How should children s parks be promoted, and how should children s parks be promoted in the early st

1. Network publicity: With the popularity of the Internet, online publicity is very important, and WeChat is the most important way to promote online, through WeChat **likes, etc., mobilize relatives and friends around you, and let them collect a certain number of likes in their respective circle of friends**, friends in the circle of friends**, you can play the park equipment for free on the opening day or give exquisite gifts, in order to increase the rate of children's playgrounds.

Of course, there are many ways to promote online, such as: free coupons to **network, community**, forum, post bar, Weibo, QQ group, WeChat, SMS**, etc. are all quick and effective, and radiate the surrounding large area of the promotion method.

2. Distribution of leaflets: Although the distribution of leaflets is a bit ancient, but the effect is still very good, the content of the leaflet should have an accurate positioning of its own park, aiming to highlight the characteristics of its own park, especially when there are some similar children's parks around.

Large supermarkets, schools, parks, shopping malls, and neighborhoods are all good places to distribute flyers. Flyers should not only have store opening information, but also content that can attract customers, such as coupons, gifts from flyers, etc. While handing out flyers, you may wish to accompany some small gifts with the logo of Ubitu Paradise, which can effectively increase the attention.

For example, balloon promotion is a good way to attract children, and it is low-cost and easy to operate, and the name and address of the playground are printed on the balloon and distributed to children in a prosperous commercial area, which will have a good effect.

3. Newspaper promotion: newspaper clip page advertising can be tried, and the effect is good. Due to the limited role of the single page, it is recommended to change to a two-fold page to promote, that is, the appearance is designed into a beautiful beauty shape, the content is the introduction of the children's playground and the business philosophy, etc., as well as a monthly theme activity and other operation modes, highlighting the difference of our children's playground and leaving a strong impression on the people in contact.

4. Swap advertising: negotiate with various kindergartens, children's toy stores, and children's photography stores to carry out advertising replacement cooperation. Put a partner's brochure on our cashier and give the customer a copy of it when they check out.

Put our information at the checkout counter of our partner merchants, and customers will naturally know us when they spend there. Specific plans such as: purchase (consumption) in the store over xx yuan, you can go to xx park for free to experience once.

1. Circle of friends recommendation marketing.

Start the "Call Friends and Friends" plan, invite your friends to play at the venue, there will be surprise gifts, and you can also set up more ** modes, such as: recommend 1 friend to come, give 1 chance to play; Recommend more than 3 people to play for 5 times for free; Recommend more than 10 people, get a monthly card, and play for free within a month.

2. Advertising and marketing.

Except for the most primitive way of propaganda - leaflets. Local radio stations, television stations, newspapers, bus stop advertisements, bus body advertisements, mobile propaganda vehicles, advertising bicycle teams. A wide variety of advertising and marketing solutions are available.

Different publicity methods will cause different degrees of sensation in local communities, parks, kindergartens, amusement parks and other places. Of course, everyone must promote it according to their own budget!

3. Experiential marketing.

Everyone loves to try it for free, once the child falls in love here, are you afraid that the parents will not pay for it? At the beginning of the opening, the implementation of free play on the opening day, the popularity will cause a sensation, children do not want to leave as soon as they play, and the popularity of the park is of course even more popular.

With the rapid development of the Internet era, China has more than 600 million WeChat users, and WeChat has penetrated into all corners of people's clothing, food, housing and transportation, and nearly every 4 people in China's 1.4 billion people have a "bowing party".

5. Membership card marketing.

Old customers drive new customers, there are new surprises, the traditional membership card gives the function of innovative membership card, the price is more attractive, and the innovative activities are loved by everyone, not only taking into account the parents who are too expensive for a single calculation, but also can grasp the careful thinking of new parents.

6. Joint marketing.

Schools, kindergartens and all industries related to children can be strategic partners of the park, and they can communicate with each other and win the future together. For example, cooperate with kindergartens to carry out some activities on a regular basis; Cooperate with children's products merchants in the region, implement advertising exchanges, etc.

7. Theme activity marketing.

Rich forms and contents of activities are necessary in the operation of children's parks, and can maintain cooperative relations with well-known children's performance institutions and educational institutions in China all year round, and regularly hold various forms of activities such as children's drama performances, children's talent shows, and parents' classes in children's parks, which are very attractive to children and parents, and can also enhance the brand gold content of children's parks, so that parents have a strong sense of brand identity.

The promotion methods are as follows: 1. Free admission on the opening day, and a series of activities such as free monthly subscription for children and adults in the later stage; 2. Print some propaganda albums, and send picture albums to the surrounding communities in a carpet style to celebrate hunger and hunger, and distribute them to every household to increase awareness; 3. Organize a promotion team to go to the surrounding kindergartens or primary schools to carry out "ground push", you can bring some balloons and small toys to children, increase favorability, and promote their own paradise by the way.

In the operation of a children's park, in addition to the location is a very important factor in determining the number of visitors to the park, the promotion of the park is also very important. For the newly opened indoor children's park, if the early publicity and promotion are not in place, then the future operation will encounter inevitable difficulties. Here are a few ways to promote the park.

1. Outdoor promotion.

Outdoor promotion is that we often see flyers and posters on the street, and the scope of distribution and posters is generally posted and distributed in areas with more kilometers around the park. The cost of this outdoor promotion is relatively low, and it can also directly face the target customers, through some preferential cracked potato benefits, free experience or coins, you can attract customers to the children's park, as for whether you can become a "member" of the children's park, it depends on what kind of amusement experience and service the children's park can provide customers with in the future.

Second, self-promotion.

Self-promotion is very influential, it can be through influential television, magazines, newspapers, newspapers, forums to expand the popularity of children's paradise, so as to create a children's paradise brand. It can also be paid attention to through Weibo, WeChat, ***, QQ, etc.

Here are a few common ways to open an offline business:

1. Opening ceremony: such as ribbon cutting, countdown, signature board, etc.

Opening ceremony. 2. Stage performance (invite children to dance, sing, etc.).

3. Horn car patrol street publicity, etc.

The activities of the children's playground are to attract popularity and help the park to increase its popularity and reputation.

Interactive, parent-participatory play mode.

Indoor children's playgrounds are generally children's leisure and entertainment areas with children's play as the main area to meet the needs of children who like to play. But now many parks are more limited, the interaction is not strong, many times parents sit in the general play with mobile phones, and the children play monotonously. To create an interactive children's playground, parents participate in the amusement, not only the children's experience but also the parents' amusement experience.

Thematize and strengthen the story-based development of children's playgrounds.

The monotonous model can no longer attract the current customer group, and the themed and complete amusement experience can make them have a better experience.