What do you need to know about SEO optimization?

If you can bring free and targeted traffic to ** in other ways, even if you don't do SEO, then why not? Understanding marketing is also very helpful in the execution of actual SEO operations.

Web page production. Including HTML, CSS, JS, PHOTOSHOP, etc. You may not be proficient enough to write HTML by hand, but you should be able to read it so you know what to optimize.

Simple programming.

For example, PHP, ASP, and you also need to understand database calls, etc. Again, it is not necessary to be a real programming master, but at least you should be able to read the program, so that when you do some ** optimization, it is very likely that you will need to make some changes in the program.

Writing skills. As mentioned earlier, content is the most critical factor in search engine optimization, and nothing can be talked about without content. The kind of five- or six-page brochure style ** is difficult to get traffic through search engine optimization.

So people who do search engine optimization generally need to write a lot of content themselves, or modify the content written by others. It is not only necessary to write the article attractively and logically, but also to naturally incorporate keywords into the article.

Data analysis. Data analysis doesn't have to be learned like a math major, it's just a synthesis of basic mathematics, reasoning, logic, etc. Perhaps looking at a few examples of other people's analysis of projects is the best way to learn.

SEO people need to analyze the server log files, the industry situation, the keyword situation, and the sales figures, determine the direction of optimization, and judge the effect of optimization.

Basic SEO techniques.

Including web page title tags, links, ** structure, keywords, etc., these simple optimization techniques are relatively general and fixed. There is a lot of this information in English, and there seem to be two e-books in Chinese, one of which is free and can be taken a look.

Project organization and coordination.

Many times the optimization of ** is not something that can be done by one person, for example, I don't know much about programming, so I can only put forward requirements, be completed by others, and then come to accept. At the same time, you may also need to communicate with clients, designers, etc., to move the project forward.

It's not enough to know the basic optimization techniques mentioned earlier. Because search engines are constantly modifying their algorithms to deal with those of us who do SEO. So SEO people need to know what's going on, and the best way to do this is to look at forums and blogs.

Of course, these are relatively basic, and if you can learn more, of course it will be more beneficial. For example, advertising, such as being able to program yourself, having business knowledge or a good understanding of server technology, etc., these will be more or less helpful for SEO work.

To understand the HTML language, some nouns to know such as: keywords, long-tail words, backlinks, dead links, second-level domains, black hats, sandbox effects, keyword density, etc., and many other aspects.

To learn SEO, you must first be proficient in HTML static language, be able to distinguish which are static tags and which are dynamic link databases, and understand these are the basis of SEO optimization;

Familiar with some common languages, such as asp, php, ., etcNET, JSP and other languages connect to and read the first block of the database, if you are familiar with the first block, SEO will not destroy the normal operation of the function in the optimization;

Proficient in div + css web design**, this may be something that many people don't recognize, thinking that this is just a matter for web designers. Actually, otherwise, if you don't know CSS, you won't be able to design the layout and text size of many pages, as well as special effects. And a good search engine friendly and customer friendly ** must be in div+css format;

Others, such as keyword strategy, web page format layout optimization, URL optimization, search engine submission, external friendship link cooperation, etc., need more practice than technology. It is recommended that you search for tutorials in this area on the Internet and learn more;

95% of SEO things can be seen online or in books, however, 5% of this part does require you to build some simple **, try to do it yourself, and do it in order to find and solve problems, and to be proficient!

SEO (Search Engine Optimization), translated into Chinese as search engine optimization, is a more popular way of online marketing, the main purpose is to increase the rate of specific keywords to increase the visibility, and then increase the chance of sales. There are two types of off-page SEO and on-page SEO. By understanding how various search engines crawl Internet pages, how they are indexed, and how to determine their search result rankings for a specific keyword, etc., the relevant optimization of web pages can be carried out to improve search engine rankings, so as to increase the number of visits, and ultimately improve the sales ability or publicity ability of the first type.

SEO (Search Engine Optimization), the English abbreviation of search engine optimization, refers to the use of reasonable means to facilitate search engine indexing, so that the basic elements are suitable for the search engine search principles and more user-friendly (Search Engine friendly), so as to be easier to be included and prioritized by search engines.

There are two types of SEO: off-page SEO and on-page SEO.

The main work of SEO is to optimize web pages by understanding how various search engines crawl Internet pages, how to index them, and how to determine their search result rankings for a specific keyword, so as to improve search engine rankings, so as to increase the number of visits, and ultimately improve the sales ability or publicity ability of the technology.

I believe that many SEO scholars who have just entered the process are very confused at first, and they don't know where to go like me. Hey, only through learning, can you improve yourself, so, in order to learn SEO optimization from what are the basics?

Learn how to choose your target keywords through some tutorials. Through the index and related searches, I preliminarily determined the keywords, and set the title of the homepage and added the link of the keywords to the homepage at the bottom of the homepage according to the requirements, I think the first step is done.

Usually there should be a lot of long tails of a keyword, which can be regarded as a preliminary selection. According to the relevant theory, a good SEO is to get a lot of traffic through a large number of long-tail keywords, so long-tail keywords are also very important. There is not much difference between the selection of long-tail keywords and the selection of target keywords, and it is easy to find relevant long-tail keywords with indexes, Google's keyword tools, and related searches.

If you want to know how to learn to learn SEO ** optimization, you can add a skirt, the front is 461, the middle is 860, and the last is 887.

Step 3: Make the content.

A ** definitely needs to have content, if you want to develop it for a long time. Everyone says this content is original, but this originality does require some skills. In fact, it is said that there is a good way to make content, which is pseudo-originality.

The so-called pseudo-originality is to revise and modify the original content into something new. There is software that can be used, but according to the advice of the teachers, it is best not to use it.