Why are the prices of shared bikes rising?

Since April 2019, a number of bike-sharing platforms have successively increased their services**. At present, in the Beijing area, according to the new billing rules, Mobike and Xiaolan Bicycle are the same**, charging 1 yuan for 15 minutes, and CAD for every 15 minutes exceeded. Hellobike, on the other hand, has been adjusted from 2 yuan per hour to 1 yuan per 15 minutes, and you need to pay 4 yuan for 1 hour of riding, which is twice as much.

Since April, a number of bike-sharing platforms have raised their **, covering Beijing, Shanghai, Hangzhou and other places. According to the new billing rules, users ride for 1 hour, which basically costs about yuan, and some platforms even rise to 4 yuan per hour. What do you think about the collective price increase of shared bicycles?

1.This paper analyzes the background, purpose and significance of the collective price increase of shared bicycles.

Background: In the early stage, the bike-sharing industry invested a lot, the supply and demand were unbalanced, and only the delivery rate and coverage were emphasized, ignoring the management and service, resulting in serious losses in the bike-sharing industry and bringing great problems to urban management.

Purpose and significance: **It does not exceed the reasonable range, within the acceptable range of the masses, not only can realize the profitability of the platform, but also improve the function of the shared bicycle service, provide users with better services, realize the healthy and sustainable operation of the shared bicycle industry, and truly and effectively solve the problem of the "last mile" of travel.

2.It is possible to explain that there may be problems with the collective price increase of shared bicycles.

1) **Compared with buses, subways and other means of transportation, it is not dominant, and some users abandon it;

2) The price increase is not proportional to the service, resulting in the bicycle-sharing industry falling into a predicament again;

3.Explain specific countermeasures.

1) Extend the service chain, provide users with better services, make it more convenient for users to ride and use bicycles, reduce the occurrence of situations such as not being able to ride after unlocking and not responding to sweeping, enhance user experience, increase user stickiness, and innovate profit points.

2) Operation and management should be refined, reduce operation and management costs, and eliminate unnecessary operation and management costs.

3) The market should integrate resources, scientific scheduling, balance supply and demand, and maximize the utilization of resources;

4) Each bicycle platform should take the initiative to strengthen communication and coordination with the best departments, combine the delivery, management and maintenance with the needs of local economic and social development, and form a governance pattern in which enterprises, enterprises and society participate together and work together.

Because the current shared bicycles are much higher than they can make ends meet, they will be raised in order to make a profit.

Because the cost of sharing bicycles and the cost of manual maintenance are very high, they have to increase the number of cars.

Because now the competition of shared bicycles is declining, there is no need to fight the first battle, and the cost is not low.

Because the cost of sharing bicycles is also relatively large, it is reasonable to raise the price.

Because the cost of shared bicycles is rising, and the maintenance fee is relatively expensive.

Because their costs have increased, their ** has to be raised.

This thing is constantly linked to people's growing consumption level, and people's consumption level is high.

I think it's mainly because of what happened, and all kinds of factors.

Cut leeks. Let's put aside all the price increases** and other necessary factors.

First of all, shared bicycles have brought great convenience to our daily travel. When it first started. It's really affordable and cheap.

After a few years. People will slowly not be able to get rid of this way of traveling. By this time the price **.

However, our area is a small county, and it is not so obvious.

Because there are fewer riders, consumers have to pay for the loss, so the price has increased.

Customer demand is getting bigger and bigger, and people are becoming more and more dependent on it.

However, it is much cheaper than taxis, and it is relatively cheap, so even if it rises a little, it will not lose customers.

Generally speaking, because of its high degree of freedom and more convenient service, it will not be unattended within a reasonable range, so in order to maximize benefits, it will be transferred to a point that can not only make money, but also maximize customer satisfaction.

Capital occupies the carve-up market at a low price, and after the carve-up is completed, it is just to earn monopoly profits, in order to make you accept, so the price of the frog is slowly increased.

Hello dear, <>

I am glad to answer for you, the reason why the price of the shared single Hongkai car has increased is that the market competition is not fierce. At present, bicycle sharing is already one of the three giants, and no matter which one you choose, it is nothing more than three factors for consumers. The amount of delivery is absolutely unexpected, **, service.

And these three do not have a big advantage in most cases at the moment. When it comes to the amount of delivery, basically as long as there is competition in every city, then the volume will not be much worse. Speaking of service, to be honest, the service significance of shared bicycles is to raise the lower limit.

Then the only thing that determines the market is **. In the current market environment, the three giants have no way to completely defeat the others by relying on **. Then the price increase will inevitably become something that the Big Three need to consider.

1.Bike sharing.

The general price increase, Yuanqiao Jan is due to the high damage rate of the vehicle, and the operation and maintenance cost is too high and wide.

Many shared bicycles on the road will be damaged, whether it is man-made or natural damage, and the damage rate of shared bicycles has reached nearly 70%. Moreover, vehicle scheduling in the city is a very heavy workload, and bike-sharing companies have to pay for the cost of these workers. And to pay for those damaged vehicles, coupled with the increasing cost of raw materials for vehicles, bike-sharing companies have to make the decision to increase prices.

The reason for the general increase in the market** of shared bicycles is the operating costs.

There are of course many other reasons for the increase. But I won't choose to ride a shared bike anymore. I used to choose bike sharing because it was economical, affordable, and more convenient to travel, but I felt that I could buy a bicycle for the price of riding a shared bike for a year, and I would rather buy a bicycle than choose a shared bicycle.

The collective price increase of shared bicycles is mainly due to the following reasons:

The high cost of management is the root cause of collective price increases. At first, the shared bicycles were basically charged within half an hour, ranging from one yuan to two yuan, and with the continuous development of shared bicycles in many areas, the cost of an hour can reach about 5 yuan to 10 yuan, in the final analysis, because the cost of managing shared bicycles has increased a lot of companies, and a large number of shared bicycles have been put into some cities in some cities, and these shared bicycles have been used for a long time, and there will be some faults that need to be repaired. In order to maintain the normal operation and development of the company, we can only increase the price to improve their profit margins, better manage shared bicycles, and better let shared bicycles serve people's travel experience.

The impact of the epidemic has made bike-sharing companies also want to increase their profit marginsIf high management costs are one of the main reasons for collective price increases, then the impact of the epidemic is the long-term reason for the price increase of shared bicycles. After the outbreak of the epidemic in a certain area, most residents have to be quarantined at home, during the isolation period, not only the company has no classes to go, even the shared bicycles on the street have not infiltrated people to consume, but the required management costs are still consuming the central front, so in order to save the economic losses suffered in the epidemic, the company's profit margins can only be maintained through collective price increases, and some netizens found that the ** of shared trams in first-tier cities has risen to about 10 yuan to 20 yuan.

Judging from the overall situation, shared trams still have a certain futureOn the one hand, because the shared bicycle does facilitate people's travel, when the taxi can not be taken, or when the commuting rush hour is encountered, the shared bicycle and the shared tram are one of the main choices for people to travel, on the other hand, the shared bicycle is still more preferential than other modes of transportation, and there are people who are close to the health and health of the benefits, so there must be room for future development.

Meituan Bicycle announced that from August 10, all types of buried fuel bicycle cards** will be raised. Among them, the 7-day non-discounted bicycle card will be adjusted from 10 yuan to 15 yuan, and the ** adjustment range of various cards is between 20% and 50%. Meituan Bicycle said in the announcement:

The price increase is due to increased hardware and O&M costs. In addition to the inclusion of Meituan, hello bike also raised the riding rate in January this year, citing "increased hardware and operation and maintenance costs".

The future is bleak. Excessively high pricing will have the effect of "chasing customers", which will inevitably make people feel that the pricing side is "ugly", which is undoubtedly not conducive to the long-term development of enterprises. However, if you blindly cater to the market's preference for low prices and fight a "first-class war", the market may deviate from the healthy growth track, making it impossible for enterprises to bear the cost of long-term stable operation and improving service quality, dragging down enterprises and even the entire industry.

Caught in the quagmire of "slow death".

Because the bike-sharing market has been formed, user habits have been formed. Of course there is a future, because it is still used by many people.

Shared motorcycles are a new type of trendy means of transportation, which can solve the 3-10 km travel range of citizens. The shared motorcycle system solution combines the advantages of electric vehicles and bicycles, and has been upgraded on the basis of traditional electric vehicles, which can realize mobile phone control of vehicles (one-key start, shutdown, car search), vehicle positioning, vehicle condition detection, vehicle data wheel analysis, etc., and the user experience highlights the trend. Shared motorcycles, through the way of scanning the code to unlock the lock, circular sharing, combined with the popularity of smart phones, have slowly entered people's attention.

Shared motorcycles provide great convenience for our daily travel, on the one hand, they can reach the destination more effortlessly and quickly than bicycles. On the other hand, it is lighter than a car, convenient and can save the cost of living and reduce the risk of traffic jams.

People's travel sharing motorcycles fully comply with the new national standard standards for electric bicycles in China, and have obtained 3C certification, strictly follow the "one car, one license", and each electric bicycle is insured to strive to achieve "worry-free traffic" for users.

Combined with the technical advantages of "electronic fence", Beidou and GPS dual positioning system, it supports the demarcation of cycling areas, designated parking stations and limited forbidden areas, and Tongbi believes in Beidou precision technology, RFID and other cutting-edge technologies to achieve 90° pile-free, RFID fixed-point directional parking, and standardize riding and parking behavior.

In terms of vehicle function, the whole vehicle uses 48-volt lithium battery, and only one battery needs to be fully charged, and the range can reach 80-100 kilometers when fully charged; Equipped with a heavy-capacity aluminium basket; LED light source waterproof sensor headlights, automatically turn on at night; Super wear-resistant maintenance-free front and rear tires, wide shock-absorbing saddle design, easy maintenance braking system and IP67 vehicle waterproof function. In order to ensure the safety of users, People's Travel responds to the national policy to limit the speed of shared motorcycles, and a speeding warning sound is issued when the speed reaches 15km h.

For the collective price increase of this shared bicycle, then the reason why it has risen so much is because they want to make money, and the cost of maintenance is relatively high, because of the sharing of bicycles, then these bicycles are placed in the open air, without wind and rain, then there will definitely be a lot of failures, so after the cost of maintenance increases, then go to ride, the ** of this bicycle will definitely be improved, so as for the ** rose so much is it worth riding? In fact, if it is for people who need to ride a bicycle, then they will definitely still ride <>

So for this shared bicycle, then people in need will go to ride a bicycle, so even if the price rises, they will still ride this bicycle, so because for many people, after taking the subway to the ground and holding the iron, it is so far away, and the place where they want to go is still very far, so at this time, they have a lot of things in their hands, so and the Tianyan is very hot, so if this situation appears, then they will definitely go to ride a bicycle, Because it is definitely more convenient to ride a bicycle, it can greatly shorten the time you walk, so you can also avoid the problem of too much sun, resulting in sunburn <>

Later, after the collective price of his shared bicycle rose so much, then for its shared bicycle, there will still be a certain impact, so if this ** rises too outrageously, then there are many people who do not choose to ride this bicycle, after all, after the price has risen so much, then there will definitely be people who do not choose to ride this bicycle for this reason, it is also a normal thing, after all, if the price increase is too much, it is better to make a Didi <> yourself

In general, if this shared bicycle looks too far away from you, and the price increase is too outrageous, then I suggest not to ride, it is faster to take a taxi directly, and if it is close, you basically don't need to ride a bicycle.