What is Internet Product Design?

Internet product design mainly refers to the design process of the entire service system and value system through user research and analysis. The whole process is based on the design process of user experience ideas, and a series of product design activities are carried out along with the Internet product cycle, mainly including:

Requirements research: planning, preparation and execution, analysis and summary.

Demand consensus: demand development plan, demand plan, demand negotiation and confirmation.

Requirements management: identification and classification of requirements levels, requirements tracking and change management.

UI design: interface style design, UI specifications.

Prototyping: Lo-Fi, Hi-Fi.

Testing: Prototype testing, usability testing, expert evaluation.

Iteration: The product is launched, continuously obtaining user needs, and updating and iterating products.

In terms of talent demand, the ratio of downstream employees to front-end talent demand in the animation industry chain affects the employment opportunities of animation graduates. The gap in talent demand in the animation job market is nearly 400,000. Including a large number of downstream related employees in the animation industry chain, about 100,000 people are directly engaged in the front-end talent demand of the animation industry chain, of which the shortage of talents can be divided into the following six categories:

Original story talents, animation software development talents, 3D animation production talents, animation product design talents, game development talents, animation game marketing talents. China's animation education basically stays at the forefront of the industrial chain. Most of the graduates trained by the animation major are talents engaged in animation production.

In this way, the real employment caliber of animation graduates is only about 100,000. Therefore, the singleness of the structure of animation talents has become an important factor affecting the employment of animation graduates. In terms of job categories, the indicators of animation professional education lag behind the speed of technological updates, resulting in a gap in the demand for talents in the animation professional job market.

The employment positions of animation majors are divided into color, middle painting, original painting, storyboarding, modeling, screenwriter, director, etc. With the development of film and television technology and the rise of 3D technology, including 3D modeling, film and television special effects and other positions. These positions are indicators of animation professional education, and the talents cultivated by animation majors must be close to these positions so that animation graduates can get better employment opportunities.

If the development of these talents cannot keep up with the pace of technological progress, this gap in demand for talent will be created. At present, China's animation industry is developing well, and the animation industry is a sunrise industry. Graduates of the Animation Design program can pursue careers in the advertising industry, television, film, film packaging, games, animation companies, and more.

Animation design students can work as animators, graphic designers, artists, ** artists, UI designers, post-production, 3D animators, iOS development technicians, etc.

The whole process is based on the design process of user experience ideas, and a series of product design activities are carried out along with the Internet product cycle, mainly including: Demand research: planning, preparation and execution, analysis and summary Demand planning

Product Concept Assumption, Import Product Design Ideas, Product Concept Sorting, Concept Testing, Product Planning Requirements Consensus: Requirements Development Plan, Requirements Scheme, Requirements Negotiation and Confirmation Requirements Management: Identification and Classification of Requirements Levels, Requirements Tracking and Change Management Information Architecture:

Prototype testing, usability testing, expert evaluation Development: design work related to post-development and marketing work, etc. Iteration: product launch, continuous acquisition of user needs, update and iteration of products.

Simple and convenient, easy to operate, good user experience.

Humanized, convenient, practical and easy to operate.

When designing a product, there are generally four factors to consider: the user, the scene, the process, and the object (i.e., the product itself).

Product flow diagram.

A product flow diagram includes business processes, operational processes, and page jump processes.

Business process diagrams.

Describing the business relationship and operation sequence between the various roles in the system, including the operation in the various roles of the product, is to describe the business direction and business process of the entire system, and focus on the business processing process.

Operational flow chart.

Describes a process by which a user performs an operation on a product to complete a task.

Page jump flowchart.

Describes the logic of transitions between pages, mainly for the presentation layer.

Business process design process.

Set the role of the run-through process with "what if......Not ......"Exhaust judgment and think about the judgment logic behind the product.

For operational flowchart and page jump flowchart design, the key is to simulate user scenarios, and there are three scenarios that need to be considered.

when the user will use the feature;

What users want to be offered to them when using this feature;

How the user feels when they end the feature;

A product designer is the face of a product, a product or even a brand, so no matter what era it is, designers are indispensable in the enterprise.

Four essential skills for a good designer:

User experience precedes visual design.

In the design of an Internet product, the user's experience should come first, followed by art. Whether it's UI design or visual design or even industrial design, design is done around the user experience. A good designer will make design ideas based on the user experience and make adjustments through user feedback.

Designers also need to understand copywriting.

In the Internet industry, designers need to have certain copywriting skills. It's not that designers are required to write good copywriting in person, but designers need to know how copywriting and design should be combined.

Design is also a kind of logic.

The ability to think logically determines the efficiency of the designer in work communication. Whether it is a UI designer or a visual designer, they will carefully analyze the needs of all parties, consider the causes and consequences, and make the final design.

Insight into the market allows design to go further.

Designers need to understand the fashion of different eras, keep up with the trend and know the trend, and predict the trend after it. Capable design, more able to lead the trend.

Hello, the product manager has to go through the whole stage of the product, first you have to get the requirements, because only the requirements can have the product, and then analyze and screen the requirements, because some requirements are meaningless or simply cannot be completed. After that, the PRD writing and prototype design of the product began. After that, it is handed over to the developers.

During the development process, it is necessary to follow up in time to prevent deviations between the developer's understanding and the product manager's thinking. Due to the small number of people in the company, you also have to follow up on the test at the end of product development, because it is your product, you know every function point very well, and test them one by one. When everything is ready, the product is released (live), and at this stage you have to follow up on the operation of the product, including user feedback.

Iterate after that.

Responsible for demand analysis and product design of SNS, blogs, forums and other interactive community products; 2. Make product interface prototypes or demos, write detailed product requirements specifications, and accurately convey product-related information to members or teams of various functions; 3. Collect feedback from end users and ensure the smooth development of products; 4. Pay attention to and study the development of Internet applications, and constantly inject new product design ideas into product design. Qualifications More than 1 year of PHP development experience, more than 3 years of ** product development experience 2. Familiar with PHP language and ZED open source framework; 3. Understand PHP caching technology, familiar with AJAX technology and professional requirements

Proficient in using Axure, Viso, Flash and other software to make interface prototypes, functional flow charts and product demos.

Combined design (also known as modular design) is a design method that designs the unit of the product with unified functions into interchangeable modular components with different uses or different performances, so as to better meet the needs of users. At present, modular components have been widely used in various product designs, and have evolved from manufacturing the same type of products to manufacturing different types of products. At the heart of a combination design is the design of a series of modular components.

To do this, it is necessary to study from the functional units, i.e., how many parts, assemblies and assemblies should be contained in several modular assemblies, and how many of each modular assemblies are required in the combined design, etc.

Nowadays, in the face of increasing competition and fierce market segmentation, it is difficult for enterprises that only produce one product to survive. Therefore, most manufacturers produce a lot of varieties. This not only places new demands on the adaptability of the company's production system, but also obviously affects the skills of product design.

One of the tasks of production management is to find new ways to design and produce a series of products at the lowest cost. Combinatorial design is one of the effective ways to solve this problem. Design for manufacturability and assembly is a team effort that negotiates between designers and manufacturing engineers during the product design phase to avoid the production and assembly issues caused by the traditional "I design, you build" approach, as well as the resulting additional costs and delays in the delivery of the final product.

This is a book on the concepts, consciousness, methods and ideas of Internet product design and management. Through this book, you will appreciate the essence and essence of Internet product design and management, and become an excellent product person. What makes Facebook and Twitter such a great Internet product?

Technology is by no means the most important, the most important thing is the concept and awareness of product design. The first part of this book introduces the concepts, consciousness and thinking that a qualified product person should have1, as well as the various changes that product design is facing; The second part systematically explains the product design revolution brought about by user-centered design, including user-centered requirements analysis and management, user-centered architecture and rapid prototyping, user-centered prototype testing and user-centered detailed design, which can lay a solid foundation for you to become an excellent product person. The third part elaborates on how to become an excellent senior product management talent, including how to conduct careful product strategic planning, how to conduct reasonable product strategy management, and how to conduct comprehensive and effective product management; The fourth part shared how to build and manage excellent product teams, such as how to build an excellent team full of enthusiasm and how to achieve diversified product team management. The fifth part will help product managers complete the transformation from good to great, including how to design a development process suitable for their own enterprises, image planning lessons for product managers, and how to march towards excellence.