Is Mobike Legend going out of business? The reason for the collapse of Mobike s current situation

Mobike is an Internet short-distance travel solution developed by Beijing Mobike Technology Co., Ltd., founded by Hu Weiwei, and is an intelligent hardware with a dockless borrowing and returning mode. With their smartphones, people can quickly rent and return a Mobike bike, and use affordability** to complete a multi-kilometer ride in the city. On April 3, 2018, Meituan acquired Mobike for $2.7 billion.

On January 23, 2019, Wang Huiwen announced that Mobike has been fully integrated into the Meituan app, and Mobike will be renamed Meituan Bicycle. In December, Mobike (Meituan Bike) entered the era of 30-minute cycling. At 23:59 on December 14, 2020, Mobike stopped service and was fully connected to Meituan, renamed "Meituan Bicycle".

As one of the leaders in the shared bicycle industry, Mobike has no chance to go public, first of all, as a delisting is not established, then the delisting here should refer to the declaration of bankruptcy and withdrawal from the bicycle industry. At present, the most worrisome business situation of ofo small yellow car is still struggling to support, and it still does not file for bankruptcy under the pressure of returning the deposit and no capital integration. Mobike's business is much better, but the founders chose to sell Mobike before taking a bigger risk, and Meituan bought Mobike in full and successfully went public soon after.

Although the bicycle module has been losing money in Meituan's financial report, to this is a good traffic entrance, Meituan is gradually transferring the functions of Mobike's original APP to the Meituan app, and the new Meituan bicycle can only be unlocked and used on Meituan, which is intended to increase the traffic of the Meituan app.

The main reasons for the collapse of Mobike are as follows: First, the essence of the bike-sharing business is time-sharing leasing, which belongs to the leasing economy. Enterprises are capital-heavy operations, and the initial investment, medium-term operation and post-maintenance costs are very high.

Enterprises charge users rental fees and deposits, but only the rental fees are operating income**. By collecting the user's deposit and using the user's precipitated funds to obtain a short-term turnover model, it is non-compliant and cannot generate positive cash flow. Therefore, the meager income cannot cover the initial input costs, let alone marketing and promotion costs, personnel costs, etc.

Second, capital intervenes too early to make public welfare projects into purely commercial products. In the early years, the concept of "Internet +" was on fire, and the O2O model was able to quickly circle users, occupy the market, and achieve explosive growth. This model is highly sought after by capital.

Therefore, as soon as the bike-sharing was launched, it was favored by capital. The essence of capital is profit-seeking, which will inevitably promote enterprises to continue to expand their scale, and traffic is king, ignoring their own business characteristics. This has led to vicious competition in the industry, even in the case of continuous losses, enterprises continue to increase the investment, the oversupply of bicycles on the market, and the burden of enterprises also creates a large amount of bicycle garbage for the society.

Third, starting from the value of the enterprise, in the short term, the user growth rate is the criterion for evaluating the value of the enterprise. It is the consistent thinking of the Internet to occupy users and then dig out value from users. In the long run, from the perspective of the full cost of the enterprise, the benefits of the product life cycle cannot cover the full cost, and the future profit margin of the enterprise is extremely limited.

This will inevitably lead to a downward revision of market expectations, and there are doubts about whether companies will be able to obtain cash flow in the future. As a result, capital began to retreat, and the self-hematopoietic function of the enterprise could not keep up, the cash flow was broken, and finally it could only go out of business

Judging from the current situation, shared bicycles.

There is only a moth to the fire type of A, B, C round of capital investment, in fact, there is no real profit model, from the theory and practical analysis, Mobike.

There should be the following profit models.

First, the deposit is the most important thing, and it is also the pool that many failed bike-sharing companies cannot return to their customers.

Some like Mobike a bicycle is 299 yuan, even if the enterprise does not divert it for other purposes, even if the funds are put in a specific account to manage the money, it is also a considerable income, just imagine the income of more than a dozen or dozens of billions of funds over a period of time is amazing. Of course, take the customer's deposit and use it as a loan shark.

Second, every time you ride a shared bicycle, you earn 1 yuan every half an hour, regardless of the preferential riding policy of monthly and annual payment. In short, there is a fee for riding a bicycle, and this fee is 1 to 2 yuan, so the shared bicycle does not make much money in terms of riding fees, but no matter what you say, small money is also money, and he is also collecting this money, so we have to talk about it.

Third, continue to attract A, B, and C round capital investment, continue to burn money, and then improve their own popularity, and expand the scale of shared bicycles, so that they have the opportunity to enter the capital market.

Even if the domestic capital market can't be on, the overseas capital market should also be on it, so that more funds can be raised, and at this time, investors in the early A round, B round, and C round can make a profit and exit.

How much money can be raised in the capital market depends on what kind of promising story you make up in the capital market. As long as investors are optimistic about your future, you will have a good valuation, so that the bike-sharing company can raise funds in the capital market.

Fourth, bike-sharing companies can make money by selling users' big data, and now usually bike-sharing companies are looking at which time period, and there will be many users who need to share bicycles, so they will dispatch vehicles to send shared bicycles over, which is big data to analyze the situation that people need to share bicycles in a certain period. Similarly, some departments, bank credit systems, and non-governmental institutions need big data access for shared bicycles, and shared bicycle companies can regularly earn income from big data.

Therefore, many bike-sharing companies call themselves high-tech enterprises, mainly because of the analysis of big data, and the resources can be used to buy money. Of course, the bike-sharing companies are not doing this now, but it is also a profitable model for the future.

None of them went bankrupt, but both companies were included in the list of serious illegal and untrustworthy enterprises, Mobike is an Internet short-distance travel solution developed by Beijing Mobike Technology ****, founded by Hu Weiwei, and is a smart hardware for the dockless borrowing and returning model.

In September 2018, due to arrears of payment, ofo small yellow car was sued by Phoenix Bicycle; In the same month, some netizens reported that when using the ofo small yellow car app, they were induced to consume when recharging the deposit or returning the deposit.

According to the relevant responsible personnel of ofo, there is no misleading. On October 27, it was disclosed that the deposit refund period of ofo small yellow car was extended again, from the original 1-10 working days to 1-15 working days.

1. Events. 1. Failure events.

On January 18, 2018, the Mobike bike broke down and could not be unlocked after scanning the QR code, and the deposit was cleared. It is understood that similar situations have occurred in Shanghai, Nanjing, Guangzhou, Chengdu, Sanya, Jinan and other places.

Subsequently, Mobike responded on its official Weibo: due to network problems, the display of some functions and information of the Mobike app had a short-term failure. After emergency investigation and repair, the Mobike bicycle service has been resumed one after another, sorry for the inconvenience caused to everyone's travel.

2. Consumption traps.

In October 2017, ofo small yellow car users in many places reported to ** that they encountered consumption traps when using ofo small yellow cars, and they had to pay a deposit of 199 yuan for the car, but they bought a non-refundable "59 yuan annual card".

On the ofo deposit page, the default is "59 yuan for a one-year car", but it is optional, after clicking to enter the deposit payment page, "59 yuan for a one-year car (no deposit)" and "199 yuan deposit (refundable)" are juxtaposed. Some users said that the user clicked into the page where the deposit was paid, and the annual card should not be placed on the deposit page, and the default options should be set.

According to the statistics of Zhidong, so far, 17 companies have entered the market, including 17 players such as Mobike, Ofo, Youbai Bike, Xiaoming Bike, and Xiaolan BikeMore than 20 investment institutions have invested nearly 3 billion yuan, with a total of 300,000 bicycles in 10 cities.

Mobike can be seen as an army in the bike-sharing wars. Pioneers in this industry have closed a third round of funding in the space of nearly a year, with investments in the hundreds of millions of dollars. Investors are basically some well-known investment institutions, including Sequoia, Sinovation Works, Bertelsmann, Qiming, Panda, Vertex, and even Meituan Wang Xing.

Mobike has achieved such success in the market, but founder Hu Weiwei never considered whether the company could grow big when he founded Mobike. Her first thought was simple. It is to make a city more suitable for cycling and more people to choose green tourism within 0-5 km.

If it fails, it will be regarded as a public good.

In second-tier cities, Mobike appeared in large quantities, but problems also followed, being damaged, stolen, and even put on salted fish**, and regulatory problems also occurred from time to time. This situation made Hu Weiwei very distressed, she once said, "Once our bicycle was thrown into the river, I felt like a ** crime scene." In addition to user use, there are also suspicions that Mobike's "profit problem has not been resolved."

It's a regular way to start a business by speculating and cheating venture capital." Hu Weiwei is very calm about this kind of problem: the business model does not necessarily need to be discovered, whether it is for society or individuals, as long as what they do is very meaningful and valuable.

If I don't, I'm going to feel very uncomfortable. On the road to entrepreneurship, the biggest competitor is always yourself. Even if it fails this time, it will be a public good.

In addition, in the face of the current mixed situation in the industry, Hu Weiwei once responded that she was actually helpless: "In fact, we own the intellectual property rights of the entire business operation model. We can always sue those who do this, but that doesn't really stop something from happening.

You should end up running faster than everyone else. After the speech, Hu Weiwei told a little story. When she was in Shanghai, she often rode along those shady paths with her colleagues.

Once, while they were riding, they discussed, Eason Chan had a song called "Bicycle". In fact, it's a Cantonese song. She never knew what "Bike" was talking about.

Like this colleague from Guangzhou, he told Hu Weiwei that the song was about: the only hug he had with his father was to be able to put his arms around his waist while sitting in the back seat. Dad was always strict with him.

All his warm memories are on that bike. Then, the colleague also told himself some stories about him and his father. Once, when Hu Weiwei was in Shenzhen, he joked with everyone, saying that he didn't know why so many people were riding in Shenzhen 24 hours a day.

This is because there are very few people in society who enjoy that kind of life, and their pace of life is very fast.

Mobike's failure is due to some mistakes in its business.

Because there is more and more chaos in the market, and there are many factors.

Because it's not very safe, it fails.

Mobike is still running, and there will be no problem with a bicycle without a deposit, and if there is a deposit, it is illegal fundraising, and sooner or later there will be problems.

None of them went out of business, and the little yellow car queued up to refund the deposit. Mobike is normal.

The little yellow car must have been cold, and it was piled up in tatters at the demolition site.

The little yellow car queued up to refund the deposit was almost 1 billion, and it looked like it was about to die, and Mobike had a fund owner to support it for the time being.

It shouldn't have gone out of business yet, and the little yellow car seems to be returning the deposit now.

It's normal to have this kind of consciousness that you won't fall down for a while.

No, according to the official, there is no risk of bankruptcy of these two companies, and they can invest with confidence.

Mobike estimates that life is not easy, and ofo is not good. Bike-sharing has been shuffled.

Shared bicycles are inseparable from our lives, and now the best ones are ofo and Mobike, but will the issue of deposits go out of business?

Some time ago, Mobike had a little problem because of the deposit problem, but he has now solved it, but will the little yellow car and Mobike go out of business because someone is doing free deposit waiver? This has to wait and see, their collapse is to see everyone's actions, everyone goes to return the deposit, it will definitely go out of business, there are free deposit-free sharing bicycles on the market, but, free deposit-free bicycles will really be their so powerful sharing bicycles?