If you want to take it, you must first follow it with philosophical principles

If you want to take something, you have to give something for the time being. It means paying the price first to induce the other party to be vigilant, and then looking for an opportunity to seize it.

The ancients:"If you want to take it, you must first take it. "In marketing, sometimes in order to make a bigger profit, you have to pay some price to attract customers.

It's like fishing, you have to give up some bait first, so-called"Take advantage of a small loss"Yes also. It is not surprising that the practice of giving away small things first, or giving small things as an incidental gift, has long been practiced in business operations.

Half a century ago, in order to penetrate the Chinese market, the Mobil Oil Company adopted the method of giving each household a brand-new kerosene lamp and two catties of kerosene. Of course, kerosene lamps are much brighter than soybean oil lamps, and they don't need money for free, so they don't use kerosene lamps in their homes. After the second pound of kerosene was used up, the Chinese who tasted the sweetness of the kerosene lamp were reluctant to put the beautiful lamp without using it, and second, they really did not want to continue to grope under the ghostly bean oil lamp, of course, only to buy kerosene.

As a result, Mobil's kerosene has been pouring into the Chinese market. Although this practice is not new today, it still has a certain public relations effect on contacting customers and feelings, making customers familiar with the performance of the product, establishing the image of the company and the product, and helping to promote the product.

Produced by Guangzhou Procter & Gamble ****, a joint venture between China, the United States and Hong Kong"Head & Shoulders"，"Olay""Rejoice"Although they are all international famous brand products of Proctor Gambol, a multinational company with a history of 152 years, they are new products in Chinese mainland and are not well-known. In order to open up sales in a market flooded with similar products, the company continued to use the old Mobil Oil Company's old method of giving away samples to consumers, in addition to advertising a lot. The company?

quot;Head & Shoulders"After it came out, it chose a light industry system with more female workers in Guangzhou, and presented trial products to ladies in less than a year"Head & Shoulders"The popularity of the city has increased dramatically in Guangzhou, with a sample survey showing that almost 96 out of every 100 citizens know about it"Head & Shoulders"。After winning the first battle, the company tasted the sweetness of giving away samples. In"Olay"After its launch, the company entrusted the Women's Labor Department of the Guangzhou Federation of Trade Unions to distribute 10,000 copies to female workers in various enterprises in the city"Olay", set off"Olay"Tidal wave.

And for"Rejoice"The two-in-one shampoo, the company adopted the marketing method, that is, to give the product to 810,000 households in Guangzhou, so that thousands of households can understand"Rejoice"。For this gift alone, the company spent 1.2 million yuan. No pain, no gain.

Only three weeks,"Rejoice"It has become a household name among the citizens of Guangzhou and has become a bestseller in the market. By giving away samples to consumers, the company's three new products have greatly increased their popularity, are well received by consumers, and quickly occupy a place in the market.

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Whatever you want to get, you have to give, and what you don't get for is just an illusion.

Another explanation is that a trap was set to lure the enemy deeper.

Explain that things are the unifying principle of progress and zigzag.

It's "there will be a return if you pay"!!

The philosophical principle that what is to be taken must be given first is contradictory opposition and unity.

Taking and giving is the unity of contradictions.

embodies the unity of opposites. Tao Te Ching

If the lieutenant general wants to kill him, he will fix it. He who wants to be weak will be strong. If you want to abolish it, you will fix it.

If you want to take it, you will give it. That sentence means that if you want to harvest him, expand it first, and if you want to weaken it, strengthen him first. If you want to abolish him, first promote him, and if you want to take him, give him first.

Because what advocated in the Tao Te Ching is that in addition to the wisdom of wanting to capture and indulge, it is more that there is a limit in the development of things, and when a thing reaches a certain limit, it will definitely develop in the opposite direction.

"If you want to take it, you must give it first":

At that time, Shang Yang changed the law.

The most significant reform was the privatization of land and the ownership of land.

Distributed to the people. It looks like it's giving you benefits for nothing, but it's actually about getting more benefits out of you. A well-developed enterprise will inevitably not be careful about the income of employees, but will do its best to improve the treatment of employees.

This principle is "if you want to take it, you must first give it".

Those companies that can deduct a little bit from their employees will be as mean as they can be, and their operations will soon fall into a vicious circle. In addition, there is another truth in this matter, that is, Zhou Yi.

It is said that "the song is complete" and "the depression is profitable".

For example, if you are trapped and entangled in money, then at this time, do you dare to donate all the money you have left? It is difficult for the rich to learn the Tao, and it is difficult for the poor to give alms, do you dare? What bothers you deeply, can you just throw it away?

As long as you dare, this matter will not bother you again in the future. There is a giveaway, there is gain, this is a physical principle between heaven and earth and the universe.

In the book "Rich Dad Poor Dad", rich fathers often warn their children that if they want to get rich, they must first help others get rich; When you have money, you must know how to give some to those in need.

Geshe, the author of the book "A Monk Meets a Diamond", also said that the seed law he advocated also conveys to readers that if they want to fulfill their wishes, they should plant good seeds, and their wishes will come true.

The wisdom of these authors reveals a philosophy of our ancient times: "If you want to take what you want, you must first give it", which is to the effect that if you want to get something, you must first give something.

Those who are unwilling to give, it is difficult to understand the sense of happiness and self-worth brought by giving, and they lack the motivation to keep making progress.

Because of this, there is also the saying: the wise man works harder. To a certain extent, it is precisely the hard work that makes a wise man, which means that he pays more than others, and he gets more opportunities for growth.

Therefore, if you want to grow yourself, you must actively influence others, and then react to yourself through the influence of others. When you combine a new sense of identity with a persistent mindset, it makes an amazing difference.

1. "If you want to take something, you must first give it to you" means: if you want to take something, you have to give something for the time being. It refers to paying the price first to induce the other party to let down their guard, and then looking for an opportunity to seize it.

2. Pronunciation: jiāng yù qǔ zhī, bì xiān yǔ zhī

3. Source of the number core: Chapter 36 of "Lao Tzu": "If you want to take it, you will give it." "Warring States Policy: Wei Ce I" and "Book of Zhou" said that the potato is pure and digging: "If you want to be defeated, you must supplement it; If you want to take it, you will take it. ”

If you want to take something, you have to give something for the time being. It means paying the price first to induce the other party to be vigilant, and then looking for an opportunity to seize it. Idiom source: Chapter 36 of "The Old Lack of a Banquet": "If you want to take it, you must stick to it." ”

Idiom example sentences: There are often such situations, Fu Yin is only lost, in order not to lose, this is the principle of "will want to take the reed, must first be with it".

Traditional Chinese Writing: If you want to take it, you must first take it.

Synonyms of wanting to take it, you must first be with it: will take Gu and want to take Gu and idiom grammar: compound sentence form; as an object, a clause; Same as "will be seized".

Affection. Color: Unisex idiom.

Idiom Structure: Complex sentence idioms.

Year of generation: Ancient idiom.

English translation: give in order to take

Pronunciation note: with, cannot be pronounced as "yù".

1. If you want to take it, you must give it first, pinyin jiāng yù qǔ zhī bì xiān yǔ zhī, if you want to seize something, you have to give something for the time being. It refers to paying the price first to induce the other party to let down their guard, and then looking for an opportunity to take it.

2. Source: Chapter 36 of "Lao Tzu": If you want to take it, you must give it to it.

1. If you want to seize something in Zhongna Town, you have to give something for the time being. It means paying the price first to induce the other party to be loose and vigilant, and then looking for an opportunity to seize it.

2. If you want to take it, you must give it first: (jiāngyùqǔzhī, eggplant mold bìxiānyǔzhī) will want to take it, you must give it first: if you want to seize something, you have to give something first.

It refers to paying the price first to induce the other party to let down their guard, and then looking for an opportunity to take it.