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Anonymous users2024-02-06BMW's young and fashionable team 1 Series, 3 Series Coupe and X1 will lead the challengers from the Tianma Mountain Circuit to Shanghai through Ningbo Yuyao Hemudu Culture and Wenzhou Ouyue Culture. As the world's only compact premium rear-wheel drive hatchback, the BMW 1 Series is the best "athlete" in its class, not only perfectly inheriting the BMW sports DNA, but also interpreting the agile handling of a light sedan. The new BMW 3 Series Coupe and Convertible Coupe have been carefully designed to combine sporty, elegant looks, efficient engines and innovative features to deliver an even better driving experience.
The BMW X1 opens up a new segment of compact luxury utility vehicles, offering a new, urbanized and personalized driving experience that continues the success of the BMW X family. For the latest events, please pay attention to the official "BMW Yuexing East".
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Anonymous users2024-02-05It is reported that the BMW "Dynamic Journey" will start on June 28, and the 30 elite participants will drive the BMW 1 series, three series coupe and X1 series to form a fashion team, starting from the Shanhai Tianma Mountain Stadium and crossing the Ningbo Yuyao Hemudu culture, Wenzhou Ouyue culture returned to Shanghai.
After experiencing the "peak journey" with the theme of luxury, BMW's "dynamic journey" took fashion and dynamics as the theme, selected the BMW model with strong power performance, and implanted fashionable landmarks and sports elements into the trip. The event will take advantage of more online interaction and will further bring the BMW brand closer to young consumers.
BMW's strategy combines its brand culture with Chinese culture, and integrates after-sales service and experience services throughout the activities, which not only deepens the driving pleasure advocated by BMW, but also further promotes its brand image. The three themed routes in the Eastern District have been warmly welcomed by many car fans and friends, and more and more consumers will participate in this BMW in-depth experience activity, which will bring a new trend to the automotive industry.
The "Joy Walk Oriental" large-scale event will be divided into three stages: regional selection competition, three theme tours, and a trip to the origin of the German brand culture of BMW in Germany, and 20 final winners will be selected according to the comprehensive score to participate in the German tour held in October for free, and at present, 7 winners have been selected for the "Peak Tour", let us pay attention to the winners of this "dynamic journey", and will jointly participate in the BMW BMW brand culture traceability tour, visit the headquarters and experience the German unlimited speed road driving.
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