How to build brand reputation? If you want to have a good brand reputation, how to do it?

Brand image planning, depending on what content is done. If it is a general brand image planning, such as brand preliminary research, brand positioning, brand value, brand culture, brand slogan, brand design, brand marketing promotion, brand public opinion maintenance, etc.

Doing a good job in brand image is inseparable from word-of-mouth, word-of-mouth is the goal, marketing is the means, and the product is the cornerstone. But in fact, the popularity of the word word-of-mouth marketing is on the Internet, and its background is the popularity of interactive network applications such as blogs and forums, and it has gradually become the most popular channel in the major ** traffic, even exceeding the traffic of news channels. In the process of constantly circulating word-of-mouth marketing, it is difficult to achieve real word-of-mouth marketing is the way of product positioning, communication factors, and communication channels.

1. Product positioning: Many marketers hope that word-of-mouth marketing can surpass traditional marketing methods, but if consumers don't like the marketing products, it is easy to have a negative word-of-mouth effect, and the result not only does not play a role in promoting, but even leads to the early withdrawal of the product from the market.

2. Communication factor: The communication factor has a strong continuity and story, which can attract consumers' continuous attention and is easy to extend and spread.

3. Communication channels: The marketing model determines the communication channels, and the choice of communication channels is mainly determined by the characteristics of the target user group of the product.

4. Audience: One of the most important characteristics of word-of-mouth communication is high credibility, because under normal circumstances, word-of-mouth communication occurs between friends, relatives, colleagues, classmates and other close-knit groups, and before the word-of-mouth communication process, a long-term and stable relationship has been established between them. Compared with pure advertising, **, public relations, business recommendations, home improvement company recommendations, etc., the credibility is higher.

It is necessary to build a corporate brand, and the word-of-mouth recommendation of products is recommended to consult Laimedia.com.

As far as I know: they can not only be in Sina, NetEase, Baijiahao, Xinhua, Phoenix, Tencent, CCTV and other 3000 portals and places**, but also want to publish which** can be released after direct payment, ** and on the official website public, I summarized several advantages: ** are transparent, fast publishing, and the advertorial can also be ranked on the home page.

What is Word of Mouth? There are three definitions of word-of-mouth: 1

refers to the verbal praise of the multitude; 2.Generally refers to the discussion of the people; 3.The oral legend of the masses is equivalent to a kind of thing or organization that is often mentioned on the lips of the masses.

I believe that no matter which of the above, enterprises will want to make the brand's reputation to the extreme, in this era of more and more user choices, how to establish and continue to maintain a good brand reputation has become one of the important parts of corporate marketing work.

So how can small and medium-sized enterprises build a reputation for corporate brands or products? Pony Marketing Consultant advises companies to build word of mouth for their brand or product by following the steps below.

1. Accurate positioning.

The most important thing for a good brand is not to meet everyone's hobbies and needs, but to find the most accurate positioning of its own products! Because the attributes of many things are limited, you can't do it and can't meet the needs of so many people in the world, so the best advantage of finding an accurate positioning is to target the right people according to this!

2. Convey brand extension.

What does this mean? Give you an example, and you'll understand. For example, when people think of McDonald's, the first thing that comes to mind is burgers! See what that means?

3. Continuously expand the sales display channels.

Choose some big e-commerce platforms to display your products, don't care if they sell or not, all you have to do is show your products. What is the purpose of this? In order to expand the sales channels of the brand and increase the ** rate of your own brand, don't miss it online and offline!

Fourth, conduct offline high-quality press conferences.

If you want to build a brand and word-of-mouth, the first step is to promote offline activities!

Fifth, the brand and public welfare link.

Nowadays, public welfare is what many people pay attention to and pursue, and participating in public welfare is also invisibly adding positive energy to their brand.

Sixth, to meet the needs of users and have good quality.

This step is actually the core content. If you want to have a good brand and reputation, then the premise is to have a good product, and a good product is to meet the needs of users, only in this way can you have a good reputation and brand. Complement each other and are indispensable!

In other words, if there is a good brand and reputation, but there are no good products and services, most of them are cool. Remember, consumers only pay for what they know!

Traditional word-of-mouth is word-of-mouth communication between acquaintances, and word-of-mouth in the Internet era can be spread between strangers through the Internet, and word-of-mouth may be good or negative. Therefore, if the corporate brand reputation is not good, it may spread hundreds, hundreds, even if he has not used your products, on the contrary, if it is positive, the quality is very good or the design is very intimate (in short, it is very satisfactory to the user), then the final result can be imagined, and it is only a matter of time before the word-of-mouth explodes. Doing a good job in word-of-mouth marketing is the foundation and foreshadowing of enterprises to do a good job in the market.

The main thing is to investigate the market, and I think of the following four points I don't know if you can use it

First, it is necessary to ensure the quality of products, improve production efficiency, settle costs, and increase income.

Second: do a good job in after-sales service, service work is to investigate and understand your product sales after your products are sold, how customers reflect, make good decisions, and return to customers!

Thirdly, it is extremely important to train the quality of employees and strengthen the quality of employees, reflecting the image of your product, the company and the customer on your product.

Fourth: do a good job of researching the market and brand affinity.

Ensure the quality of their products and services, timeliness and affinity for brand building, and do a good job in active after-sales service, strengthen the establishment of customer files, and conduct reasonable return visits to old customers.

Personal opinion).

Without knowing what your business and products do, in general, the branding of a business can be done through the following seven points:

1. Give your corporate product brand a loud and meaningful name;

2. Research your target customer group and design a touching slogan for your product brand;

3. Through any channel, mainly the Internet, and other offline channels, make every effort to push the information containing your product brand name;

5. The layout of the whole network, imitating the performance of a big brand on the Internet, and achieving the domination of information in places where the network can be deployed;

6. Through one or two best ways, to do promotion, the purpose is for the final transaction.

7. Continuous maintenance and correction.

Generally speaking, it requires efforts in many aspects, including excellent and stable quality; the ongoing promotion of marketing; Guidance of brand strategy; The enrichment and improvement of the brand image and wide dissemination; There is also good control of the terminal. To put it simply, it is product power; image power; marketing power; planning power; Terminal force.

The brand is the result of years of accumulation, and it is also the result of constantly finding out the opportunities and improvement points according to the current situation of the enterprise, and then making full use of them.

Both are suitable: without knowing what your business and product do, in general, the branding of a business can be done by the following seven points. 1. Give your corporate product brand a loud and meaningful name; 2. Research your target customer group and design a touching slogan for your product brand; 3. Through any channel, if the main sun source is the network, there are other offline channels, and make every effort to push the information containing the brand name of your product; 4. Guide all people to search for your brand words and initially form a brand; 5. The layout of the whole network, imitating the performance of a big brand on the Internet, and achieving the domination of information in places where the network can be deployed; 6. Through one or two best ways, to promote, the purpose is to spine for the final big deal.

7. Continuous maintenance and correction.

1. The product is really good.

The first premise of good word-of-mouth is that the product is really good, at least the customer can use it, if the user experience is relatively poor, online word-of-mouth marketing can save the enterprise for a while, but it can't save the enterprise for a lifetime. Enterprises should improve their products while building online word-of-mouth, which is more conducive to the long-term progress of word-of-mouth marketing.

2. Create word of mouth with service.

Service is the key to creating a good reputation, and it is also a special concern for customers. The purpose of marketing is to win the reputation of consumers through excellent service, not only to let customers who have used the product have an atomic fission-like word-of-mouth effect among the consumer group, but also to create customer loyalty for as long as possible.

3. Online word-of-mouth marketing.

For example, news advertorials, Q&A encyclopedias, and forum promotions, news advertorials represent the views of ** and professionals, encyclopedias represent the views recognized by the search platform, and Q&A and forums represent the views of general consumers. If people in several aspects recognize a certain brand of products, is it a good word-of-mouth system?

At the same time, enterprises in the official website platform, Weibo platform, WeChat platform and other network platforms to spread information that is beneficial to the enterprise, and insist on doing it, over time, consumers can inadvertently be affected by the company's brand word-of-mouth promotion clicks, see more help.

1. Crowd positioning.

The first step in word-of-mouth marketing is to do a good job of crowd positioning at the product level. The crowd positioning must be precise, not general, and accurate positioning must be carried out from multiple dimensions.

2. Find the core selling point.

To find the core selling point, the selling point should be from the user's point of view, rather than simply from the perspective of the product to find the characteristics, the buying point must meet the three conditions, the user needs, the market is not satisfied, and the enterprise can provide.

3. Selection.

Different ** to meet the different needs of consumers, but also for word-of-mouth marketing to play a different role. We need to carry out the layout of the word-of-mouth matrix according to the actual situation.

First of all, do a good job of positioning.

Positioning is an indispensable step for a brand, positioning can not be broad and vague, positioning must be precise. For example, it is like the positioning of Baisui Mountain mineral water, noble water. Nongfu Spring is only a porter of nature.

The same mineral water, with different positioning, different publicity and sales directions.

Secondly, we must understand the advantages of our products and the pain points of the corresponding target objects, dig deep into the pain points of customers, and amplify the selling points that we fit with.

Finally, the publicity platform and spokesperson should be found well, and every move of the spokesperson will affect the brand very much.

The most important point is that the quality must be good and cannot deceive consumers, which is the cornerstone and the most important point! Hope.