How to look at bestsellers, top 10 best selling books

Behind the bestsellers is a reflection of various social psychology, and its connotation develops with the development of the times, which is a manifestation of social progress in the operation of the cultural market, emphasizing individuality. View the original post

Bestsellers are the products of the times, our society is in a period of transition, reform and opening up, for the Chinese nation is an unprecedented new choice, involving politics, economy, culture, ethics and morality, involving all aspects of society, is a new system of fierce collision and friction, new things are surging every day, forming many social hot spots, and hot spots are the opportunity to produce bestsellers. View the original post

Existing problems: uneven quality, serious cloning and vulgarization, serious piracy, lack of strict and effective intellectual property prevention measures, brand awareness of bestseller business planners needs to be improved, lack of independent publishing ideas, lack of humanistic depth, imperfect evaluation system, industry evaluation of books and periodicals only focuses on ideology and ignores readers. View the original post

Of course it sells well. Because the competition in today's era is very fierce, enterprises are in line with the principle of healthy competition, the market will be bigger and stronger. To increase sales, companies need to read sales books, learn from them, and then find the best way for them.

If it's sales, look at "Spin" Wringham, a "must-read for consultant salespeople", and I've seen some of the better salespeople in the company, and they are using this method. - To add, if you are an old bird, watch "New Strategic Marketing" Heiman as soon as possible, the name is marketing, and the essence is sales.

If it's marketing, look at Reece Trout in Positioning, "the most influential concept ever seen in American marketing."

If you need it, first watch "Influence" Cidini and Sun Luhong's review version. The first recommended book in psychology, the author of the book is a psychology expert himself, and the examples are all **.

If it's not clear, look no further than Sales Revolution Wreckham. Distinguish what you are selling books.

The top 10 best-selling book sales are shown below.

The annual sales of the Bible are very high, and the annual circulation and sales of the Tao Te Ching are still growing at a rapid rate, with a circulation of 5 billion quotations, 800 million copies of the Quran, more than 100 million copies of the Xinhua Dictionary sold worldwide, 500 million copies of The Little Prince and more than 500 million copies of Harry Potter sold worldwide.

Don Quixote has published 500 million copies, Who's Moved My Cheese has sold about 200 million copies, A Tale of Two Cities has been published more than 200 million copies by hundreds of publishers, and The Lord of the Rings now has 38 translations and sold more than 100 million copies.

Introduction to Xinhua Dictionary

Xinhua Dictionary is the first modern Chinese dictionary in China. The earliest name was "Wu Ji Little Dictionary", but it was not completed. In October 1953, Xinhua Dictionary (phonetic sequence) was published by the People's Education Publishing House; In June 1957, Xinhua Dictionary (1st Edition) was transferred by the People's Education Publishing House to the Commercial Press for publication.

Since then, the Xinhua Dictionary has been revised and republished by the Commercial Press, and has been continuously revised. As of October 2021, it has been revised to Xinhua Dictionary (12th Edition). Xinhua Dictionary is the first dictionary published after the founding of the People's Republic of China with vernacular definitions and examples in the vernacular, and since its publication, it has made historic contributions to the improvement of China's cultural level.

As we all know, there are many books with "bestsellers" and "bestsellers in more than 20 countries" printed on the covers. As soon as many people see such a book, they do not hesitate to buy it. Everyone thinks that a bestseller is a good book.

Because since it is a bestseller, then there are many people who buy it, and so many people buy this book, then this book must be a good book. I believe that many people think like this. But does a bestseller have to be a good book?

Nowadays, there are many young people who like to chase stars. Some books may just be signed by a certain celebrity, and as soon as the star chasers see the signature, they immediately buy it back. Naturally, the sales of books are high.

However, looking through the contents, the article is not very well written. Then this bestseller is not a good book.

One day, when a parent was buying a book, he saw a best-selling book suitable for his child's age and bought it without saying a word. However, the reason this parent bought this book is only because the book is a bestseller, not because the content of the book is good, or what it teaches the child, etc. As a result, when the child saw the book, he flipped through a few pages, but found the content very boring, and then put it away and never read it again.

Through the above two examples, we can see that not all bestsellers are good books. However, everyone's understanding of "good books" is different. A good book for me to understand is:

1.The content is engaging, it allows people to learn something from it, even if it's just a simple truth, or a habit, good for us, etc. 2.

When the content is written, only then consider issues such as a beautiful cover, a bookmark, and a celebrity's signature. Since we have bought a book, we must read it, whether we want it or not, what is the use of buying it? Used as an ornament?

Not very reasonable. Books, it's all about the content. My point is that bestsellers, not necessarily good books.

In fact, bestsellers and classics complement each other, and we also need to read bestsellers at times.

For example, when we first start reading, bestsellers can be used as a good guide, and the language of bestsellers is simple and close to the times, and there is some very dense knowledge, so we can initially cultivate our interest in reading.

For example, if you are new to a field, you can get a general understanding of a field through best-selling books, and then improve yourself through the classics of each field.

Bestsellers and classics play different roles, because the content of a bestseller is superficial, and resisting a bestseller and looking down on a bestseller is just a form of self-deprecation.

Expressing the idea that you shouldn't read a bestseller is misleading.

Here are 8 thoughts from author Maugham about bestsellers.

Maugham. 3.Of course, I'm not saying that all bestsellers are good, and bestsellers can be terrible.

Perhaps because it happened to deal with an issue of public interest at the time, a book was a bestseller, full of errors, but it was still sought after by ordinary readers. Once that particular issue ceases to be of interest to ordinary citizens, the book is quickly forgotten.

Maugham. 4.The best-selling of a hollow book may also be due to pornography, after all, there are still quite a few obscene readers, and if the publisher and author are lucky, the publisher and author have attracted official attention and banned, the book may have surged some sales.

It is also possible that a book will sell well because it satisfies most people's romantic and adventurous desires. After all, in real life, these two wishes cannot be realized, and the only way to escape from loneliness and monotony is to indulge in fantasy, which would be too harsh if this method was also forbidden.

Maugham. 5.In my opinion, no matter how much money is spent on advertising, it is impossible to get everyone to read a book, unless there is something in the book that will appeal to the public.

Maugham. 6.Those readers who originally wanted to read a certain book noticed it under the influence of advertising, and this is the biggest effect of advertising.

7.Publishers advertise a book because it is inherently readable. Although it may be badly conceived and poorly written, mediocre, artificial, abusive and unconscionable, there must be something about it that appeals to the masses, and that means that it is successful in some way.

It is often in vain to blame the public for not liking such a book full of shortcomings.

Maugham. 8.As long as there is something special in the book that attracts people's interest and has aroused their following, they will not care about the shortcomings of the book.

If the critic can point out what that particular thing is, that's what the critic can teach us.

Maugham. With these points of view alone, I hope that the majority of readers will be more tolerant of bestsellers.

The content is partly from "Reading is a portable refuge".

Bestseller explained.

Hot selling books, good selling books.

Word decomposition Explanation of Chang Chang (昌) à unhinderedly: unblocked. Accessibility.

Selling. Fluency. Unobstructed.

Happy, to the fullest: to be happy. Talk.

Take a dip (a b-swim). Mischievously.

Comfortable. Speak one's mind. Surname.

Radical: Tian.

The reputation of this book is very good, and the number of readers is among the highest.

Describe a good poem sentence in a book: Therefore, the book is not tired of reading a hundred times, and it is familiar with deep thinking and self-knowledge - Song. Su Shi's "Sending An Shocking Poem" has read more than 10,000 volumes, and his pen is like a god - Tang.

Du Fu's "Gift to Wei Zuo Chengzhang Twenty-two Rhymes" clear water out of hibiscus, natural carving - Tang. Li Bai's "Reminiscence of the Old Travel Book and Gift to Jiang Xiawei Taishou Liangzai" Tianji Yunjin is used in me, and the beauty of tailoring is not a knife ruler - Song. Lu You's "Reading Poems on the Night of September 1 Feels Like Writing Songs".

There are three ways to read, which is to the heart, the eyes, and the mouth. If the heart is not here, then the eyes are not careful, and the heart and eyes are not single-minded, but they only wander and read, and they must not remember, and they cannot be long. Among the three, the heart is the most anxious, and the heart is there, and the eyes and mouth don't care?

When I read a book on a subject I don't understand, the method I use is to first get a superficial insight into the subject, to go through many pages and many chapters, and then to re-read it from the beginning in order to gain sophisticated intellect. I know the beginning of the book. That's the only way I can show you the right solution.

Summary. Books are our good companions, they make us obsessed and can't bear to be separated. Alone in the study, taking a ray of sunshine, and holding a book you love, this kind of leisurely taste is happiness.

As soon as I had a holiday, I dived into the sea of books and tasted a few good books, and a happy taste was intoxicating. As soon as I plunged into the sea of books, it was as if I was on a wonderful journey, and my worries had long since disappeared without a trace, replaced by endless joy and laughter.

A book represents the thoughts of a person at that time, and countless books represent the thoughts of countless people. The things that a person is exposed to in his life are limited, and his thoughts are limited to what he knows. Reading is to read other people's thoughts, to perceive and get in touch with other people's worldviews, to open up their own limitations, and to taste a different life.

Books are our good companions, they make us obsessed and can't bear to be separated. Alone in the study, taking a ray of sunshine, and holding a book you love, this kind of leisurely taste is happiness. As soon as I had a holiday, I plunged into the sea of books, savoring a few good books, and a happy taste was intoxicating.

As soon as I plunged into the sea of books, it was as if I was on a wonderful journey, and the troubles had long since disappeared without a trace, and were replaced by endless happiness and laughter.