How to do know marketing, know how to do marketing

1. >, know that the relevant keywords should be tracked by a special person every day, so as to provide valuable words to bidders and information updates and promoters, and then track the optimization parameters (such as: **inclusion, backlink, key keyword ranking, IP, PV, friend chain, whether to hang a horse, etc.);

2. >, know that the bidder checks the bidding ranking of popular words every day, and finds that the words with a low rate of return should be fed back in time, and then cooperate with the follower to find valuable words;

3>, it is also quite important to know that the information update and extrapolation are also quite important, and it is best to update the content 20+ per person per day, and extrapolate 40+ related keywords and long-tail keywords. **It is recommended to use original or non-original advertorials for internal information + information update in the Q&A section; For **extrapolation, it is recommended to buy an information publishing platform, so that the information released is efficient and will not be deleted without worrying about being deleted;

2. For those who know that there are about 5-15 people in the promotion team, it is recommended to know that there are 3-6 **, one of which is for bidding, one part is for optimization, and the other part is for extrapolation.

2>, bidding can be used to allocate 1 or 2 bidders to maintain bidding and open 2 bidding accounts, which can improve the search rate of some brand words, key target keywords, and long-tail keywords;

3>, optimization can be done specifically, and then specifically done by extrapolation, in this way, it is difficult to optimize the station for some popular words, and it is necessary to use the software appropriately through extrapolation. For a keyword, doing more than one ** can improve the search engine display rate of knowing the information;

3. For those who know that the promotion team has more than 15-20 applicability, it is recommended to know the construction of more than 6 **, 2, 3 for bidding, some for optimization stations, and more for extrapolation stations.

1>, it is recommended that 3 bidders open 3 bidding accounts, so that the left side of the popular keyword bidding can be all the information of the hospital, which can seize more than 60% of the traffic of a hot word;

2>, for **internal information maintenance, you can be dedicated**, 40+ original or pseudo-original advertorials per person per day. Some technical words reasonably appear in the advertorial and are reasonably combined with popular words on the Internet;

3>, **extrapolation can be done separately with more than 2** and **. Extrapolation can be purchased on multiple information publishing platforms + customer service pop-ups on the information page of the portal health network + know the latest information articles, **display (this is also very useful for improving the brand);

5>, for the mining of the portal health network mentioned above, a person can be specially assigned, and the most important thing is that the input and output must be proportional. If you know that the promotion is not local-oriented, you can also do some brand advertising promotion in the health portal, and the effect of such a brand influence is also very good.

The above is just a small suggestion, so to speak: know that the brand's network promotion and search engine promotion are complementary to each other, and the specific promotion method is the most important to combine with your own considerations, if you disagree with the hope of correction.

Organizing the production of products according to market needs and providing products to customers through sales means is called marketing. In countries with different politics, economies, cultures, marketing should not be set in stone. Even within the same country, marketing is different in the consumer goods industry, the B2B industry and the service industry.

In the same industry, different companies also have different marketing methods. Marketing is the discipline of how a business discovers, creates, and delivers value to meet the needs of a certain target market while making a profit. Marketing is used to identify unmet needs, define and measure the size and profit potential of the target market, and find the most suitable market segment for the company to enter and the market offerings that are suitable for that segment.

Origins As early as the advent of humans, marketing came along. In the first chapter of the Old Testament (which is certainly not the beginning of humanity), we see that Eve persuaded Adam to steal the forbidden fruit, but Eve was not the first marketer, and the title should belong to the serpent who persuaded Eve to sell the forbidden fruit to Adam.

As a discipline, marketing began in the first half of the 20th century, when it was mainly found in courses related to distribution, especially wholesale and retail. However, at that time, economics was caught in the academic impulse to pursue pure theory, and people ignored this new discipline, which was closely related to the normal operation of the economy. The supply and demand curve only indicates the level of equilibrium, but fails to explain the chain from the producer through the wholesaler to the retailer.

As a result, early marketing scholars filled a gap in economists' research. However, economics is still the mother of marketing.

Due to the whim of the Internet economy, today's marketing science has become independent of various economic and economic theories and has become a popular discipline among the business public, combining psychology and statistics. As a result, the popularization of the organizational concept of marketing is highly regarded in the culture of some large corporations.

First you have to sign up, sign up as much as you can, and then promote what you want in knowing, which can be marketed in the form of Q&A, descriptions, etc.

Know that marketing can answer questions about your own products, and you can also ask some questions yourself to do positive word-of-mouth marketing.

Generally, if you think you can, you can achieve it, and I hope it can help you.

Know that there are several types of marketing:

3.There is also a response from the company, similar to me. For corporate publicity, it's like what we're doing now.

These questions and replies are a lot of skills, and there are also requirements for accounts. It takes about a week to study, only you have time, someone. That's the best way to know marketing marketing is because as long as the problem is always there, our propaganda is always there.

We need to understand the following points:

1. How to ask questions?

Asking questions is an art, if you ask random questions, you will definitely not be able to bring much traffic, ask questions that most people care about, so as to lead them to where we want them to go. So how do you know what most people care about? That's where our index tools come in.

2. How can we prevent our questions from being deleted?

If the problem is deleted, then everything we do is useless, so how can we avoid this from happening?

3. What are the main factors for the ranking of questions?

There are 2 main ranking factors for the question.

First: the number of views of the question, we all know a common sense, the more people look at an object, the more people pay attention to it.

Second: the number of likes on the question, so the more people appreciate a thing, does it mean that the more people like it?

If we successfully ask the question and we are in the first place, it is useless to do without our own things, so how do we put our own things in it? This can be done in two ways:

Learn to spot opportunities. Identifying opportunities is more important than crowd marketing. The essence of marketing is to speak, but it doesn't matter what you say, it's important to know what consumers like to hear.

Think about what consumers don't think, don't blindly cater to them, tap the real psychological and physiological needs of consumers through consumer behavior, and say what consumers want to hear the most. For the market, identifying market opportunities is more important than any marketing campaign.

In fact, it is really not difficult to do network marketing, the key is to understand where your customers are, where your product market is, these are well understood, and it will be easy to do naturally!

How to do the most effective marketing planning for small, medium and micro enterprises?

1. Know yourself and know your opponent, and you will not be defeated in a hundred battles:

Whether it is to develop new customers or visit old customers, the object to be visited in advance should have a preliminary understanding, including job title, schedule, personality, hobbies, etc., so as to correctly arrange the appointment time and find common topics, so that the meeting process is more harmonious, and at the same time, some unexpected factors can be prevented.

2. Be honest and polite first

For "politeness first", it is the pioneer of making friends, there is an old saying: if you want to be respected by others, you must first respect others. As long as you respect others in advance, you can get the respect of others, and only in this way can you get the opportunity to communicate and exchange with others, and it is also the basis for others to treat each other with courtesy.

Whether it's a first visit or a return visit, respect the opinions of others and learn to ask more solicitative words, such as: "Okay? Do you think it's okay?

What do you think? and so on, so that the customer thinks that you are a very polite person, so that they will be willing to associate with you and be willing to cooperate. To do any business or develop any customer, being honest with each other is the key.

I once taught my subordinates to think about the question, why do our customers work with us? Why should you accept our products and services? Actually, there are no more than two reasons here:

First, the customer's complete trust in us; Second, customers must get benefits and benefits from our cooperation, which is also the purpose of mutual cooperation. As long as you grasp these two keys in any business, I think there will be a great chance of success.

3. Usually contact more and friendship lasts longer:

Every customer is our good friend, we should keep in touch, enhance communication, do not forget the customer after the business discussion, and wait until the need to find others, then the customer will definitely not want to cooperate with you, because they will feel that you are a weak person. We should contact and communicate with customers from time to time or regularly, such as: greetings, drinking tea together, or other activities.

Generally, the appointment and timing of greetings and contacts are based on your usual knowledge of the customer. Including the client's work arrangement, hobbies and interests, etc. If you can do that, I'm sure you shouldn't have much of a problem when you contact us.

The marketing of every traditional industry is worth redoing with a new one. ”

In just a few years, the clarion call for new consumption has been sounded rapidly, breaking the previous brand pattern. Often a popular model can carry a banner, and it can easily "play together" with young people at one time, Internet celebrities, popular models, and traffic have become a new troika that drives the growth of enterprises.

However, the flowers are not as red as whooping days. When it comes to "Internet celebrities", people always think of popularity and traffic, but whether this popularity can support the brand to be "popular" for a long time, from popular to long-term popular, is worth thinking about for every entrepreneur.

According to statistics, every three minutes, a new product is born, and 90% of manufacturers have launched new products in the past year, but most of them have not brought incremental or new consumers to the brand.

Most new consumer brands are still faced with the dilemma of how to achieve sustainable growth at scale. Among them, only 28% of new products have brought sales increments to the brand, and only 6% of new products have brought new consumers to the brand.

Today, when growth is becoming more and more difficult, all brands are worth doing again by establishing a "new type of relationship" with consumers through new ** marketing!

New marketing is becoming more and more important, but very few are really doing it well.

Content marketing has the logic of content marketing, no matter how new you do it, the final result is to achieve the effect of conversion.

Whether it is a user purchase, or a user establishes a relationship with the enterprise to promote conversion, we ultimately hope that the content can have consumption results, which is the core role of the enterprise to do new products. is not simply to gain the attention of fans, but to hope that fans can bring benefits.

So, what can be done to promote user consumption? There is a step-by-step process in between. It's hard to start writing an article that makes users buy a product, because it makes users indifferent to the company and the product.

Many companies are very willing to do new marketing, because if the content of the new market is done well, it will have a fission effect. The effect of this fission is lower from the perspective of enterprise marketing. This is also the most important feature of the new ** that is different from the traditional **, the new ** can obtain secondary, tertiary, and even explosive spread, while the fission effect of the traditional ** is not particularly obvious.

When making content, it is necessary to have a purpose, different users have different relationships with the corporate brand, and different stages, so that users can follow the content of the enterprise step by step to contact the purchase motivation.

Thinking determines the way out. The key step to do a good job in new marketing must be to have clear strategic thinking.

If you decide that you don't have a clear direction, you might as well try to find a professional new ** marketing company for a comprehensive diagnostic consultation.

Be concise, be a good person, and do the right thing.

Marketing is generalized. Marketing is not selling. You're asking how to sell.

First of all. Selling yourself is the first step. The sales product is the most secondary, and the sales culture is excellent.

If you want to know how to do a good job in sales, you have to talk a lot about Li practice learning, others are telling you that it is impossible for you to do a good job in sales, which is why the marketing major is known as an empty shelf major, buy two marketing books, while reading, while returning to practice, I wish you success.