What time of day is it better to open Amazon CPC ads, such as whether to stop the ad group at night

It is recommended that Amazon cpc ads be on all day and not turned off.

How do I run my ads correctly?

First of all, there are four main requirements for advertising: listing must have a buybox; Must be a professional seller to advertise; Accurately set keywords related to the product and pay attention to inviolability; **Prohibited category products cannot be included.

Time-based bidding: When the advertising day budget is adjusted, the ad has more time to show, and even the ad can be displayed throughout the day, which is good and can reach enough consumers, but the disadvantage is also exposed, that is, during the non-peak sales time of consumers in the destination country (such as 0:00 a.m. to 8:00 a.m. in the destination country).

00), advertisements will also be displayed.

After all, when the potential consumer is resting, the seller happens to be working, advertising**, and the resulting clicks are almost all from competitors and some ongoing market research sellers click intentionally or unintentionally, wasting advertising dollars, but not bringing in any sales, and may even add a few competitors, therefore, in off-peak sales, it is very necessary to adjust the advertising.

Some sellers believe that pausing ads directly during off-peak hours can save advertising costs, but it will also disrupt the continuity of ads and affect the time attribute in advertising data, resulting in an invisible reduction in ad weight, which may lead to a decline in ad keyword quality scores. In this case, it is necessary to maintain the original ad position.

In short, in the process of optimizing advertising, including many links and details, sellers should not only pay more attention to the information feedback in the advertising data, but also combine some effective experience of other sellers, so as to really achieve the desired effect.

CPC is an abbreviation for "Cost Per Click" and is billed on a per-click basis. This method, combined with click-through rate limits, can make it more difficult to cheat, and every click from netizens will bring real traffic or potential consumers to advertisers, which is one of the common charging methods in countries with more mature networks.

Although there will be different peak shopping hours throughout the day, I personally don't think it's necessary to stop, after all, everyone's shopping habits are different, and if you want to turn off ads for a certain period of time in order to reduce your ad spend, it's even more unnecessary.

The purpose of advertising is to maximize the product to your precise users, and the focus is to let the product give accurate users through accurate keywords. Therefore, you should spend your energy and time on optimizing keywords and bidding, and when these are done well, conversions can come up. The evening is generally the peak period for shopping orders, and turning off ads at this time will outweigh the losses, and the number of people shopping after the early hours of the morning will decrease, and there will not be too many clicks, so there is no need to turn it off.

Summary. In the field of sales, closing a transaction is always the only criterion for measuring performance, and this is no exception in the field of cross-border e-commerce. For Amazon sellers, how to get more and more accurate customer traffic on the platform is a concern for every seller.

The most important way to solve this problem is on-site advertising on Amazon. Many sellers think of a word when they mention on-site advertising, "burning money", so how does on-site advertising consume advertising budget?

In Internet advertising, there are some terms about billing methods that are often mentioned, and I believe sellers are also familiar with them, such as PPC, CPC, CPM, CPT, etc. These terms often appear, but many sellers do not fully know what they mean, in fact, the deduction rules for advertising fees are carried out in these ways. On Amazon, the most common way is the PPC model, which is an abbreviation for Pay Per Click, which means Pay Per Click Advertising.

When a customer searches, the product ads related to the keyword will be arranged according to the bidding level under certain rules, and the customer selects certain ads after browsing and clicks in, which is considered a paid behavior. Regardless of whether the buyer closes the deal or not, the clicked seller will be deducted a fee for the corresponding bid**.

Will Amazon CPM ads be charged as long as they are displayed?

In the field of sales, closing a transaction is always the only criterion for measuring performance, and this is no exception in the field of cross-border e-commerce. For Amazon sellers, how to get more and more accurate customer traffic on the platform is a concern for every seller. The most important way to solve this problem is on-site advertising on Amazon.

Many sellers think of a word when they mention on-site advertising, "burn money", so how does on-site advertising consume the budget of Guanggao Banner? In Internet advertising, there are some terms about billing methods that are often mentioned, and I believe sellers are also familiar with them, such as PPC, CPC, CPM, CPT, etc. These terms often appear, but many sellers do not fully know what they mean, in fact, the deduction rules for advertising fees are carried out in these ways.

On Amazon, the most common way is the PPC model, which is an abbreviation for Pay Per Click, which means Pay Per Click Advertising. When a customer searches, the product ads related to the keyword will be arranged according to the bidding level under certain rules, and the customer selects certain ads after browsing and clicks in, which is considered a paid behavior. Regardless of whether the buyer closes the deal or not, the clicked seller will be deducted a fee for the corresponding bid**.

Amazon's mainstream advertising is still the pay-per-click model, and its deduction rules are also based on the occurrence of clicks, and sellers need to weigh the bid level and daily pre-payment to get a better price-performance ratio.

It's not a sentence or two that can be made clear. It is advisable to find forums to focus on this issue.

The location of the Amazon store ad creation is in the navigation menu of Advertising drop-down menu Campain Manager in Seller Center, click to open the page, click Create a Campain to select the listing you want to promote to create an ad.

The premise of creating an ad is that the listing already has a buy box, and for a listing without a buy box, it is not possible to promote on-site advertising.

Select the listing, fill in the ad name, daily ad budget and ad time according to the instructions in the creation process, and complete the basic settings of the ad plan.

The key setting of an advertisement lies in the setting of listing advertising keywords, and the Amazon platform provides two keyword setting methods, automatic targeting (automatically generated by the system) and manual targeting (manual setting), if you are familiar enough with the product and can grasp the core Linghuai keywords well, then I suggest that you choose to set the keywords manually, if you are not very familiar with the product attributes, you can use the system to automatically generate the way to set the keywords.

Different clicks can be set for different keywords. It should be noted here that the actual cost per click is not necessarily set by you**, according to Amazon's click generation rules, the final charge per click for your ad is one place lower than your bid plus $.

A campain can be set up under multiple ad groups, an ad group can set up multiple advertising keywords, and the keywords of the same ad group are common, so, if it is the same kind of production ruler travel friend products, you can put it in an ad group, but if the products are different or the difference is obvious, it is recommended to set campain or ad group respectively.

In the selection of keywords, it is not recommended to choose a lot of keywords for promotion, under normal circumstances, a product to choose 5-10 keywords for promotion has been OK, a lot of so-called very partial edge keywords, long-tail key words or even long-tail keywords, there is not much need. At the same time, setting too many keywords will only distract the operator and neglect the core key.

The completion of advertising keyword setting does not mean that everything is fine, and any advertisement needs the operator's attention every day and continuous optimization. Operators need to view the data in the report, such as the volume, page views, click-through rate, conversion rate, etc., and need to optimize and adjust the advertising keywords and click unit price according to the conversion rate and advertising budget.

What are the main ranking factors for Amazon CPC site ads?

1. Within a certain range, the higher the bid, the greater the possibility of being in the front, but there is a limit. BID bidding is only a secondary factor and will never be mainstream. You must know that any search engine and platform, it will only give priority to the products that are most prioritized and most beneficial to consumers.

The so-called traffic purchased with money will always be secondary. In the background advertising management, you can view the bidding and click cost per calendar for each keyword, and your bid is higher than the cost per click, which is already a good idea, but if you are more than $1 high, it makes no sense. CPC's click** is a combination of the bid for the second place + the percentage difference between the first and second place + your performance.

In other words, there is a certain upper limit, and it is not that the higher the bid, the more competitive it is.

2. The second point is the most important: performance, which comes down to one point, that is, to look at the conversion rate, its weight is far more important than the bidding. The conversion rate can be seen from two aspects, one is the CTR click conversion rate (i.e., the number of clicks divided by the number of impressions), and the other is the ACOS advertising cost-to-sales ratio, which can be seen from the advertising report and can also be seen in the background.

The better these two indicators perform, the more competitive and attractive your product will be to buyers. Conversion rate is always the number one determinant of organic vs. ad search rankings. If conversions aren't working, then organic or ad position must be fine.

As with any e-commerce, conversion is always the first and always king. It's all about bringing more benefits to the platform, which means that the better the conversion rate, the higher the placement. Constantly deleting keywords with good performance and constantly optimizing listings can continuously improve the conversion rate, and the performance of ads will get better and better.

Only good performance will accumulate weight over time.

Let's take a look at Amazon Amazon PC bidding advertising skills and gameplay (above), I believe it will definitely help you!

1.A detailed explanation of the most important functions of the Amazon Ads admin interface.

2.Gesture in the closed automatic advertising and laughter balance manual advertising analysis advertising common questions and misunderstandings of advertising explanations to do the address.