Wanglaoji trademark battle, who won the Wanglaoji Jiaduobao trademark battle

The Wanglaoji trademark was originally a time-honored brand, but in that special era in China, there was a public-private partnership. At that time, it was the need for socialist transformation. With the development of China's economy, China has moved towards the route of market economy.

And many of these time-honored public-private enterprises have become state-owned assets. Wang Laoji has also gone through such a stage, and his descendants are still operating this brand overseas. Later, Wang Laoji's descendant, Hong Kong Hongdao Group, wanted to re-develop the mainland market, so there was a case of buying a trademark license from the mainland Fangguang Pharmaceutical Group.

Although the Hong Kong side lost this trademark, JDB's emotional investment in the mainland, including the 100 million donation in Wenchuan**, has been recognized by many people, and JDB has indeed poured its heart and soul into "Wang Laoji". Although GPC won the trademark, it seems that not many Chinese people feel proud of it. I hope that "Wanglaoji" will have better development, and win with quality and service.

The above is compiled by Beijing Gongteng Intellectual Property ****** Consultant Liu, if you have any opinions, please welcome to exchange. There are many time-honored trademarks similar to the Wanglaoji trademark that face this situation, such as Beijing Xinyuanzhai, etc., and the descendants of the brand have been running for the trademark.

First of all, JDB obtained the extended right to use Wanglaoji's trademark through bribery at a low price, which in itself shows that its business ethics are problematic! has earned tens of billions of dollars on the Chinese people, and donating 100 million is the biggest advertisement! It's worth more than the ** TV station!

Give up a little money to make a lot of money, this is a place worth learning from Guangzhou Pharmaceutical Co., Ltd.! China's beverage market cannot be occupied by Coca-Cola in the United States and Master Kong in Taiwan! China should have its own strong, high-quality national brand!

First grow up in your own country, and then go abroad to develop the market and make foreigners' money! We must love and support our own national brand, only in this way can our national and our country be truly rich and strong! Only when we get rich first can our country become strong later!

What is actually being fought now is an economic war! Now is the most dangerous time, we 1.3 billion Chinese maintain our market and support our famous brands! Let the profits stay in your own home as much as possible and develop your own country!

China's Wang Laoji is our position to compete with Coca-Cola in the United States, and we can't compete with each other for profit! Support and support the national brand, and always support Wang Laoji! China must win this economic war, and an excellent national brand is the most powerful!

How many of these ** have we already been acquired by outsiders at a low price! Then we will earn our money, and finally we will bully us Chinese through foreign media, incidents, crises, and poverty! Wang Laoji, our own Coca-Cola in China!

Every Chinese with a conscience supports you! Always support a national brand like Wanglaoji! Every one of us Chinese should take action, and take action bit by bit to make our country rich and strong!

This is our eternal honor and responsibility! We young people should be pioneers! If you want to drink, drink Wang Laoji!

I just want to say that if Hongdao Group had made its own brand of herbal tea at that time, and its own brand would have become famous, there would have been nothing to do with Wang Laoji. Now that the trademark is gone, the brand effect that I have worked so hard to make will be snatched away by Guangyao. Is it worth the three words of Wang Laoji or JDB's painstaking management and quite correct investment and development vision?

Everyone knows it in their hearts.

Otherwise, as soon as Guangyao won the lawsuit, it began to imitate JDB's red can to produce Wang Laoji, and the taste was different from its original green box and changed to JDB's sweetness?

JDB lost unjustly, this time is just a lesson, integrity in business is the most important, I believe JDB can make a comeback.

On the other hand, in GPP, it is your own people who accept bribes, and the brand is made by others. Just go to jail and fight a lawsuit, just want to sit back and enjoy the results?

Anyway, I support JDB, people donate hundreds of millions of dollars to your so-called national brand?

Isn't it too late to think about establishing a corporate image after a lawsuit?

Guangyao is still making eight-treasure porridge or something in the name of Wang Laoji, and this business philosophy makes me laugh when I look at it.

Chengjia Duobao has done Wang Laoji, and now he dares to shout slogans to make how many billions a year, why don't you see what results you had before?

If you have the ability to make Wang Laoji without producing red cans, you can rely on your own green box to make Wang Laoji?

If you start producing red cans now, won't it be clear that you are bullying many people and don't know that this red can is not another red can?

Anyway, I said, I'm afraid of getting hot and Jia Duo Bao, so I drink Jia Duo Bao for herbal tea.

Wanglaoji herbal tea was founded by Wang Zebang during the Daoguang period of the Qing Dynasty (about 1830), and the third generation of the Wang family opened the herbal tea shop to Hong Kong and Macau, and registered the trademark of Wanglaoji "orange red bottom Hangzhou line gourd".

In 1949, Wanglaoji was split in two, Guangzhou Wanglaoji herbal tea was classified as a state-owned enterprise, and Hong Kong's Wanglaoji was still controlled and operated by the descendants of the Wang Zebang family.

In 1995, GPC leased the right to use the canned Wanglaoji brand to JDB Hong Kong for a 20-year lease term, and GPC continued to sell green boxed Wanglaoji. In November 2002, Guangzhou Wanglaoji and Hong Kong Wanglaoji reached a consensus, and the two sides signed a 10-year agreement on the transfer of the right to use.

The simple understanding is that JDB has made the brand up, but the deadline is coming and the contract must be renewed. And Guangyao (which has no ability to develop) is optimistic about the Wanglaoji market, so it will not be continued. Jia Duobao has no choice but to bribe (this trick is the most effective, no matter before, now and after this trick works, who doesn't love money).

However, things leaked, and the brand was ruined. Jia Duobao made a wedding dress for Guangyao. However, whether Guangyao can wear this wedding dress well is a question.

It doesn't matter who wins or loses, making money can't fit into the people's pockets. The people care about it is **, the formula is the same, and whoever is cheap will of course buy whomever it is.

What does Chen Hongdao's absconding mean? Explain the reason. Support the return of state-owned intangible assets Wang Laoji! The Guangzhou Procuratorate announced that the case had not been withdrawn and Chen Hongdao was still being pursued.

No matter who runs the brand, it can't be built on the basis of bribery, JDB's business ethics are very problematic!

I just want to say that after this lawsuit, Coca-Cola and Pepsi are the happiest.

Wang Laoji is Jia Duobao to do it. I guess it's right in the middle.

I support Guangyao, and those who support JDB say that they lack legal knowledge, what is the trademark law for, and why didn't JDB buy trademarks in the first place.

I want to say: "Those who win the hearts of the people will win the world" Good products will be recognized by the world.

In the end, Wang Laoji won the trademark dispute between Wang Laoji and Jia Duobao.

JDB and Wanglaoji fought a lawsuit, and in the end, Wanglaoji won the lawsuit and regained the registration right of the trademark of the Wanglaoji brand. These two herbal tea companies have fought a lawsuit for three years, and so far, Jia Duobao has lost the first or final trial of all cases, plus the "Seven Consecutive Crowns" advertising slogan case, Wang Laoji has won ten consecutive victories.

Wanglaoji is the brand of Wanglaoji herbal tea, founded in the Daoguang period of the Qing Dynasty, the founder of the shirt Wang Zebang, is recognized as the ancestor of herbal tea, prepared with herbal plant materials, known as the "king of herbal tea". The form of the product has undergone changes in carriers such as water bowl herbal tea - herbal tea bag - herbal tea powder - herbal tea drink. JDB is the abbreviation of "JDB (China) Beverage", which is mainly engaged in the production and sales of beverages and mineral water.

Wanglaoji brand story

Wang Aji was addicted to medicine all his life, and when he returned from collecting medicine from Baiyun Mountain, he sold medicine and diagnosed symptoms in the medicinal herb shop opened by Zichai Xun, and the general patient could get rid of his health by taking his three or five flavor medicines. His medical ethics are good, he does not distinguish between rich and poor, does not put on a show, and only seeks to heal people. So, everyone treats him as their own person, and they are used to calling him by his milk name - Aji.

When he is old, he naturally becomes "Wang Laoji".

During the Daoguang period of the Qing Dynasty, the epidemic spread in Guangzhou, in order to save the patients, Wang Laoji went through hardships, looked for good medicine, and finally got a secret recipe and developed an herbal tea formula, which not only relieved the pain of the villagers, but also helped the villagers avoid many disasters. Since then, Wang Laoji has become famous, known as the Lingnan Medicine Hero, and was also summoned to the palace by Emperor Daoguang of the Qing Dynasty and was named the Imperial Hospital. In 1828, Wang Laoji opened the first "Wang Laoji Herbal Tea Shop" in the Thirteen Banks of Guangzhou, which was well received by the neighborhood and was known as the "King of Herbal Tea".

The above content reference: Encyclopedia - Wang Laoji.

The above content reference: Encyclopedia - JDB (China) Drink****.

What is the dispute between Wang Laoji and JDB trademark?

The trademark of Wanglaoji is a general medicine, licensed to JDB, and it expired in 2017, and Wanglaoji will take it back and no longer authorize it, which is understandable.

Wanglaoji trademark used to be tepid, JDB invested a lot in advertising and marketing, product sales increased a lot, and the brand value increased significantly, which has to be said to be interesting enough.

When JDB sold Wanglaoji, the marketing used an advertising slogan "Afraid of fire, drink Wanglaoji", Wanglaoji's packaging is a red can, and a large amount of publicity makes Wanglaoji's product advertising slogan and red can packaging have a greater reputation.

When Wang Laoji's trademark license was about to expire, JDB did not want to lose huge commercial interest and did not want to "waste" its large investment.

So some actions were made, such as promoting "7 cans of Jiaduobao for every 10 cans of herbal tea sold in China", "Jiaduobao, the leading red can herbal tea in the country", "The national leading red can herbal tea was renamed Jiaduobao", "The original red can Wang Laoji was renamed Jiaduobao herbal tea".

Wanglaoji's trademark dispute

Wanglaoji herbal tea was founded by Wang Zebang during the Daoguang period of the Qing Dynasty (about 1830), and in 1949, Wanglaoji was divided into two, Guangzhou Wanglaoji herbal tea was classified as a state-owned enterprise, and Wanglaoji in Hong Kong is still controlled and operated by the descendants of Wang Zebang's family.

Hongdao Group, that is, JDB Company, purchased the trademark rights of Wanglaoji from Guangyao, and began to produce Wanglaoji and operate Wanglaoji with Wanglaoji's secret recipe, and for more than ten years, Wanglaoji has become a well-known herbal tea brand.

At this time, Guangyao stood up and said that this trademark was mine and wanted to take it back, and JDB lost the lawsuit to Guangyao, so it began to launch its own herbal tea brand JDB, and in order to enjoy the results of JDB's operation for many years, GPC also took the opportunity to launch the red can Wanglaoji, which was not the previous Wanglaoji.

The Internet is well developed, but incidents surrounding brand controversies have occurred repeatedly. The dispute between "Wang Laoji" and "Jia Duobao" is one of the key cases that has been paid attention to, from the war of words on the Internet to the lawsuit in the court. The audience watched the lively gods, and in the end, the controversy only damaged the image of the brand itself.

A war of words sparked by a jar.

Let's review the whole case:

First instance: In July 2012, JDB sued Wanglaoji Health Company in Beijing, demanding to stop the infringement and claim 30.96 million yuan. Guangzhou Pharmaceutical Group sued Hongdao Group and JDB Company in Guangdong (later withdrew the lawsuit against Hongdao Group), demanding that the infringement be stopped and that it should claim 100 million yuan.

Designated by the Supreme People's Court, the two cases were accepted by the Guangdong High People's Court, with case numbers (2013) Yue Gao Fa Min San Chu Zi No. 1 and No. 2 respectively.

On December 19, 2014, the Guangdong Provincial High People's Court pronounced a judgment of first instance on the "Red Can Case", and Guangdong JDB Beverage & Food Co., Ltd. was convicted of infringement, and compensated Guangzhou Pharmaceutical Group for economic losses of RMB 100 million and reasonable rights protection costs of more than 260,000 yuan. JDB appealed.

Second instance: On June 16, 2015, the Supreme People's Court publicly tried two cases of dispute over the unauthorized use of the unique packaging and decoration of well-known commodities by the appellant Guangdong Jiaduobao Beverage and Food **** and the appellees Guangzhou Wanglaoji Health Industry **** and Guangzhou Pharmaceutical Group **** in a courtroom.

Wang Laoji" and "Jia Duo Bao" Wang Laoji.

Fine-end automation equipment****; Jia Duo Bao is still Jia Duo Bao, Wang Laoji is not Wang Laoji.

The first trademark case in China, Guangzhou Pharmaceutical (hereinafter referred to as "Guangzhou Pharmaceutical") and JDB's parent company Hongdao Group (hereinafter referred to as "Hongdao") over the trademark of Wanglaoji, finally came to an end on May 11, 2012, and after more than 380 days of waiting, the China International Economic Arbitration Commission made a ruling that the "Wanglaoji" Trademark License Supplementary Agreement and the "Supplementary Agreement on the "Wanglaoji" Trademark License Contract signed by Guangzhou Pharmaceutical Group and JDB's parent company Hongdao Group were invalid, and Hongdao Group ceased to use them"Wanglaoji" trademark. This also means that the red cans sold on the market from May 2010 to the present are all infringing products, and GPC has the right to seek recourse for losses.

Guangzhou Pharmaceutical won the lawsuit! So this brand belongs to Guangzhou Pharmaceutical!

JDB is a British-funded company registered in the British Virgin Islands, and the boss is a fugitive who does not dare to set foot in the mainland for half a step. JDB spread false information and lied that Wang Laoji changed his name to deceive consumers, and I am ready to buy a few bottles to sue this hooligan,