How to see through the customer s consumption psychology, the common consumption psychology of custo

Salespeople want to sell their own products, then, it is very important to understand the customer's consumption psychology, only know what the customer wants, salespeople can do what they like, sell their own products. 1. Realistic psychologyThis is the common psychological motivation of customers. When they buy items, they first require that the goods must have actual use value and pay attention to practicality.

Customers with this motivation, when purchasing goods, pay special attention to the quality and utility of goods, pay attention to simplicity and generosity, durable, and do not overemphasize the novelty, beauty, tone, lines and "personality" characteristics of the goods, they are serious and careful when selecting goods. 2. Profit-seeking psychology is a psychological motivation of "spending less and doing more", and its core is "cheap". Customers with profit-seeking psychology, when purchasing goods, often have to carefully compare the differences between similar goods, and also like to buy discounts or deal with goods.

3. Herd psychologyThe herd psychology of customers refers to the fact that customers involuntarily tend to purchase behaviors consistent with most people in their understanding and behavior of products. From the perspective of the subjective factors of the customer, the main reasons are: the personality of the customer himself.

If he is a weak-willed and submissive client, he will have a strong herd mentality; Lack of self-confidence due to lack of customer product knowledge; It is the customer from the perspective of interests, that as most people buy will always get benefits, it is impossible for most people to make mistakes, even if they are fooled, they are also fooled together, in order to achieve psychological balance.

A few words of conversation can tell if the customer is more focused on ** or quality.

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The common consumption psychology of customers is the psychology of beauty. The heart of beauty, Qingwu people have the spine. People who have the psychology of seeking beauty like to pursue the appreciation value and artistic value of Shang Lacha infiltrated products, which are more common among middle-aged and young women and people in the literary and artistic circles, and are also more common among customers in economically developed countries.

When they select, they pay special attention to the beauty of the shape and color of the product itself, and the decorative effect on the environment, so as to achieve the purpose of artistic appreciation and spiritual enjoyment.

Customer psychology refers to the factors, behaviors, and attitudes that customers consider when making spending decisions. Here are some common characteristics of customer psychology:

1.Customers are often sensitive: Customers tend to be sensitive to goods or services, and they will compare and weigh them. They tend to make comparisons between multiple stores or merchants to make sure they get the best.

2.Customers will consider the quality of goods or services: Customers often evaluate the quality of goods or services to ensure that they meet their needs and expectations.

They usually consider factors such as brand reputation, performance, durability, appearance, and word-of-mouth of the goods or services.

3.Customers need a good service experience: Customers often expect a good service experience in a store or business. This includes aspects such as friendly service, efficient response, timely processing, and accurate information.

4.Customers want a satisfying shopping experience: Customers often expect a satisfying experience during the shopping process. This includes a relaxed shopping environment, a good shopping experience, and simple shopping procedures, among other things.

5.Customers are influenced by psychological factors: Customers' consumption behavior is often influenced by psychological factors, such as their emotions, attitudes, values, and beliefs. These factors can influence their perceptions and decisions about products or services.

To sum up, customer psychology is very complex and diverse, therefore, understanding and meeting the needs and expectations of customers is very important for the success of a business or business.

3.New product tryers: Ask the hot pot restaurant to change the way of eating and take out the ingredients of Xinlingji, such as Chinese hot pot, Japanese hot pot, Korean hot pot, etc.

4.New Dish Servers: Customers in this category prefer fresher ingredients, such as fruits, vegetables, seafood, etc., and they ask the hot pot restaurant to add hot pot dishes.

5.Taste Consultant: After eating hot pot, such customers put forward various taste requirements, asking the hot pot restaurant to adjust the size and spiciness, and the fried taste should also satisfy them.