Levi s S brand background

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levi'S (Levi) is one of the most recognizable names from the western United States. In 1853, Levi Strauss, a young Jewish businessman, tried to make a batch of low-waisted, straight-legged trousers with a tight hip circumference to dispose of a backlog of canvas and sold them to gold diggers in San Francisco. These pants are popular because they are stronger and more durable than cotton pants.

So, Levi simply opened a company specializing in the production of canvas cargo pants, and named it "Levi."'S" as a brand, Levi'The myth of S (Levi) is also from this.

The Origin of Levis!

Jeans didn't come out of nowhere, they were made by Levi, who has been in the tradition for more than 150 years's) the creation of prototypes that are constantly improved and developed. In 1853, the American Levi Sters took advantage of the prevalence of the gold rush to develop a kind of tough cloth overalls for gold miners, which was originally named waist overalls, which was the predecessor of jeans. It was not until 1960 that the popular pants appeared in advertising under the name jeans, and jeans were introduced featuring double-line arched overlapping pockets on the trouser pockets, thallium watch pockets, elasticated waistbands and suspenders.

In 1853, Levi Strauss founded the Jeans Company, and he found the blue and white weft denim made by Niemann in France, a new type of fabric that was strong, durable, and beautiful. Levi Strauss also invented and patented the use of copper nails to reinforce trouser pocket seams on the advice of a Nevada tailor named Jacob Davis. To this day, the steel studs on the Levis jeans are still a symbol of sturdiness and beauty.

Since 1936 levi'S began to put the white gold block levl'S" red flag sewn on the back trouser pocket, which became the future Levi's registered tags.

As the originator of jeans and one of the world's four major denim brands, Levis has explained his status and taste.

Levis's brand has built up his fortune, but it's the movie stars who give it the "jeans" name. From the century to the century, Hollywood male movie stars wore this kind of pants in films depicting the cowboy life of the American western shepherd, which not only created a harsh and rough life atmosphere, but also created jeans as a romantic man. Roy Rogers, who has the title of the king of cowboys in the American film industry, showed the American western cowboy to the fullest, and since then, jeans have gone out of the overalls and interpreted as a fashionable modern clothing model, and have become the representative of American clothing culture in the middle of the century, and young people will wear the jeans he wears in the film as a new trend to pursue.

Fabrics are very prone to breakage, and there is a desperate desire for a durable garment, and in this context, solid, durable jeans have emerged. Levi Strauss is recognized as the inventor of jeans. In 1850, the 501 jeans produced by the Levi S company he founded are known as the originators of jeans.

In the mid-30s, jeans, which were worn by almost everyone in the agricultural Midwest, were first brought to the bustling cities east of the Mississippi River, and jeans began to enter the ranks of popular clothing.

Originated during the gold rush in the United States.