Brand strategy management and brand strategy planning what level of enterprise needs

The development of enterprises to a certain stage requires brand strategy management and brand strategy planning. We say that brand development is divided into several stages, and not all enterprises need brand strategic planning and strategic management. When the industrial chain is transformed into the value chain, when the enterprise develops by leaps and bounds, when the enterprise walks out of the process of primary instrumental brand application, believe it or not, consult a brand professional company.

We often speak of the planning and management function. Whether it is the construction of corporate culture and corporate culture management, or the task and mission of brand strategic planning and brand strategic management, there is of course a great difference between professional field and practical application. One is to be argued in a hypothesis and the other is to be implemented in operation.

Here you are welcome to ask questions and express your confusion. Let's study and solve the strategic management of the brand, the operation and control of the brand, the integration of brand market resources, and the drive of brand execution.

Even the smallest enterprises and individuals should have their own brands, and they should do a good job in brand management and planning. However, relatively speaking, large conglomerates or enterprises with a long history of development pay more attention to brand planning and management. Because the brand is actually the intangible asset of the enterprise.

The president of Coca-Cola once said that if a fire burns down the factory, as long as I have a brand, I can build another Coca-Cola! That's the power of branding.

There are a lot of consulting firms that can do this

Summary. Kiss. Hello, glad to answer for you.

A multi-brand strategy must be suitable for both large markets and large enterprises (such as Procter & Gamble in the past). If an enterprise's subdivided products are facing a small-scale market demand, it is very difficult to support a sub-brand from planning to management, from communication to marketing professional team and professional ability.

Hello dear, I am inquiring for you here, please wait a while, I will reply to you immediately

Kiss. Hello, glad to answer for you. A multi-brand strategy must be suitable for both large markets and large enterprises (such as Procter & Gamble in the past).

If a company's subdivision of Zen products is faced with a small-scale demand for the city, then it is very difficult to support a sub-brand from planning to management, from communication to marketing professional team and professional ability.

Second, the multi-brand jujube hail strategy must be suitable for which stool and sail brand has no strong intrinsic relationship between brand positioning and value. For example, if you want to do real estate to do drinking water (Evergrande Ice Spring), there is no correlation between the two in terms of brand value, and the parent brand will not be able to form a brand endorsement for the sub-brand, so even if the same brand strategy is adopted with the parent brand, it will not bring much help to the sub-brand.

Third, if the sub-brand is an industry brand, then it must adopt a multi-brand burying strategy. Because, such a sub-brand is to serve the industry as the value, and the corporate brand is unable to carry such a function, the bend base will also cause competitors to be afraid, and give up the choice of new industry brands.

I hope the above is helpful to you If you are satisfied with me, please give me a thumbs up

What are the advantages and disadvantages of the brand manager system.

Generally speaking, it is more appropriate to establish a brand manager system when the products produced by Qikai Zhaoye are quite different or the number of products is large, so that the marketing system set up according to the function cannot operate well.

There are many advantages to the brand manager system established by Zheng Ji in this way, such as it is conducive to the manager to make a careful and comprehensive plan for the overall operation of a brand, and monitor the whole process of the brand's operation; It is conducive to the positioning and personalized shaping of the old brand of this cluster; It is conducive to maintaining the long-term development of the brand with personalization; It is conducive to improving the product image to increase the appreciation of the additional forest, and then increase the customer value.

Because the brand management system based on the brand manager system can effectively coordinate various marketing functions, it can make a contribution to market changes

I hope the above is helpful to you If you are satisfied with me, please give me a thumbs up

Brand strategic planning is to establish a strong brand as the core of the corporate strategy, the brand building to the height of the business strategy, the core of which is to establish a distinctive brand identity, for the brand building to set goals, directions, principles and guiding strategies, for the future specific brand building tactics and behavior to develop an overall plan.

The five cores of brand strategic planning:

1. Refine the core value of the brand, as the soul of the enterprise, throughout all the business activities of the enterprise.

2. Standardize the brand identity system and implement the elements of brand identity into all marketing communication activities of the enterprise.

3. Establish a branding model and optimize the branding strategy; By integrating all resources, the brand value is enhanced.

4. Carry out rational brand extension and expansion, avoid the phenomenon of "brand dilution", and pursue the maximization of brand value.

5. Strengthen brand management to avoid the occurrence of "brand crisis" events, so as to accumulate rich brand equity.

The process of brand strategic planning:

Step 1, Brand Diagnosis and Positioning.

Step 2: Plan your brand vision and goals.

The third step is to refine the core value of the brand.

Step 4: Develop a mid- to long-term strategy for the brand.

Step 5: Configure brand agencies and talents.

Step 6, Brand Communication and Promotion.

Step 7: Maintain brand consistency.

Step 8: Carefully plan your brand extension.

The strategic planning of brand re-establishment can be cut from the following aspects:

1) Plan the brand identity system centered on the core value, the source of all the value of the brand is the brand association, and the brand identity is the association left in the minds of consumers that the enterprise expects.

2) Plan the basic strategy of brand identity to command the marketing communication activities of the enterprise, that is, the brand can deduce the brand identity on all the carriers and contact points of disseminating information to consumers, and adhere to it for a long time, and achieve every marketing and advertising cost in time and space to do the addition of the brand, and create a brand with "rich associations, distinctive personality, strong cultural connotation, highly respected by consumers and even religious magnetism" at low cost.

3) Brand extension strategy and brand architecture planning, make full use of brand equity to expand product lines, make more profits with full use of intangible assets, and achieve large-scale sales by cultivating several new products, which in turn enhances brand equity.

It includes six aspects: brand decision-making, brand model selection, brand identity definition, brand extension planning, brand management planning and brand vision establishment.

Since Bai believes that Du will help you.

Summary. Hello, the role of standards in corporate brand strategy is as follows:

1. Improve the efficiency of the company, so that the company can operate more coordinatedly and effectively.

2. The company's development plan and short-term plan can be formulated, so that the company's operation is purposeful, planned and not blind.

3. Effectively manage personnel and improve employees' enthusiasm for work; Correct its work attitude and reflect team spirit.

4. Effectively reduce costs and increase revenue through sales management planning, thereby increasing the company's profits.

5. Make effective planning for the company's investment and financing.

6. Improve the personal cultivation of management and show the personal charm of management.

Hello, the above is the answer given, if my answer is helpful to you, please praise my service, your praise is my biggest motivation to move forward, I wish you a happy life

Take a company as an example and outline the role of standards in a company's branding strategy.

Hello, I'm glad to answer this question for you, I need a few minutes to sort out the information and disturb the typing, please be patient

Hello, the role of standards in the brand strategy of the enterprise is as follows: 1. Improve the efficiency of the company and facilitate the company's more coordinated and effective operation. 2. The company's development plan and short-term plan can be formulated, so that the company's operation is purposeful, planned and not blind.

3. Effectively manage personnel and improve employees' enthusiasm for work; Correct its work attitude and reflect team spirit. 4. Effectively reduce costs and increase revenue through sales management planning, thereby increasing the company's profits. 5. Make effective planning for the company's investment and financing.

6. Improve the personal cultivation of management, and show the personal charm of business and business. Hello, the above is the answer given, if my answer is helpful to you, Ma Qi Lu annoys you to praise my service, your praise is my biggest motivation to move forward, I wish you a happy life

View answer analysis [Correct answer] (1) The difference between brand strategy and brand strategy: brand strategy refers to the long-term planning and strategy made by the transformation from product management to brand management. Famous brand strategy refers to the long-term planning and strategy made by enterprises to create and use trademarks and trade names, so that products or services can be recognized by relevant customers in the relevant market, achieve high market coverage, high market share, high reputation and high economic benefits, and realize the sustainable development of enterprises.

2) Contact: brand management is the premise of creating a famous brand, and the lack of brand management cannot be talked about creating a famous brand. Famous brand is the result and goal of brand management, and the implementation of famous brand strategy is the continuation and development of the implementation of brand strategy.

The common goal of brand strategy and brand strategy is to make the company's already famous brand famous in a larger market and become a famous brand with greater influence and higher level.

Answer Analysis] See textbook p325.