Guangguang Media has preemptively registered thousands of Nezha trademarks, what is the use of these

Guangguang Media has preemptively registered thousands of Nezha trademarks, and the value of these trademarks is mainly commercial valueWith the skyrocketing box office of "Nezha's Demon Boy Descending" produced by Guangguang Media, it has been warmly praised by the audience and has completely attracted the attention of the public. And what follows is the commercial value of "Nezha's Demon Boy Descends to the World". It has the following business values:

The series of trademarks registered in Nezha's Demon Pupil Descends to the World have left a deep impression on people's impressions due to the word-of-mouth in the movie, and Nezha itself is a mythical task that has long taken root in people's minds. It has occupied a certain position and recognition in the market, and needs to be recognized by the author for a long time in the prototype in the market, and now Guangguang Media has registered the characters or plot text in "Nezha's Demon Boy Descends to the World" as a trademarkNo matter which business needs to use this series of trademarks, it needs to be approved by the trademark owner, and its own value is naturally experienced.

The commercial value of these trademarks can be used for a variety of purposes.

1. The tasks in the plot will derive a series of toys and dolls to be pushed into the marketIt needs to be recognized by the trademark owner before it can enter the market, and the use of the trademark needs to be exchanged for equal value.

The mission image in the plot is also used for the printing of clothes and other patterns, etc., and no matter how it is used or quoted, the authorization of the trademark owner is required.

And there are examples of trademark transfer, and the modern trademark has long been registered by Zhang Pengfei. Later, the chairman of Beijing Hyundai Motor **** came to discuss with Zhang Pengfei, and finally exchanged Hyundai's general distribution rights in Zhejiang Province for a trademark, which was valued at about 40 million yuan at that time.

This is the value and purpose of trademarks. Its value is incalculable, and of course not all trademarks will be stolen.

Guangguang Media preemptively registered thousands of Nezha trademarks, which are very useful and can become clothing brands or other brands.

No matter which business needs to use this series of trademarks, it needs to be approved by the trademark owner, and its own value is naturally experienced.

Guangguang Media preemptively registered thousands of Nezha trademarks, which were used to prevent other companies from infringing on the film.

These trademarks can prevent other companies from using them and make their trademarks unique.

The trademark Nezha can help Guangguang Media obtain great benefits, and secondly, Guangguang Media has registered thousands of Nezha trademarks, which can also prevent other businesses from using names similar to their own to make counterfeits.

Prevent others from misappropriating it, after all, the trademark is still very useful, and it can also prevent others from using imitation trademarks to gain popularity.

It can be used in all kinds of products, and if it really doesn't work, it can be sold to others, and it will be used one day.

If you want to ask what is the hottest domestic movie in China in recent years? Undoubtedly, it must be the biggest hit this summer, this summer's box office super champion - "Nezha's Magic Bead Descends".

This movie is really very popular this summer, not only delayed its removal from the shelves, but also defeated Wu Jing's "Wolf Warrior" in one fell swoop, and won the second-highest grossing anime film myth in China so far. To know,Before this, domestic animation movies have never reached such heights.

Perhaps before the broadcast of this movie, its organizer and producer, Guangguang Media, did not expect that it would reach its current popularity one day in the future. Otherwise, they would not have woken up from a dream for more than half a month after the broadcast of this movie, but they frantically preemptively registered Nezha-related trademarks.

According to reliable sources, Guangguang Media has registered a total of 1,818 trademarks for Nezha. In fact, this can also be seen from the side that the popularity of the domestic animation film "Nezha's Demon Boy Descends" is really unexpected and extraordinary.

So, the question is, is it legal for Guangguang Media to register so many trademarks for Nezha at one time? As a traditional mythological figure in China, can Nezha be registered as a trademark? Is it in line with the relevant laws of our country to register so many trademarks at one time without using them for commercial purposes?

I have investigated and studied this matter, in fact, China's traditional mythological characters can be registered as trademarks, before that, more famous than the current Nezha, Sun Wukong, Zhu Bajie and other traditional mythological figures, have also been registered trademarks. However, registering so many trademarks at one time will indeed violate the relevant laws and regulations of our country. But Guangguang Media has also given an explanation in time.

These trademarks are only reported now, and they have not been completely registered. For these trademarks they have submitted, the relevant departments will review and approve them as appropriate. It will not be that number that will be approved.

Therefore, please rest assured, please believe in "Nezha", believe in Guangguang Media, and believe that they will use legal means to protect their rights and interests. While not violating relevant laws and regulationsActively defend rights and put an end to piracy.

Maybe Nezha is more popular in the summer, so merchants want to do their own business through this kind of trademark.

They register so much, of course, so that they will use whichever trademark can become popular in the future.

If you preemptively register so many Nezha trademarks, no one will be able to infringe on his trademark rights in the future, and you can still sell them for money.

Because Nezha is so popular, many people know this character, and Nezha can open up popularity by making a trademark.

The protection of intellectual property rights is very important, and Nezha is too popular now, so it is better to prevent it.

Maybe it's because of Nezha's works that they make more profits.

If that's the case, I don't think there's really much point in signing up so much.

They mainly want to use this to sell for money, and there is no other purpose.

Guangguang Media registered the "Nezha" trademark, and the reason behind the registration was to value the huge business opportunities behind Nezha.

Personally, I think it's because there are a lot of TV series and movies related to Nezha that are being filmed, and Guangguang Media sees its benefits, so it will register.

There should be interests behind the registration, and it is certainly not a small amount, so it will be registered.

The pursuit of profit and the promotion of the company's reputation are also a kind of protection of the animation image from the company's point of view.

The reason behind registration is the pursuit of profit and the promotion of one's own company's popularity, which is also the reason for the crazy registration.

Nezha is an animated character sent out by Light Media, and there should be interests behind it, as well as its own popularity.

If there is no registration of Nezha and the surrounding trademarks, there will definitely be a lot of porcelain products in a few days.

Maybe the law does not allow the registration of this trademark, and if it is registered, it is illegal, so it is not registered.

Do you really know that Light Media is not registered? What you see is what these forces of capital want you to see.

Guangguang Media preemptively registered thousands of Nezha-related trademarks, but did not register the trademark "Nezha" because it had already been registered.

Because this trademark may have been registered by others, Guangguang Media cannot be registered.

I think Light Media should have something else, or it has some small actions! Let's take a look.

Nezha's trademark may not be registered by him, but he registered Nezha's related trademarks, and we don't know.

Maybe because Nezha is an ancient mythological figure, it can't be used as a trademark. After all, this is not his thing.

The box office of "Nezha's Demon Boy Descends to the World" has been singing all the way and has reached 100 million yuan. surpassed "The Wandering Earth" to become the second in the Chinese film history list.

On the fifteenth day of the film's release, Beijing Guangguang Pictures, a subsidiary of Guangguang Media, began to frantically register trademarks related to "Nezha". Starting from August 9, Guangguang Media submitted 1,818 trademark registration applications in one goAlmost all of the names are related to the "Nezha" movie, including the magic boy Nezha, Nezha's demon boy descends, Mrs. Yin, boil Bing, motonezha, ......

For traditional mythological characters like Nezha, the name can become a registered trademark, but it must comply with the legal process. In addition, applying for registration does not mean that the final registration is completed, it depends on the number of successful registrations and the purpose behind it.

It is likely that Guangguang Media did not expect "Nezha" to be so popular, otherwise it would not have waited until half a month after the release of the movie to start registering the relevant trademarks.

Guangguang Media has applied for so many trademark registrations at once, and we must first analyze the following issues, such as these trademarks may not all be words, and there are many patterns, so there should not be so many words involved. Ni Ye emphasized, "At present, it is only an application for registration, which does not mean that it will be finally registered, and CCTV has also registered Nezha-related trademarks before, many of which have been rejected."

Nezha can be registered as a trademark, and there have been cases where the names of mythological characters such as Monkey King and Zhu Bajie have been registered as trademarks, soAs long as the process is legal, it can be registered, but the registered trademark is not permanentAccording to the Trademark Law, a successfully registered trademark is valid for 10 years, but if the trademark is not used within three years, it will also be revoked, that is, someone else can apply to the Trademark Office for cancellation of the trademark.

Therefore, it is still normal for the light to preemptively register Nezha's trademark, after all, Nezha is so popular now

For better publicity in the later stage.

It must be this trademark, which has commercial value.

Because the box office is high, with commercial value.

I saw the benefits, so I grabbed it.

Because Nezha is more popular now.

This is not clear. Probably to make money.

Guangguang Media preemptively registered thousands of Nezha trademarks, and the main provisions of the "Trademark Law" on this kind of behavior areThe registration of each trademark should indicate its practical value and the needs of its operation. Therefore, so many trademarks registered by Xiangyu Bird Light may not be successful。Here's a look at the specific trademark laws.

In the first paragraph of Article 4 of the Trademark Law, it is clearly stated that "".If a natural person, legal person or other organization needs to obtain the exclusive right to use a fictitious trademark for its goods or services in the course of production and business activities, it shall apply to the Trademark Office for trademark registration. According to this provision, natural persons, legal persons or other organizations applying for registered trademarks shall be based on the needs of production and business activities.

This means that Guangguang Media wants to provide reasons for these thousands of trademarks, which is a bit ridiculous to say.

In addition,If the applicant for a trademark violates Article 4 of the Trademark Law, has no real purpose of use, and hoards a large number of trademarks without justifiable reasons to seek improper benefits, it may be deemed to be "other improper means" as provided for in Article 4, Paragraph 14 of the Trademark Law. Yes, they will be punished by law.

According to an authoritative lawyer, for traditional mythological figures like Nezha, they can become registered trademarksHowever, only if the legal process is complied with. In addition, applying for registration does not mean that it can be registered in the end, it depends on the number of successful registrations and the purpose behind it.

At the moment,Guangguang Media has only submitted an application for trademark registration, and the trademark review still needs a long process, which does not always lead to successful registration. According to the trademark search, there have been many "Nezha" figurative trademarks that have failed to be registered, and of course, many "Nezha" trademarks have been successfully registered.

Registering these trademarks will certainly bring considerable benefits and will also take the opportunity to increase the influence.

Because Nezha, a mythical and legendary character, is known to everyone, and there are many TV series and movies that shoot this mythical character at the same time, registering this trademark will bring it a lot of benefits.

Guangguang Media's preemptive registration of Nezha's trademark will bring it a lot of benefits, after all, the movie has been very popular since it was broadcast.

Because this can bring it very big benefits, once others use it, it is infringement, and it cannot be used.

Guangguang Media is so keen to preemptively register the Nezha trademark, mainly because the popularity of the movie has brought great market benefits.

Nezha actually has a lot of peripherals, there are considerable interests in it, and it is possible to design Nezha's second movie.

Nezha is the hottest movie this summer, and many people think that this movie will bring a lot of benefits.

Because it is the information age, every trademark has great value, so now the awareness of the protection of business trademarks is very strong.

It's not because the market competition is too fierce, and if you are not careful, you will fall into other people's routines and damage your own interests.

In order to avoid trademark theft, trademark theft is very troublesome, and if it is serious, it is necessary to take legal channels.

The main reason is that there are too many people touching porcelain now. If you don't preemptively register so many trademarks, there will be a lot of porcelain products in a few days.