How do I become an advertiser? What kind of people are suitable for advertising?

Advertising is a very interesting industry that pays well, is relatively free, and is very interesting.

But this is only for those who are "right" to the afterbirds. Potato chain.

So what kind of person is the "right" person?

As every company will repeatedly emphasize:

You have to love the industry. You have to love advertising.

Because only love has tolerance, understanding, and sustainability.

Giving up is often because you don't love enough.

This is true for the relationship between men and women, and the same is true for the advertising industry.

So what are the characteristics of advertising people?

Leaving aside some external factors, I believe that a successful advertiser should have the following characteristics:

1. Knowledge-based.

Knowledge-based is determined by the intellectual characteristics of the advertising industry, and leaving this is the lack of basic elements of advertising people, which obviously cannot help enterprises to compete. But isn't the original group of intellectuals suitable? Definitely:

No! As a basic requirement, people with specialized or relevant knowledge are eligible for this.

2. Have market knowledge.

By "market knowledge" we mean practical knowledge, i.e., market experience. Figuratively speaking: as an advertiser to have a sufficient perceptual understanding of the market, to be able to make a reasonable analysis and judgment of the market through market phenomena and market survey results, to be able to grasp the advertising audience more comprehensively, if the advertising audience only stays in the static and purely rational analysis, it is difficult to point out the direction of advertising creation.

Therefore, advertisers are required to be practical! On this point, I think: advertisers should start with advertisers!

3. Advertising people's brains and hands-on ability.

Today's advertising people have a large number of people who are good at using their brains. They not only have professional knowledge in the advertising industry, but also are involved in corporate strategic planning, corporate innovation, and corporate management. Their minds are organized, logical, and a combination of the poet's abstract thinking and the writer's ability to conceive and integrate.

Ideas and execution can be delegated to different people. If you really want to talk about creativity and execution, for advertisers is like one holding ice in one hand and the other holding water, thinking that their creativity is really good, but if it is not executed in the market and screened by the market, it is not recognized by users, then the idea is a failure. No matter how good or bad it is, it is important to be recognized by the market.

4. Communication skills.

The advertising industry is an industry that needs to be created very collaboratively, with the division of labor becoming more and more detailed, the skills becoming more and more complex, and the content marketing era of faster and faster updates, each of us advertisers must have the ability to dialogue and interact with the world. Being able to think about others and be good at communication is the basic quality that an advertising person must have.

Therefore, in this extremely challenging advertising industry, only by actively meeting the competition and using formalized means as much as possible, excellent advertisers will stand out. At that time, successful advertisers must seize the opportunity to grow rapidly!

1. Understand the relevant knowledge of advertising, communication, marketing, advertising creative performance and advertising psychology, which is the theoretical basis;

2. Proficient in design software, such as Photoshop, Illustrater, CAD, Pagemaker, 3DMAX, Flash, etc., which is the technical basis;

3. A lot of practical or practical experience, and relatively excellent design works can be achieved through vacation internship;

4. Hard-working psychological quality and physical condition, often stay up late for advertising. At the very least, be creative. Then familiarize yourself with the design software. Able to use and serve software, can be applied art,

1. Understand the relevant knowledge of advertising, communication, marketing, advertising creative performance and advertising psychology, which is the theoretical basis;

2. Proficient in design software, such as Photoshop, Illustrater, CAD, Pagemaker, 3DMAX, Flash, etc., which is the technical foundation of Qingwu failure;

3. A lot of practical experience, and relatively excellent design works can be achieved through vacation practice;

4. Hard-working psychological quality and physical condition, often stay up late for advertising. At the very least, be creative. Then familiarize yourself with the design software. Able to use software, can use practical art,

What makes a good advertiser? What is the most important thing about an advertising person?

First, rich professional knowledge and experience. Knowledge and experience come from learning and practice, respectively, and thus from the qualities that are given by nature. If there is no innate aura, then the memory of knowledge and the cognition of experience can only stay on the surface, which is not deep.

Knowledge and experience are the "assets" of the planner, on the one hand, it is stored in endless imagination, and on the other hand, it is also necessary to gain insight into the sales market and grasp the business opportunities for internal reasons in advance. Knowledge is power.

The same is true for work experience, which is the most basic quality for advertising planning.

The second is to be good at negotiation and good use of language. Advertising staff must always face customers, these touches are profitable, so it is inseparable from wisdom and self-confidence, the reason is perfect, it is very easy to touch customers, in order to improve the negotiation pass rate, to achieve business success. If there is a good artistic idea, but the advertising staff is dull and difficult to sketch out what is in mind, maybe the business process should be written.

It is necessary to "talk about collapse".

The third is to have the spirit of innovation, and the spirit of innovation can be reflected in all aspects, such as advertising failure to promote ideas, planning ideas, giving advice to customers, and directly entering the sales stage of advertising products, especially in the creativity of advertising. With the spirit of innovation, the creator's ideas are broader. Make logical thinking.

The trend of development to stepless, skipping the old and mediocrity, and entering a higher level, how can we create excellent advertising design according to reality.

Opus. Independent innovation does not mean that the crack is a fantasy, if it is detached from the concrete, there is no real effect to talk about.

Fourth, it is also an interpersonal skill and can grasp the content of information. This is the information age.

In fact, ad creatives and ad delivery methods also fall within the scope of information content. Capturing information is a level, and a way, social**.

It is one of the important advertising staff to make friends, factories, commercial services, individual and private, etc. Friends around you are common, between words or a **, it is possible to grasp useful information, and the content of this information may also promote an advertising service or ignite a design inspiration. If the advertising staff does not communicate with the outside world, is stingy with interpersonal communication, and sits in the door and waits for customers, there will be no development trend in their business processes.

Fifth, have a sense of responsibility. Work responsibility is a person's mindset towards their career. Lack of a sense of responsibility at work will inevitably lead to laziness, carelessness, and evasion of responsibility.

The advertising industry is facing a large market and interpersonal communication is common and has high requirements, so advertising planning needs to have this spirit, love for the profession, be enthusiastic about the career, be positive, work hard, and grasp business opportunities, so that there is hope to talk about and excellent test results.

An advertising person with a lot of professional knowledge, high emotional intelligence, good language skills, and a sense of innovation to be able to think about problems from the same perspective.

I think you must be very familiar with the advertising words, and you must make the advertising more innovative, and the most important thing for advertisers is to improve their own effect.

An excellent advertising person knows how to use resources to collect resources, and will subconsciously consider how to use resources.

Advertising planning relies on selling brains, which is also the fun of this industry, and every novice must accept the challenge. You, Gao Ji should not only be the best, but also the only bridge. Second, you need to learn to judge and choose the content of information that is really good for you.

In case you spend too much money and time on data that doesn't live up to your name, or leave to work on a bend. The biggest difference between this industry and other industries in society depends on the fact that China's practical education is seriously derailed.

The basic theories of the school and the basic Chinese books are of little help to the work practice, and even if you are a university graduate majoring in advertising, you do not have the ability to grasp the practical activities and innovative thinking. Joining an advertising and media company is just the beginning of your practical learning. You need to embrace everything and start from scratch, and you are a social person who has to start from scratch.

After graduation, it is equivalent to being laid off, and it is reasonable to describe people's industry. Remember to enter this aspect, and be aware of the market**.

Then you have to hire someone to accompany you in this area, and the very simple way is to find a part-time job in an advertising media company to make money, so that you can not only learn from experience, but also save some money to become your future entrepreneurial capital. Then, when you enter the enterprise, it is best to start from the bottom and the most basic, and you can directly feel the voices and ideas of the employees at the bottom, which will be of great use to you to create an elite team in the future. Secondly, change more than one unit to do it, because different units have different working environments.

Which acquisition group, planning group these.

Knowledge accumulation, when you want to rely on the text to vent a state of mind to produce a certain kind of atmosphere, requires that you need to have something in your head, combine your professional knowledge and emotions, and you can write a good article. Creative copywriting is not a simple literary thing, advertising creative copywriting should be a text work for the purpose of advertising and advertising, which is the main performance of the written work of ** advertising, Qi Zao's fundamental purpose is to promote the economic benefits of advertising, and you are fundamentally different from literary works.

He is to help businesses and society do a good job in the notification and dissemination of news, and to do a good job in high-quality advertising.

Advertising people are a very busy and often overtime group, if you want to do a good job of a basic name advertising people, you have to start from the details, and then use your own projects and brands to speak.

It is a group that makes money by creativity, and it is necessary to be creative and know people's attention, so that you can better become an excellent advertising person.

Clause. 1. Be able to use advertising design software.

Clause. Second, you must know how to art.

Clause. Third, it is necessary to have novel design ideas to be different.

You don't necessarily have a foundation in fine arts. The core of advertising is to help enterprises effectively disseminate product information, so marketing and communication knowledge is the foundation. If you want to learn on your own, it is better to go directly to work in an advertising agency and learn as you work, so that you know what you should learn best.

It is better to read some introductory books first, and it is recommended to read "Confessions of an Advertising Man" first. Then look for a book like "Advertising" to read, so that you will have a basic understanding of the industry, and then look for the direction of interest. If you're interested in creativity, "How to Be Creative" is written for beginners.

To engage in advertising, everyone must first understand three points:

1. Advertising is a commercial battlefield where you can't see the smoke of gunpowder, and you must not treat this industry as art.

Business means cruelty, but it's also reality. There is no such thing as a commercial advertisement.

Second, advertising is the service industry, and no matter how bad the customer is, you have no choice.

Advertising companies are the next home of enterprises, who gives money in this world is the boss, don't think that the intelligent head of advertising people can change the whole world.

3. Advertising needs to be innovative, even if it's your resume, you can't equate it with other industries.

Advertising people rely on selling their brains to eat, which is the fun of this industry, and it is also a challenge that every newcomer must accept. You should not only be the best, but also the only one.

Second, you have to learn to judge and choose information that is really helpful to you. So as not to spend too much money and time on information that does not enter the stream, or take a detour in the industry. Because, the biggest difference between the advertising industry and other industries in society is:

There is a serious disconnect between practical education in China, and the theories of the college and the conventional books in China are of little help to practical work, and even if you are a so-called advertising graduate, you do not have the ability to master practical and innovative thinking. Joining an advertising agency is just the beginning of your hands-on learning. You have to accept the challenge of starting everything from scratch, you are a social person who needs to start from scratch.

The saying that graduation equals unemployment is a fitting description of the industry.