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Because the ranking of food delivery platforms is related to sales volume, activities, brand recognition and user evaluation.
Therefore, catering companies should improve service quality, pay attention to product taste and packaging, improve five-star evaluations, and reduce 1 and 2 points of evaluation, which is the key to extra points. In different consumption scenarios, the platform will give priority to the merchant category corresponding to the scenario. For example, during the afternoon tea period, juices, coffee, desserts, burger pizzas, fruits, fried chicken, and duck necks will be displayed first to meet the needs of users for afternoon tea.
Merchants with a brand identity have certain pluses. Since new merchants are just starting their business, they have very small branches in terms of sales volume, evaluation, and other evaluations. In addition to the ranking score, there will also be a loop broadcast in fixed positions such as 8th and 12th positions, so that new businesses can get more opportunities.
However, there is a certain probability of rotation, and the weight of the rotation should be determined based on the merchant's natural ranking results. For example, if the organic rank is high, the rotation will show a longer time and a higher position.
Because different users have different tastes, categories, and brand preferences, the selectivity will vary. In order to improve the conversion rate of customers placing orders on the platform and save the time and cost of customer selection, the food delivery platform will provide users with personalized rankings and display lists based on users' purchase habits, transaction records and browsing records, so that the merchant ranking meets the preferences of different types of users.
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As takeaway has gradually become the mainstream way of dining, more and more restaurants have joined the takeaway army.
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That's because for these restaurants, they're doing brick-and-mortar operations.
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Maybe it's because there are always a lot of problems with takeout, which is also normal.
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I think this is because a lot of restaurants don't have the same taste as people.
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Meituan takeaway, Eleme, glutinous rice,Each has its own advantages and disadvantages, and Meituan takeaway is more recommended.
Page comfort
Meituan Takeaway is more concisely written, after clicking into Meituan Takeaway, you can go directly to the nearby merchants' situation and ratings, sales quantities, etc., and you can view personal information and orders at the bottom menu, and you can directly order or query.
The situation on the homepage of Ele.me is more complicated, and the nearby ** function has a weak correlation with the demand for takeout, and it is estimated that many users are like, the moment they open Ele.me, their fingers don't know where to point. For orderers, ordering food more easily and quickly is what they need.
The homepage of glutinous rice is still relatively intuitive, find the takeaway item on the homepage, and a positioning city will appear on the mobile phone or computer page, and you can directly locate the city.
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Today, with the rapid development of the Internet, the convenient services brought to us by the Internet are different from the past, and the rise of the takeaway platform should be another great "invention of the new era" after a certain treasure.
As soon as the takeaway platform was launched, it was favored by many users, whether it was a busy office worker or an otaku who had been nested in the house for a long time.
As the saying goes, "the first person to eat crabs is the bravest", pomegranate I really admire the team of the first food delivery platform, butIt's not enough to just be the first development platformIf you want the long-term development of the platform, it is inseparable from the later stage of the platform
Pomegranate will take stock of the current well-developed food delivery platforms and analyze the future.
As one of the three giants of the current food delivery platform, the Ele.me platform is currently one of the three giantsAlibaba, Ant Financial, etc.
Secondly, Ele.me's more attractive point to users is the daily ** dish, meta rush purchase, should attract a lot of users.
Food safety issuesIt has always been a problem that users are very concerned about, but at the 315 party in 2016, the backstage of a restaurant on the Ele.me platform was **, which made many people realize that the certification of the Ele.me platform is not rigorous, which can be regarded as a blow to Ele.me.
The advertising slogan of Meituan Takeaway is "Meituan Takeaway, everything is delivered quickly", which can be seenMeituan is more focused on speedModern people hate waiting, especially waiting for takeout for an hour, which can be said to be very painful. So many people choose Meituan because of speed.
Secondly, Meituan takeaway pays more attentionStar effect, chose popular artists Yang Yang and Zhao Liying to endorse, bringing a lot of attention to the brand.
Pomegranate I am a loyal user of the takeaway platform, pomegranate I use both platforms, as for the future development, I thinkOnly from the user's point of viewSpeed & SafetyAll of them are availableGood value for money
The work at hand is important, so I can only order takeout, and cook it myself on vacation.
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