Is SMS marketing outdated, and is SMS marketing effective?

Yes, it's all about internet marketing now.

SMS marketing is effective.

SMS marketing is a low-cost, precise and flexible marketing and promotion method, relatively speaking, it is a promotion method with obvious effects. However, due to the haste of many companies in SMS marketing, sending too often and the content is not attractive, it leads to the flood of spam SMS and affects the conversion.

SMS marketing, as the name suggests, is a marketing method to achieve marketing purposes by sending text messages to ordinary mobile phones. For enterprises, SMS marketing can tap countless potential customers for enterprises, turn potential customers into real customers, and bring considerable wealth to enterprises.

In order to do SMS marketing effectively, you need to pay attention to the following aspects:

1. Choose a good SMS platform.

At present, there are many companies that provide SMS platforms in the market, but there are many informal and unreliable SMS platform companies, which generally have incomplete qualifications (mainly due to the lack of "value-added telecommunications business license" issued by the Ministry of Industry and Information Technology), have a short operating time, and their platforms adopt "submission" billing.

If you choose such an SMS company, it is difficult to guarantee the arrival rate of SMS**, and the effect of SMS marketing will naturally not be better.

2. Get accurate SMS** objects.

When doing marketing, we will all care about the object of content delivery, that is, whether the SMS marketing user data source is true and accurate, if the data source goes wrong first, then the effect of a series of marketing actions is impossible.

3. Attractive SMS** copywriting.

In SMS marketing, how to plan marketing content in just 70 words to make mobile phone users have the desire to click, and whether the SMS content design is long or short? What exactly is the right content, coupon? Publicity for the event?

Which language style to choose? When the user wants to take action, how do you tell them in the message?

4. Choose the right SMS time.

Merchants and enterprises should pay attention to the sending time of SMS marketing, and the inappropriate sending time will not only fail to achieve the expected SMS marketing effect, but also cause consumer disgust. Sending marketing text messages is like sending WeChat *** tweets, taking advantage of the time when the user happens to look good on the mobile phone and happens to be relatively free.

The effect of SMS marketing promotion is still good, this depends on the accuracy of the number sent, whether it is blindly sent or targeted sending, if the content is enough to attract customers and the number is accurate, the effect is generally good.

Hello, SMS marketing to put it bluntly is the use of mobile phone SMS to sell products. Generally, product advertisements or product sales will be sent to potential customers in the form of mobile phone text messages. To achieve the purpose of sales.

SMS marketing is usually based on China Mobile, China Unicom and China Telecom State Reputation directly provided SMS port and Internet connection to achieve SMS batch sending and custom sending with the customer's designated number, it is divided into software client CS structure and network sharing version B S structure.

As the name suggests, the sail segment is a marketing method to achieve marketing purposes by sending SMS to ordinary mobile phones.

Marketing SMS: Gu Mingsi thinks that as long as it contains marketing properties, it will be counted as a marketing SMS regardless of whether it appears at the beginning, end or any other location of the SMS. For example, supermarket activities**, electrical city festivals**.

This kind of text message has an advertising effect, some can be attached to the **link, personal***, or sent in the form of MMS, to the greatest extent to promote customers to buy, this type of text message can save a lot of publicity costs for enterprises, and the effect is also very accurate. At the end, you must add unsubscribe back to n or unsubscribe back to t, etc. It should be noted that both industry SMS and marketing SMS are sent through the SMS platform, but the channels taken are different, the difference is that the arrival rate of industry SMS is not high and can be reached, while the arrival rate of marketing SMS is relatively low at about 90%.

When I think of watching TV, an ad suddenly appears, and I can recall a strong aversion to marketing. Is it possible to make a marketing campaign unrepugnant? Even if you say it, there is naturally a way, so let's start with the essential reason for "disgust", Li called the beast to make a few moves:

Why do people hate most of marketing so much? #

There are far more people who complain about advertising than those who complain about murderers, and the reason is that most advertising and other marketing behaviors tend to arouse a typical feeling of disgust and psychological resistance. Psychological resistance and early resistance: refers to the resistance and resistance that arises in a person's heart when they feel that their control and choice are unreasonably deprived.

For example, when I was a child, during the summer vacation, my classmates were watching TV at home, and their homework was done, but the parents directly unplugged the power, and then your inner feeling was"Psychological resistance"。That's why you see""Brain Platinum" advertising is the reason why I want to turn the channel. After a lot of research, it has been found that we can reduce the "psychological resistance" when watching advertisements by avoiding obstacles, which Li calls a perceived target obstruction

Because of the sudden appearance of advertisements, it often hinders what we originally wanted to do in the current scene, for example, you are scrolling through Weibo and want to keep watching all kinds of funny jokes, but you suddenly swipe to the Weibo posted by a certain mobile phone, "Flagship of the Year, grand debut." "Blocking what you want to accomplish now, of course, will be disgusted!

Going back to scene 1 itself, watching Weibo is to see funny jokes, and marketing like Durex will not hinder the goal, such as 2012

In the Olympic Games, Liu Xiang fell due to injury, and Durex immediately said: "The fastest man is not the best, and the man who perseveres to the end is the really strong man."

Going back to scene 2 itself, looking at WeChat Moments is to understand the dynamics of other people, like the more successful marketing is more like a friend talking"The way of appearing advertisements in the circle of friends will not cause a plan, such as a previous movie advertisement "Why Sheng Xiaomo", which was narrated by Huang Xiaomingchang: "My movie "Why Sheng Xiaomo" is dedicated to you who have a long love for nothing. How long is your love?

Going back to scene 3 itself, the purpose of watching the news client is to understand what is happening in the world, and there is a way to advertise for corporate loans.

Yes: "Wall Street** full-page report, flying loans in the United States!" ”

Going back to scene 4 and watching the advertisement for Focus Elevator, this one is a bit interesting. In retrospect, since ancient times, when people look at a wall, what is the message they expect from it? On the wall, of course, look at the notices more.

Therefore, many successful advertisements on Focus give people a subconscious feeling of notification. For example, the previous advertisement of Shenzhou: "Notice, Shenzhou special car, rush 100 to get 150, safe, professional, more cost-effective, choose Shenzhou."

There are many more, such as TV commercials, which should give people a kind of show feeling; pre-movie commercials, like trailers; Advertisements for influencers selling goods should preferably be the influencer's own experience with the product (because people come to you to see you);

In short, don't bother users with things they don't want to do in the current scenario, they will be really annoyed.

SMS marketing has been rampant, especially scam SMS mixed in, and many people are annoyed. Nowadays, every smartphone is basically installed with software such as mobile phone guard or butler, and text messages are basically blocked.

Nowadays, consumption is rational, and SMS marketing is a viral marketing, and consumers have a certain degree of resistance and prevention.

The habits of using mobile phones have changed, and now I hardly send or read text messages.

In simple terms, SMS marketing is all about communicating with customers and prospects through text messages. SMS marketing is useful at all levels of the marketing funnel, and it can be reached no matter how big your customer base is. This makes SMS marketing suitable for businesses of any size.

One of the most notable features of SMS marketing is that it is a permission-based marketing method. The user must agree to receive your text messages in order for you to text them. This means that they have explicitly given you permission to send them marketing messages.

This is in stark contrast to interstitial marketing, which is when an ad appears where the advertiser tries to grab your attention from what you're doing. Most of us are familiar with interrupt marketing. We are affected by it every day.

Social ads, banner ads, and other common ads are all distraction marketing that grabs your attention when you're trying to do something else. The biggest benefit of using permissioned marketing, such as text marketing instead of interrupted marketing, is that you invest your inventory in customers and prospects who are interested in what you have to offer. That's what makes SMS marketing so effective.

And because sending SMS messages is very affordable, SMS marketing campaigns can give you a good return on your investment.

However, you must use the right SMS marketing methods in order to get the best results.

1.Marketing effectiveness issues.

Everyone knows that the use of SMS platform can be used for corporate marketing and promotion, and the effect has been affirmed by people from all walks of life, but there are also individual friends who say that the effect is not particularly ideal. After summarizing, it is found that this is because some people ignore several details when using the SMS platform to send marketing SMS, such as the frequency of SMS, the internal balance of SMS and customer number screening, etc., which affects the sending effect.

2.Channel selection issues.

If you want to apply the SMS platform for marketing or network security protection, the most important thing is to choose a better SMS interface platform to ensure the quality of the SMS channel, so when choosing to cooperate with a third-party business, it is recommended that enterprises pay attention to check the other party's business qualifications, business years, technical strength and after-sales service, and it is best to spend some time to look at the other party's reputation and successful cases, so as to make a comprehensive comparison and choose the most suitable platform, so that it can be more satisfactory in the later application.

3.Charge to tease the problemGenerally speaking, the SMS platform provided by the application of third-party ** providers is charged according to the number of SMS sent, with a slight difference in that some merchants charge according to the total number of messages published, while some merchants charge according to the total number of messages successfully sent. In addition, the unit price is slightly different according to the different merchants selected by the enterprise.

1. Circle of friends advertising promotion. If there is a customer's mobile phone number, you can do WeChat circle of friends directional promotion advertising, high-end atmosphere, do not disturb the people, customers can click in and contact the company if necessary. Li Ku.

2. **Robot calls out for customer screening, and the current check is not strict.

3. Use today's headlines and Douyin advertising to cast more than that.

4. Douyin live broadcast of good products is also possible.