What preparations do I need to do for cross border e commerce?

1: Preparation of products, compare the products of cross-border e-commerce platforms to select competitive products.

2: The preparation of the platform, not every platform is suitable for your product, and it should be considered comprehensively according to the proportion of the platform sales platform.

3: Preparation of the chain to ensure the normal operation of the goods.

1. First of all, you must be familiar with the characteristics and rules of cross-border e-commerce platforms, and find out the platform that is suitable for novices to settle in. There are many mainstream cross-border e-commerce platforms.

Youzan's distribution platform has also supported cross-border suppliers to settle in, and distributors can select products on the distribution platform and directly put them on the store.

2.Integrating the supply resources around you, ensuring the stability of the supply of goods, timely delivery, and choosing the right international logistics method, Youzan cross-border e-commerce and cross-border service providers provide a complete set of solutions for the upcoming new rules.

3 When you are ready in the early stage, you can start to launch a new one, which means that the cross-border e-commerce career has officially begun.

The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.

What materials should novices prepare for cross-border e-commerce, and how to have a higher pass rate?

Product positioning: First of all, we must determine whether we have a source of goods or no supply, and we must understand the cost of materials for the product.

Marketing method: The marketing method is related to your funds, and in the early stage, you can rely on Amazon to the new store when there are few orders for the new store.

Logistics plan: If your product is a small product, such as a cup and watch, you can go through postal international logistics in the early stage.

Talent factor: Nowadays, almost all cross-border e-commerce enterprises are short of people, and it is more practical for enterprises to cultivate themselves. A lot of times, it's a matter of planning, ambition.

Payment method In terms of payment, each platform has a corresponding method, as long as you register in accordance with the requirements of the cross-border e-commerce platform.

If you want to do cross-border e-commerce, you need to prepare from several aspects: market positioning, marketing strategy, supporting services, and talent factors.

1. Market positioning:

Regarding the materials and brand positioning of the product, it is necessary to think clearly at the beginning.

Only when you have a clear position can you find the right channel.

Relatively speaking, AliExpress is still in the stage of rapid growth and is working in emerging markets (roads where rural areas surround cities), so it is positioned at the low end, and at the same time, due to historical reasons, there are a lot of small B orders;

Since eBay is a bazaar model, it is mainly a low-end consumer market in Europe and the United States; Amazon is currently the mid-to-high-end e-commerce market share in Europe and the United States due to its well-known service.

2. Marketing strategy:

Basically, a marketing strategy is based on market positioning and your financial strength and short-term expectations.

3. Supporting services:

Just mentioned the logistics solution, the payment method in the target country, the service requirements of the corresponding channel, etc., can sometimes be an important consideration when choosing a channel.

For example, if a musical instrument is large and the turnover rate is not high, then it may not be a wise choice to force Amazon FBA.

However, the category is high, the profit is high, the product replacement is not fast and the seasonality is not strong, and it is suitable for community marketing, so it is a good choice to do self-construction, if the positioning is in the high-end, and then there are products on Amazon, as a channel combination, complement each other, it is better.

4. Talent factor:

Many times, when the plan is completed and the ambition is high, it is suddenly found that the team does not have the corresponding talent, and it takes time to build the team.

Unless you are ready to outsource, it may be a member of the team who is familiar with which channel, will tailor it from that channel, and start operating first to gain experience.

Then, slowly build the team needed for the most suitable channel mix.

With the continuous development of the Internet, we are not only limited to China when we do e-commerce operations, cross-border e-commerce has become one of the new popular channels. Let's take a look at the issues that need to be paid attention to in cross-border e-commerce operations.

1.Improve employee efficiency and pay attention to work saturation.

The number of employees cannot bring more benefits to the enterprise, but the quality of work and the ability to work efficiently of employees can bring a leap forward in the income of the enterprise. Whether you are an independent seller or a business seller with a certain business scale, you must recognize the importance of employee efficiency, improve management ability, reasonably distribute employee work, and improve employee job satisfaction.

2.Optimize product selection strategies and improve capital turnover.

For cross-border e-commerce sellers, on the basis of rigid needs, try to choose small and lightThe cost of shipping is not high. Goods can be shipped quickly, reducing costs and improving overall profit margins through high capital turnover.

3.Take a "hot model" as the core multi-operation strategy.

The reason why sellers choose to ship a large number of goods is also to impact 1-2 popular products, because the combination of popular products can bring the greatest profit to themselves. Therefore, the choice of daily products must also be carried out with the psychology of popular styles, do a good job of market research, do a good job of packaging popular styles, not let consumers create popular styles for you, but you consciously sell popular styles for consumers.

Once several popular products appear in your store, you'll find that the overall operation will be much less difficult, inventory pressure will be reduced, and profits will be greatly improved. The popular model will not only increase sales, but also greatly reduce our operating costs and improve our profit margins.

4.Refined operation, always pay attention to cost changes.

Many sellers are unable to achieve fine accounting in their operations, the costs are not clear, and the account accounting is also careless, and they seem to sell like others, but the results of their operations are much less than others. The main cost of running a cross-border store is: office dismantling costs.

Employee costs. logistics costs, etc.

If you want to do cross-border e-commerce, then you must prepare these:

1. Products. Product is the most important point, when choosing a product, we must follow the needs of the workplace, looking for those products with high cost performance and considerable profit margins.

2. Foreign trade platform.

Now there are more and more foreign trade platforms, and we have more and more choices, unlike before, seven or eight out of ten do Amazon or eBay, now there are many sellers who will choose localized small language platforms, choose multi-channel sales models to carry out cross-border e-commerce, more popular ones are Qoo10 in Southeast Asia, Lazada, Yandex in Russia, Paytm in India, Mercadolibre in Latin America, Cdiscount in France, Rakuten in the United States, etc.

3. Logistics and collection.

When we start to do e-commerce, we must have a clear understanding of the logistics requirements of the platform and the supported payment methods, so as not to cause unnecessary trouble in the future.

4. Calm and tremble Li Tai operation.

If you choose to be a localized platform, you also need personnel who specialize in localized descriptions, and comprehensive efforts can be better developed.

Before doing cross-border e-commerce, Yixiang Dongling must be fully prepared, or you can also find a professional partner, of course, depending on your own situation, what suits you is the best.

Now individuals who do cross-border e-commerce should consider more, if the manpower and funds are not very sufficient! Or do you mainly consider Amazon (must do FBA) or standalone**.

1.Product selection.

Made-to-order goods, handmade goods, unpopular products (single items are sold for $150 or more).

2.Marketing channels.

Advertising (SNS, PPC), influencer marketing, etc.

To do foreign trade alone, you have to dig out products, put products on them, do optimization, drainage, reply to emails, process orders, ship goods, and track orders. You will feel that you will never run out of time, so you should be as efficient as possible and distribute your work.

1) Channels. The platform dividend has been getting lower and lower, AliExpress, Dunhuang ** war, closed stores, and the controversy favored the purchase of the state and the only family, and the protection fee was charged. Amazon still has a chance, but you must do FBA, of course, doing FBA may kill you, and if you don't do it, you will wait for death.

2) Product selection. You should choose products with high profits as much as possible, and it doesn't matter if the sales volume is low. For example, if you sell a jewelry, the sales volume is good, you earn 20 for a single order, make 100 orders, and have 2000 for a day, but you will spend more time on customer service, delivery, and logistics tracking.

At this time, you should choose a product that earns 400 and makes 5 orders.

Choose unpopular and customized products, because these products are not large in volume, and large companies do not look down on them, there are profit margins, and the delivery cycle is long.

Dear, there are phone cases that sell for $1, and there are also those that sell for $100.

3) Drainage. Drainage should achieve traffic cost and conversion rate, and gross profit should be controlled at a latitude.

It is recommended to use payment models such as Google ads, Facebook ads, influencer promotion, etc., these traffic are predictable, and conversions need to be optimized.

Basic SEO optimization is also needed, but don't study XR, ZP and other tools** external links, this method is not suitable for individuals.

4) Orders. It is best to ship the order directly through the factory, let the other party earn, if you want to make a few more dollars per order, sending it to your own side will tire you to death. Quality control can be solved by communication barriers.

Finally, personal cross-border e-commerce can also be considered in combination with the above aspects, the above is some of my experience, if you think it is helpful to you, then please help to like, your like, is the source of my motivation.