What kind of industry is the operation of takeaway agency, and why do some people say that it is not

Takeaway operation refers to the operation and management services of online takeaway business for catering stores, helping restaurants expand the coverage of takeaway business and increase online sales. This industry has grown rapidly in recent years and has been recognized and adopted by many F&B businesses.

Here are some of the advantages of food delivery operations:

1.Expanded coverage: Through the platform operated by the food delivery agent, F&B stores can reach a wider range of customer groups and attract online users to order food and consume takeaways.

2.Sales growth: Through online promotion and market publicity, the takeaway agency operation has increased the popularity and popularity of catering stores, which helps to increase sales volume and performance growth.

3.Operation management support: Takeaway operation provides a series of operation management tools and support, such as order management, delivery management, and user evaluation response, simplifying the operation process of restaurants and improving service quality and efficiency.

Although the food delivery industry has some advantages, there are also some people who have a bad opinion about it. Here are some possible reasons:

1.Equity fees: Some food delivery platforms may charge high commissions or other service fees, which may increase cost pressure for small food and beverage outlets or merchants who are just starting their food delivery business.

2.Dependence: After handing over the takeaway business to the platform for operation, the merchant may become more dependent on the platform. Once there is a problem with the platform cooperation or the platform policy changes, the merchant may face greater business risks.

3.Service quality control: Since the operation of takeaway agency involves multiple links, including order receipt and delivery, merchants may not be able to directly control the entire service chain, resulting in fluctuations in service quality and an increase in uncontrollable factors.

4.Competitive pressure: The competition in the takeaway agency operation industry is fierce, and there are competitive means such as first-class battles and promotion efforts between platforms. This can lead to merchants needing to lower** or offer more from the competition, impacting margins and profitability.

It should be noted that the takeaway operation industry has its advantages and disadvantages, and for merchants to choose whether to use takeaway operation services, they should weigh the pros and cons according to their own situation. Before choosing a partner, merchants can fully communicate with the platform by carefully evaluating and selecting the appropriate agency operation platform, and clarify the rights and interests, obligations and cooperation rules of both parties to ensure that their interests are protected.

On the one hand, the takeaway agency operation is to make some settings according to Meituan's operating rules to improve the ranking, and on the other hand, to optimize and adjust a store according to the local market business district to meet the store problems, so as to cater to consumers and the market to improve the overall weight, order volume and turnover of the store. Including store logo, new dishes, beautification of dish pictures, ** adjustment, full reduction adjustment, rich activity strength, ** adjustment, hot ** creation, discounts, praise guidance guidance, distribution adjustment, and some keyword search optimization, etc. Through the optimization of these stores, the overall weight (ranking) of the store and the turnover are improved, and a benign operation is obtained.

After all, every service industry is a mixed industry, and it is an emerging industry, and there are many indiscriminate operating companies.

Takeaway operation refers to a business model that helps restaurants expand sales channels and increase orders through third-party platforms, Internet-based technologies and services. With the rapid development of the mobile Internet, the takeaway operation industry has risen rapidly and has become a new outlet for the catering industry.

The main tasks of the food delivery operation industry include working with food and beverage stores to establish cooperative relationships, formulating sales strategies and promotions, providing stores with an online ordering platform and a back-end management system, which is responsible for receiving orders, delivering riders, and handling after-sales issues.

The benefits of takeaway operations

1.Help F&B stores expand sales channels: Takeaway agency operations cooperate with multiple F&B stores to display their product information on their own platforms to attract more consumers to place orders.

In this way, stores can increase sales with the help of user traffic on the takeaway operation platform.

2.Increase order volume and profitability: Food delivery platforms often have a large user base, which means that stores can use these user groups to increase orders.

At the same time, the takeaway operation platform will attract users and promote consumption behavior through a series of preferential activities, thereby increasing the sales and profitability of the store.

3.Provide a back-end management system: The take-out operation platform will provide stores with a complete back-end management system to facilitate stores to operate and manage their own business.

Stores can view order information, data analysis, etc. through the back-end management system, so as to better understand and grasp their own business conditions, and make targeted adjustments.

It is to increase the ranking order volume of your takeaway store. Rely on various channels, but it's too messy, I used to operate it at a good takeaway helper's house, and I didn't say anything about it, and I didn't give me a refund, it's really too tricky.

Shiheng's operation is ineffective, once the contract is not renewed, Shiheng's salesman will give a bad review through Dianping and denigrate dine-in, so their company can't touch it, and they will be fooled if they touch it.

After all, it depends on the market and the product itself.

If you want to do it bigger, you also need to do a long-term linkage alliance plan, if you just want to purely increase the ranking and sales volume, you can find group sales.

Today I will teach you a few tricks, how to distinguish whether the generation operation is reliable?

1. Don't be greedy for small gains.

Some takeaway operators only charge about 1,000 yuan a month, most of this cheap agency operators are invited to invite a recent college graduate, one person operates more than 10 stores, each store is fooled, for takeaway operators, a restaurant is just a customer, but for restaurant owners, the restaurant is all they have, hundreds of thousands of opened a store, and was killed by the agent operator as a guinea pig, so the restaurant owner must not be greedy for a small bargain, a penny is worth a penny, or choose experienced, A regular takeaway agency operating company.

2. Look at the specific operation of the store case.

Want to know how effective your operations are? Ask them directly if they have any cases of stores they have cooperated, preferably cases of the same category as your store, so that the reference is more meaningful, and the more successful cases, the better. Nowadays, there are many online takeaway operating companies, and there are also many vicious competition among peers, such as scolding each other on the Internet and saying that others are not good.

Of course, the takeaway operation can not only look at the success stories, matching is the key: before signing the contract, each agency operation company will count its previous success experience, but the past success does not mean that it can be replicated in you. Each restaurant has its own "personality", with different sizes and categories.

Some agency operations specialize in serving chain brands, while others specialize in serving small and medium-sized restaurants. Choose the most suitable agent operator, so that the agent operation "prescribes the right medicine".

3. Field trips.

If you think this company is not bad, but a little uneasy, you can take a field trip to see the size of the company and the team atmosphere, if the company is not a few people, the attitude of employees is scattered, it is definitely not good.

The operation of takeaway agency is also an industry that has just emerged recently, and it must be a mixed industry, there is no doubt about it. The industry is a good industry, and it is precisely because of the disturbance of some ill-intentioned people that the industry is very difficult to do. A reliable company is not necessarily reliable for every employee, we must keep our eyes open to find a company that is suitable for our store and has a sense of responsibility and is ready to operate for a long time, and honest and reliable people.

It's like when we look for someone, society may be chaotic, and so are many people, but we still need to look for it. To put it simply, professional things are handed over to professional people to do, which is a way to save time and effort, and improve efficiency. After all, the power of one person is limited, and the power of a team is even stronger.

The gentleman is also good at faking things.

Takeaway player, Shanghai Aqilu Network Technology ****, the article is very well written, the operation on behalf of the operation is not good, it is said that four people help operate, in fact, one person does things, and the whole process does not communicate with the merchant, the activity **** casually, just start to increase the price of your product, engage in a big full reduction activity, and then there is no movement, no effect has to wait for the merchant to ask, and help you do some big discount activities, and then many days without movement, no effect you go to ask him, he said how how, Change the pricing of your product to be lower than dine-in, and then there is no movement, and the whole process is not discussed with the merchant, or you will be asked to swipe the order, and when it expires, it will leave you alone, and it is very rubbish.

As soon as you enter the restaurant, it is as deep as the sea, and you still enter the takeaway market as soon as your head is hot?

Takeaway is not the same as simple worry, nor is it the same as pure e-commerce.

Thousands of hours: The platform divides the 24-hour day into multiple periods, each corresponding to a different category.

Breakfast: 05:00-10:00

Dinner: 10:00-14:00;16:00-20:00 Afternoon tea: 14:00-16:00

Supper: 20:00 - 05:00 the next day

Different types of stores will get different ** in different time periods, and the ranking of merchants who meet this type in the corresponding time period will be improved, for example, the ranking of merchants who make meals will be relatively higher in the noon period, and the ranking of stores that make fruits and desserts will be higher in the afternoon time period.

A thousand places, thousands of faces. The platform divides the region into small pieces, because the order volume and the proportion of merchants' orders in each area are different, and your sales in each small area determine your ranking in this small area. Therefore, the same merchant has different rankings in different small areas within the range, and the delivery distance is also one of the ranking weights, and the closer the delivery range, the earlier the ranking will be.

Welcome merchants from all regions to join our merchant alliance to communicate together.

We firmly believe that exploding orders can be replicated.

TakeawayAgent operationIt really works, but only if you find the right agent to help you.

When a merchant is considering doing takeaway, or wants to find an agent to operate, the first thing to do is to self-estimate, whether their store can do takeaway, and how much money can be made by doing high? If your store doesn't have that gene. Even if you find a reliable agent to operate, people will not be able to do anything when they see that you have a store, and at most they will charge you a basic service fee for a month, and they will not be motivated to operate you attentively.

The final result is that the takeaway does not make any money for a month, and an additional service fee has to be paid.

The core competency of excellent food delivery operations.

1. Product selection. If you copy the dine-in menu to the takeaway platform, it will definitely be a mess. The ordering habits on takeaway are very different from dine-in, there are too many types of more than 100 dishes, there is no point, and users are too lazy to flip it.

A good operation basically knows what are the must-sell dishes in this category when you receive a store. Be sure to be the main feature, and secondly, highlight the specialties in the store. Generally, dine-in menus should be excluded from the number of 1 3.

2. Portion size, packaging, and pricing. These bosses certainly didn't think it mattered. But what kind of dishes to use in which boxes, which dishes need to be adjusted in portions. These are all related to the order rate and praise rate in the store.

3. The setting of various activities such as full reduction and discount. The full reduction of three gears can basically reduce the per capita unit price in the store.

Settled, how to ensure profits, and enjoy the benefits of the platform, increasing the ** and order rate is a professional skill.

5. Help you avoid the pitfalls of the platform, now the platform has a lot of useless functions that spend money in vain, and we have truly calculated the input-output ratio.

Target. It will help customers avoid a lot of pitfalls.

I opened a bubble tea shop, and I have looked for two operations, the first time 300 and the second time 2500, both of which received money and replied to you for half a day.

Answer: The operation of takeaway agency is mainly to operate online stores on behalf of merchants, so that merchants can make more profits. The main operation is to optimize and adjust a store according to the market business district of the takeaway merchant to meet the problems of the store, cater to the market, and improve the overall weight, order volume and turnover of the store.

The entire takeaway market has given birth to takeaway operations, and the size of the takeaway market also determines the market size of the takeaway operations. The chaos in the food delivery operation market is obvious to all, but the market potential is not easy to ignore. Now the agency operation of fishing in troubled waters is gradually eliminated by the market, and the leading players in the industry have quietly surfaced.

Heavy capital betting is a positive implication for the entire industry. At present, the top priority of takeaway operation is how to help merchants achieve profitability and ensure that there is a certain space for survival. However, considering its limited profit margin, it is best to find more ways out for the agency operation, and finally find its own positioning to achieve a win-win situation between the agency operation and the merchant.