What is the help of Mini Programs for traditional businesses?

For traditional businesses, Mini Programs can help with the following:

Nearby Mini Programs Expand Ads Reach.

In the past, the marketing and promotion methods used by traditional industries were often limited due to geographical restrictions. But if you have a small program, you can solve this problem very well. Because, the applet has one"Nearby applets"function, using this function, enterprises and merchants in the traditional enterprise industry can directly show themselves in front of WeChat users within a radius of 5km.

Abundant marketing plug-ins reduce the cost of marketing promotion.

It is believed that most traditional enterprises use marketing and promotion methods to distribute flyers or place advertisements through various channels. Although it can bring a certain effect. However, it often costs a lot of money, which makes many enterprises and businesses in traditional industries feel very headaches.

But if you have a small program, you can solve this problem very well. Because the Mini Program is based on WeChat, based on the number of users of WeChat, plus the Mini Program has a very rich marketing plug-in, such as grouping, bargaining, **, coupons, member specials, etc. Since most marketing plugins are usually free, businesses and merchants in traditional industries can greatly reduce the cost of marketing promotion.

Strong transmissibility can help enterprises achieve customer fission.

For most industries, word of mouth between customers and customers can often lead to word-of-mouth communication, so as to achieve customer fission. However, the methods adopted outside the traditional industry do not seem to be able to effectively trigger customers' ** and sharing behaviors. But if you have a small program, you can solve this problem very well.

Because Mini Programs have the attribute of easy communication, enterprises and merchants in traditional industries can use this attribute to cooperate with some marketing methods, such as grouping, bargaining, sharing red envelopes, and so on. And these activities can often effectively trigger customers' ** and share. In this way, enterprises and merchants in traditional industries can easily achieve customer fission.

1. As a new open platform, as long as enterprises seize the opportunity, they can occupy a favorable position during the bonus period.

The development of the applet can be connected with the first machine, and its applet bureau has a strong compatibility that other tools do not have, especially for smaller enterprises, due to the small profit space, can not bear the development cost of the app, because the service type is relatively single, its uninstall rate will be relatively high, so the emergence of the applet can just make up for such shortcomings.

2. Greatly reduce the development cost of the enterprise.

As we all know, APP development should consider its compatibility, and the introduction of small programs, just to solve this problem, enterprises to develop small programs, can not only solve the problem of development costs, but also shorten the development cycle, and can also take advantage of the existing marketing trends, users can enter by scanning ***.

3. Bring potential customers for the enterprise.

In the early days of the launch of the Mini Program, most users were curious, and enterprises could easily gain attention and bring a large number of potential customers to the enterprise by using this time.

4. A good user experience can increase the stickiness between enterprises and users.

5. Build a new marketing system.

In the rapid development of the Internet, traditional enterprises must combine the three parts of product + online + offline at the same time if they want to give full play to their advantages, so as to improve the network system with the help of small programs, and the emergence of small programs has opened up the relationship between products, content information, goods and services to the greatest extent, and created an ecological closed loop.

Mini Programs not only enhance brand image, but also help maintain users.

First of all, the development cost greatly reduces the well-known compatibility of application development, and the introduction of WeChat Mini Programs can solve this problem. Enterprises can not only solve the problem of development costs, but also shorten the development cycle, and can also take advantage of WeChat's existing marketing trends. Users can enter by scanning ***.

The so-called "tree is cool" and is relatively easy to maintain. Due to the limitation of the maximum 2m, it is not only easy to develop, but also reduces the difficulty of technical maintenance in the later stage.

Clause. 3. As a new open platform, as long as enterprises seize the opportunity, they can occupy a favorable position in the dividend period.

The development of WeChat Mini Programs can be connected with WeChat***, and its WeChat Mini Program Bureau has strong compatibility that other tools do not have. Especially for small-scale businesses, they can't afford to develop an app due to a lack of profit margins. The service type is relatively simple, and the uninstall rate is relatively high, so the emergence of Mini Programs can make up for these shortcomings.

Fourth, there is no need to install, no need to uninstall.

It does not occupy the memory of the phone, saving the user's space. The spine is messy.

Fifth, a good user experience can increase the stickiness between businesses and users.

What Mini Programs can bring to merchants.

Increase the competitive advantage with peers: Mini programs are a new trend, the functional value is large, and the current market competitiveness is not strong, preemptively make your own small programs, can greatly increase the advantage of competing with peers, and even surpass peers, and obtain new revenue breakthroughs.

Lower customer acquisition costs: As an emerging high-frequency traffic product, Mini Programs have the attribute of being visible within 5 kilometers of their own, which is an unparalleled advantage for both enterprises and merchants. Merchants can put their own activities and products in the Mini Program.

Play with social e-commerce: Mini Programs are born based on social networking, and can easily achieve social marketing functions. Such as:

Bargging, grouping, membership cards, stored value, payment, seckill, sharing. With these features, based on WeChat's huge number of Yingjie users, doing some Mini Program marketing activities will undoubtedly achieve the expected fission-like new user growth, as well as explosive performance growth.

Mini Programs can often bring the following benefits to businesses and merchants:

1. Increase visibility.

For most businesses, only by letting more people know and understand themselves can they have the opportunity to buy your services or products. And the mini program can do this for the enterprise. Because, the Mini Program is based on WeChat, which currently has 1 billion active users.

After the enterprise has a mini program, it can be marketed and promoted on this platform with 1 billion users. In addition, you can also use the nearby mini program function to show yourself in front of WeChat users within a radius of 5km, so that enterprises can increase their popularity.

2. Help enterprises to fission customers.

For most enterprises, word of mouth between customers and customers can often form word-of-mouth communication, thus fission a group of new customers. And Mini Programs can do that for businesses. This is because Mini Programs have the property of being easy to spread.

After the enterprise has a mini program, it can use this attribute to cooperate with some marketing activities such as **, bargaining, and sharing red envelopes. In this way, it can often trigger the user's ** and sharing behavior. When users carry out ** and share, they can often fission a group of new customers for the enterprise.

3. Seize the surrounding traffic.

For most enterprises, if they can let the surrounding people find themselves, they can often bring a certain amount of macro traffic, after all, most of the people are based on the principle of proximity when they consume. And Mini Programs can do that for businesses. This is because in the Mini Program, there is a "Nearby Mini Program" function, which allows businesses to directly face WeChat users within 5 kilometers of their base.

In this way, when users have needs, they will often remember that there is such a store or enterprise around them for the first time, and then go to the store to consume or directly enter the mini program to consume.

For businesses, Mini Programs are often able to bring the following benefits:

1. A large number of users quickly enhance brand awareness.

The Mini Program is based on WeChat, which in turn has 1 billion users. After the enterprise has developed a Mini Program, it can be used to market and promote it on WeChat. With a large number of users, businesses can quickly increase their visibility with the help of Mini Programs.

3. Data analysis to improve customer satisfaction.

Mini Programs have the ability of statistics and analysis, after the development of Mini Programs, enterprises can collect user opinions and suggestions through Mini Programs, so that enterprises can find their own shortcomings in a timely manner, or increase users' opinions on products, and then quickly make improvements, so as to improve customer satisfaction. In addition, you can also use the Mini Program to analyze which products or services customers prefer, and then launch some products or services in a targeted manner, so as to increase the probability of customer consumption.

4. Timely update to increase the probability of customer consumption.

The Mini Program is a display platform, and the content in it can be updated and replaced at any time. After the development of the applet, you can update product information and activity information at any time. Users can learn about the latest products and activities of the enterprise anytime and anywhere.

In this way, it often increases the probability that users will place an order.

The benefits of Mini Programs for businesses are as follows:

1. Mini programs are the best choice for enterprises to achieve Internet + and transform into new retail, enterprises do not need to set up a separate IT department, or even hire separate IT talents, do not need to buy large servers, and do not need to develop native apps. As long as you register an account in the background of the WeChat Official Accounts Platform, and then submit the relevant information for certification, you can start to customize a WeChat Mini Program that is not inferior to the original APP experience according to the needs of your own enterprise.

2. Mini program can reduce the difficulty of enterprise access to the Internet, in the development of the applet product, the development cost of the applet is minimized, and WeChat is a super app across the two major systems of Android and iOS, when developing a small program, there is no need to adapt like the development of the native app, which saves the enterprise a lot of trouble.

3. WeChat is the social network with the largest number of monthly active users and the highest user activity in China, and Mini Programs can use powerful social networks to acquire customers, effectively reducing the cost of customer acquisition, thereby reducing the operating costs of enterprises.

If the Internet thinking has changed the thinking inertia of traditional enterprises, then WeChat has changed the business inertia of traditional enterprises. WeChat has not only achieved a group of influential people, but also helped many individuals and enterprises to create great value. WeChat marketing, WeChat business is booming, and more and more traditional enterprises want to use this "mobile Internet ticket" to go ashore.

Under the wave of mobile Internet, WeChat has brought a subtle impact to traditional enterprises, but these impacts are mainly concentrated in the rigid market and light applications (mainly eating, drinking, playing and Tesco), and for some "heavy applications" can not be carried at present. WeChat has brought significant changes to traditional enterprises mainly in these aspects.

1. The emergence of WeChat mini-programs is of course good for enterprises, especially the newly established small enterprises is a good opportunity, because the new platform has come, and the new enterprises and old enterprises have returned to the same running line and obtained close to equal opportunities.

3. More importantly, the mini program saves a lot of resources for everyone, and can greatly assist small enterprises and individuals who have little capital and resources, which will inevitably become a new platform for benefit.

In fact, from Zhang Xiaolong's proposal at the beginning of this year, to the public beta, to Ma Huateng's announcement that WeChat Mini Programs will be released during the Spring Festival, we find that Tencent's attention to WeChat Mini Programs has been increasing.

The current gameplay of enterprises on WeChat is mainly based on the service account and subscription account of the WeChat public platform. Among them, the service account is the most extreme in the way it plays the business model. But there is a problem, that is, the current WeChat service account is also close to the level of bad play.

So this time, WeChat spent a lot of money to launch a WeChat mini program, which shows that it attaches great importance to this WeChat mini program. This is undoubtedly a major benefit for small and medium-sized enterprises. For the innovation of the business model of WeChat Mini Program, it needs time and practical testing.

In the past, people bought products through e-commerce platforms such as Tmall and JD.com, and now users have become accustomed to buying products through small programs, and the proportion of small programs will become larger and larger in the future, and users will be able to enjoy more services and products through small programs.

During this year's JD 618 Shopping Festival, the number of visits to the JD Shopping Mini Program increased by 46 times year-on-year, the number of users who placed orders increased by 66 times year-on-year, and the cumulative number of users of the JD Shopping Mini Program exceeded 100 million. During the 618 period, more than 40,000 offline stores sold goods through online mini programs, orders for 10,000 stores increased by 300% month-on-month, Walmart's sales reached 4 times that of the same period last year, Yonghui was 5 times that of last year, BBK was doubled, and Century Lianhua was 7 times that of last year.

The above data believe that some of our thinking can be triggered, the traffic brought by the small program can not be ignored, this year, Alipay has launched a small program, nine major mobile phone manufacturers have joined forces to launch light applications, all of which tell us in an all-round way, small programs have become the standard configuration of enterprises, and enterprises that are not small programs enough will miss the traffic dividend in the last 5 years!