What is the difference between McDonald s and KFC?

McDonald's and KFC are both from the United States In the United States, McDonald's is far larger than KFC, McDonald's has more than 30,000 stores around the world and a turnover of more than $40 billion; And KFC has only 1 3 of McDonald's stores in the world, about 10,000. But in China, KFC entered the Chinese market earlier than McDonald's, and its scale far exceeds McDonald's, with a total of 1,500 KFC restaurants and only 700 McDonald's. 1. Analysis of market competition situation Western-style fast food is a business mode introduced from abroad, McDonald's is a fast food chain represented by foreign hamburgers, and KFC occupies a certain market due to its unique characteristics in fried chicken.

Second, the market positioning aMcDonald's market advantage lies in clean, fast, quality, service, and value. b.

KFC's market advantage is the unique taste of the product. Make varieties suitable for Chinese consumption in China; Such as chicken rolls, corn soup, family buckets, etc. Third, marketing positioning strategy Market positioning: a

McDonald's: With the appeal of youth and liveliness, we hope to provide a light dining environment bKFC:

Positioned in the "consumption of family members", it provides a warm and reunited dining atmosphere of a family. 4. Marketing Portfolio Strategy McDonald's: Feel the value according to the consumer's perception of the value of consumption, and set the price.

KFC: Refer to the ** set by competitors to set prices, the purpose of market competition. 5. Corporate representatives are the pop style of chain stores, such as McDonald's for Ronald McDonald's and KFC for KFC Colonel.

Its main purpose is to increase the company's customer affinity.

McDonald's is mostly beef, and Kentucky chicken is mainly chicken, and that's the difference.

The KFC style started by selling chicken, and the McDonald's style started by selling burgers.

The biggest difference is the brand.

The differences between McDonald's and KFC are: different brand representatives, different establishment times, and different founders.

1. The representative characters of the brand are different: the representative of KFC is the white-bearded and white-haired grandfather, while the representative of McDonald's is the red-haired, clown-like uncle image.

2. Different times of establishment: KFC was founded in 1952 in Kentucky, USA, and is one of the multinational chain restaurants in the United States, while McDonald's was founded in 1955 in Chicago, USA, and is a large multinational chain restaurant in the world.

3. The founders are different: In 1939, Colonel Harlan Sanders made a secret recipe for fried chicken in a restaurant in Kentucky, and in 1952, Colonel created the original fried chicken business, which was the beginning of KFC. The founders of McDonald's are the McDonald's brothers, and the "Dick and Mac McDonald" restaurant in the United States is the prototype of McDonald's.

McDonald's brand philosophy:

Because of love, do your best.

In 2020, McDonald's officially released its new brand concept - "Do Good Because of Love", and announced that Yi Yang Qianxi became the brand spokesperson.

The new brand concept aims to encourage people to continue to create more possibilities with love and bring more beauty with kindness. 2020 marks the 30th anniversary of McDonald's entry into the Chinese mainland market, from the first restaurant in Shenzhen in 1990 to more than 3,500 restaurants across the country, McDonald's has accompanied generations of customers to spend happy hours.

KFC Brand Introduction:

KENTUCKY Fried Chicken (KFC) is a chicken restaurant chain brand under Yum Group, founded in 1952 by founder Colonel Harland Sanders, headquartered in Kentucky, USA, and entered the Chinese mainland market in 1987.

KFC mainly deep-fried chicken, hamburgers, fries, rice bowls, egg tarts, soft drinks and other high-calorie fast food, the main products are chicken, including finger sucking original chicken, spicy chicken wings, spicy chicken leg burgers, etc.

On January 11, 2021, it won the BECT & i-eSports Awards of 2020 Most Funny and Popular Food Brand. <>

1. KFC's ** is slightly higher, but the amount is large;

McDonald's is slightly cheaper, but the amount is smaller.

2. KFC is Pepsi;

McDonald's is Coca-Cola.

3. KFC is mainly based on chicken;

McDonald's has beef and chicken.

4. The background wall of KFC is mainly the development process;

The background wall of McDonald's is based on the era of children's innocence.

5. KFC's ** is brisk and leisurely;

McDonald's ** innocence and childlike fun.

6. There are slightly more service staff at KFC, and someone will come to clean up every time they leave a table;

McDonald's service is OK, but the closing speed is too slow, and sometimes there is no waiter on the second floor.

7. KFC is easy to order, and the name is smooth;

McDonald's has a complex combination and a name.

KFC has more than 5,000 stores in China, and McDonald's is actually the main business?!