What is the basis for ranking in search engines

Provide users with a map that lists links to important locations. If there are more or about 100 links on the map, you'll need to split the map into multiple pages.

**It should be practical and informative, and the text of the web page should clearly and accurately express the content to be conveyed.

Consider what words people will use to find your page, and make sure that they are actually included on it.

Try to use text rather than images to display important names, content, or links. Because Google crawlers can't recognize the text contained in images.

Make sure that the title and alt tags are illustrative and accurately expressed.

Check for broken links and make sure the HTML is formatted correctly.

If you're using a dynamic web page (i.e., **"?"characters), please note that not every search engine spider can crawl dynamic web pages in the same way that they crawl static web pages. Dynamic web pages help reduce the length and number of parameters.

Limit the number of links on a given page to a reasonable number (less than 100).

At the end of the day, the most important basis for ranking is external links. CTR is built on top of that. If you have more external links, others will be able to visit you, and your click-through rate will be higher and the number of visits will be larger.

External links also have to have keyword correspondence. For example, there are 100 ** that use the word A to link to A**, and the same 100 ** use the word B to link to B's**, so when searching for A, A's ** must be ranked before A, and when searching for B, B is in front of A.

It's not click-through rate.

What's Google's "Page Rank"? In fact, it is simply a democratic vote. For example, if we were looking for Dr. Kai-Fu Lee, a hundred people would raise their hands and say that they were Kai-Fu Lee.

So who is real? There may be several true, but even so, who is really what everyone is looking for? If everybody says that the one at Google is true, then he's true.

On the Internet, if a web page is linked to by many other pages, it means that it is generally recognized and trusted, and it will rank highly. That's the core idea of Page Rank. Of course, Google's Page Rank algorithm is actually much more complex.

For example, links from different pages are treated differently, and links with high rankings are more reliable, so give more weight to these links. Page Rank takes this into account, but now the problem arises again, isn't it a chicken-and-egg question that needs to be used to calculate the ranking of the page itself in the process of calculating the page ranking of search results?

I don't know, it should be about the same.

When using IE browser or other browsers, when entering **click enter in the address bar, the browser will automatically use the search engine, search for the input**, only shift+enter (IE browser) can jump to the page normally, for the home page, it is very clear, it is the first entrance of the whole**content display.

Generally speaking, the weight of the first page, table of contents, list page, aggregate page, and independent content page is decreasing according to the logical relationship.