Why is Mixue Bingcheng able to open 5,000 stores across the country?

As one of the most distinctive milk tea brands in the tea industry, Mixue Bingcheng milk tea has won the love of countless consumers with its high-quality tea quality and considerate service, and has naturally attracted the attention of many franchisees, becoming the tea brand with the most franchisees. Now there are more than 10,000 franchisees in the country, why can Mixue Bingcheng milk tea have so many franchisees?

The business model of ice cream + tea is particularly eye-catching in the homogenization of the tea market, and this differentiated operation also makes its franchisees more advantageous in the market operation, so its franchisees are very profitable, so there are more and more franchisees who want to become Mixue Bingcheng milk tea.

The franchise fee is low, and the franchise fee will vary according to the different cities, including the franchise fee of 7,000 yuan for county-level cities, 9,000 yuan for prefecture-level cities, 11,000 yuan for provincial capitals, 10,000 yuan for deposits, 4,800 yuan for management fees, 2,000 yuan for consulting fees, about 600,000 yuan for all equipment required for stores, 50,000 yuan for materials and raw materials required for the first batch of operations, 50,000 yuan for decoration budget-80,000 yuan, admission fees, Transfer fee, rent, etc. from 100,000 yuan (subject to the actual situation).

Headquarters for franchisees all-round support, many milk tea brands in the entrepreneur after the franchise fee will ignore it, let it fend for itself, but the Honey Snow Bingcheng Milk Tea Headquarters is not like this, Honey Snow Bingcheng Milk Tea Headquarters takes every franchisee seriously, the interests of the franchisee put the interests of the franchisee in the first place, which is why the franchisees of Honey Snow Bingcheng Milk Tea have more than 10,000 franchise stores in the country, and each of them is operating so well.

And at present, Mixue Bingcheng has opened more than 13,000 stores across the country, if you also want to become our partner and are interested in the Mixue Bingcheng project, you can submit the [Mixue Bingcheng latest pre-registration application form].

The system pre-registration form, after effective communication, you can get a complete project information package.

Mixue Bingcheng not only integrates high quality and low price with health and freshness, but also provides consumers with healthy and value-for-money special products. In the domestic consumer market, there is never a lack of homogeneous competition, and if you want to stand out in an industry, it is very popular, and young people have become the choice of many brands. And the reason why Mixue Bingcheng is popular is that Mixue Bingcheng continues to break through itself:

The brand is younger, the younger visual elements must of course be at the forefront, the smiley face logo of Mixue Bingcheng is very recognizable, and the design of the dialog box element will better show "sharing sweetness and delivering happiness" to consumers.

It can be seen from the "Shake the Shake Shake and Share 66,000 Cash" activity launched by Mixue Bingcheng on Douyin that Mixue Bingcheng is not only younger, but also has an innovative spirit. An elegant and special setting, paired with a charming drink, there is no one who will not love such a drink shop. It can be seen that Mixue Bingcheng really has the magic to attract consumers.

Through the results of the market survey by the headquarters of the company, the company is constantly developing new products to ensure the freshness of the drink among consumers under the premise of catering to the market. The drinks are of high quality, but they are very cheap, so they are liked by many consumers. According to the changing needs of consumers, we will make drinks that can keep up with the trend of drinks, so that consumers are full of expectations and love for Mixue Bingcheng.

If you want to open a store, you can click on the [Mixue Bingcheng Application Form].

Get a breakdown of your selling costs.

I'm sure everyone will be familiar with mentioning Honey Snow Ice City. On average, on a street of 3 to 5 kilometers, you will see the figure of Michelle Ice City. In small shops, there is always a long queue in front of the gate.

Michelle has won the love of many boys and girls. So how did it develop? Let's take a look.

Started in 1997, Michelle Ice City has been prosperous for 22 years. The company's simple and perfect structure and efficient operation are qualitative changes from quantitative changes accumulated in 22 years to natural changes. Starting with cold drink sales, it has now developed into a national chain beverage brand with fresh ice cream and tea drinks as the main ingredients.

It is a diversified enterprise integrating industrial investment, chain operation and brand management。The ultimate goal of Mixue Bingcheng is to become a simple, dedicated and respected "Changhong" brand.

In addition to the word-of-mouth that has been handed down, what attracts people's attention is the ** of Honey Ice and Snow City. In 1997, the newly established Honey Ice City sold only 1 yuan of ice cream. Even now, the ** of ice cream and tea is mostly concentrated at 4 10 yuan.

In the words of consumers, "It's great value to spend a few dollars on a big and delicious drink." ”In Mixue Bingcheng, product quality is always the core. The reason for being close to people is because the founder's idea was to let people enjoy cost-effective ice cream and tea.

The second is because the company's best system is perfect, and all costs are under control.

The company is responsible for business management, R&D, production, storage and logistics. Mixue Bingcheng has opened all links and channels, forming a complete industrial chain of brand operation, R&D, production, logistics and transportation. It has realized the seamless connection from raw material procurement, research and development, processing and production to market sales.

Not only does it improve efficiency, but it also saves a lot of money. That's where their core competency lies.

The reason why this kind of thing happened is the result of his perfect operation.

Because in many ways, its marketing model is very good.

Mainly because his ** is still very close to the people, so the sales are still very good.

More than 5,000.

At present, there are more than 5,000 stores in the country, covering 31 provinces, municipalities and autonomous regions. In just one year in 2018, nearly 100 new stores were added, realizing the leap from a regional to a national chain beverage brand. At present, Mixue Bingcheng has spread to many cities in China, and has also entered Vietnam.

Since its establishment, Mixue Bingcheng has had a lot of experience and has become a world-renowned brand, attracting people from all over the country to fall in love with milk tea here.

Moreover, in each store, subconsciously enjoy a very broad market prospect. All equipment and raw materials as well as production techniques, the headquarters provides training to improve the skills and capabilities of the store in production. Therefore, any store can get a good profit with the support of the headquarters and gain the trust of more people.

The headquarters of Mixue Bingcheng has many advantages.

The headquarters of Mixue Bingcheng has many advantages and support, providing store location protection for franchised store owners, assisting in site selection, better concentrating consumers who go there, and ensuring the profits of entrepreneurs. There will also be a regular successful commendation meeting, any questions in the process of operating the store, can also be provided to the headquarters in a timely manner, the head office is very intimate, and has been recognized by many investors. Click here to learn more about the franchise program.

Summary. Hello dear, about 300,000 yuan a year, franchise fee, county-level cities pay 7,000 yuan per year, prefecture-level cities pay 9,000 yuan per year, and provincial capitals pay 11,000 yuan per year. The amount of the bond for the performance of the contract is 10,000 yuan.

The management fee is 4,800 yuan per year. Consultation fee 200. Decoration cost, 50,000 to 80,000.

The rent is about 100,000 yuan.

How much does it cost to open a Honey Snow Ice City store?

Hello. It is necessary to open a Honey Snow Ice City.

Hello dear, about 300,000 yuan a year, franchise fee, county-level cities pay 7,000 yuan per year, prefecture-level cities pay 9,000 yuan per year, and provincial capitals pay 11,000 yuan per year. The amount of the bond for the performance of the contract is 10,000 yuan. The management fee is 4,800 yuan per year.

Consultation fee 200. Decoration cost, 50,000 to 80,000. The rent is about 100,000 yuan.

If it is a dozen square stalls, about a dozen w is enough, and the rent is not all paid on an annual basis, mainly because it is difficult to apply.

How much does it cost to open a Honey Snow Ice City in a township.

Pro, the township joined the county-level city of Mixue Bingcheng 7,000 yuan a year. Contract performance bond: 20,000 yuan.

Daily management, operation guidance, activity support and management fee: 4,800 yuan per year. Provide consulting services such as production process and business methods in the later stage

2000 yuan. All the equipment required for store operation: about 80,000 yuan.

Raw materials and materials required for operation: from 60,000 yuan.

The rent fee is not counted, how much money does it cost to open a Honey Snow Ice City.

Are you talking about joining?

It means that the rent fee should not be included, and the other expenses will open a Honey Snow Ice City.

Do you have to join, can you just learn technology?

The equipment franchise fee should be about 150,000.

No, if you want to open Honey Snow Ice City, you must give a franchise fee, otherwise you will be considered an infringement.

You're also going to their headquarters to learn technology.

It takes about 5-400,000 yuan to open a Mixue Ice City.

First-tier cities: the expected total investment cost is 10,000 yuan, including 10,000 yuan for franchise fees, 10,000 yuan for brand use, 10,000 yuan for deposits, 80,000 yuan for equipment, 60,000 yuan for the first batch of raw materials, and 80,000 yuan for decoration.

Second-tier cities: the expected total investment cost is 10,000 yuan, including 10,000 yuan for franchise fees, 10,000 yuan for brand use, 10,000 yuan for deposits, 80,000 yuan for equipment, 60,000 yuan for the first batch of raw materials, and 80,000 yuan for decoration.

Third-tier cities: the expected total investment cost is 10,000 yuan, including 10,000 yuan for franchise fees, 10,000 yuan for brand use, 10,000 yuan for deposits, 80,000 yuan for equipment, 60,000 yuan for the first batch of raw materials, and 80,000 yuan for decoration.

Precautions for opening a store:

1. Select the store opening mode.

In today's society, opening a store to do business has become the best choice for many people to be self-employed, opening a store is not as simple as some people imagine, don't think that there is a sum of money, find a location, and then decorate the house, the business will be successful, to choose a suitable year to open their own store business model, especially for the first time to start a business, for the first time involved in the entrepreneurial store of the people, many of the basic requirements for opening a store are half-understood, such a half-understanding often leads to confusion and lag in the early stage of opening a storeMany people will fail to start a business because of a lack of experience in opening a store. So when you don't have any experience and don't understand anything, you can consider opening an online store.

2. The store opening project is determined.

Choosing a stove chong project requires four words: know yourself and know your opponent. Confidant is to soberly examine oneself: strengths, strengths, interests, knowledge accumulation and structure, personality and psychological characteristics, etc.

Knowing the other is the understanding of the future development trend of the society, and the stable, permanent and potential needs. Looking back at the past 20 years, the industries in which stronger and longer enterprises have survived can largely confirm the connection between the industry and development.

3. Competition.

Generally speaking, the radiation power of a store is also divided into large and small due to its own strength, and the publicity work outside the radiation range of the store can only be a waste of money and cannot play any substantive role.

**Publicity should be carried out within the radiation range of the store and aimed at the target consumers. For strong shopping malls, you can use TV advertising to deliver information to consumers in an all-round and multi-channel manner, while the usual small and medium-sized stores distribute flyers around the store, make full use of in-store radio, posters, store signs and other resources, or use tools such as publicity vehicles, you can achieve the corresponding purpose. **The form must be new, only new can be vigorous.

Summary. Breakdown of the franchise fee of Mixue Bingcheng: 1. The first year of the franchise fee of Mixue Bingcheng.

2. Contract performance bond: 20,000 yuan. 3. Daily management, operation guidance, activity support and management fees:

4800 yuan per year. 4. Consulting service fee: 2,000 yuan per year.

5. Provide consulting services for production processes and business methods in the later stage: about 80,000 yuan. 6. Raw materials and no materials required for operation

From 60,000 RMB. 7. The decoration budget is subject to the actual settlement according to the situation of the store (the company entrusts a third party to carry out the overall decoration): about 80,000 yuan.

8. Rent and other expenses, rent, transfer fee, admission fee, etc.: from 100,000 yuan (subject to the actual situation). The opening cost of Mixue Bingcheng starts at 370,000 yuan!

Breakdown of the franchise fee of Mixue Bingcheng: 1. The first year of the franchise fee of Mixue Bingcheng. 2. Contract performance bond:

20,000 yuan. 3. Daily management, operation guidance, activity support and management fee: 4,800 yuan per year.

4. Consulting service fee: 2,000 yuan per year. 5. Provide consulting services for production processes and business methods in the later stage

About 80,000 yuan. 6. Raw materials and no materials required for operation: from 60,000 yuan.

7. The decoration budget is subject to the actual settlement according to the situation of the store (the company entrusts a third party to carry out the overall decoration): about 80,000 yuan. 8. Rent and other expenses, rent, transfer fee, admission fee, etc

100,000 (subject to actual situation). The opening cost of Mixue Bingcheng starts at 370,000 yuan!

Mixue Bingcheng milk tea joining conditions: 1, holding a valid ID card of the People's Republic of China natural person or holding a business license of enterprise legal person business 2, with brand awareness, agree with the business philosophy of Mixue Bingcheng, abide by the management methods and business rules of Mixue Bingcheng 3, with at least 8 square meters of business premises, and more than 150,000 yuan of disposable funds 4, good health can be engaged in catering business and management for a long time 5, firm and responsible character and good social reputation, and devote themselves to business 6, He has a strong determination to venture capital and take Mixue Bingcheng as his own business