Daily Fresh VS Yonghui Life, who is better?

Customer attribute analysis

The main business areas of Daily Fresh are distributed in first-tier cities, such as Beijing, Shanghai, Guangdong, etc. Yonghui Supermarket's main business areas are distributed in the eastern coastal areas, and there are also business areas in central regions such as Shaanxi.

The user groups of Daily Fresh and Yonghui Life are middle-aged people aged 30-49, and the age group of 20-29 years old is mainly school students, accounting for only 10% of the total number of consumers. Therefore, the marketing scenarios of Daily Fresh and Yonghui Life are mainly white-collar online shopping and family shopping.

Market positioning

The marketing slogan of Daily Fresh is "high-quality fresh food arrives in 2 hours", giving customers fast, convenient and excellent service. Most of the main customers of Daily Fresh are white-collar workers, who pursue health and convenience, and Cater to customer needs through rich product categories, complete logistics systems, red envelope discounts and other preferential activities, attracting a large number of customers.

Yonghui Supermarket is one of the few enterprises in Chinese mainland that introduces fresh agricultural products to modern supermarkets, and its positioning is a fresh-enhanced convenience store, creating a one-hour living circle through offline physical stores. This is undoubtedly an option to consider for modern city dwellers with a fast-paced lifestyle. In addition, Yonghui Life also attaches great importance to the shopping environment and the quality of fresh food.

Product development

In 2017, Yonghui Supermarket cooperated with Tencent to launch a hybrid model of "high-end supermarket + fresh food + O2O", successfully stationed stores in many cities, and the total number of stores in the country has reached more than 800. Daily Fresh has led the fresh e-commerce industry for four consecutive quarters, completing the layout of fruits, vegetables, snacks, cooked food, wine and many other categories. Recently, Daily Fresh has also reached a cooperation with Tencent, and in the future, Tencent will help Daily Youxian launch the "Smart Fresh 100 Billion Plan".

Daily Youxian will also be repositioned as an "online comprehensive supermarket", and at the same time, Daily Youxian will also strengthen the construction of pre-warehouses, planning to achieve regional coverage of "100 cities, 100 million warehouses and 100 million households" within three years.

If fresh e-commerce companies want to gain a firm foothold and come out on top, they must solve the most essential problems in the fresh food industry. Fresh products have a short shelf life, need cold chain storage, refrigerated vehicles and other protective measures, do a good job in the cold chain is an important channel for enterprises to establish a brand, but the cold chain needs strong financial support, which is also a big trouble for enterprises.

It can only be said that in some aspects, who is better than whom, in short, each has its own advantages.

I think Yonghui's life is better, and most of the things I see now are Yonghui's life.

I think the two are about the same, but Daily Fresh is better.

Each has its own characteristics, and the marketing methods are also different and cannot be compared.

Daily priority should be a little better. His stuff and after-sales will be even better.

I feel that both are similar, maybe the former has a better service attitude.

Personally, I think Daily Fresh is better because it is more prominent in design.

It's hard to say who is superior, each of them has their own merits.

I think it's better to be fresh every day, and his stuff may be fresher.

Both of these are strong, and there is no one to say better.

That's right, it's going to go out of business, and the company is in a very bad situation right now, and it's already facing bankruptcy. At present, stores across the country are closing stores on a large scale, and many warehouses have begun to be subleased. The company is now in a state of loss, so the situation is very bad right now, and now the company is facing bankruptcy.

Judging from the current situation of the company, it will not be too long before the company declares bankruptcy. And they owe a lot of money, which they need to settle as well.

The current state of the company:

The company is in a very bad situation right now, and it is already facing bankruptcy. The company's stores have been closed on a large scale, and the stores in many places have been emptied. There are also many warehouses that have been posted with rental information, so it can be seen that Hui Qiao can be equipped with Biming, and now the operation of the whole company is very difficult.

Now the company's funds should be in a state of loss, so it will not be too long before this company goes bankrupt.

Now the company is in a very bad situation, and it is facing bankruptcy. A large number of stores have all been closed, the buildings have been emptied, and all the employees have been disbanded in place. There are also many warehouses rented by companies that are also posted with rental information, so it can be seen that they are not continuing to support them now.

So now the situation that this company is facing should be bankruptcy, because the company has been in a state of loss. There may be no way for him to sustain himself any longer, without sufficient funds, and his salary will not be able to function properly. <>

The news of the bankruptcy and bankruptcy of Daily Youxian has attracted the attention and speculation of countless people. It is understood that the main reasons for the closure of Daily Youxian are as follows:

1.High cost.

Daily Fresh has always been a fresh food main product, and the sale of fresh food has always been a high-cost industry. Traditionally, customers have to go to the store to buy ingredients, but Daily Fresh has to bear a lot of delivery costs, storage costs, handling costs, packaging costs, and so on. These high costs can make the profit margins of Daily Fresh more limited, especially for a start-up company, cost management is a crucial part.

2.The company's capital chain is broken.

The capital chain is the key to the operation of a hail company, which is related to the company's profit and loss, and then affects the company's survival. In the process of rapid source code expansion, Daily Youxian needs a lot of financial support. However, due to a number of reasons, the company did not receive sufficient investment support, resulting in the company's capital chain being broken and unable to continue to operate.

3.Too much pursuit of high-speed growth.

In the highly competitive industry, Daily Fresh pursued rapid growth in the early days of its establishment. The company's rapid expansion is mainly relying on a large number of marketing and subsidies in an attempt to gain market share in the short term. However, the pursuit of high growth has led to uncontrollable costs and debt burdens, which have led to the collapse of the company.

In short, the collapse of Daily Youxian is a typical enterprise management problem. It also reminds us that when making business decisions, we need to take into account the survival and development of enterprises. We must always adhere to cost control, maintain steady development, avoid blind expansion, and create a healthy business ecosystem.

The current predicament of Daily Youxian is affected by the drawbacks of the "burning money" model of the fresh e-commerce industry. Zhu Danpeng, vice president of the Guangdong Provincial Food Safety and Security Promotion Association, said that fresh e-commerce is a money-burning industry, with high requirements for funds and resources, which can be described as a game for giants. For Daily Youxian, it can only wait to be taken over or acquired, but it is difficult to see it at present.

Judging from the information from all sides, some of the businesses of Daily Youxian have stagnated:

At the same time, due to business risks, it may be delisted, and the number of cities serving daily fresh food is also decreasing. Nowadays, when users open the Daily Fresh APP to check, they will find that all the products are delivered the next day, and when the user wants to place an order, the system will prompt that the current area is out of stock.

The daily fresh food adopts the recharge and membership payment model, which is basically difficult for many people to take out the money rushed in, and if they want to place an order, they can't place an order successfully. There is a kind of money that is about to run away, and the daily fresh food has no explanation and arrangement for customers at all.

Similarly, there are a lot of daily fresh delivery people, and warehouse management personnel, as employees of the company, they basically did not receive the news that the company is going bankrupt and dissolved, at the same time, many delivery people responded to reporters, saying that they can still deliver normally in the morning, and now the system can no longer enter. Similarly, the daily fresh food store that could not be parked is now unattended, and it can be parked at will.

I don't think fresh food e-commerce is a good business these days.

Although the fresh e-commerce industry was once considered to have a lot of room for development, with the bankruptcy and rout of Daily Youxian, many investors did not dare to easily set foot in the fresh e-commerce industry.

Although in the stage of rapid economic development, fresh e-commerce will become a project that many investors are keen to invest in, but it is a pityAt present, the domestic economy is in a stage of slow development, so everyone's investment in fresh e-commerce will naturally become more and more cold, in the absence of sufficient investment, fresh e-commerce will inevitably not have sustainable development. <>

If you choose to develop the fresh e-commerce industry, then the merchant must have sufficient upfront investment fundsBecause it is impossible for the fresh e-commerce industry to earn back costs in a short period of time, coupled with the impact of the epidemic, the development of the fresh e-commerce industry has also suffered a serious blow, so I think that in the case of too high a threshold for merchants, fresh e-commerce is not a good business at all. <>

Although the development of the e-commerce industry is getting faster and faster, there are great limitations in fresh e-commerce, which leads to the fact that fresh e-commerce has no loyal consumer groups at all. Without the support of consumer groups, it is very difficult for the fresh e-commerce industry to open a path of its own, so only by striving to cultivate loyal consumer groups can the fresh e-commerce industry develop. <>

If the fresh e-commerce industry can get enough financial support in the future, I believe that the fresh e-commerce industry still has a good space for development, but according to the current development model, the fresh e-commerce industry must make greater adjustments to avoid bankruptcy and bankruptcy.

No, because a lot of fresh e-commerce is closed, so it's not a good business.

Definitely not, since the emergence and the present situation, everyone eats very little seafood, and because of the epidemic, everyone is also trying their best to avoid some animals with more parasites.

I don't think it's anymore, because it's not just Daily Youxian, in fact, many fresh e-commerce platforms have suffered a crisis, and most of them are bankrupt.

This is indeed a good business, in this business must be accompanied by the relevant laws and regulations, but also comply with the regulations on food, once there is any wrong situation, but also in accordance with the law in accordance with the evidence and consumers to compensate.

The reason why the fresh giants can't stand it is that in the final analysis, the profit is too low, and the "burning money" in order to seize the market in the early stage is too much! Daily Youxian started by financing, so after the operation did not meet the profit expectations, the daily Youxian wants to carry out two rounds of three rounds of financing is naturally a fantasy, no investor will invest money in a project that does not make money, and the daily Youxian can not raise funds, it will naturally go bankrupt!

As for the bankruptcy, Daily Youxian did not admit it, and Daily Youxian declared that they were only making business adjustments, project mergers, and layoffs, but they had no intention of closing the company! Although the banquet said that the explanation of Daily Youxian was exhaustive, but when the first merchant went to the company to check, he found that the headquarters of the daily excellent fresh had long been empty, not only that, but the settlement of the goods of the first merchant was also in arrears for many periods, and all kinds of signs showed that the daily excellent fresh was in crisis, not just a business adjustment as the daily excellent fresh claimed to the outside world!

Not only is there a problem with the business, but even the money stored by consumers in the daily fresh has the problem of consumption being blocked! Some consumers broke the news that after seeing the news that Daily Youxian was going to be closed, they wanted to place an order at one time to consume the stored amount to avoid losses! I didn't expect them to be blocked in the payment process, they consulted customer service, but the customer service said that they couldn't explain it for the time being, and they could only wait for the notification!

The response of the customer service makes the consumer even more worried!

Wary. Daily Fresh was about to close the store, although Daily Fresh denied it, but it is an indisputable fact that there is a big problem in the operation of Daily Fresh! In this way, consumers must estimate the risk when applying for a membership card!

Trend. In fact, it is the general trend of development from the origin to the table, but the development cannot be built on financing, but on a virtuous circle! Daily Youxian invested too much in the early stage to capture the market, and now it is reasonable that it is unable to support it!

Daily Youxian was exposed to "disbandment on the spot", what do you think about this?

It's because his reputation is not very good, on the one hand, because of quality problems, and on the other hand, because they don't know how to publicize.

Because of the management system of Daily Youxian, this platform has not made a profit and has been losing money.

The main reason is that it is not operated well, and the capital chain is broken, and there are problems in financing, so it will be dissolved on the spot if it can't stand it.