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One. Why do you need to do SEM bidding?
The competition between enterprises is becoming more and more fierce, and bidding is a channel for enterprise network marketing. The advertising ranking of the auction is high, so that the enterprise has a good display, which can not only quickly obtain traffic and bring benefits, but also demonstrates the strength of the enterprise and improves the influence of the enterprise. So that's one of the reasons why a lot of businesses are doing it now.
First of all, what issues should business owners consider when doing SEM promotion?
Two. Who is responsible for the promotion of SEM bidding promotion account?
1.Enterprises themselves SEM promotion:
Advantages: Able to timely and effectively feedback on their own advertising costs and effects, and constantly adjust the bidding promotion account based on the current situation and their own experience.
Disadvantages: It is difficult to control the experience of bidding promotion and the level of SEM promotion specialists, and it is impossible to achieve accurate delivery.
2.Hosting Professional Outsourcing Company SEM Promotion Account:
Advantages: With a professional SEM promotion specialist, we can make targeted promotion strategies and adjust them in time according to the individual situation of customers, so as to effectively increase the customer's inquiry volume and reduce the promotion cost.
Disadvantages: The choice needs to be cautious, there are many SEM promotion companies, and they are mixed, so they cannot be blindly followed, and the benefits brought by different outsourcing companies are not the same.
3.Escrow SEM Promotion Account:
Advantages: With strong data as support, we can better grasp the SEM promotion data and promotion costs of all walks of life.
Disadvantages: There are too many SEM accounts that can be controlled by customer service, the level of bidding promotion is limited, and malicious clicks often occur, and there is a large loss of cost.
Three. What are the advantages of choosing a professional SEM promotion outsourcing company?
1.The effect is fast and the improvement is obvious.
For professional SEM promotion outsourcing companies, there must be a special person responsible for docking, with experience in the promotion of SEM accounts of large, medium and small enterprises, in response to the sentence: "We have crossed the bridge, more than you have walked" with a certain amount of experience, effectively reduce the cost of trial and error, no matter what industry, no matter the region, we have personally practiced, practice is the only criterion to test the truth!
2.Accurately target customer delivery.
The reason why we can achieve accurate advertising is because we have experience, have certain experience and unique insights into the control ability of SEM promotion accounts, and can quickly explore target users through keyword positioning, promotion plans, optimization plans, time, geography and other directions, so as to achieve better promotion results!
3.Pay according to the effect and reduce the cost of promotion.
At this point, many business owners have a deep experience and hire an SEM promotion specialist, and the average salary per capita is 6000+ according to Shanghai, which is not counting various commissions and subsidies. Therefore, inviting SEM promotion specialists and finding SEM outsourcing companies can greatly reduce labor costs and promotion costs, and can also provide more conversion channels for enterprise marketing.
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At present, it is becoming more and more difficult to promote, and the effect is getting worse and worse. In such an environment, many companies have shifted their focus to online marketing and invested a lot of money in online marketing, of which more than 80% of the cost is on search engines. This also illustrates the importance of search engine marketing, which can attract a large number of potential users.
Enterprises need to choose a good SEM bidding hosting company if they want to do a good bidding promotion, how to choose a suitable bidding agency operation company in Beijing? Let's take a look at it:
1. Why does the company need to do SEM bidding hosting?
1. The actual effect of the company's bidding promotion account is unstable, and it can only be solved by a professional bidding hosting company.
2. The cost budget of the enterprise is limited, and the new marketing project is also regular, and the formation of a technical team needs to invest a very large cost, while the bidding hosting outsourcing company will save a lot of costs.
3. Some enterprises have limited technical personnel due to the emergency situation of new projects, so they choose some bidding hosting outsourcing companies to undertake the operation of new projects.
2. So how to choose a good SEM bidding hosting company?
3. Look at the time of the establishment of the company, in fact, the water of the bidding hosting line is very deep, many companies have closed down in two years, if you can insist on more than three years of bidding on behalf of the operating company, then the quality of this company must be ***.
3. Which SEM bidding hosting company is better?
Beijing Zhuoli Haichuang Network Technology Co., Ltd. is a professional organization focusing on Internet marketing in China. We provide services such as SEM operation, SEO optimization, and ASO application market optimization.
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For our bidding customers, who hand over the bidding account to our bidding hosting company, they want to see better results at a lower cost. Therefore, the first thing we need to do in the first closing of the bidding hosting company is how to improve efficiency and make good results when reducing costs. So let's analyze how we can effectively reduce costs for customers and improve the promotion effect.
For many enterprises, in order to achieve greater development, they will choose to carry out promotion work, and when promoting, in order to achieve a better effect, many people will choose bidding hosting outsourcing companies to help them carry out this work. At present, the number of bidding hosting outsourcing companies in the market is also very large, for these many companies, in order to achieve greater competitive advantage, it is also very important to continuously control and reduce costs.
Clause. First, the bidding hosting outsourcing company needs to reduce the unnecessary auxiliary departments of their own file slippage, and many companies will hire professional bidding specialists in order to do a good job in bidding promotion, and there are some auxiliary team members. Such labor costs are very high, and it is unnecessary investment for many enterprises, so for outsourcing companies, it is necessary to integrate internal resources and reduce unnecessary auxiliary departments, so that it will be more beneficial for their own development.
Clause. Second, the account strategy can be optimized according to the data, and the relevant work can be carried out in combination with some previous cases. Many companies will have some resources and data that can be reused when carrying out bidding promotion, and they must be good at using such resources and data in the process of work, so that they can better reduce their costs, and it will also be of great benefit to their development.
Clause. Third, we should pay attention to the application of differentiated promotion methods, the company must do a good job of positioning its own accurate customer groups, so as to better analyze the needs of customers, and then be able to better promote and play a better role, so as to greatly reduce their own costs.
According to the experience of Qicheng Network for many years, as long as the above aspects are achieved, then a bidding hosting outsourcing company can better reduce the cost of customers and reduce their own costs, which is more beneficial to both our cooperative customers and the development of our outsourcing company.
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**Bidding hosting, also known as implicit bidding promotion outsourcing, refers to the advertiser entrusting the bidding account to a third-party bidding hosting service provider, and the third-party bidding hosting service provider optimizes, manages, optimizes the quality, improves ROI, improves the investment-to-output ratio, increases the number of consultations and transactions, and accumulates customer information. It is a type of online advertising and is also known as paid search advertising. Advertisers bid on keywords specified in search engines, advertisers with high bids can occupy the ad space on the search results page, and advertisers need to pay the search engine the corresponding fee according to the number of times the user clicks on the ad.
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<> bidding hosting outsourcing operation is a reliable service method, which is mainly manifested in the following aspects:
Professionalism:Professional bidding escrow service providers have rich experience and professional knowledge, and can provide customized solutions according to the actual situation and needs of enterprises to improve the promotion effect of accounts.
Efficacy:Through managed outsourcing operation services, enterprises can obtain better promotion effects, improve return on investment, and achieve marketing goals.
Reliability:Choosing a formal and reputable bidding custodian can ensure the security and stability of the account and avoid losses caused by the service provider's technical level or improper operation.
Long-term:Custody outsourcing operation service is a long-term cooperative relationship, the service will continue to optimize the account strategy according to the needs of the enterprise, improve the promotion effect, and maintain good communication and cooperation with the enterprise to establish a long-term cooperative relationship.
In short, bidding hosting outsourcing operation is a reliable service method, but enterprises need to choose a formal, professional service provider, and establish good communication and cooperative relations with it, in order to ensure the promotion effect and the realization of long-term benefits.
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The promotion account hosting outsourcing service mainly includes industry analysis outsourcing, account structure construction outsourcing, keyword planning outsourcing, URL link outsourcing, structure optimization outsourcing, creative optimization outsourcing, etc. The following is a brief introduction to Heilongjiang Qianxun Technology's bidding hosting service:
1.Optimized account structure.
Qianxun Network reviews each of your promotion plans and promotion units to see if there is room for optimization. Starting from the purpose of promotion, establish different promotion plans for the realization of different promotion objectives, and divide the keywords with similar meaning and the same structure into the same promotion unit, write ideas for keywords, and control the number of keywords in each promotion unit, so as to ensure that these keywords have a high correlation with creativity.
2.Improve the quality of your creative writing.
The basic principle of creative writing is to make sure that the sentence is coherent and complete. On the one hand, high-quality creativity can attract the attention of netizens and increase the click-through rate, and on the other hand, it is also conducive to enhancing the relevance of search terms, keywords and ideas, thereby improving quality. One of the most important ways to optimize your creative is to insert wildcards into your creative to get more red.
3.Select the appropriate access URL and display URL
The choice of access URL should vary depending on the creative and keyword, and in order to ensure the effectiveness of the promotion, we recommend that you take the Internet user directly to the page containing the information provided in the promotion results. For the display URL, in general, it is recommended that you directly use the complete domain name, which not only enhances the trust of netizens, but also facilitates the memory of netizens and deepens the impression of you. You can also try adjusting the presentation of the display URL, such as capitalization, to attract the attention of netizens.
Different Internet users may have a variety of search needs when using the same search term, for example, users searching for "French" may be looking for a professional French language training institution, or they may just want to know the basics of the French language. Comparatively, netizens who search for "French training" and "French training winter vacation class" clearly express their need for French training, and will pay more attention to and value the relevant promotion results, and are more likely to visit your ** for further understanding. As a result, keywords that are more specific and have more obvious commercial intent tend to be keywords with relatively higher click-through rates.
5.Optimize the matchmaking method.
6.Adjust your bids to the highest click**.
You can adjust bids for promoted units or keywords based on keyword performance and your budget. You can modify the promotion settings, including the promotion region and promotion budget, etc., and you can evaluate the return on investment in each promotion region and adjust the promotion plan in each region in combination with the regional report, for example, increase the budget for the regions with better promotion results and focus on advertising.
In short, the promotion of account hosting, account outsourcing is a process of sailing against the current, not advancing or retreating, to find a professional search engine marketing service provider outsourcing and hosting, continue to pay attention to account performance, on the basis of continuous observation, summary of tailor-made optimization methods that are more in line with the company's own promotion goals.
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There are many hosting companies or individuals on the market, but you need to identify whether the hosting company or individual is reliable.
You can assess the following from the following points:
First, whether there is the strength of bidding promotion.
Second, whether there is a professional bidding hosting team.
Third, whether there are successful bidding promotion cases.
Fourth, whether there is a good service.
The above is a summary of Chengdu Qianhuhou SEM bidding hosting company, I hope it will be useful to you!
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See whether it is a brand, whether there are many industries to cooperate with, whether there is your own industry, whether it is reasonable, what is the size of the company, and whether the first person who contacts you is polite.
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If you are looking for a bidding hosting company, you can find me, a professional person to do professional things.
He has been engaged in network marketing related work for many years, including market research, brand positioning, product buying point design, network packaging display system (official website + self-** + e-commerce platform), network promotion (SEO, B2B, self-** matrix, SEM, information flow, news source promotion, basic extrapolation (forum post bar, portal content, Q&A platform, etc.) ......Whole-process marketing diagnosis and analysis, effect optimization (traffic optimization, landing page, speech, and brand extrapolation direction of the whole network......Over the years, I am proficient in SEM, familiar with information flow, new **, and now a network company in Beijing is responsible for the whole network marketing. King, pay attention to every slightest.
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