What is the reason for the name of Starbucks, how to pronounce the English name of Starbucks?

Starbucks' green logo is a mermaid-like two-tailed Poseidon that was designed in 1971 by young Seattle designer Terry Heckler inspired by a mid-century woodcut of the Poseidon statue. The mermaid on the logo also conveys the dual meaning of the original and the modern: her face is very simple, but it is packaged in a modern abstract form, with a black and white center, surrounded only by a circle of color on the outside.

When Starbucks created this logo twenty years ago, there was only one coffee shop. Today, the graceful "green mermaid" has become a symbol of American culture along with McDonald's "m". And thanks to the development of Starbucks, designers have also given mermaids more and more rich images.

On the packaging of the new anniversary complex, we finally saw a full-body portrait of the mermaid, and it is different from the designed version, but it is back to realism, but this time the mermaid is much more beautiful We have long forgotten the one who once bewitched the sailor, Starbucks made her our neighbor of coffee hospitality.

Brand meaning. starbucks

Latte is the latte in Starbucks, which is actually Italian and means cream.

Everyone knows that Starbucks got its name from the coffee-loving first mate in Moby Dick. And who exactly came up with this name is not known.

Starbucks' name was so much a headache for the Starbucks veterans, Gordon Bowker discussed the name with his creative partner, artist Terry Heckler, who actually wanted to use the name "Pequod", a reference to the ship in Moby Dick. Terry Heckle disagreed, he wanted a different name that could be related to the Northwest of the United States, he chose the name "Starbo" for the miners' colony near Mount Rainier, and after discussion, Gerald Baldwin reconnected the name to his favorite Moby Dick, Starbuck was the coffee-loving first mate on the Pequod.

starbucks pronunciation: [.]'sta:bʌk]。

The Starbucks Coffee Company was founded in 1971 and is headquartered in Washington State, USA.

Seattle, a world-leading professional coffee roaster and retailer with more than 32,000 stores in 82 markets and a commitment to ethically sourcing and roasting the world's highest-quality Arabica coffee.

Since entering China in 1999, Starbucks has been committed to becoming a company like no other: one that preserves the classic coffee culture while caring for its partners, providing customers with the same Tibuck experience and contributing to the prosperity of the communities in which it operates.

Starbucks has opened more than 4,800 stores in more than 200 cities in China and China, with more than 58,000 Starbucks partners.

With Starbucks partners, coffee and customers at the core, we strive to live the following values:

1. Create a warm and sense of belonging.

A culture that embraces and welcomes everyone.

2. Take positive action to challenge the status quo, break stereotypes, and achieve the common growth of the company and partners in an innovative way.

3. At every moment of connecting with each other, Starbucks focuses on investment, openness and honesty, and mutual respect.

4. For everything, Starbucks does its best, does its best, and dares to take responsibility. From a humanistic perspective, Starbucks strives for excellence.

The Starbucks name comes from Moby Dick by American writer Nalman Melville.

One of the book's cool, charismatic whaling ship mates is named Starbuck, and his hobby is coffee. After the name, the founders decided to add an "s" to make the name sound a little more conversational.

Starbucks believes the name evokes the romance of the ocean and the seafaring traditions of early coffee merchants.

Starbucks' first store

Starbucks originated in 1971 as a partnership between three Americans, and in the early days, it was mainly engaged in coffee beans. The founders of Starbucks came from academia, namely Jerry Baldwin, an English teacher, Geve Seger, a history teacher, and Gordon Bowker, a writer. They opened the world's first Starbucks in Seattle, so the origin of the brand name is also closely related to literature.

For the green background logo of Starbucks, in fact, it was first brown-colored, and the logo was inspired by the two-tailed mermaid in Greek mythology, and later went through several versions, and each logo change will cause different opinions from all parties.

In addition to operating in the United States, Starbucks now has different forms of cooperative operations around the world. For example, in the United Kingdom, Australia and other countries, it is a sole proprietorship, while in China, Japan and South Korea, it adopts joint ventures, which basically account for half of the shares, while in Hong Kong, it uses a franchise method, accounting for only about 5% of the shares.