BMW s Joy in the East has begun? What s going on now?

It is reported that the BMW "Dynamic Journey" will start on June 28, and the 30 elite participants will drive the BMW 1 series, three series coupe and X1 series to form a fashion team, starting from the Shanhai Tianma Mountain Stadium and crossing the Ningbo Yuyao Hemudu culture, Wenzhou Ouyue culture returned to Shanghai.

After experiencing the "peak journey" with the theme of luxury, BMW's "dynamic journey" took fashion and dynamics as the theme, selected the BMW model with strong power performance, and implanted fashionable landmarks and sports elements into the trip. The event will take advantage of more online interaction and will further bring the BMW brand closer to young consumers.

BMW's strategy combines its brand culture with Chinese culture, and integrates after-sales service and experience services throughout the activities, which not only deepens the driving pleasure advocated by BMW, but also further promotes its brand image. The three themed routes in the Eastern District have been warmly welcomed by many car fans and friends, and more and more consumers will participate in this BMW in-depth experience activity, which will bring a new trend to the automotive industry.

The "Joy Walk Oriental" large-scale event will be divided into three stages: regional selection competition, three theme tours, and a trip to the origin of the German brand culture of BMW in Germany, and 20 final winners will be selected according to the comprehensive score to participate in the German tour held in October for free, and at present, 7 winners have been selected for the "Peak Tour", let us pay attention to the winners of this "dynamic journey", and will jointly participate in the BMW BMW brand culture traceability tour, visit the headquarters and experience the German unlimited speed road driving.

40 BMW loyal fans selected from 37 dealerships in 23 cities across the country, the whole "peak journey" will be "noble and luxurious" as the theme, car lovers driving BMW 7 Series and 5 Series GT, passing through Shanghai, Jiaxing, Hangzhou, Huangshan, after 5 days, enjoy the beauty of food and the glory of driving BMW luxury cars, "dynamic journey" is about to begin. The latest event information is known from the Sina Weibo of BMW "Yuexing Oriental", you can pay attention to it directly.

It is divided into three stages: regional selection, three theme tours, and a German BMW brand culture traceability tour. You can take a look at their official website "Yuexing East".