What is the influence of the media What exactly is the media ?

The media industry, that is, the media industry, refers to the industrial group composed of the physical part of the media that disseminates all kinds of information and knowledge, and it is a special industry that produces and disseminates various information products in the form of words, graphics, art, language, images, sounds, numbers, symbols, etc., and provides various value-added services.

As an industry, media not only has similarities or the same commonalities with other industries, but also has the particularity and prescriptiveness that distinguishes it from other industries. The details are as follows: Duan Zen.

The media industry is an attention industry; The media industry is dominated by information services; The main business entity of the media industry is a media enterprise or enterprise-type organization; The main means of resource allocation in the media industry is the market; The mode of production of the media industry has typical characteristics of industrialization.

Media is engaged in media communication, including construction, graphic design, decoration engineering, technical services, or engaged in the planning, shooting and production, post-packaging production and other businesses of various film and television films.

The media is the first to disseminate all kinds of information. Communication** or "media", "**" or "media" refers to the carrier of information dissemination, that is, all forms of material tools that carry and transmit information from the disseminator to the receiver in the process of information dissemination. Communication** can be either private or official.

Developments in the media industry.

Mass media in a broad sense includes newspapers, magazines, television, radio, films, books, audio-visual products, and the rapidly emerging Internet. According to the statistics and estimation of various data collected as of March 2012, the total output value of China's media industry in 2011 was 637.9 billion yuan, an increase over the previous year.

From the perspective of the market structure of the media industry, newspapers and television account for 31% of the total media industry, and the scale of Internet business reaches 42% of the total media industry, accounting for almost half of the media industry. The market size of broadcasting, periodicals, audio-visual and film, etc. is small, and the room for maneuver is limited to cope with the impact of changes in the media environment.

The media can be divided into five directions: mass media, news, marketing and advertising, publishing and creative performance.

Specific details: news media (traditional news, network news, news photography): you can enter large, medium and small newspapers and news publishers, and can also be engaged in radio, television, advertising, public relations, publishing and other fields. No slag.

Marketing and advertising media (advertising, marketing, cultural policy, cultural research): can enter both the first department and the private enterprise, engaged in consumer marketing, sales, brand manager, advertising design, advertising execution, marketing consulting, etc.

Mass media (mass media, public relations): can become a professional public relations personnel, working in enterprises, government and government offices, communities, educational institutions, hotels, medical and welfare institutions, cultural exchange organizations and other industries.

Publishing (Desktop Publishing, Product, Film & Research): Professionals will have professional creative talents and skills, including photography, digital, sound processing, interactive game design, CD-ROM production, web design, etc.

Creative Performance (Creative Writing, Performing Arts, Theatre Arts): Students will have professional creative talents and skills in careers such as creative directing, artistic directing, directing, script writing, photography, etc.

The media is the first to disseminate all kinds of information. Communication** or "media", "**" or "media" refers to the carrier of information dissemination, that is, all forms of material tools that carry and transmit information from the initiator to the receiver in the process of information dissemination.

Media characteristics: accurate, timely and comprehensive data discovery and dissemination; experimental tools; Investigative means.

Communication** can be either private or official. The communication channels include paper (newsprint, magazines), sound (radio broadcasting), ** (television, film) and modern networks (computers**). It was first used as a term in 1943 in the American Library Association's book Guidelines for Public Libraries after the war, and has become a general term for a variety of communication tools.