Why are bike sharing bikes going out of business one after another?

Because in the bike-sharing industry, the main profit point is still in the rental business, and small companies that have not yet had a brand effect or have reached the monopoly stage can only choose to burn money to gain users. When a large number of bike-sharing brands coexist, only a few leading brands have a large enough brand effect and enough capital to transfuse them, so that they can have enough capital to develop and expand. However, most of the bike-sharing brands have poor profitability, and when the operation and maintenance costs are high and they have to burn money to promote, once these brands lose the support of capital, they may quickly decay and enter a desperate situation.

Therefore, although there was a bike-sharing craze in the past few years, in fact, only ofo and Mobike really survived, and at the beginning of this year, a new bike-sharing disruptor, Harrow Bicycle, entered the market. Mobike is backed by Meituan, Harrow is supported by Ali, and only ofo chooses to stick to going it alone. The future of the bike-sharing industry is still unknown, but it is expected that there will be another battle before the ultimate winner emerges. ‍‍

In the past, we rode our own bicycles or electric bicycles on the road, and parking in some public places generally cost a fee. The point is that bicycles and e-bikes belong to the individual, and they must be ridden home after use. Not only does a shared bicycle not have to pay a parking fee, but once it is parked there and there is no next user to ride away, it will always occupy that piece of the road.

There are too many such shared bicycles, which undoubtedly occupy limited urban road resources. As major cities begin to formulate strict specifications for the use of shared bicycles, it is very likely that the city management department will focus on charging a certain amount of road occupation and even operating expenses for shared bicycles in the future, and the larger the number of shared bicycles, the higher the fees charged. This will certainly cause heavy cost pressure on bike-sharing companies that are not yet profitable. ‍‍

In order to prevent users from maliciously damaging and occupying vehicles, almost all bicycle companies have adopted the method of charging a deposit in advance to rent shared bicycles from users. The vast majority of users will choose to keep the deposit in their account all the time for easy use each time. At present, Mobike and ofo have launched tens of millions of shared bicycles across the country, and the user deposits involved alone have reached 10 billion.

How to regulate such a large deposit has become a problem. Although theoretically, the deposit of the shared bicycle cannot be used arbitrarily. However, for the sake of their own development, it has become a "common phenomenon in the industry" for sharing car companies to use this part of the deposit.

Regular car companies will use this part of the deposit to expand their business and produce and launch more shared bicycles. However, a small number of informal car companies will use users' deposits to make financial investments, or even squander them arbitrarily. According to statistics, the six bike-sharing companies that have closed down have directly caused the deposit of 1 billion users to be lost. ‍‍

The successive failures of shared bicycles are not an occasional time, but a variety of huge flaws in their own right. Among them, violating the normal social and economic laws may be an important reason for the successive closures of shared bicycles. From an investor's point of view, the attraction of shared bicycles lies in "high frequency, rigid demand, low substitution, low cost, and closed environment".

The deposit paid by the user can also provide a large amount of capital for the bicycle-sharing company to the greatest extent. ‍‍

Because at the beginning, there was only one company to make bicycles, and then more than a dozen companies came to do it, so the market must be saturated, and everyone can't make money.

Shared bicycles are prone to damage due to their special utility nature. However, in order to save human resources, the existing bike-sharing companies often adopt the practice of "only replacing but not repairing". When a shared bicycle breaks, it is simply discarded and put into a new vehicle.

This has led to the complete scrapping of many shared bicycles that only need simple maintenance and can continue to be used, and many of these scrapped shared bicycles have not been directly "rotten" on the road by the relevant car companies. ‍‍

Nowadays, most people don't care about cars, after all, they don't buy them with their own money, so they destroy them at will.

The convenient feature of shared bicycles is based on the occupation of public resources. In some of the largest subway stations, bus hubs and other areas in many cities, you can see a large number of shared bicycles everywhere, and there are various resources in red, orange, blue and green. These bike-sharing bikes crowd out well-planned non-motorized lanes and even pedestrian crossings, leaving passers-by without even a place to put their feet.

While some bike-sharing companies have promised to clean up areas with too many vehicles, they have had little success. ‍‍

Because more and more types of shared bicycles are now launched, there is a lot of pressure and survival of the fittest, so there will be closures; Another point is that shared bicycles have a bit of a public welfare nature, and they are also easy to be damaged and lost, resulting in making ends meet and going out of business.

The operating costs of shared bikes are actually very high. It is often seen that the car is vandalized by some people who are not of high quality. When the capital is burned out, where will the money come to maintain these cars? Shared bicycles can only become shared garbage.

Many cities now have huge "bike-sharing" cemeteries, with millions of bicycles discarded. And the more bicycles that are discarded, the more new bikes will be put on by bike-sharing companies. This has resulted in a serious waste of resources, which is very detrimental to the development of the entire industry. ‍‍

An emerging project, at the beginning everyone felt that the prospect was broad, a swarm of influx, the result can be imagined, the industry is not as perfect as everyone imagined, the later operation and maintenance and management are not very mature, and there is no corresponding countermeasure, so many shared bicycles, it has been promoted for a period of time, and it has slowly withdrawn, and it cannot operate at all, because the profit is not very high.

Now the ** of a shared bicycle ride is about 1 yuan, which is originally a small profit but quick turnover. Due to the fierce competition between the two companies, there will be a free ** activity every three or five days. Sometimes the free ride can last longer than three months or even half a year.

Although it is a very cool experience as a user, if all users ride for free like me, how can the bicycle company survive? ‍‍

No matter how lofty the name is, it's essentially a rental bike; Although it is grafted with the genes of the Internet, if it cannot give full play to the advantages of data and carry out the construction of the ecological ring, it will not be able to cope with the huge operating costs with just more than one piece of rent.

At present, Hellogo's ecological construction and refined operation from two to four wheels have begun to see the light of day; Didi Chuxing's four-wheel to two-wheel coverage can effectively complement each other; Meituan's diversion effect does not seem to be obvious, so it remains to be seen ...... Mobike merge with the Meituan brand

Because they are eager to make money, they can't manage well, and they ignore the quality of some people now, which has become a serious consequence ......

During the start-up period, I will call you to play a two-yuan monthly card, go bankrupt.

The failure of bike sharing is essentially the low commercial efficiency of each link.

According to the "Business Essence Insight Model", the essence of business is to create value and improve efficiency, and to judge whether a project or a company is worth investing in and whether it is competitive, we only need to look at two points: one is whether it creates business value, and the other is whether it improves the efficiency of business. Shared bicycles meet user needs and create value, but its commercial efficiency is too low, and the value created is lower than the cost it pays for creating value, so it does not have commercial value.

Extended information] Bicycle sharing (bicycle) companies provide services in campuses, subway stations, bus stations, residential areas, commercial areas, public service areas, etc., to complete the last piece of the "puzzle" of the transportation industry and drive the enthusiasm of residents to use other public transportation. Create synergies with other modes of public transport. Bike sharing is a time-sharing rental model and a new type of green sharing economy.

Rent is the main source of income for bike-sharing companies, and only ofo, which costs about 300 yuan per bicycle in the industry, announced that it has found a very healthy way to manage cash, and ofo co-founder Yang Pinjie said that there is hope to achieve company-wide profitability in 2018.

Features and disadvantages: Unlike online car-hailing, the operation of bicycles is also greatly affected by seasonal changes and weather conditions. In the event of a typhoon or rain, no matter where you are located, the number of orders for shared bicycle travel will plummet or even drop to zero, and the platform will have to face even higher depreciation costs for vehicle damage.

Compared with the "piled" public bicycle, this "pileless" concept of access and parking at any time has brought great convenience to the public, but also led to the "little red car" and "little yellow car" "random occupation" phenomenon is more common, and the management of urban space has become more difficult, which also requires the introduction of corresponding management regulations.

Why is it difficult to refund the balance of shared bicycles, "Cool Cycling" said that if users want to refund the balance, the brand's customer service will refund in the form of "WeChat red envelopes". The refund time is within 3 working days after the customer service receives the refund request, but the refund can be made on the same day under special circumstances. As for whether the balance refund path can be clarified in the app, he believes that this needs to be handled by comprehensive industry and national requirements.

They maintain active contact with the municipal traffic management department, and once the policy is introduced, it will be implemented according to the standard.

The first factor is that the founders of the three shared bicycles are not industry insiders before starting a business, the second factor is that the three companies can be said to be blindly following the trend of entrepreneurship, and the third factor is that the three companies are suspected of financing through the shared bicycle project. The technology required for sharing bicycles is an integration of the existing technology, and adding another technology to the existing technology is a new sharing bicycle entrepreneurship model, which everyone can do, and many people have done it, because the appearance of entering the field to share the food is similar, so when it is cleared out, the miserable appearance of the spine is roughly the same.

01 People don't care.

Because it is not their own private property, some people with low quality discard and destroy the shared bicycle at will after using it. Dismantle seats, dismantle wheels, dismantle frames, etc., wantonly destroy shared bicycles, and some shared bicycles are destroyed without even being used.

02 The usage rate is not high.

Shared bicycles can be used in nearby places, and people are more inclined to use cars and electric vehicles in distant places, so the use rate of shared bicycles is not high, and they can't make money, so the group went out of business.

03 Supply exceeds demand.

The production of shared bicycles exceeds the number of people who use them, so that many shared bicycles are piled up in one place, causing street blockages.

04 There are many competitors.

Shared bicycles we affectionately call them: small yellow car, little green car, little red car, little blue, these different colors of shared bicycles belong to different groups to dress pure, due to the fierce competition, and not much to make money, so the fate of the shared bicycle group can only be bankruptcy.

Not. There are many categories of the sharing economy, such as umbrellas and stools. They went out of business, just because the competition was too fierce, the competition of capital predators, and the crazy acquisition of customers.

Sharing economy] Sharing economy generally refers to a new economic model based on strangers and the temporary transfer of the right to use goods for the main purpose of obtaining a certain remuneration. Its essence is to integrate offline idle goods, labor, education and medical resources. Some also say that the sharing economy is that people enjoy social resources fairly, pay and benefit in different ways, and jointly obtain economic dividends.

The term sharing economy was first published in 1978 by Marcos Felson, a professor of sociology at Texas State University, and Joan Spance, a professor of sociology at the University of Illinois

structureandcollaborativeconsumption:aroutineactivity

approach). Its main features include an IT-based marketplace platform created by a third party. This third party can be a commercial organization, an organization, or a business.

Individuals use these platforms to exchange idle items, share their knowledge and experience, or raise funds from a company or an innovative project. The economy involves three main entities, namely the demand side, the supply side and the sharing economy platform of goods or services. As a link between supply and demand, the sharing economy platform enables the supply and demand sides to trade through the sharing economy platform through the establishment of a series of mechanisms such as mobile LBS applications, dynamic algorithms and pricing, and mutual evaluation systems between the two sides.