What is the prospect of opening a children s park, and how much investment is needed to open a child

What are the prospects for opening a children's park? Children's park equipment investment is in the first stage of development of the industry, children's park equipment can meet the needs of children's play, and has a positive effect on the healthy growth of children. In particular, the puzzle games are of great help to children's brain development and intelligence improvement.

There are many areas in the children's playground with different types of play equipment, which are suitable for children of all ages. Children can play to their heart's content, and more importantly, children can play with other children, and learn to communicate with others while exercising their balance and reflexes. If the child falls, parents do not have to worry too much, the soft package equipment of the children's park has a good cushioning effect and will not cause harm to the child.

Children's paradise can let children have a happy childhood, let children release their nature in the process of playing, and unconsciously improve their abilities in all aspects.

Don't worry about the market prospect of children's parks, why do you say that?

Second, the prospects of the industry.

With the full implementation of the two-child policy, with the progress of society and the great changes in the concept of parental education, the education of children has changed from "raising" to "cultivating", and it is the greatest wish of every parent to cultivate children into talents useful to the society. There are a large number of children in our country, and the growth of children is related to the future of the motherland, so the children's paradise industry can develop rapidly, so open a children's paradise without worrying about no business, entrepreneurs should grasp the business opportunities, make the right decision, insist on starting a business, and start the entrepreneurial dream from the children's paradise to complete the dream in the children's paradise.

Second, the advantages of children's parks.

Children's paradise is indeed a more profitable project, the advantages are very obvious, now other industries are relatively saturated, and children's paradise is indeed unique, large to the city, small to the county towns, children need a place to play comprehensively, so the market demand is very large, far from reaching the saturation state, with the rise of the middle class, the consumption power of parents continues to improve, parents will not be stingy to spend money on their children.

3. The future of children's parks.

The future trend of children's paradise is formalization, branding and standardization, emphasizing the service experience, the traditional children's paradise emphasizes the importance of equipment, and the future of children's paradise emphasizes the importance of service experience, with the extremely fierce competition in children's parks, the customer's experience is not static, which requires the owner to continue to innovate, the need for innovative management models, and the need for a variety of project activities in order to win the hearts of customers.

1. Policy prospects.

I believe that the promotion of the two-child policy on the children's industry is obvious to all, especially the parents who have given birth to a second child. With the increase in newborns, the children's market has further expanded, and the market demand for indoor children's playgrounds has been increasing. On the other hand, the employment pressure has increased, the state encourages self-employment, and for investors, they can also enjoy a series of support policies from the state, such as tax exemption and the like.

Second, investment prospects.

The reason why many parents consult the prospect of joining the indoor children's park is mostly based on their own needs. The indoor children's park is easy to operate, and parents have plenty of time to accompany their babies; The investment threshold is not high, and the required amount is within the affordable range; As a parent, your baby is more at ease in playing in the indoor children's playground that you run. These are all places that impress parents, and with reference to the current state of the market, they are not worried about the profits.

At present, the indoor children's park ticket fee on the market is set at 30 80 yuan each time, as well as a variety of membership cards, parents are never stingy with their children's consumption, do not care about the best level, only care about the quality of the service, and the later income is still considerable. As long as the business is good, you are still quite confident in the return on investment.

With the continuous improvement of the economic level, every parent's expectations for their children are getting higher and higher, and every family will invest a large amount of income in the family's children. In the future, the investment in children's playgrounds will be developed together with play, education, and parent-child interaction. As long as you have extraordinary imagination, strong financial strength, and then make reasonable planning, whether from the perspective of operation, return on investment, investment threshold, any aspect, open a children's park will be your first choice in all investment projects.

The development prospect of children's paradise can be analyzed through market orientation, brand advantage, demand concept and other aspects. First of all, the policy and industry guidance make the children's park face a huge demand gap, and the increase in developable resources will naturally greatly improve the economic benefits it can create.

As the potential of the children's park project has been stimulated in recent years, many brands have risen with the trend, but limited to technical conditions and resource channels, the overall strength is limited, far less than the well-known brands have the corporate heritage, but it is bound to form a large-scale brand competition in the whole market.

Due to the continuous innovation of educational concepts in recent years, parents' understanding of children's playgrounds has also begun to change to the demand for edutainment. At the same time, due to the development of social processes and the multiplicity of work affairs, many parents lack the necessary communication with their children; In addition, the operability of indoor activities is higher than that of outdoor activities, and indoor activities are more diversified, which provides a lot of favorable influence for the development of children's parks.

The children's park investment is 200 square meters to give you a reference, and it will take about 300,000 yuan to get it.

First, the cost of indoor children's park must first determine the site, so that the park can be designed according to the actual needs, and then according to the design drawings to install, configuration, ranging from tens of thousands of yuan to tens of thousands, which requires the design of renderings, to the actual estimate, in order to get the real price.

Second, but the ordinary is about tens of thousands of yuan, of course, the business also has to consider the problem of the site, if it is their own house, it is easy to say, but if it is rented, the business still has to consider the rent problem, investment is risky, but not investment is not able to make a lot of money.

Note: The investment in the children's park is relatively large, please note that you must have sufficient rent when investing, and the liquidity will be insufficient in the future.

1. Franchise fee: The first is the franchise fee, which includes the brand franchise fee and the brand use fee, which is mainly determined by the brand you want to join. Some franchise brands charge a certain franchise fee, and some don't (for example, Happy Harle does not have a franchise fee).

Therefore, entrepreneurs must ask clearly before joining, after all, venture capital is a big thing, and it is a sum of money that can be saved, and the money must be spent on the blade.

2. Site rent: The choice of children's park venue is very important and an important factor affecting the future income of the venue. It is recommended to choose a children's playground in areas with dense commercial activities, densely populated areas, passenger flow centers, crowd gathering areas, etc., such as supermarkets, shopping malls, communities, kindergartens and primary schools, and shops on the street are good locations.

Of course, the rent of a good location is also a little more expensive, but the amount is guaranteed, choose a place with a lot of people, and don't worry about no business.

3. Decoration costs: decoration has simple type, there are also high-end type, the cost of ordinary decoration is about 300 square meters, 120 square meters of children's paradise, the decoration cost is about 10,000 yuan.

How much is the right amount of money to invest in opening a children's park? This site area is 200 square meters, laid 20 amusement projects, spent about 80,000 yuan, the whole playground planning, the minimum 10,000 to open children's parks, in the country has helped tens of thousands of customers to open children's parks, site selection, children's park facilities installation, guidance to operate children's parks Children's parks must increase publicity efforts to make more money. **I have given the two businesses of the children's park facilities factory**, and you can** children's park facilities.

The amount of investment in children's paradise is appropriate, mainly depending on the investor's preliminary investigation and the investment plan formulated. For example, the main investment funds in the early stage of opening a children's park include venue rent, site decoration, equipment purchase, labor costs, etc.

How much do you need to invest in an indoor children's park now? It depends on the size of the area and what equipment it is on. Naughty bag + trampoline slide, children's amusement park is generally about 700-1000 a square, and the electric rotating equipment of a good point is also 5000 to 10,000, depending on your choice.

No matter what equipment you choose, quality first, BB's safety is important, followed by hygiene, this is the first intuitive content for parents, and it is impossible to have repeat customers when it is dirty. In addition, the colors should be bright and appealing to children. Children's playground equipment and facilities need to be a little more, so as to attract children to play.

For example, the most common 100-square-meter children's playground venue, the equipment installation and transportation are about 60,000 to 80,000 yuan, and it can be earned back in about a year. Therefore, whether a children's amusement park makes money or not to make money must consider the location, the strength of the manufacturer, the quality of the equipment, and the experience of operation.

The future of the children's paradise is very good.

1. Children's Paradise is welcomed by the majority of users.

The structure of "4+2+1" in Chinese families, in recent years, has been accompanied by the introduction of the two-child policy, so that children have become the most concerned group. Children's Paradise is an entertaining and educational amusement mode integrating education, entertainment, puzzle, exercise, etc.

It is also recognized by the child's favorite parents! More and more parents of the post-80s and post-90s are willing to accompany their children to the children's park to play, because the manuscript is simply to let the children play in the children's park, which can not only play early education education, exercise, and intellectual development for children, but also avoid children from being addicted to mobile phones and the Internet.

2. Outdoor and indoor children's playgrounds have their own advantages.

At present, children's parks are divided into outdoor and indoor, with different characteristics and advantages. Investments vary, of course, but one thing remains the same: the theme is designed to serve a broad group of children.

The most obvious advantage of outdoor parks is that they allow children to get in touch with nature, especially urban children, who have very few opportunities to get in touch with nature, and what they learn in books in the classroom is dead, while nature presents things that come to life. Indoor parks, on the other hand, are obviously comfortable to play at any time of the day, regardless of the weather, and are relatively easy to operate.

3. Rough analysis of investment prospects.

Judging from the current state of the industry, the benchmark of outdoor parks is naturally Disney, Universal, as well as domestic OCT, Fangte, etc., their children's park area can be called classic and exquisite in the real theme park, and there are two or three thousand outdoor children's parks in China, but there are a small number of children's parks as the main body.

Therefore, the outdoor children's playground has great development potential and prospects. Indoor parks are more suitable for start-ups or small-scale investors, which can be done with two or three hundred square meters, and the return on investment is relatively faster. Whether it is an outdoor park or an indoor music key seepage pants park, they all have their own advantages.

A relatively simple analysis for your reference)

Analytical Methods: This paper analyzes the prospect of the amusement industry, mainly through the internal and external industry analysis method (PEST analysis method), and analyzes the current internal situation of the enterprise through Porter's five forces competition model.

Market Research Analysis:

1. Analysis of industry structure - analysis of the external environment.

SCP theory analyzes the industrial structure.

Shock External Shock Industry Situation (PEST Analysis).

1.China's living standards have improved in recent years and it has a certain economic strength.

Policies

1. The relaxation of the family planning policy and the second boring fetal policy.

The two-child policy is a birth policy implemented in China that corresponds to the family planning policy, which means that couples who meet specified conditions are allowed to have children"Second child"。）

2. Requirements for eugenics.

Economically

The salary of the post-parents.

From 2015 to 2019, it can be seen that the overall consumption level of our country is relatively high.

has an economic basis for consumption. ((Specific data are not listed,).)

2. Investment in education.

User analysis – targeting target demographics.

structure.

Demand – the target group (consumer group).

1+2+4 model (refers to 1 - children, 2 - both parents, 4 - grandparents).

From 2009 to 2019, the number of newborns in Chinese mainland remained above 14 million, and the market for children is vast and the base is large.

According to the relevant data of the National Bureau of Statistics, the number of new babies in 2015 reached 16.59 million, and the total number of people aged 0-14 exceeded 100 million.

2. Analysis of market competition structure - analysis of Porter's five forces competition model.

1.Potential entrants.

Distribution area map of children's park enterprises.

2.Existing competitors.

Statistics. 2008-2015 China's amusement equipment industry situation:

According to the data of the "Market Demand and Investment Analysis Report of China's Amusement Equipment Industry" released by the Prospective Industry Research Institute, preliminary statistics show that there are more than 2,000 amusement parks in China, with an annual operating income of 20 billion yuan, and the market scale investment has approached 1.8 trillion yuan. In the first half of 2015, there were 229 amusement equipment manufacturers, and the output value of the industry has reached 100 million yuan.

3.The bargaining power of the customer.

4.** Bargaining power of the quotient.

5.The threat of substitution (the threat of homogeneous products).

It has the same competitiveness, can also meet the needs of consumers, and is easy to find corresponding alternatives (benchmarking enterprises).

From the above analysis, it can be seen that the children's industry has a bright future, domestic amusement facilities manufacturing enterprises have accumulated rich experience in creativity, planning and technology research and development, have organized their own creativity, planning and research and development team, opened China's amusement facilities industry creativity, planning and research and development stage, the future growth of the industry is larger.