How to do SEO external links well, and how SEO should do external links

It is said that content is king, external links are king, it is true, today's SEO is done around these two points, many webmasters are tasked with updating and publishing articles and sending external links, or let's talk about how external links should be done well, the importance of external links in SEO, although the content is rooted, but there is no external links are not good, only external links and rich content, your ** ranking in the search engine will go up, otherwise your ranking will rise and fall, very unstable, so, Link building is also at the heart of our work. Many times, in an environment where the content is almost the same, and there are really not many inclusions, ** optimization is the external link, to see who has rich roots, then who can get the ranking up, and to do a good job in external link construction, I think it is nothing more than the following kinds.

1. Go to forums and blogs to send external links. This is also the most pervasive practice, and the one with the worst results. Why do you say that, you may say that in the past, this method of sending external links was very applicable, but now it is not possible, today's search engines have downgraded the external links of forums and blogs, it can be said that there is basically no effect, unless there are a large number of forums and blog external links, but this is not practical for many individuals, and it is not a matter of one or two days to achieve a grand number, and too fast external links will be discovered by search engines.

2. Find a friendship link. This is a good way, only to find a strong relationship of friendship links, it is also very helpful for the ranking of **, although irrelevant friendship links are not useless, but weaker. This method of sending external links is suitable for personal webmasters to use temporarily, but it can be grown step by step in a planned way, and it takes some effort to find high-quality links.

3. Send soft articles. If you publish an article and then leave a link, this is a high-quality external link, and the effect is obvious, but for many webmasters, the writing is not very good, and I don't know how to write well, it doesn't matter, as long as you open your heart to write, you will be inspired, and it is recommended that you read more other people's articles. This kind of external link also has an advantage, in the published articles will be other **** and bring your ** link, so that you can increase your ** exposure rate, which is beneficial to **ranking.

4. Use your own ** as an external link resource. This is also the point to be said, I personally think that it is best to use the ** resources in my hands to send external links. Nowadays, it is very difficult to send an external link to other **, so what should we do?

You can build some ** yourself, run it well, accumulate weight in the search engine, and then send external links on these **, which is stronger than the three methods mentioned above, of course, the premise is that your ** resources must have a certain weight, then this requires your dedication and efforts.

Go post more and leave your link.

Don't spam links.

Don't change it after it is included, if the ranking is good, the title and keywords should not be moved, and the ranking is not good, you can change it.

Be updated often, be original, and don't copy it.

Other so-called advanced things are, few SEO can make a few decent big sites, what is a big site like, basically no artificial SEO optimization.

Therefore, quality and user experience are important.

Doing a good job of external links is not a matter of quantity, but a matter of quality I will say a method here, you can enter the relevant industry you want to do external links in, and you can find a forum This will be much higher in quality But you must pay attention to whether it is successful.

The four elements of link building.

We know that external links may not be the whole of SEO, but through links, search engines can count the number and authority of the target links, so as to further judge the reasonable position of the target page in the search results for specific target keywords.

At the same time, it is also an important medium for each algorithm iteration update, so among the many SEO skills, external link resource building still plays a certain positive role.

Let's analyze the four elements of external link building: relevance, inclusion rate, authority, and stability.

Correlation. Backlinks that aren't relevant aren't good backlinks.

For example, the external link of the forum for Ctrip "Guangzhou Hospital" must be related to the hospital, the title of the external link article must be related to the hospital, and the body of the external link in the section published by the external link must be related to "Guangzhou Hospital".

Whether it is an internal link or an external link, or a press release, a forum, or a homepage PR external link, only if it is included by the search engine, the search engine will determine that the link has the right to vote. If none of the pages that link to you are included are included, then the page itself will not be able to pass authority and improve rankings.

Independent blogs from relevant industry experts.

Social research groups and related industry associations in the same industry.

Stability. Stability includes the rate at which backlinks have been removed in the past and how often backlinks are added.

A month ago, 100,000 new backlinks were suddenly added, and a month later, it suddenly became ten, which not only means that the past results are invalid, but also directly leads to ranking fluctuations and ** is completely punished. It is necessary to pay close attention to the stability of external links, and once there is a large fluctuation of external links, immediately look for anchor text, external link articles, external links**, registration and other issues.

New backlinks refer to a detailed plan every day or week for a certain period of time in the future, such as a year: a relatively stable number of new backlinks, or a stable number of backlinks to decrease. For example, if the keyword ranking has performed very well, and you want to reduce the external link building at this time, then don't stop it all at once, it is recommended to decrease it every month, so that there will be less traces of artificial work, so that the search engine thinks that the external links are naturally increasing or decreasing.

High authority for sending backlinks**.

This problem has always been the most sorrowful for everyone, as we all know, high-quality external links are undoubtedly able to bring a better promotion effect, so that the ranking of the ** has risen sharply and rapidly to improve the ranking, but everyone wants to pursue high-quality external links, this is not realistic, there is a sentence I don't know when to say it, generally difficult to obtain things happen to be more valuable and more useful than the general easy to obtain, of course, this is nonsense everyone knows, but many people do not learn things from this truth, In fact, high-quality external links are mainly due to the unique resources of some webmasters, but also accumulated over a long period of time, my suggestion for this piece of resources is that there is a certain amount of spare time to cultivate a batch of such resources by yourself is the best, after a long period of cultivation, the later stage basically does not rely on obtaining external links from other places can also obtain better quality external links, although at present, although it is still in accordance with the old way to do external links, the key is to raise a number of external link resources is the most important.

Quality control of external links.

Although this quality control is equivalent to doing high-quality external links, the vast majority of people still can't do high-quality external links, mainly based on general external links, such as the well-known top posts and posts in the forum, which is why we see a large number of new vests on many forums every day. Because the relationship between quantity can no longer focus on quality, the later stage of using the software will inevitably lead to the fluctuation and instability of the ranking, the quality control of external links mainly lies in the survival period and activity of forum posts and the three categories of top posts are the most important, if you can do these three points of posts I believe that just relying on general external links is more than enough.