What are the profit models of indoor children s parks in shopping malls?

There are several types of profit models for indoor children's parks in shopping malls:

1. Ticket income: This is the most basic and common way of income, and the profit channels of common children's parks come from ticket income. Most of the indoor children's parks in China have a single ticket income of about 30-50 yuan, and there is a certain gap between different regions and different locations.

2. Membership card income: membership cards can be divided into time cards, time cards, monthly cards, season cards, semi-annual cards, annual cards, etc., and members can enjoy 7 to 9% discount on the basis of the original ticket ** after applying for the card; Or members pay a one-time fee for half a year to one year, and you can enjoy a 20% discount for a single play. Some indoor children's amusement parks will charge a cost for applying for a membership card, which is generally about 5 to 10 yuan.

3. Product sales: In the sales area, you can sell some toys, children's books, snacks, cold drinks, etc., which is a relatively large income of children's paradise. On the one hand, when parents accompany their children, they can use consumption to pass the time and provide snacks for their children to replenish their physical strength; On the other hand, it has broadened the profit channels for indoor children's parks.

4. Other income: such as venue rental, parent-child baking, birthday party, etc., only need to provide venue and equipment, and an event can easily earn thousands of yuan. Photography income, communicate with parents, and after getting the approval of parents, you can help children shoot some commemorative **, with a profit of up to 500%.

Childcare can help parents solve the problem of leaving their children unsupervised when they are out of the house. Seizing this business opportunity can bring a lot of income to indoor children's parks.

The number of shopping malls is very large, and there are many customer groups that can be converted, as long as you do a good job in later operations, profitability is not a problem. If well run, two.

It is not a problem to return the cost in three or four months, and you can also consider cooperating with shopping malls. If you are an investor with no experience in operation and management, you can choose to join the Youyou Valley Children's Playground brand, directly copy the successful operation model, and also get a series of service support from site selection, operation training, publicity and promotion, and logistics support.

1. Professional and effective operation management.

Want a more profitable children's park? Having a strong professional operation management team is essential! The professional operation team can analyze and effectively provide various marketing plans and strategies according to the market situation to help the park increase its turnover.

In the process of operation management, it is also very important to regularly strengthen the training of employees' work skills and service awareness. Investors can recruit managers with experience in children's park operation or choose to hire a professional children's park operation team, or they can choose to cooperate with the brand to provide professional and effective operation support.

2. Membership card promotion.

As a leisure and entertainment venue integrating eating, drinking and playing, the flow of customers is very large. The promotion of membership cards is a common and very effective marketing tool for business. The membership card can not only facilitate customer consumption, but also improve the customer's stickiness to the park, and at the same time speed up the return of funds, which can be said to kill three birds with one stone.

Membership cards are not only a means of profit for marketing and promotion, but also an intangible currency circulating in the market. Of course, there must be certain discounts or discounts for membership cards, so that cardholders or consumers can feel that they are getting the most bang for their buck, so as to attract customers to handle them.

3. Enriching festival activities.

The holiday cycle is the best time period for children's parks, and it is also the time when the largest amount of children's parks. The children's playground in the mall must seize the opportunity to plan some colorful and fun festivals. On the one hand, it can increase the consumption experience of customers and increase the turnover of the park, and on the other hand, it can also attract the attention of more customers with the lively atmosphere of the event, expand the scope of radiation and improve the popularity of the park.

Fourth, marketing business development.

According to the survey, from the perspective of the profit and fee structure of children's parks, tickets and membership cards account for about 60%, and other profits also account for 40%, such as: toy and beverage sales, children's photography, child care and other projects are charged separately and profitably, accounting for nearly half.

As a shopping mall children's park operator, you should have a keen insight into the market, the number of consumers who come to the shopping mall and the park every day is very large, carefully observe and understand the needs of consumers, provide more services for consumers, expand profit channels, and bring greater benefits to the park.

The development prospect of opening a children's park in a shopping mall is indeed very good, but don't be blindly confident. Thinking that the children's paradise opened in the mall must make money, he let it go and waited for the guests to come. This is not right, whether it is open in the first children's park to be carefully managed, only to understand the market situation, good service to every customer, in order to make the park bigger, and to success.

How to design the children's paradise mall? 1. The design of the shopping mall should pay attention to the creation of a sense of safety experience and security for Eryinchan Li Tong. The entrance of the children's playground should provide a safe playground for children to prevent accidental play; Children should be kept safe while playing.

2. The shopping mall design of the shopping mall should allow children to come into contact with parents and public places in the shopping mall. At the same time, children's public transportation facilities, children's play areas, children's book stacks, children's playground equipment, children's biological toys, and children's educational facilities should be integrated into a single system to meet the various needs of parents and ensure the safety of children in the mall. 3. The design of the shopping mall should allow children to come into contact with parents and public places inside the shopping mall.

At the same time, children's public transportation facilities, children's entertainment areas, and children's amusement facilities should be integrated to meet the requirements of children, a special customer group. 4. Shopping malls. On the basis of ensuring security, it is not only about security, but also about ensuring other security, such as anti-theft.

5. Shopping mall design.

Like that kind of naughty baby that children especially like to play, there are climbers, and that, all kinds of children's sports that pile up blocks, are particularly fond of children, like this kind of sports, very popular with parents, children also like to play, the amount of gold is very high.

I think the merry-go-round is particularly profitable, and the danger is not high, as long as you sit on it and spin it for two or three minutes, it will cost more than a dozen yuan.

Naughty Castle, Million Ocean Ball Pool, Bumper Cars, Expansion Climbing Net, Puzzle Handicraft.

1. Venue rental.

The rent of the shopping mall is generally per square meter, according to the regional economy and the size of the shopping mall, from 30 to 80 yuan per square meter. There are also some large shopping malls that choose the joint operation method, which does not charge rent and takes a percentage from the turnover. However, it should be noted that some shopping malls may have brand requirements for entry, or directly cooperate with some brands to provide brands with priority access.

Second, the cost of equipment.

Equipment costs are one of the main costs of opening a children's park in a shopping mall, and there are various types of children's park equipment, so it is recommended that you choose the right amusement equipment according to your specific market demand. Generally speaking, there are many choices such as Naughty Castle, Wisdom and Bravery, Handmade DIY, Orbital Racing, Beach Treasure Hunt, and Video Games.

3. Decoration publicity.

If you open a children's park in the mall, you don't have to worry too much about the decoration, the site conditions are good, and the simple decoration can be done. If you want to advertise the opening, it depends on what specifications you choose. If it is a simple publicity, it is a relatively low cost to do a business opening event or something.

If you want to advertise in the shopping mall, the investment is relatively large, but you can also communicate with the shopping mall before renting the venue, and strive to provide free promotional space discounts.

If you are a franchised brand, the mall may also take the initiative to provide you with advertising space. The other is the promotional materials, if you join, the brand headquarters will provide promotional materials, and if you do it yourself, you have to prepare it separately.

Fourth, staff costs.

Generally, if you open a children's park in a shopping mall, the scale will not be too small, and you need to recruit employees, with a monthly salary of about 2000 2500 per employee, and the commission and other benefits will depend on what you will provide. In this part, you can simply estimate it yourself, see how many employees need to be recruited, and what the specific treatment is.

The children's amusement park in the mall covers an area of more than 500 square meters, and all the equipment, decoration, and rent add up to two or three million dollars.

1. Venue rental.

The geographical location of shopping malls is generally superior, and the required rent is relatively expensive, taking the rent of shopping malls in second- and third-tier cities as an example: generally around 45-130 yuan per square meter per month. Of course, due to the different levels of economic development in different regions, the rent level varies greatly, and it is impossible to make a specific assessment without determining the site.

And some ** do not charge rent, but take a little from the turnover. Therefore, the specific charges need to be discussed with the rented place by the investor.

2. Equipment configuration costs.

The cost of naughty castle equipment needs to look at the equipment configuration in the naughty castle design plan, if the more functions and equipment designed by the children's naughty castle park, then your investment cost will definitely be higher and higher, so this is a problem involving your investment budget and site design matching scheme.

When making the equipment configuration of Naughty Castle, investors need to know clearly what is in some Naughty Castle. Look at the market research, determine the positioning of Naughty Castle, etc.! Then according to the specific situation to decide the configuration in the Naughty Castle Park, how to design, the more functions of the design, the more accessories, the higher the **, on the contrary, **cheap.

3. Venue decoration costs.

The decoration cost of children's naughty castle is generally determined by the decoration materials and decoration style, the decoration materials should be selected to be healthy, safe, green and environmentally friendly, and the decoration style can choose the type that the target customer likes, such as: candy style, jungle style, ocean style, castle style and other style themes. The ordinary site decoration cost is generally 300 square meters.

Fourth, staff costs.

The children's naughty castle needs personnel to manage and operate, and the 100-square-meter small children's naughty castle needs 3-4 people, and the larger the site, the more employees are configured! It is recommended to hire staff with experience in preschool education or graduated from preschool education to facilitate the later operation and management of Naughty Castle Children's Park. The salary of employees working in the park is generally about 2,500 yuan to 4,500 yuan, and the specific salary needs to be negotiated between investors and employees.

The above introduces the approximate cost of opening a children's naughty castle park in the mall, how much to invest, depending on the investor's investment plan, in addition, the park also needs to spend money in the later operation of the water and electricity bills, office miscellaneous expenses, taxes, activities and other expenses!

Generally, the area of 500 square meters and above is a large and medium-sized children's park, and investors can decide whether to open a large children's park or a medium-sized children's park according to the surrounding market demand and their own capital budget. Clause.

1. Log in to the penguin and enter the main interface of the penguin; Clause.

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3. Enter the name to search directly: 3367318939 you can get all the children's park facilities**, the service includes planning children's park site selection Children's park facilities transportation and installation, the general investment cost of children's park is determined by the venue rent, store decoration costs, amusement equipment costs and employee salaries.

1. Venue rental.

The rent of some shopping malls is based on the square **, according to the regional economic development, 30 80 yuan per square meter (the brand can win a larger discount). Some shopping malls do not charge rent and take a cut from the performance of children's parks, which can reduce the cost pressure of entrepreneurs in the early stage, but the shopping malls will have a guaranteed performance and greater operational pressure.

Second, the cost of equipment.

The cost of equipment in the children's playground in the shopping mall is affected by various factors such as the size of the site and the choice of equipment. The shopping mall faces a strong consumer group with strong spending power, and new amusement equipment with a strong sense of science and technology such as rail racing is very popular. Entrepreneurs can choose the right amusement equipment according to their own needs, and then calculate the cost.

3. Decoration costs.

The indoor children's park does not have any harsh requirements for decoration, because the consumer's focus is on the amusement facilities, so try to be as simple and clean as possible, take the childlike style route, and create a lively and sunny atmosphere through the matching of bright colors. The decoration cost per square meter is controlled at about 600 square meters, and the larger the scale, the more it costs.

4. Other expenses.

Other expenses include staff salaries and utilities, and indoor children's playgrounds generally don't require too many employees because the children play independently. You only need to hire a cashier, an order maintenance staff in the venue, and one or two cleaners, and the average monthly salary is about 2,500 yuan. Utilities include daily utilities, start-up fees, equipment maintenance fees, etc., which account for a relatively small proportion.