How to do a good job in promoting the opening of a dry cleaner?

The opening publicity of the dry cleaner can be said to be very important, because if the opening publicity is done well, it will lay a good foundation for the follow-up operation of the dry cleaner, and it can also be integrated into the dry cleaning project faster in the follow-up operation.

1. Distribute leaflets.

When the dry cleaner opens, you may wish to distribute the dry cleaner's promotional leaflets to the surrounding passers-by, the content of the leaflet is roughly and clearly indicating the business philosophy of the dry cleaner, business services, etc., so that people can know the service of the dry cleaner at a glance and can understand the dry cleaner more intuitively.

Second, the scene layout is booming.

On the opening day of the dry cleaner, you can display all the flower baskets sent by relatives and friends, you can also make balloon arches, and at the same time, you can also invite some professional performance teams to create a lively atmosphere for the dry cleaner, which is mainly to attract the eyes of surrounding residents and passers-by and leave a deep impression on them.

3. Hold some ** discounts appropriately, as well as dry cleaner trial cleaning activities.

Appropriate ** can promote the participation of consumers, because the dry cleaning industry is a very loyal project, so in the initial operation, it takes a certain amount of time for consumers to understand the quality service of the dry cleaner, so the premise of the payment is still necessary, you can give some discounts, or hold a free trial cleaning activity of the dry cleaner, of course, limit a certain number, in the process of service, but also to bring understanding to consumers, so that you will be able to get the good impression of consumers.

In order to promote the opening of a dry cleaner, the most important thing is to jointly market online and offline. It is very common to send flyers offline and get more customers through one customer, and you can also go to hotels and other places to talk about cooperation; In addition to offline operations, in fact, online ones such as Moments** and so on are also very effective.

How to do a good ** activity in a dry cleaner? What are the methods? Dry cleaning is a good choice, which has attracted the attention of many people, but opening a store can not just sit and wait for business, but also need to have some business means to compete for the market, strive to accumulate popularity, apply for membership cards, and attract customers.

1. Self-advertising.

This is the most common and simplest mode of independent advertising, this type of advertising investment is small, quick effect, and the probability of reaching target customers is too high, which is a sales model widely used in the dry cleaning industry to attract customers. The specific operation can make POP billboards, light boxes, street signs, etc., and place them at the door of the store, so that customers can see them back and forth, and the effect is good.

2. Outside the door**.

Use the clerk to distribute Pengzhou leaflets, promotional leaflets, and establish a ** desk, dry cleaners can hire **Miss ** in the early stage of opening **, or set up a customer consultation desk to explain and handle preferential activities.

3. Trial washing activities.

This is a basic way to market your brand, especially if you are a newly opened or early laundromat that can quickly build your brand image. Specific methods include special offers, trial washing, free of charge, etc., such as the first customer to come to the store every day to make a purchase.

4. Group service.

Targeting groups other than individual customers**, this chain can expand the scope of business and increase visibility. At the same time, it can also turn sales into interactive sales, expand the scope of the business district, and increase turnover.

Hello pro According to the situation you described On the day of opening, in order to attract customers, it is essential to engage in something, and the content is actually nothing more than buying a card to recharge and send cash coupons, etc., or giving gifts or the like, but if it is a dry cleaner on the commercial street, it is ,..Generally speaking, the newly opened dry cleaners mainly rely on the issuance of membership cards to absorb the fixed residents nearby, for example, in the summer, you can give a certain amount of preferential benefits, for example, others are charged 1,000 yuan to wash 2,000 yuan, in **. Dry cleaners are a very smart decision to do group business, because many government agencies have to do laundry, and through the issuance of cards, they can try to wash them, and then sign a contract with them to pick up clothes once a week, for example, hotels.

After the opening, you should have brand awareness at the beginning of the opening, you must pay attention to the brand effect of your dry cleaner in the region, but also pay attention to publicity and promotion, increase public relations efforts, and send some advertisements in the district to let more people know.

We often see some advertisements for dry cleaners on TV, so what promotional slogans do you remember? Here's what I've brought to you about the promotional claims about dry cleaners, and I hope you can get something out of it!

1.Wash out the true color.

2.Kiyipi dry cleaning, healthy and environmentally friendly, non-dust do not disturb.

3."Clean" color new life, hand in hand with Kiyipi.

4.Dry cleaning Kiippi, beloved wife is so happy!

5.Kiyipi, clean and enjoy the beauty of life.

6.Kiippi, I'll give you a new dress.

7.Dry cleaner charm, Kiippi interpretation.

8.Dry-clean Kiippi, clean and unmatched.

9.It's not new, it's better than new.

10.Honesty and wisdom stand for four seasons, and wash thousands of homes.

11.Sincerely establish the world, wash and delight thousands of families.

12.GEP dry cleaning, wash clean, wear with confidence!

13.Laundry Kei is clean and reassuring.

14.Eco-friendly dry cleaning, happy for all families.

15.Laundry Kipi, clean and thorough.

Appreciation of promotional slogans about dry cleaners.

1.The Kiyipi family, the clean family.

2.Wash out the true color of your clothes.

3.The clothes are not reluctant, and they are as clean as new.

4.It's genuine, it's clean, and it's dry clean.

5.Wash it, and you will be more "clean" color.

6.Yikiyipi, wash (happy) or not wash as you like.

7.Laundry is environmentally friendly and healthy, a new proposition in the green era.

8.The effect will make you "wash" beyond your expectations.

9.Laundry Kiipi, clean can't be beaten.

10.Healthy dry cleaning, heart to heart.

11.Laundry go **, of course (still) Kiipi.

12.The dry cleaners are in the middle of nowhere, and Kiyipi navigates.

13.Kiippi, please you.

14.It's not just clean – Kiippi.

15.Wash and wash you more "clean" color.

A selection of promotional claims about dry cleaners.

1.Laundry Kiippi, clean will be doubled.

2.Laundry Kipi, health is unbeatable.

3.The way to laundry, the way to health.

4.The match of clothes, the leader of cleanliness.

5.Kiyipi, love Weiyi.

6.GEP, a healthy match for life!

7.Laundry Kiyipi, health always with you.

8.Kiyipi, the new fiber net force, immediately bright.

9.Kiipi dry clean, "wash" out of sight.

10.Laundry Kiyipi, health is more powerful.

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7.A classic slogan for summer clothing.

How to open a good dry cleaner? In order for dry cleaners to achieve good business results, the most important thing is to have enough consumers to come into the store to do laundry, so it is crucial for dry cleaner investors to find ways to win the favor of consumers.

1. The choice of the location of the dry cleaner.

Although it is said that "the aroma of wine is not afraid of deep alleys", for dry cleaners with service nature, "location" is very important. Generally speaking, investors can choose the location of dry cleaners in or around residential areas with high occupancy rates, around schools, around supermarkets, and on streets with a large number of stores, which is easier for consumers to leave an impression and is also convenient for laundry.

2. The promotion of dry cleaners is indispensable.

In particular, the publicity activities in the opening stage of dry cleaners are a "good recipe" for dry cleaners to accumulate consumers in the early stage. Investors can put up posters in a prominent place during the renovation phase of the dry cleaner to let passers-by know that a dry cleaner is about to open and make an impression on them. Investors can also raise the profile of the dry cleaner by handing out flyers to passers-by.

3. Preferential activities are very important.

At the stage when dry cleaners have not yet made a name for themselves, relying on preferential policies has become a measure for dry cleaners to attract consumers. Dry cleaners can hold free trial cleaning activities before opening, so that consumers can experience the high-quality service of dry cleaners, and when they see the quality, consumers will naturally be willing to send their clothes here for cleaning.

4. Business development and group customer development.

Dry cleaners can not only provide laundry services, but also shoe washing, bag washing, leather bag maintenance, luxury goods maintenance, clothing repair, car cushion washing, etc. More refined services can attract more consumers to dry cleaners, thereby improving the profit and image of dry cleaners. Moreover, hotels, restaurants, and wedding photography studios can also become the partners of dry cleaners, and group customers are more stable.

5. Service quality should be guaranteed.

As a service industry, the job of dry cleaners is to provide consumers with high-quality services, including laundry services and in-store consumer experience. Therefore, investors must pay attention to these two points when operating and managing dry cleaners: ensuring the laundry quality of dry cleaners and providing consumers with "smile service".