze which ones are more competitive and know how to concentrate on firepower.
4. Understand promotion. Know when to apply free promotion and when to apply paid promotion.
5. Understand data analysis. Online business is able to see the essence from the outside through data, and you have to analyze the upside of your product, as well as the situation of competitors and industry trends through the data provided.
6. Understand management. If the store is a little bigger, you also need some management skills.
7. Understand customer communication. Operations also need to know how to communicate with customers, in addition to daily customer service sales, some customers need to think about one-on-one chats.
8. Understand PS. You can't let the artist do all the pictures.,Basic PS skills still have to be had.。 On the other hand, knowing a little PS can also better communicate with artists.
10. Understand the ** chain. If you don't understand the operation of the ** chain, you can't call it a first-class operation.
How long does Tianhu Education's e-commerce operation course last? 3?Years of research and development, closely follow the high standards of major e-commerce platforms to upgrade the course, from shallow to deep, layer by layer, so that students can master e-commerce operation skills, do not have to worry about a single job opportunity choice, career development path diversification.
E-commerce is divided into two aspects of electronics and business, electronics refers to the technical aspect, such as: construction, system analysis, information system management, business and marketing are very oriented, biased towards management positions, go to the technical aspect, it is easier to find a job, as for the business aspect, you have to figure out the difference between you and marketing, otherwise it is more difficult to find a good company.
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