How to increase sales at gas stations, and how to improve customer satisfaction at gas stations

With the increase in the income level of Chinese residents, many families in economically developed provinces have entered the era of 2 cars, so consumers have paid more and more attention to oil products and services, so improving oil products is the focus, improving services is auxiliary, and improving the refueling environment is the icing on the cake.

Foreign brand gas stations such as BP, Shell, Caltex, etc., also purchase in domestic refineries, but the quality of their fuel is a little higher, the core content is to purchase fuel, additives are added to the oil depot of the gas station, improve the quality of the fuel it sells, to improve the quality of fuel, the purchase of internationally renowned high-quality additives is a necessary way. The perception of fuel and oil products by car owners and users is mainly judged by power, whether it is fuel-saving and burn-resistant. Therefore, in order to quickly make the car owner agree, the gas station operator needs to choose carefully, otherwise the cost will not be recognized by the consumer, and the gain will outweigh the loss.

Through high-quality fuel and high service levels, we will slowly absorb consumers and improve the consumption stickiness of car owners. For example, to engage in gas stations, to absorb consumer members, whether to engage in activities or activities, to increase the interaction between consumers and gas stations, etc.

The following link is a link to hundreds of domestic gas stations (including PetroChina franchise stores, CNOOC franchise stores, Yanchang Petroleum, Sinochem and other well-known brand gas stations) in the original packaging of imported additives for reference.

Web Links.

1. Geographical location. There is no way to change this.

2、**。Relatively speaking, in the same position, ** low sales will definitely be good, which is not something to be considered by the executive layer.

4、**。In the same way, it is necessary for the decision-making level to decide, and a good ** will attract some customers and retain customers with good services.

**The relationship with sales, it should be understood, what we want is not turnover, but profits, small profits and quick turnover, only sales.

Vigorously promote PetroChina, sufficient quantity, excellent quality, good service attitude, but also to distribute leaflets, increase publicity 3To ensure that the old customers who come to the station to refuel do not lose, the station manager takes the lead in going out to refuel, and the promotion to customers is more convincing, so that customers can be publicized. 4.

Apply to the company for a discount of 5 cents -1 corner for customers who come to the station to refuel, if you want to quickly increase your popularity, you will get a discount of 2-3 corners, you have a big discount, and customers will inevitably come to 5If you want to increase sales, you must also run customers, buses, brick factories, sand fields and other large enterprises, go straight and sell large. A gas station usually refers to a refueling station for the retail of gasoline and motor oil for automobiles and other motor vehicles, generally to add fuel oil, lubricating oil, etc.

Development status: In China, gas stations have experienced a development process from less to more, from decentralized operation to large-scale operation, from a single economic component to a variety of economic components, from empirical management to professional management, and from single variety operation to multiple operations. According to the analysis of the "Market Prospect and Investment Strategic Planning Analysis Report of China's Gas Station Industry", with the rapid development of China's national economy, the continuous improvement of transportation infrastructure and the rapid increase in the number of motor vehicles, gas stations have become an indispensable part of people's lives.

In the 50s, the total number of gas stations in the country was only about 70; At the end of the 60s, there were less than about 200 seats; At the end of the 70s, it grew to about 600 seats; In 1985, there were more than 3,600 gas stations nationwide; more than 5,000 at the end of 1990; In 1993, it soared to about 38,000 seats; At the end of 1996, it reached 42,600 seats. By the end of 2000, the total number of petrol stations in the country had reached 80,000. By the end of 2006, among the 93,879 gas stations in the country, the number of PetroChina's self-operated and franchised gas stations was 18,207 (including 16,906 self-operated stations and 1,301 licensed carrying stations), an increase of 43 over 2005, accounting for the total number of gas stations in the country; Sinopec has 28,801 self-operated and franchised gas stations (including 28,001 self-operated stations and 800 concession stations), a decrease of 846 compared with 2005, accounting for the total number of gas stations in the country; There are 46,871 other state-owned, private and foreign-funded gas stations, accounting for the total number of gas stations in the country.

At present, there are 10,000 gas stations in China, of which about 44% are wholly-owned and controlled by PetroChina and Sinopec, and about 56% are other gas stations. The three major international oil giants have only established 3,000 gas stations through joint ventures, which are not as many as Sinopec and PetroChina, and have 5% of the total number of gas stations. On December 11, 2006, China has fully opened up the domestic wholesale market for refined oil products, and foreign-funded companies can build oil depots, terminals and sales networks in China.

However, China's gas station market will still be dominated by China Petroleum & Chemical Corporation (Sinopec) and PetroChina Natural Gas Corporation (PetroChina) in the future, and the development of its chain operation and centralized distribution will be especially encouraged.

Dear <> will be happy to answer for you. 1.Improve the quality of service:

Service standards can be set for gas stations, requiring service personnel to obey the instructions of customers, provide services in a timely and accurate manner, and there shall be no sabotage or delay; 2.Increase service items: more service items can be provided at gas stations, such as car washing, waxing, maintenance, etc., to meet the different needs of customers; 3.

Publicity service activities: You can hold regular service activities at gas stations to promote your services and preferential policies to customers and actively attract customers; 4.Install a self-service starvation system:

A self-service system can be installed at gas stations, so that customers can handle cashiering, settlement and consumption by themselves, so as to improve service efficiency; 5.Improve the customer's experience: Comfortable air conditioners, TVs and other equipment can be installed at gas stations to provide customers with a good environment around the spine; In addition, you can set up monitoring, safety checks, and other measures to ensure the safety of customers.

A gas station refers to a refill station for the retail of gasoline and motor oil for automobiles and other motor vehicles, generally to add fuel oil, lubricating oil, etc. Because the petroleum commodities sold by gas stations are flammable and explosive, volatile, leaky, and easy to accumulate electrostatic charges, gas stations take "safety" as the first criterion.

Fireworks are strictly prohibited in the gas station, it is strictly forbidden to engage in operations that may produce sparks, it is strictly forbidden to fill gasoline into the carburetor and barrel of the car, and all stations must be turned off when entering the station for refueling, and all dangerous goods are strictly prohibited from entering the station.

Machinery and equipment

All the power mechanisms and facilities, control institutions and facilities required to complete the production and service tasks of the gas station, as well as the food and instruments attached to them, are the machinery and equipment of the gas station. The machinery and equipment of gas stations generally include six categories: storage equipment, transmission equipment, refueling equipment, power equipment, transportation equipment and fire safety equipment.

2. Customer analysis. Find out whether the customer is a surrounding resident or a large number of passing transport vehicles, calculate the sales ratio of different oil products, and develop customer households according to the results.

3. Cross-industry alliance. You can cooperate with other industries, such as nearby car washes and car repair shops, such as exchanging membership cards and recharging coupons. Integrate the market resources of the same customer group.

4. Service and quality. Ashan pays attention to the service attitude of customers and ensures the quality of oil. Only with a good sense of service and oil can it be possible to win repeat customers.