How does the Douyin Mini Program work?

1.Tik Tok positioning.

2.Technology application.

3.Hot Industries.

4.Marketing Trends.

5.Tik Tok elements.

6.Evaluate the index.

7.Implicit weighting.

2. To put it bluntly, the key is the content, the mini program is just a tool, and the operation strategy is still biased towards content production.

The first stage is to build the foundation.

In order to get more new customers, a mother and baby store made a small program**. The design of the online ** pays attention to the accuracy of the target and is clear at a glance (Jingdong** automatically recommends that we can't compare, and people are famous), so it must be "appetizing" from the visual senses, and users can see what they want to buy at first glance when they come in. Therefore, the page as a whole should be coordinated (visually), and users can't come in and haven't found the product for a long time (from a practical point of view).

Stage 3: User Retention.

The fourth stage is user fission.

Stage 5 Precipitation.

The Douyin Mini Program is a dual-ended Mini Program for Douyin and Toutiao.

Excellent original content will give you a lot of traffic, at this time the traffic arrives, there will be a part of the Mini Program to form a monetization conversion, if you don't have the ability to create, you can contact the Internet celebrity, by setting up the Douyin Mini Program Talent Bringing Goods Function, set up a commission for the traffic owner, and let the traffic of the Internet celebrity talent be introduced into your Mini Program, so that you can solve the problem of Internet celebrity monetization, and your colleagues have also solved the problem of user traffic of your Douyin Mini Program.

1. Drainage and monetization.

If you have a large number of fans, but you don't want to sell anything or have no supply, you can directly direct your fans to a third party and realize them according to the number of fans.

The other is to attract traffic to offline stores, which is generally the catering and tourism industry. For example, we often hear about a certain Internet celebrity check-in place, a certain Internet celebrity restaurant. As long as the customer wants to go, no matter how far away it is, it is not a problem.

2. Receive advertising and monetize.

When we reach a certain number of Douyin fans, there will naturally be advertisers to talk to you about advertising cooperation! Basically, 100,000 followers start to have advertising revenue. However, the fans here refer to the fans of the pure Douyin station, excluding the fans that come with other Toutiao products such as Toutiao and Volcano Xiao**.

At present, the clear ** system is not mature, but the more vertical, the higher the value, the higher the **.

3. Live broadcast monetization.

There are two main ways to monetize live streams:

The easiest way is to get the sound wave through the fan's reward and brush gifts, and the sound wave can be directly withdrawn into RMB, at present, the sound wave on Douyin is exchanged for 6 yuan by 60 sound waves, that is to say, the withdrawal ratio is 10:1, and it is very simple to withdraw money, just enter the "wallet" in the "my" option to redeem it.

The other is to realize the realization by selling goods, which is also a very popular way to realize the monetization. I'm sure everyone has been planted by Douyin to some extent, no matter what the reason, in short, everyone will buy something on Douyin for some reason, even if it is not a just-needed item.

4. Training monetization.

5. Window realization.

As long as you meet: release ** 10 and real-name authentication, you can apply for the Douyin product window function, and after opening the function, you can pass the window** product. If you have your own store and products, you can link ** stores in the Douyin product window to attract accurate fans to the store to buy your products, so as to achieve realization.

If you don't have your own stores and products, you can also be a customer model to help merchants sell products and earn commissions!

6. Internet celebrity monetization.

If you are versatile, or have good looks, and can continue to output in the vertical field, bring fans, and quickly become a Douyin Internet celebrity, you can monetize through several forms such as bringing goods, advertising, live broadcasts, offline activities, and signing contracts.

7. Recruit franchisees to realize.

This model is suitable for companies or enterprises, when you attract a large number of accurate fans, and your product is popular or has a certain popularity in Douyin, there will be people who want to join, such as the previous answer tea, which made tens of millions of profits through Douyin.

8. Sell the account for cash.

This kind of general operation is carried out in batches by a special team, and the general fans do about 20w to start**,**After the end, the mobile phone is sold, and the mobile phone is re-bought to continue to make numbers. Of course, it is not excluded that a very small number of individuals sell accounts.

The market price is currently 1-5 cents for pan-entertainment fans, and 5-10 cents for vertical category fans.

First, the positioning is vertical.

Many anxious friends want to sell goods and start live broadcasts without the number of fans, and they don't position themselves, so the result is that they lose fans and **no**amount, if you don't have the luck to skyrocket the number of fans overnight, then it is recommended that you do a good job of positioning vertically, you can't eat hot tofu in a hurry, you go to observe those fans, you will find that other people's positioning and content must be vertical, now is not the Douyin traffic bonus period, if you want to easily increase the number of fans to realize, it is not an overnight thing, Although the bonus period has passed, the content upgrade period has come, is there a sense of surprise that God has closed a door for you and opened a window for you? Content targeting is very important, and if you do a good job of content positioning, you will have traffic.

What are the benefits of positioning vertically?

1) Basic.

There are many people who do it in the same field on Douyin, for example, if you search for food, you will find that there are a lot of things about food. At the same time, you search for education and parenting content, and there are a lot of the same type, so if you make food and you send content about technology, the direct consequence is to lose fans. Therefore, content verticality is the key to increasing followers.

2) Help out on the hit.

Positioning is the key to getting you on the hit. The recommendation accuracy of the Douyin system is very high, if you usually pay more attention to the content of food, then the system will automatically recommend other food-related works to you, of course, funny, drama works will also make relevant recommendations. And these are all Douyin through big data computing.

It is recommended according to the user's preferences.

It's important to understand that quality content is always the key to retaining users!

3. Reasonable rubbing hot spots.

Usually pay more attention to Douyin's hot**content,Add hot related topics to your own creation**content,Hot topics and hot** are the key factors in rubbing hot spots,Douyin search box can directly see the latest hot topic content,These contents are officially recommended,As long as you catch the last train of this wave of hot spots,The platform will naturally support and recommend your work。

With the help of hotspot notes:

2) The timeliness of hot spots is strong, and the value of hot spots is rationally judged in the process of chasing hot spots, and blindly chasing hot spots will lead to a decrease in weight.

3) With the help of hot spots, don't be completely rigid, but attach your own content. Otherwise, it will make people aesthetically fatigued.

1. Positioning. To think and identify one of their own positioning, only by having a clear positioning, can we have accurate marketing goals. For example:

Whether the enterprise needs to establish a corporate image or promote the corporate brand. 2. Content. Douyin is a short** platform, you may think that its promotion method is different from other software, in fact, there are similarities, that is, "content is king", but these contents are shown to the user group in the form of **.

Behind the content is the human heart, behind the operation is human nature", we can know that the most important thing for content is to move people's hearts, only to move people's hearts and resonate can we really do a good job in the operation of content. The biggest feature of the Douyin platform is that it is novel, novel and interesting, and when your production content has these characteristics, it will cause imitation by user groups, play a role in teaching, and truly achieve viral dissemination. 3. There is no clear time point for short**release time, according to the peak period of the survey, 11 o'clock in the morning, 6 o'clock in the afternoon, and 9 o'clock in the evening, these three times are relatively reliable release times.

But the best time to launch should be set by your audience. 4. Data dimensions: All promotion Douyin needs data to demonstrate, and Douyin is no exception, and it is necessary to pay attention to the 4 data dimensions of likes, comments, **, and completion rate, which can directly affect whether the content can continue to get recommended traffic on Douyin.

The first thing: update the 15-second content related to the positioning field (industry), don't care about the content production, start first, at first you may feel that the 15-second content can't say a few words to a dozen, but when you do the first **, you will think about how to do it better and more attractive. And at the same time, you will compare the **content made by your peers, so that you know how to do Douyin in 15 seconds**, a little bit of optimization.

We just started doing the same, two sentences were not finished, 15 seconds arrived, we are also gradually optimized, constantly refer to peers, a little bit of optimization, the better we do. If you just want to save trouble, you don't want to do anything, you just want to do a porter, you want to quickly increase your followers, quickly drain traffic, it's very difficult now, and you worry about limiting the flow and banning the account every day, especially when there are hundreds of thousands of fans, it would be a pity. Actually, the originality itself is not difficult, but we haven't done originality, and we feel that originality is difficult.

In fact, the original ** is simpler than handling, but we usually feel troublesome in handling and handling, and we will think that it will be very difficult to be original, and it is very simple to understand the method. Move first, make the first 15 seconds of **, and then optimize a little bit, as long as you do this with your heart and learn more, it is not difficult for your work to be popular. The second piece:

Continuous update, continuous optimization on Douyin, popularity does not depend on quantity, only on quality. I know that many friends have very strong execution, and perseverance is also very strong, as long as you find a good way, you can insist on updating every day, but this is not the best, although the work is done, but the job is based on a certain method, if you don't have a method, blindly do it, not only will not produce results, but will exhaust yourself, and you may eventually give up. We can't blindly make Douyin for 15 seconds**, but also continue to optimize our**, and compare it with peers** every day, so that we can do better and better.

So, ideas are 1,000 times more important than technology. As long as you spend some time on technology, you will learn it, but thinking is not something that everyone has, even if there is a master to guide you personally, you may not believe it, because you have your own ideas, your own ideas, you must convince yourself, recognize yourself, or no one can change you. Let's think about it, what to do is not a result at once, we still have a 3-month probation period at work, not to mention that we start a business, the probation period may be longer.

Continuous update and continuous optimization are the key to our fan increase, if we don't continue to update and optimize, the speed of losing fans is faster than the number of fans, and fans are so realistic.

There are two main ways to operate Douyin, the first is that the normal version of Douyin is to let the anchor go above. The second type of live streaming is Douyin Extreme Edition, Douyin Extreme Edition, which is mainly aimed at idle people, and can earn a dime or two a day by brushing Douyin. to attract yourself to a kind of idle person.

Watch Tik Tok every day.

After his followers reach a certain amount, merchants will come to him. Collaborate to promote some products. And then Douyin got a commission from it, and there was also some more publicity.

Something like that. For example, live streaming brings goods. These are the ways in which he operates.

Decentralization. Douyin is different from other platforms, in other platforms, whoever you follow will push your messages, and the more fans, the greater the traffic. Douyin means that you follow a certain person, and then there is a possibility that you will not be able to brush this person for a long time.

In fact, Douyin's fans themselves still belong to the official platform of Douyin, not individuals. Whether your ** will be popular or not depends entirely on the number of your fans, the important thing is the quality of your **, as long as your **quality is good enough, there will be traffic.

This is also an opportunity for many Douyin creators to make matrix numbers on Douyin, as long as the content conforms to the current form, they can make it up, and finally achieve the purpose of monetization.

If you want to play Douyin, you must understand the decentralized algorithm rules of Douyin.

From the perspective of the composition and functional structure of the Douyin interface, Douyin mainly adopts the three interfaces of "Recommendation", "Attention" and "Same City" for the audience to choose**.

The Douyin recommendation process is generally like this: first, according to the location of this release, recommend it to the people around you, and then according to these user feedback, that is, the number of likes, duration, number of comments, etc., so that the short content with excellent data feedback will get more ** volume and distribute it to the "recommendation" page of more users. If the data doesn't drop, the recommendation will continue, if the data drops, the recommendation will be reduced, and so on.

Open ByteDance.

Mini Program developer platform, scan the code with Douyin app to log in, then click "Enter developer platform", open the interface and create a mini program, fill in the absolute information according to the prompts, bind your mobile phone or email, click on the mini program you created, enter your own mini program, first carry out the subject authentication, after authentication, click to complete the information, upload the avatar for the mini program, and select the category.

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Click on the development settings under the development management menu, and the app ID and app secret will be copied and saved (the app secret needs to be enabled), and then click the server domain name.

In the Modify button below, add a domain name for the request valid domain name, enter it in the box, and click Save.

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Search for the order of Xiaobao and open it, register and log in, click the Create Mini Program button, enter your own Mini Program information in the pop-up interface, click OK, and directly click your own Mini Program to enter the management interface.

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in content management.

(add categories first, then add content).

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Click on the mobile template under the site management menu on the left, and then click on the site design on the right (small diamond icon), and then you can customize the modules you want, for example, I use these default module designs here, but I want to change the ** and text of these tea leaves to sunglasses. You can directly click on these texts and **, fill in the new text in the menu on the right, upload new **, and then set links for these**.

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Please click on the circle to enter **Description.

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Click Publish and enter the version number.

After submitting, log in to your own in the pop-up interface, log in and wait for the upload to be completed, and click "Go to submit for review". Then the interface will go to the ByteDance Mini Program developer platform, enter your own Mini Program again, click Version Management, and then click Submit for Review under the test version, wait for the review to be completed, and the Mini Program can be launched.

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