What are the planning methods for a tourism master plan?

Divide scenic spots and other functional areas; formulating measures for the protection and development of scenic resources; Determine the reception capacity of the tourist area and the measures for the organization and management of excursions; The overall layout, greening, transportation, water and electricity, and tourism service facilities of the scenic area are arranged and comprehensively planned; Conduct overall investment budget and benefit analysis; Conduct environmental, economic and social impact assessment and analysis.

1. Strengthen the planning, construction and management of tourist attractions; 2. Improve the level of planning and construction of tourist attractions, and implement the expert demonstration and approval system; 3. Strengthen the management of the planning and construction process of tourist attractions and improve the quality of scenic spot construction. Founded in 2001, the company adheres to the mission of "Beautiful China, Summit Intelligent Manufacturing", and has developed into a benchmark in the tourism planning industry and an innovation leader in the cultural and tourism industry, providing a four-in-one one-stop solution of "planning + operation + marketing + investment".

The main contents of tourism planning: clarify the status and role of tourism in the national economic and social development, comprehensively analyze the history and current situation of tourism development in the planning area, advantages and constraints, and the connection with relevant planning; Analyze the total demand for the source market, regional structure, consumption structure and other structures in the planning area, and ** the total demand for the source market, regional structure, consumption structure and other structures during the planning period; put forward the tourism theme image and development strategy of the planning area; put forward tourism development goals and their basis; Clarify the direction, characteristics and main content of tourism product development; Propose key tourism development projects and make arrangements for their space and timing; put forward the principles and methods of factor structure, spatial layout and supply factors; put forward reasonable measures for protection, development and utilization; Estimating the overall investment and overall output of the implementation of the plan; Put forward the safeguard measures for the implementation of the plan to promote the sustainable, healthy and stable development of the tourism industry.

LV Cultural Tourism is a well-known urban and rural comprehensive planning and design institute for cultural tourism in China, with the "top three" qualifications for tourism planning, urban and rural planning, and landscape architecture design, focusing on tourism, characteristic towns, and rural revitalization"Creative classics and landing operations"As the concept, with development and operation planning as the premise and planning and design as the core, it integrates top-level design, investment and financing, development, construction, operation, training and other business sectors to create a "pan-tourism development and operation service platform" and a "pan-tourism development and operation ecosystem", and provides top-level design, investment and financing, development, construction, operation, training and other full-chain services for the comprehensive development and operation of culture, tourism, health, sports, agriculture, education, real estate and other regions.

Since its establishment more than ten years ago, LV Cultural Tourism has continued to make breakthroughs, innovate and lead, build a pan-tourism comprehensive development and operation think tank, summarized and formed dozens of new thinking, new concepts, new methods and new models of planning and design, published ten industry monographs, participated in the compilation of four major industry standards, innovated 18 elements of tourism, R&D and investment incubation of innovative IP, integrated high-end research and resource docking, held tourism innovation activities and industry summit forums, and has hundreds of senior expert teams and perfect quality control system. More than 3,000 planning and design projects have been completed, and more than 300 projects have been completed and put into operation, which have been widely recognized and affirmed by the market, and have won dozens of national-level awards, becoming a model in the industry!

1. Conceptual planning.

The main task and functional goal is to study and determine the tourism theme concept of the country, region, city, destination and scenic spot, and the work content is to determine what the planning object can and needs to do according to the market demand, supply and demand and resource conditions, as for the specific how, what to do, who to do, when to do it, etc., are only generally mentioned, not the main problem to be solved. In short, conceptual planning can only address the question of what the topic is and how it is capable of solving. It is about the same as a feasibility study report.

The difference between the two is mainly because the feasibility study is mainly about the existing theme and whether the proposed project is focused and feasible, and the conceptual plan first answers the question of the theme and the project, what kind of question.

2. Overall planning.

Its main task is to plan the layout according to the theme, the purpose of the role and function is to make the theme realizable, to carry out the necessity and feasibility study of the project selected around the theme, and to put forward some general or principled opinions and suggestions on how to implement it. Therefore, the overall plan usually includes the development and construction objectives, principles, key tasks and countermeasures of tourism development and construction, the spatial layout of industries, products and projects, the basic supporting conditions for tourism, the planning implementation steps and planning and construction. The overall plan is strategic, directive, normative and binding, requiring special planning, implementation plans and specific construction details to further illustrate how to do it, when to do it, and who to do it.

3. Implementation planning.

It includes detailed rules for special planning and construction, the main task of which is to systematically and comprehensively plan, deploy and arrange the implementation of the master plan, and answer questions about how to implement it. Special planning is the study of how to construct and develop a certain area or region under a master plan. Constructive details are research and deployment, and even specific development and construction projects.

The specific arrangements are for the implementation of the master plan. Implementation planning is a type of planning between the master plan and the action plan, work plan and design scheme. For guidance planning, they are often low-level work guidance documents, and generally do not study and prepare systematic and comprehensive action plans and work plans under them.

Tourism planning is divided into two categories: one is tourism (industry) development planning, and the other is tourism area planning.

Tourism development planning is divided into national tourism development planning, regional tourism development planning and local tourism development planning according to the scope of planning and management level. Local tourism development planning can be divided into provincial tourism development planning, prefecture-level tourism development planning and county-level tourism development planning.

According to the planning level, the planning of the tourist area is divided into overall planning, regulatory detailed planning, and construction detailed planning. As a professional tourism planning and design company, the company has followed the core values of "successful customers and successful employees" over the years.

According to the National Standard of the People's Republic of China GB T18971-2003 "General Principles of Tourism Planning", tourism planning is divided into two categories: one is tourism development planning, and the other is tourism area planning.

Tourism development planning can be divided into national tourism development planning, regional tourism development planning and local tourism development planning according to the spatial scope. Local tourism development planning can be subdivided into provincial tourism development planning, prefecture-level tourism development planning and county-level tourism development planning.

According to the order of preparation and the depth of planning, the planning of the tourist area can be divided into overall planning, regulatory detailed planning, and construction detailed planning.

At present, the better tourism planning companies in China include Beijing Peak Zhiye, Shanhe Shuiyi, Lvwei Cultural Tourism, Beijing Zhongzhi Tour, and Dadi Scenery International Tourism Group.

According to the national standard of the People's Republic of China "General Principles of Tourism Planning" (GB T18971-2003), tourism planning is divided into two categories according to space: one is tourism (industry) development planning, and the other is tourism area planning.

1. The main content of tourism (development) planning.

Comprehensively analyze the history and current situation of tourism development, advantages and constraints, and the connection with relevant plans in the planning area; Analyze the total demand for the source market, regional structure, consumption structure and other structures in the planning area, and ** the total demand for the source market, regional structure, consumption structure and other structures during the planning period; put forward the tourism theme image and development strategy of the planning area; put forward tourism development goals and their basis; Clarify the direction, characteristics and main content of tourism product development; put forward the principles and methods of factor structure, spatial layout and supply factors; In accordance with the principle of sustainable development, pay attention to the relationship between protection, development and utilization, and put forward reasonable measures; propose safeguards for the implementation of the plan; The overall investment analysis of the implementation of the plan mainly includes the analysis of the input and output of tourism facilities construction, supporting infrastructure construction, tourism market development, human resource development, etc.; The tourism development plan results include planning texts, planning charts and annexes; The planning charts include location analysis map, tourism resource analysis map, tourism source market analysis map, tourism development target chart, tourism trouser tour industry development planning map, etc.; The annex includes planning instructions and basic information.

2. The main content of tourism area planning.

Conduct a comprehensive analysis of the total demand, regional structure, and consumption structure of the tourist source market in the tourist area; Define the scope of tourism areas, investigate and analyze the current situation, and conduct scientific evaluation of tourism resources; Determine the nature and thematic image of the tourist area; Determine the functional zoning and land use of the planned tourism area, and propose the tourism capacity of the content of the planning period; Plan the layout of the external transportation system of the tourist area and the scale and location of the main transportation facilities; planning the direction, section and intersection form of other road hail systems within the tourist area; planning the overall layout of the landscape system and green space system of the tourist area; Plan the overall layout of other infrastructure, service facilities and ancillary facilities in the tourist area; planning the overall layout of the disaster prevention system and security system in the tourist area; study and determine the scope of resource protection and protection measures in tourist areas; Plan the layout of the environmental sanitation system in the tourist area, and propose measures to prevent and control pollution; Put forward the recent construction plan of the tourist area and plan key projects; Propose the implementation steps, measures and methods of the overall plan, as well as the management opinions in the planning, construction and operation; Conduct overall investment analysis on the development and construction of tourism areas; Outcome requirements for the master plan of the tourism area; planning texts; Drawings, including the location map of the tourist area, the comprehensive status map, the tourism market analysis map, the tourism resources evaluation map, the overall planning map, the road traffic planning map, the functional zoning map and other professional planning maps, the recent construction planning map, etc.; Annexes, including planning descriptions and other basic information, etc.; The scale of the drawing can be determined according to the functional needs and possibilities.

The main contents of the tourism cover plan are as follows:

1. Analyze the natural environment of the region.

the impact of the cultural environment and socio-economic environment on tourism development and the role of socio-economic factors;

2. Analyze the quantity, quality and type of tourism demand in the region's tourism source market;

3. Planning tourism resources.

develop and transform tourism resources into tourist attractions and arrange tourism activities;

4. Plan the construction and service arrangement of facilities such as tourist transportation, accommodation, catering, sightseeing, entertainment, commerce and tourism environmental protection. Tourism planning is the program and blueprint for the development of the tourism industry, and is an important condition for promoting the healthy development of the tourism industry.

Tourism master planning, also known as tourism comprehensive planning, is in tourism resources.

On the basis of investigation and evaluation, the development strategy of the tourist area is proposed according to the needs of the comprehensive analysis of the resource characteristics of the tourist area and the economic and technological conditions.

The overall planning of the tourism area is the overall deployment and arrangement of the future tourism elements of the tourism area from the macro perspective level, and its task is to analyze the source market of the tourist area, determine the theme image of the tourist area, delineate the land scope and spatial layout of the tourist area, arrange the infrastructure construction content of the tourism area, and propose development measures. The overall planning period of the tourist area is generally 10 to 20 years, and at the same time, the long-term development of the tourist area can be planned and arranged according to the needs. For the recent development layout and major construction projects of the tourist area, a short-term plan should also be made, and the period is generally 3 to 5 years.

The overall planning content of the tourism area mainly includes a comprehensive analysis of the total demand, regional structure and consumption structure of the tourist source market in the tourism area; Define the scope of tourism areas, investigate and analyze the current situation, and conduct scientific evaluation of tourism resources; Determine the nature and thematic image of the tourist area; Determine the functional zoning and land use of the planned tourism area, and propose the tourism capacity during the planning period; Plan and lay out the scale and location of the external traffic system and the main transportation facilities in the tourist area, and plan the direction, section and intersection form of other road systems in the tourist area; planning the overall layout of the landscape system and green space system of the tourist area; Plan the overall layout of other infrastructure, service facilities and ancillary facilities in the tourist area; planning the overall layout of the disaster prevention system and security system in the tourist area; study and determine the scope of protection and protection measures for the resources of tourist areas; Plan the layout of the environmental sanitation system in the tourist area, and propose measures to prevent and control pollution; Put forward the recent construction plan of the tourist area and plan key projects; Propose the implementation steps, measures and methods of the overall plan, as well as the management opinions in the planning, construction and operation; Conduct overall investment analysis on the development and construction of tourism areas;

LV Cultural Tourism is a well-known tourism planning and design institute in China, a think tank for comprehensive tourism development and operation, and has a first-class tourism planning and urban and rural planning.

Grade A, Grade A Landscape Design, Grade B Architectural Design, Grade B Landscape Design and other national qualifications, with the concept of "Creative Classics and Landing Operation", focusing on the comprehensive development and landing construction of various scenic spots, tourist areas and resorts for more than ten years, in the planning and design of scenic spots, the creation and promotion of scenic spots, tourism landscape design, tourism architectural design, regional tourism comprehensive development and other aspects of the formation of innovative methods and service models, published a special issue on scenic design, scenic spot promotion and 5A creation, integrated culture, tourism, Great health.

Sports, health, pension, agriculture, parent-child and other high-quality IP and resources, to create a pan-tourism development and operation service platform, for the development and operation of various scenic spots, resorts, tourism real estate, tourism complexes and other projects to provide creative planning, planning, code design, creation, promotion, operation and other comprehensive services.