What kind of press release is better?

What is the purpose of the press release?

What is the purpose of the company's press release?

The company is in its infancy or promotion phase. At this time, the company needs some channels to let users understand their strength and services, products, so as to bring profits to the company. This can be achieved simply by issuing a press release;

Some ** need to promote the product to achieve the professionalism and effectiveness of the product, so as to provide the company's market share, and use the professional ** and professional platform to establish an image for the brand.

Businesses generally choose to publish press releases to achieve the role of branding, or some companies use press releases to spread knowledge.

Companies usually issue press releases on an ongoing basis. Newbies may really not know the effect of issuing a press release. Xuntuike Media specializes in marketing and promotion of the whole network. A brief summary has the following effects;

1. Improve brand awareness.

Nowadays, the effectiveness of advertising has diminished, and people prefer to watch readable news. Therefore, the issuance of corporate press releases is one of the important ways to increase corporate brand awareness.

2. Establish the credibility of the product.

When a new product is launched, the company does a lot of news dissemination because the news not only increases visibility but also builds trust. Unlike advertising, news reports live from the perspective of a third party**. Advertising is the self-talk of a business.

Customers naturally trust the news rather than the advertisement.

3. Establish brand reputation and image.

After the news was released, it remained on the internet for a long time. Customers can continue to browse through relevant information and search, thus building a good reputation for the corporate brand. A good review in the news will naturally give the business a high-end good image.

However, how to create a news marketing plan, plan a press release, choose ** ads, and how to make progress, it is best to find a professional company to operate. For example, Changsha Xun Tuike Media can plan the overall plan of news dissemination for the brand through the whole network, and enterprises can spend the money on press release release to get a complete strategic marketing plan.

4. Improve brand reputation.

Reputation can only be disseminated through news, and advertising cannot prompt reputation, but reputation improvement has different points such as public welfare and innovation.

5. Downplay negative information.

When businesses get bigger, it's inevitable that there will be some negative press. Whether it's a competitor or a consumer complaint, frequent press releases can dominate search results, downplaying negative presentations and reducing negative ones.

Professional press releases or professional platforms sometimes serve as public relations. In the face of such a competitive market environment, sometimes professional news ** public relations advertorials are essential.

Finally, you should also choose a professional press release platform for news releases. If you have needs in this regard, you can ask questions below, and you can choose the one-stop self-service platform of Xuntuike Media for many-to-one detailed answers.

1. How to issue a press release has a good effect.

First, be clear about the purpose of our press release. After the purpose is clear, it is necessary to write a manuscript, which must be of high quality, and reflect the content and summary we want to reflect to users, concise, clear, clear and fluent, and readable. Second, select the right media platform for news releases.

Many people think that it is enough to publish a press release to a good company, while some people think that a press release needs to be spread all over the major platforms. Actually, my suggestion is to still look at the purpose of the press release, and the nature of the article.

Second, which ** has a good effect on the release of press releases.

On the surface, this question is very simple, that is, to find a match with the company's products and services, and related to the content of the press release. In fact, when we issue a press release, it is very important to choose ***. The choice of ** is mainly divided into the following four points:

1. The geographical scope of the company's target customers;

2. It is the industry in which the enterprise is located;

3. The advantages and characteristics of this **;

4. Give it the weight of the first weight.

If the company's products are oriented to the whole country, the choice can be spread out in a large area, if the regionality of the company's products is very strong, then the media selection is based on the local portal, of course, you can't give up the comprehensive portal, netizens all over the country are concerned about the comprehensive portal, and then there are some industries, make a combination of punches, not afraid that customers can't see. Taking Wenjun Information as an example, Wenjun Information is a company specializing in one-stop search engine services, and the company's business scope is oriented to all parts of the country and even abroad. Therefore, if you want to write press releases related to civilian and military information, you can use multi-pronged actions on major ** and local portals across the country, and the effect is better.

3. How to evaluate the effect of the press release?

What kind of press release works well? We spent money and naturally wanted to see good results. In fact, for the effect of a press release, we now only consider whether it is included in the news as a news source after it is published.

But personally, I think that if this press release is not included for some reasons, it is wrong to think that it is a bad effect, because some ** do not include it, but it has a lot of traffic, and many companies also publish it on it. In addition, if the press release is optimized, even if it is a long-tail word, and gets the first page ranking, the value of the advertorial will be very high, and the traffic through search will be doubled.

What is the purpose of the press release? First of all, we have to be clear about the purpose of the article, and then we can decide which one to choose. For example, if you want to do an encyclopedia, then you need the big news of an authoritative platform, so it is recommended to choose Phoenix News, Sina News, NetEase News, People's Daily Online, Sohu News, Tencent News, Xinhuanet and other big news.

If you don't know that the ** is published, the operation helper is not bad, and the manuscript is very fast.

Unless your content is well worth it, the odds of winning the lottery are small enough of course. When I used to work in the company, I usually found an advertorial outsourcer to publish, and it turned out that I found an advertorial outsourcer-"Green Pothos Network" to do it, which is much lower than other companies, and they are more professional and have reliable technology. They can not only be in Sina, NetEase, Xinhua, Phoenix, Tencent, CCTV and other 3000 portals and places**, but also want to publish which**direct payment can be released, **and published on the official website.

**All are transparent, the speed of publication is fast, and the advertorials can still be ranked well.

In the process of press release release and brand promotion in our company, what kind of press release is better? This is mainly related to the problem of content writing, and the following aspects need to be done: Communication strategy:

According to the communication strategy and target users, systematically construct effective news value points; Thematic Topics: Understand the focuses, reporting trends and plans of the mainstream**; Produce content: create brand campaigns, PR events, etc. and more effective news content; Output Value:

Effectively capture news points, communication points, and enhance the value of brand content. [Qiwentong] focuses on high-quality communication and is a corporate brand communication service provider.

845480066, no matter what kind of manuscript you send, you need to write it out first and send it out in a place, but most people will write and have nowhere to send it, I am looking for him to send it, and the front is from Buckle.

The simple understanding of the press release is to send a certain article somewhere, in recent years, there are still more such things, just like our company did not pay attention to this aspect before, only know the bidding, information flow, etc., but it is okay for a short time, and it is a little hurtful for a long time, so we also publish articles from time to time at the beginning of last year, but there are more articles on the market, and a lot of comparisons have been made.

In recent years, soft marketing has won the love of marketing practitioners because of its unique charm.

At present, there are quite a few platforms for publishing soft articles, some of them are large, some are small, and some are professional.

The key is to choose if you want to work together for a long time, such as Snow Media.

The press release is actually very simple, just say that depending on what channel you think**, you can send it!

With the advent of the information age, the dissemination and reporting of news have also undergone great changes. How to write a good news release has become a compulsory course for ** workers and public relations practitioners. Below, I will look at how to do a good news release from several aspects.

1. Choose the news well.

The first step in press release, of course, is to choose the news well. The selection of news topics should conform to the principles of news value: timeliness, regionality, identity, etc.

The topic should reflect social hotspots, people's livelihood concerns, economic development, etc., and have a certain news value. In addition, it is also necessary to pay attention to the truthfulness, objectivity and legitimacy of the news, and not to fabricate, exaggerate or involve privacy issues.

2. Write a good title.

The headline of the news is an important means of attracting readers. A good title should be concise and straightforward, and it is best to use certain literary rhetorical devices, such as comparison, contrast, repetition, etc. At the same time, it is also important to note that the headline expresses the core content and viewpoint of the news to attract the interest and attention of readers.

3. Pay attention to the style of writing.

The style of the press release should be concise and clear and in line with the reader's taste. Write news in plain language and avoid overly complex or obscure words, such as proverbs or obscure old words. The selection and presentation of news releases should be considered in many ways, so that readers can understand, understand, and afford to understand in an easy-to-understand way.

Fourth, the content is true.

The content of the news should be truthful and credible, and try not to exaggerate or deliberately falsify the facts. The authenticity of the news is one of the most basic requirements, if the content of the report contains false content or involves privacy violations and other issues, it will seriously damage the credibility and image of the company, and will also cause widespread perception in the society, resulting in a lot of negative impacts.

Fifth, ** and lush.

In the news release, the appropriate use of **, ** and other elements can allow readers to better understand and remember the news content. If you use **, you can make the reader visually impressed, and it is easier to attract the reader's attention when conveying information to the reader. When using **, it is also necessary to pay attention to whether ** is consistent with the content of the news, whether it is in line with ethical and legal norms.

6. Frequent updates.

The news is very time-sensitive, and the content of the news release should be updated frequently. For some hot news, the content should be updated in a timely manner, adding views, data, etc., so as to continuously attract readers' attention. However, the updated content should also pay attention to the truthfulness, accuracy and objectivity of the information.

In short, the key to news release is to choose a good news, write a good title, pay attention to the style, the content is true, and it is updated frequently. Hopefully, these tips will help journalists and PR professionals to become more comfortable in their work.

How do I publish news**? Two simple tricks to complete!

As the most suitable advertorial marketing method for the "needs" of the target audience, news marketing has attracted the attention of enterprises with its unique advantages and has become one of the indispensable items for most enterprises to promote brand marketing on the Internet.

1. Contact the press directly ** to press release.

Direct contact for submissions. Many, we can contact the person in charge of the first person to contribute, and the reputation industry has many years of experience in publishing in this regard. After the manuscript is approved, it can be successfully published in the news source**.

The disadvantage of this method is that it is time-consuming, some are free, and some also need to pay a publication fee to **, and the review pass rate is low.

2. Publish the article through the advertorial platform.

If you find the first method cumbersome and time-consuming, you can choose a news source publishing platform to distribute it on your behalf. A third-party news release team that works with a variety of news sources**. Users can publish press releases on multiple news feeds** with one click through our platform.

The advantages of the news source publishing platform are: simple and fast, high approval rate, transparent release notes, rich resources, low price, comparable, etc.

The latter has unique advantages over the above two publishing methods. Press releases have become the mainstream trend of corporate brand marketing and promotion

1. Improve your ranking.

Press releases can help businesses improve their online rankings. Newsfeeds** have a strong earning power in their own right. In addition, ranking high also gets more traffic. Therefore, posting keywords or gastrointestinal keywords on a regular basis can help boost brand promotion.

2. Build a brand.

Press releases can help new businesses achieve a new brand. Nowadays, many people are accustomed to searching for information online. If there is very limited information on the Internet, many users will be suspicious of the continuous publication of articles in the form of press releases, thus creating an image of trust in the minds of users.

3. Good display effect.

A press release can be a continuous showcase of a product or service. If it is a high-quality article, it can cause two or more **, and the retention rate will be relatively high, so that it can rank first for a long time, and there is no need to invest more bidding advertising costs, which can play a role in continuous promotion.

4. Cost-effective.

News is very cost-effective, and individual companies rarely even advertise, but take the form of hype news! The cost of corporate news dissemination with the same layout is only one-fifth or even lower than that of advertising, which is of course very cost-effective for those enterprises with tight advertising budgets.

5. More authoritative.

A press release is a communication channel sent by enterprises, institutions, schools, and other units to release newsworthy news. The information published in the press release must be truthful and reliable, especially for new businesses, if you can't find an authoritative report or official business on search engines, customers will not trust the company and will not choose your product.

Conclusion: For some small and medium-sized enterprises, news marketing is undoubtedly the best marketing means with low cost, fast dissemination and long storage time.