Volkswagen CC sales are dismal, how can we recover the disadvantage?

Volkswagen CC has always been a model very favored by domestic modified car experts, with beautiful body lines, high engine playability, frameless doors, and full of coupe taste. It was once known as the "most beautiful Volkswagen car", and at that time, it once required a price increase of 30,000 yuan to pick up the car. But with everyone's aesthetic fatigue, and there has been a failed mid-term facelift, his sales are not as good as before, this time Volkswagen CC launched a dynamic version, more handsome, can it save a game?

I believe that the launch of this dynamic version also provides a good modification guide for many people, which will also have a very big increase in CC sales.

In terms of appearance, it adopts Volkswagen's latest design style, but the front grille uses a unique U-shaped design, which has a lot of personality compared with other Volkswagen models, and is no longer the same. A sportier design and a more sleek body color, including lights, windows, and wheels, are all more sleeker.

Compared to the stunning exterior, the interior is a bit bland and adopts a similar style to the Magotan style. However, the addition of some anti-carbon fiber trim to the center console and door panels also adds a sporty touch.

In terms of configuration, the Volkswagen CC Dynamic Edition is not a production model, it is based on the 380 Charm Edition model. Since the car is based on the upgrade of the 380 Glamour Edition, it belongs to a medium level in terms of configuration. The functions commonly used in this model are basically complete.

Dynaudio audio, FA front assist and adaptive cruise control are available as an option.

In terms of power, the power is a high-power engine + wet 7-speed dual-clutch combination.

Previously, the Volkswagen CC has been called the most beautiful Volkswagen car in China. But now because there are a lot of the most beautiful cars launched, it will also bring aesthetic fatigue to consumers, in this case, his sales in China are getting weaker and weaker, the new Volkswagen CC on sale has launched four cars, namely 330TSI Huayan Edition, priced at 10,000, 330TSI Glamorous Edition, priced at 10,000,380TSI Glamorous Edition, priced at 10,000 yuan, 380TSI Facial Edition, priced at 10,000 yuan. But its sales are very bleak, and the newly launched modified Volkswagen CC Sporty Edition can really impress consumers?

Let's look for the reason for this situation, because then we can prescribe the right medicine.

It's still not very good in terms of performance, but there are some new features under more improvements.

It can only change some configurations of Volkswagen CC, and lower ** to improve the cost performance of the product.

The best thing should be to reduce the price appropriately to increase its sales.

Improve the performance of your own car, improve the safety and quality of your car, and reduce it within a certain range.

This estimate depends on whether there is a good marketing method or innovation.

Carry out some innovative design on the basis of the original, such as adding some intelligent things, which may be able to redeem the disadvantage.

With the upgrading of products and higher prices, product sales tend to decline and even look bleak, and now the only way to recover the disadvantage is to reduce the price.

It might be nice to develop something new on the original car.

Personal opinion: replace the MLB platform and change a set of interiors. Although it is not bad with Audi A5, it is forty or fifty thousand cheaper than A5, and those who have money buy a brand premium for four circles, and those who have no money and like coupes buy sucks.

Change the electronic gear bar, the interior must be distinguished from Magotan, so that people who don't know anything about the car can close their eyes and sit in the car to see that sucking and Magotan is not a car (I am this kind of white, close my eyes and sit in the car only look at the interior can not see the difference between Magotan and suction). The front suspension can be changed to a multi-link by replacing the longitudinal layout, and the handling has also improved, even if it is only a discount of 20,000.

It's a price reduction. With the same configuration, other models are much cheaper. Why do the masses want to be on top?

Summary. Hello dear for your question. Dear, the disadvantage of Volkswagen CC is that the sound insulation is general, the noise in the car is relatively large, and the fuel consumption is a bit high. His advantage is that he has a very avant-garde and beautiful appearance, and his power is also very strong.

Hello, dear, it's an honor for you to answer this question. Dear, the disadvantage of Volkswagen CC is that the sound insulation is general, the noise in the car is relatively large, and the fuel consumption is a bit high. His advantage is that his appearance is very avant-garde and beautiful, and the power is also very leaky and strong.

The car hurts back when driving, the seat can't be adjusted, and basically I don't dare to drive a long distance, and the comfort of the vehicle is too poor. Space is a problem, and only two people can sit in the back row, so the practicality is reduced. Headroom is still too because of the streamlined design.

Implicit refers to the engine burning oil to run 2000-3000 kilometers to add oil, each time at the least, the stove with sometimes 1L. The front face after the facelift is too ugly. To sum up, a hard injury is comfort, and driving back pain is a hard injury.

The best place for this car is still high speed. The most unsuitable place is the mountain road, uphill and downhill need to overtake on the narrow mountain road, and the turbo lag makes no confidence.

Because Volkswagen CC has many competitors, it is not cost-effective.

Volkswagen has been very popular in China in recent years, especially sedans, and first-line sedans are basically models from the Volkswagen family. From Jetta to Maitan, it is distributed in various segments of the market, and most of the consumer groups are dragged in their hands, so it can be said that the public is also infinite.

However, the continuous rise of domestic brands, as well as the pressure from other brands, has indeed caused a lot of trouble to Volkswagen, and some popular models have become no longer popular, such as Volkswagen CC, although after the change, it is still the most beautiful model in the Volkswagen family, but sales have not been as good as before.

I rarely buy a Volkswagen CC because it is more expensive.

In 2008, Liang Jue came out of the Volkswagen CC

At the beginning of its launch, it was hailed as the most beautiful Volkswagen.

Since the end of 2009, Volkswagen CC has been introduced to China to clear the code, and countless people have become its loyal fans, but the price of more than 500,000 at that time discouraged most people.

Fortunately, since 2010, CC has been classified as FAW-Volkswagen.

With its ultra-high appearance, Volkswagen CC has become a hot product, and until today, it has been the object of heated discussion among the public.

The official price of Volkswagen CC is 10,000 yuan, although dealers around the country have different degrees of discounts, but just looking at this price, it is indeed not low, compared to its own Magotan .

Guide price: 10,000) is much higher.

B-segment cars of today's major luxury brands.

have given a very big discount, the entry-level version of the model discount is in the early 200,000s, although the Volkswagen CC also gave a certain discount, but on the basis of CC's **, you can buy Audi A4 with a little more

BMW 3 Series, Mercedes C-Class.

Such a luxury B-segment car. In the face of such a situation, Volkswagen CC has no advantage at all.

Notes for Volkswagen CC:

Before the launch, everyone had great expectations for the interior of **CC, but the stubborn Volkswagen still did not let the interior of CC break away from Volkswagen's family-style design style, which was almost exactly the same as ** Magotan .

Such an interior design undoubtedly forms a sharp contrast with the appearance, resulting in the dilemma of "young appearance, old-fashioned interior". This also makes some young consumers discourage the idea of buying, after all, the appearance is for others to see, and the inner slag front decoration is for themselves.

Volkswagen"The most beautiful coupe"In the eyes of many people, it may only belong to the first generation of Volkswagen CC, that is, the style in the picture, although the cash Volkswagen CC is sharper and the overall size is larger, but for this level of sports car, it is not a particularly capable model, because after all, the positioning of the sport partially limits the consumer group. In the domestic automobile market, there are very few joint venture brand intermediate cars with the common positioning of the mode of the transportation hall, for example, Honda's platinum seat, Toyota's Ruizhi, Nissan's Sima, Volkswagen's Machi, Passa Fiber Travel, Camry are better than the previous product models in terms of comfort and workmanship, and the sports intermediate car itself is a more individual model, so in the overall feeling, there is no advantage.

The second is positioning, Volkswagen CC's ** is not cheap, the price is 252,800 yuan to 309,800 yuan, this ** is more expensive than many joint venture brand intermediate cars, this ** range, you can already choose a lot of preferential luxury brand cars, such as Cadillac ATS-L, Audi A4L, BMW 3 series, etc., although Volkswagen CC's ** has been relaxed, and there are certain discounts, but the overall cost performance is still not high. Finally, there are the product characteristics of the CC itself. Frankly, the driving experience of this car is not much different from that of Magdan, although many people compare it to the Audi A4L.

However, the MLB platform vertical engine used by the Audi A4L and the MQB horizontal engine used by the Volkswagen CC are very different in terms of road feel and driving texture. Therefore, the sales volume of Volkswagen CC can generally be said to be the result of a combination of many aspects. First of all, the product positioning is too high, resulting in high **.

Although it is understandable that Volkswagen wants to enhance its brand value through high-end cars, 300,000 yuan has become a hurdle for Volkswagen. Not only Volkswagen CC, but even Magtan, which has the highest sales, may not be able to support 300,000 yuan.

And in this ** segment, there are luxury brands such as BMW, Mercedes-Benz, and Audi"Suppression"If the public wants to intervene, it will definitely be unstable. In addition, from the perspective of product strength, Volkswagen CC is produced on the MQB platform, and it has models such as Magotan, Golf, and Tiguan L, which are almost the same after strong discounts. The Audi A4L comes from Audi's self-developed MLB EVO platform, which products are Q5L and A6L, all kinds of luxury cars.

Because the performance of this car is not very good, the power is not very sufficient, the space is not very wide, the seat is not very comfortable, and the cost-effective rebate is not very high, so the sales volume of this car will be so poor.

This Zen nuclear attack digging car is 200,000, 210,000 is okay, and if there is more, it doesn't mean anything to attack Sakura, because Magotan, Passat, Audi A4, and BMW 3 Series are all looking at it from behind.

Because this car was not well promoted in the early stage. And there is no relevant advertising configuration, and the rubber noodles are not well known, so the sales of the trace are very poor.

The test drive commissioner's most idiot loves, but not every customer has the potential of a test drive specialist, so it is destined to become a small guess model, and I personally recommend changing back to the first generation of styling with the latest configuration.

Because this car was not well advertised, it did not let people know that the benefits of this car were in**, and ** it was not very down-to-earth.

Because the popularity of this car is not high, the fuel consumption of this car is relatively high, so many people will not choose.

Coupe sales are poor, our market prefers the bigger, the bigger the face, the bigger the more slippery.

How about Volkswagen CC, is there a lot of small problems? There are not many small problems with this car of Volkswagen CC, and the overall is not bad:

1. There is no doubt that the appearance of the new CC is undoubtedly the highest among all Volkswagen's products, especially the front shape makes people like it at first sight;

2. The overall sense is very strong, this appearance alone can kill a number of models of the same level, everyone should know that Volkswagen's cars have always been nesting dolls, and Volkswagen CC perfectly stands out from many models without losing the basic type of Volkswagen's classic appearance;

3. The bilateral single exhaust at the tail makes the car's sense of sport very good, I believe that a large number of people choose this car are conquered by its appearance, and the outer cave Huaiguan is the reason why people can't put it down.