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Mercedes-Benz sells fire for the following reasons:
Clause. First, Mercedes-Benz has a good reputation. As a representative of the German automotive industry, Mercedes-Benz has always been more rigorous in its process and technology, which is also in line with the German style of making machinery, even if it is produced in cooperation with BAIC Beijing Benz.
Clause. Second, Mercedes-Benz is a gentleman's special car. It was popular a long time ago for the nouveau riche to use BMWs, and for gentlemen to drive Mercedes. In fact, the shape of Mercedes-Benz cars is more calm, and it is also in line with the character of a gentleman, and many people in modern society are not necessarily gentlemen but still advocate gentlemen.
Clause. Third, the price of Mercedes-Benz cars can be accepted by most people. The price of Mercedes-Benz cars ranges from more than 300,000 to several million, and those who want to spend more money on cars can buy millions, and those who don't want to spend too much but want to save face can buy three or four hundred thousand, which meets the needs of many consumers.
Clause. Fourth, the pockets of the Chinese people are full. The reason why Mercedes-Benz sells fire must be that people have money, whether these are enterprises or demolition, at least the consumption level and consumption concept of the Chinese people have improved, and only by improving the concept of consumption will they buy high-end consumer goods.
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Mercedes sells very well all over the world, especially in China. Because most people think of luxury cars, the first time they think of Mercedes-Benz, so now if people have money and want to buy luxury cars, they will first consider Mercedes-Benz, and Mercedes-Benz is also worthy of the title of luxury cars. <>
Secondly, although the overall positioning is mid-to-high-end, Mercedes-Benz still has low-end cars, so this satisfies a part of the middle-class people, just like we can't afford to buy an iPhoneX, we can buy a 7 or 8, which makes Mercedes-Benz cover most of the income groups, so it can sell so hot.
Finally, Mercedes-Benz, whether it is performance or styling, is indeed good-looking and easy to use, and you get what you pay for, so many people are willing to pay for this, especially some sports cars, and many people feel that they have face to drive.
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When it comes to Mercedes-Benz for ordinary people, the first thought is, I'm going, I'm so rich, so expensive, tall and handsome, and so on. In fact, for ordinary lead slag loss consumers, it is just a slap to make people fat, and for rich people, there are some hard conditions, other cars can imitate, but there is absolutely no original effect.
This time, let's talk about the power of Mercedes-Benz.
It is powered by a turbo engine mated to a 9-speed (AT) manual gearbox. The maximum speed is 236km h, and the fuel consumption for acceleration to 100 km/h is liters, and the power is very abundant. The addition of fatigue driving reminder on the C200 is a very good safety feature.
Be responsible for yourself and others. The sense of technology on the new car is worse than that of competing models, such as the Magotan equipped with a full LCD instrument cluster, which is not available in the Mercedes-Benz C-class. What a pity!
Full LCD instrument clusters are the future. I believe that Mercedes-Benz will also use it after washing. If it can be like an S-class or E-class dashboard, it will be perfect.
The C-class adopts a new Mercedes-Benz design language, the big logo on the sports model is very atmospheric, very powerful, Huaishen has a big G style, and the lines used in the side body look muscular and very loving.
The interior beams are luxuriously designed and the interiors are impeccable.
Excellent design, luxurious feeling, a few streets in the same class, the material can only be compared with ATSL, and the BMW 320 directly ignores it. Material: Flat-bottomed steering wheel, perforated leather, metal paddle shifters, the steering wheel feels so good that it makes you want to cry.
Central Control Instrument: The instrument has full LCD as an option to install is good. The central control screen is slightly smaller, and the main frame is too large.
Peculiar smell: The peculiar smell in the car is larger, but the formaldehyde control is better. The measured value is lower than the normal value.
The back row is really a bit small. The little wife felt tense when she sat and watched. The empty room in front is a little larger than the original Regal, and the horizontal empty room is not as large as the Regal.
The front empty is a bit tight, so the seats must be folded down so that there is no feeling of oppression overhead. Take the empty room: the back row of the standard axis is slightly smaller than the original Regal, I am 178, and the front row is slightly smaller than the headspace room, so I will touch the makeup mirror on my forehead.
It's uncomfortable to sit in the middle of the back row. Empty storage room: The storage room is ok and generally doesn't put too many things.
The glove box is a bit small and the empty room is irregular. The armrest box was ok, just put one hand. It's nice to have a glasses case in the middle.
The trunk is spacious, the opening is large, but not deep. The original Regal is deeper for the trunk: the trunk is wider than the original Regal, but not as deep as the Regal.
The opening is wide, and the grass is convenient.
Millions of car purchase subsidies.
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Top 10 tips for buying Mercedes Benz:1. The power sedan is weak.
2. High after-sales costs.
3. Small space.
The seat model can only seat 5 people.
5. The price premium is high.
6. The overall driving quality is not high.
7. SUV model, but no off-road ability.
8. The value retention rate of the model is very low.
9. The overall quality is average.
10. NVH standard is low.
1. The items accompanying the car include manuals, manuals, maintenance manuals, spare tires, jacks, tire changing tools and first aid kits.
2. Some high-end models of Mercedes-Benz are equipped with run-flat tires, so such Mercedes-Benz cars do not have spare tires, and there are no tire changing tools and jacks.
3. When lifting and returning the missing car, the car must be inspected. When inspecting the car, we must first look at whether there are any flaws in the exterior paint, and then see whether the main screws in the engine compartment are twisted and rusted. It is necessary to see whether there are defects in the interior, and finally start the engine test drive, and after everything is fine, you can drive to the DMV to be listed.
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Mercedes-Benz models and even all the automotive industry, the most important of the important is undoubtedly the Mercedes-Benz S-class. S-class for Mercedes-Benz, is the unveiler of Mercedes-Benz's glorious history, are the creators of Mercedes-Benz's high-end car leadership, S-class has been more than half a new century since its inception, from W187 to the glory of W126, W140 is well known, to W221 to move forward, with the tenth generation of the car series to promote the trend of the world.
**Mercedes-Benz S-Class because of its comfortable driving experience, elegant body arc, luxurious interior, excellent safety factor, etc.
The fourth and fifth generations of the car series have long been recognized by the world's elites and celebrities in the business community, and the S-class has long established a supremacy in luxury cars around the world.
The S-class for the automotive industry, is the master of advanced vehicle technology, now we ordinary family cars on these indispensable technicalities: more scientific and reasonable body structure technology, ABS, car airbag curtain, air suspension, active body automatic control system (ABC), brake assist system, automatic cruise technology, most of the world's most advanced technology is in the Mercedes-Benz S-class body first selected, and finally through a period of time this technology is put into the general car series.
Compared with the E-class, the C-class is more like the "son" of Mercedes-Benz, because from the origin of the C-class (**Mercedes-Benz 190) gradually took the C-class quite high brand image and management authority, and the technical level adopted is also many common, including lightweight, safety and driving control technology; In terms of appearance, the C-class has a strong resemblance to the S-class, and even nowadays, the most similar to the S-class is the C-class rather than the E-class.
The longer-term role of the natural Mercedes-Benz C-Class against **Mercedes-Benz depends on its generous customer base. Only the original name of the C-class **Mercedes-Benz 190 sold 1.87 million units, to the first and second generation of the car series after the announcement of the naming of the C-class, and sold another 1.6 million 2 million units, which has been widely recognized worldwide, **Mercedes-Benz's high-quality and noble brand image, the high-rise is expanded by the S-class, and the bottom is built by the C-class.
For novices to enter the luxury car industry, Mercedes-Benz is later than Audi (Audi car 80) and BMW five series (Bao Ma 3 series) to enter the market, but it can be better than the blue, and become an invincible position in the small and medium-sized luxury car market segment, relying on the noble brand image and advanced technology.
As a result, in the brand image of the C-class in the minds of customers, the C-class has always been higher than the 3 series and A4, in the eyes of many people, buying a C-class, that is, unquestionable, serious luxury car, is synonymous with "success". Therefore, the C-class is the ancestor of Mercedes-Benz to create user evaluation, and it is also the overall goal of "success" for customers.
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Because Mercedes-Benz is very good both in terms of its model appearance and its internal power, and Mercedes-Benz's image in the hearts of the nouveau riche is very good, which can show their personal life experience and family wealth, so they will choose Mercedes-Benz.
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Because I don't know other famous cars in the world, like Dodge, Lincoln, Jaguar, or don't have enough money to buy Rolls-Royce, Bentley and other world-class cars, Mercedes is very expensive, in the eyes of Chinese, is a status symbol, ** acceptable. It can most intuitively show your economic strength and financial resources, as well as taste.
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It may be because Mercedes-Benz looks more handsome, and can match its status, and can also make itself look more low-key, so they will buy Mercedes-Benz vehicles.
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Mercedes-Benz sales ranked third in the world, and China's sales were miserable, for example, in April this year, Audi's new A6L sold more than 13,000 units, BMW 5 Series sold more than 8,000 units, and Mercedes-Benz E-class only had more than 3,000 units, which was really miserable. Sales growth in North America and Europe also slowed, not as much as Audi and BMW. The specific reason I think is that the integration of the Mercedes-Benz market is too messy, such as Beijing Benz and Mercedes-Benz China, some 4S stores of the same car sell for 500,000 yuan, and another 4S store sells 400,000 yuan, and the price difference is very obvious.
There is also Mercedes-Benz's service attitude is not good, the after-sales service is not perfect, Mercedes-Benz's complaints reached 16 in March, and from the information fed back by the owner, it has basically not been resolved. There is also a Mercedes-Benz product line, although rich, but the rich is a little messy, such as cl, , , etc., people who do not specialize in research are definitely made big by these letters.
BMW has always been the sales champion, Audi followed, and Audi sales in April this year surpassed BMW, BMW's main handling, the model is full of sportiness, BMW's sales in China are continuing to grow, North America is the boss, because BMW entered North America has long been like Audi entered China early. Audi has a strong sense of technology, dares to apply new technology, and constantly enriches its product line, and the model shaping is becoming more and more sporty, getting rid of the previous moderation style. It is said that Audi has recently registered some train types, R6, RS8, Q8, S9, etc.
Audi has always been the leader in China, due to its early arrival in China and the localization of full value, and its sales in North America have also continued to grow. In 2011, Audi's global sales were more than 150 (including Rambo and Helios are negligible), China contributed 300,000, and the remaining more than 100 were bought from abroad.
On the other hand, Mercedes-Benz models are either too modest, such as the S-Class, C-Class, or the lines are too tough, such as the E-Class and GLK.
Personal insights.
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First of all, almost all the high-end cars purchased are Audi, so far the impression left on the Chinese people is that Audi is the representative of the official car. In addition, the overall cost performance is slightly better than Mercedes-Benz, so Mercedes-Benz can't sell Audi.
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Audi is an official car, BMW is bought by a young man, and Mercedes-Benz is relatively wealthy. So that's it.
And many Mercedes-Benz parts are not domestic, so there is no ** advantage. And the interior of the Mercedes is too tacky! BMW has a sense of science and technology, and Audi is generous! He's ugly...
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Because people prefer the Audi BMW brand.
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Not all young people like BMW, Mercedes-Benz, Audi, so many years of form, with every book without innovation, how to how to design rigidity.
If you want to be a little innovative, it's okay to have innovation, but not to sell BMW cars, but its mini concept car is good, but don't sell, don't sell what you show, what's the use of not selling that technology, technology is for people, I don't understand that you don't need to design it, you don't sell it, you think you are selling still lifes or selling prints, and Mercedes-Benz's elves are good, but it's a two-seater foreign country with four seats, it's not to be introduced, what to say to protect the domestic, then if you protect the domestic, you imported cars will not come in, not only is it over Even if you don't bring in domestically produced cars, don't buy them if you don't like them, and some people buy imported cars even if the tariffs are high, and I don't think it's about protecting domestically produced cars, but using this excuse to raise tariffs to make money.
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I also prefer BMW.
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Mercedes is too expensive. More than 400 will cost more than 1 million
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One's eyes are bigger than one's stomach.? As a first-line luxury brand, why can't Audi sell Mercedes-Benz BMW?
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This is the company's marketing strategy, and it has to do with the target audience.
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