Who will help me count the product placement ads of this year s Spring Festival Gala!

There are several obvious advertisements in this year's Spring Festival Gala that have been found by sharp-eyed audiences. Although it is inevitable that commercial advertisements are implanted in TV series and movies now, the advertisements of the Spring Festival Gala are still particularly eye-catching. In the sketch "Fifty Yuan", the actors are all fresh faces, and the focus of netizens' attention is the word "Luhua" on their aprons.

Some people even called this show a digression advertising sketch for Lu Hua.

Of course, the most outrageous is Zhao Benshan's sketch "Donation", in which the name of "Sohu" appears five or six times, and even Sohu's Sohu** and search engine are introduced by reporters played by Xiao Shenyang one by one, and emphasize its "global live broadcast" function several times, and many viewers scolded and couldn't stand it. "I don't know how much Uncle Benshan collected this time? In addition, another product placement advertisement "National Cellar" 1573 not only appeared in the form of props, Wang Xiaoli also specially brought it out, Uncle Benshan read:

1573, more than a thousand dollars! The sketch is nearly 20 minutes long, and apart from a few lines that may become buzzwords, the audience is probably most impressed by these two commercials.

What's even more interesting is that Cai Ming and Guo Da's sketch of selling potatoes was regarded by netizens as a failed advertisement for Tudou. It is also full of a lot of classic advertising slogans, but it should be more for the effect of the program.

The advertisement of the zero o'clock time signal may be the most eye-catching and expensive advertisement of the Spring Festival Gala, in addition to the red clock background on the TV screen, there are only two big words "beauty".

1573, and Huiyuan remembered these two

It is normal for advertising to be implanted in modern commercial society, especially in the big stage of the Spring Festival Gala, the focus is unified, the advertising effect is many times higher than usual, advertising is the main way to maintain the development and survival of radio and television, in the final analysis, economic effect. This is true for TV stations, and so it is for advertisers. It's just that some advertising placements are too explicit, and of course, the money for advertising may be beyond people's imagination.

Product placement ads for the Spring Festival Gala.

1 It is not conducive to the fluency of the program, it is that the program becomes stiff, and some programs are out of reality.

2 More importantly, as an important program of CCTV, the Spring Festival Gala has a special meaning and form as a Chinese cultural feast, and the placement of advertisements makes it commercial and detached from the substance.

3 On the other hand, the audience is not satisfied, the vast majority of the audience opposes commercial advertising, thinking that they are 'kidnapped' to watch the advertisement while just watching the show, and the product placement is disrespectful to the audience.

There are two reasons why the implantation advertising of the Spring Festival Gala has been criticized: 1. The implantation method is too simple, and the original props or lines are generally used to implant it, so that the audience can see it at a glance, and high-level implantation advertising should be ingenious and subtle.

2. The Spring Festival Gala has become a Chinese folk custom today, and it is an indispensable Chinese New Year's Eve dinner for most Chinese, which has gone beyond the meaning of a simple party, so the public is particularly sensitive to its commercial behavior, and if the commercial taste of the Spring Festival Gala is too strong, the people will feel that their faith is polluted.

Therefore, the placement of advertisements in the Spring Festival Gala should be more cautious and respect the feelings of the public.

I didn't see it. Doesn't seem to be.