Shopping malls: The difference between supermarket counters, joint ventures and leases

Options for affiliation and leasing.

The criteria for joint ventures and leasing are well known to those in the industry, but what I would like to say here is: what is the final choice for shopping malls?

1. At the beginning of the preparation of the shopping center, it is best to choose the form of leasing. To put it simply, in the form of leasing, shopping malls do not bear the risks of operation, and should not sacrifice their costs for poor sales of goods. It is believed that there is a certain degree of difficulty in the operation of the shopping center at the beginning of the operation, in addition to the investment in the main project, it must also go through a rent-free period and an adjustment period.

In a period of time (about 2 years), do a good job of choosing the form of leasing to attract some merchants with strong viability to settle in, which can greatly reduce the risk of the enterprise!

2. Shopping malls are entering a mature period, and the best choice is joint operation! It should be mature, so the harvest period has arrived, and what needs to be shared at this time is profit, and the core problem of traditional department stores is more prominent at this moment, which is the ping effect! Imagine, if at this time, that is, the ** period (generally lasting 3-5 years) is still in the form of lease, then without a good determination of the rental price, the profit will be lost!

3. It's a bit utilitarian to say, but for commercial enterprises, this is the criterion, but the difficulty lies in the judgment of the balance curve, that is, when to shift from leasing to joint venture, which requires strong management information data support, and the best way to collect these data is to establish a membership marketing system (discussed later!). ）

4. Although it is mentioned above that more leasing forms should be taken in the growth stage of shopping centers, it needs to be supplemented that the remaining vacancies should be adjusted according to the specific investment situation, that is, self-operated projects should appear appropriately, for example, Dalian Victory Plaza resolutely operated its own department stores, supermarkets and large-scale restaurants in the growth stage, which led to the sales system of the entire shopping center. Of course, these projects also have to be successful, after all, we are doing commercial real estate rather than retail, and it is necessary to exist in stages, but it will become a burden for enterprises if they exist for too long!

There is a difference, joint sales are based on how many points are deducted from sales to submit expenses, and the number of sales is increased by percentage. Guaranteed sales is a minimum sales guarantee, under the guarantee, no matter how much you sell, according to the minimum sales point, after the amount of sales will be increased by percentage.

1. Joint operation generally refers to the joint operation of the supermarket and the first business, the first business is responsible for the purchase of goods, the inventory of goods and other business management, the ownership of the goods belongs to the first business, but the general cashier is responsible for the supermarket, and the supermarket can generate profits according to the sales of the first business.

2. Joint sales generally refers to the meaning of consignment sales, which is generally supplied by the supermarket for the goods required by the supermarket, managed and sold by the supermarket, the supermarket has the right to operate and own the goods, and the settlement is generally the actual sale, the supermarket generally does not bear the inventory backlog of goods, but to bear the loss of goods;

3. Leasing generally refers to the leasing relationship between the supermarket and the supermarket, and the supermarket gives the designated area to the supermarket to operate, and the supermarket is generally not responsible for all the projects of the commodity operation, and the supermarket is given the relevant expenses for each cycle (month and year), and the cost is generally generated according to the size of the area, electricity, water, consumables and other items;

In the supermarket, the business model has joint operation, joint sales and leasing, the difference between the three is as follows: 1. Joint operation generally refers to the joint operation of the supermarket and the first business, the first business is responsible for the purchase of goods, the inventory of goods and other business management, the ownership of the goods belongs to the first business, but the general cashier is responsible for the supermarket, and the supermarket can generate profits according to the sales of the first business, such as the implementation of the minimum deduction point and the actual sales rebate; 2. Joint sales generally refers to the meaning of consignment sales, which is generally supplied by the supermarket for the goods required by the supermarket, managed and sold by the supermarket, the supermarket has the right to operate and own the goods, and the settlement is generally the actual sale, the supermarket generally does not bear the inventory backlog of goods, but to bear the loss of goods; 3. Leasing generally refers to the leasing relationship between the supermarket and the supermarket, and the supermarket gives the designated area to the supermarket to operate, and the supermarket is generally not responsible for all the projects of the commodity operation, and the supermarket is given the relevant expenses for each cycle (month and year), and the cost is generally generated according to the size of the area, electricity, water, consumables and other items!