What are the ways to obtain information on the Copywriting Research Law?

Copywriting method, also known as data search method, indirect investigation method, data analysis method or indoor research method. It is an investigative method of collecting, sorting, analyzing, and researching all kinds of information and intelligence that have been published for a certain purpose. Includes:

Collection of internal data, collection of external data and collection of data on the Internet.

E-interviews or offline surveys.

Copywriting method, also known as data search method, indirect investigation method, data analysis method or indoor research method. It is a research method that analyzes and studies the contents of the survey using various information and intelligence available inside and outside the company.

Scientific methods must be used in the survey, and the selection of appropriate survey methods has a great impact on the results of the survey. There are pros and cons to various survey methods, and only by understanding the various methods can you choose and apply them correctly.

Compared with field investigation, copywriting investigation has the following characteristics:

First, copywriting research is the collection of processed copywriting, rather than the collection of original materials.

Second, the copywriting investigation is mainly based on the collection of documentary information, which is specifically manifested in the collection of various documentary materials. In China, it is still mainly based on the collection of printed literature. There are many new characteristics of contemporary printed documents, that is, the number has increased dramatically, the distribution is very wide, the content is duplicated and crossed, and the quality is uneven.

Thirdly, the data collected by the copywriting survey includes both dynamic and static aspects, especially from a dynamic perspective, to collect various historical and current data that reflect the changes of the survey object.

The collection of copywriting research data is based on internal data, external data and Internet data. 1. The collection of internal data is mainly to collect various records of the activities of the subject of the investigation, mainly including the following four types: 1. Business data, including various materials related to the activities of the subject of the investigation, such as purchase orders, purchase orders, invoices, contract texts, invoices, sales records, salesman visit reports, etc.

Through the understanding and analysis of these data, we can grasp the situation of the commodities produced and operated by the enterprise, and the changes in the demand of different regions and users. 2. Statistical data, mainly including all kinds of statistical reports, various data such as production, sales, inventory, etc., and all kinds of statistical analysis data. Enterprise statistics are an important quantitative basis for studying the quantitative characteristics and laws of enterprise business activities, and are also the basis for enterprise decision-making.

3. Financial information is a variety of financial, accounting and analysis data provided by the financial department of the enterprise, including production costs, sales costs, various commodities and operating profits. The financial information reflects the occupation and consumption of the living labor and the physical labor of the enterprise and the economic benefits obtained, and through the study of these data, the development background of the enterprise can be determined and the economic benefits of the enterprise can be assessed. 4. Other information accumulated by the enterprise, such as usual newspaper clippings, various research reports, experience summary, customer opinions and suggestions, industry files and related videos and videos.

These materials have a certain reference role for market research. 2. Collection of external dataFor external data, external data can be collected from the following main channels: 1. Relevant information published by statistical departments and competent departments at all levels and all types.

The National Bureau of Statistics (NBS) and local statistical bureaus (NBS) regularly publish statistical bulletins and other information, and regularly publish various statistical yearbooks, including the number of population, national income, and the level of residents' purchasing power, which are all very authoritative and valuable information. In addition, the Planning Commission, the Ministry of Finance, Industry and Commerce, taxation, banking, and other competent departments and functional departments have also set up various investigative agencies to regularly or irregularly publish information on policies, laws and regulations, market supply and demand, and so on. This information has the characteristics of strong synthesis and wide coverage.

2. Information and relevant industry information provided by various economic information centers, professional information consulting institutions, various industry associations and federations. In order to meet the needs of various types of users, they usually also provide information **, consultation, retrieval and orientation services, which are important for obtaining information. 3. Literature and materials provided by relevant books, newspapers and magazines at home and abroad, including various statistical materials, advertising materials, market information and various materials.

4. Commodity catalogs, advertising specifications, patent materials and commodity price lists provided by relevant production and business institutions. Relevant information provided by local radio and television stations. In recent years, in order to meet the needs of the development of the situation, radio and television stations throughout the country have successively set up various special programs.

5. International information provided by various international organizations, academic groups, foreign embassies and chambers of commerce.

Summary. Hello, I am happy to answer your questions, the collection of internal information in the copywriting research method mainly includes the following: 1

Internal knowledge base: classify and store and manage valuable plans, plans, achievements, experience and other knowledge within the company to accumulate knowledge assets, promote knowledge sharing, training, reuse and innovation, and effectively reduce organizational operating costs. 2.

Company documents and reports: Collect all kinds of documents and data within the enterprise and internal data analysis, user feedback and other reports conducted by various departments. 3.

Verification by relevant departments: understand the information needed in the copywriting research, inquire and verify with relevant departments, and obtain authentic and reliable information. In summary, the collection of internal data in the copywriting research method mainly includes the company's internal knowledge base, company documents and reports, and verification by relevant departments.

Hello, I am happy to answer your questions, the collection of internal information in the copywriting research method mainly includes the following: 1In-house knowledge base:

Classify and store and manage valuable plans, plans, achievements, experience and other knowledge within the company to accumulate knowledge assets, promote knowledge sharing, training, reuse and innovation, and effectively reduce organizational operating costs. Oak Traveler 2Company Documents & Reports:

Understand the information needed in the copywriting research, inquire and verify with the relevant departments, and obtain authentic and reliable information. To sum up, the collection of internal information in the copywriting research method mainly includes the company's internal knowledge base, company documents and reports, and verification by relevant departments.

Hello, it is a pleasure to answer your question, the answer: behavior.

The observation investigation method is a method of directly observing and recording the behavior of the respondent without the respondent noticing, so as to macronize or collect market information by relying on his own and various recording tools.

Hello, it is a pleasure to answer your question, the answer: literature survey method.

Copywriting research is also known as data search method, indirect investigation method, literature investigation method or indoor research method.

Hello, it will be a pleasure to answer your questions, the answer: voluntary.

The passive questionnaire method is a research method in which the questionnaire is placed on the site and the questionnaire is voluntarily filled out while waiting for the visitor to visit.

Copywriting research, also known as second-hand research or literature research, refers to the process of querying and reading information related to a research project. The characteristics of the copywriting research method: indirect, historical, and inherited.

The steps of the copywriting research method: 1. Determine the query channel. 2. Conduct a literature search.

3. Implement literature collection. 4. Literature identification. 5. Research and application of literature.

Copywriting training refers to the evaluation of Wang's research method: 1. The advantages of copywriting research method. 1. It is not limited by time and space, and there is a lot of information.

2. It is more convenient and easy to obtain sensitive information, which can save time and experience. 3. The cost of the survey is low. 4. The content is relatively objective and suitable for longitudinal comparison.

Second, the shortcomings of the copywriting research method. 1. There are limitations and it is impossible to collect new situations and new problems in the market. 2. Unpredictability, the collected information cannot be directly applied.

3. Lack of intuitive sense and sense of reality, and high requirements for the ability of investigators.

Advantages of the Copywriting Method:1) Save survey resources. Save time, manpower and material resources, so as to reduce the cost of investigation and guessing the car;

2) It is not limited by time and space;

3) Macro understanding of market information.

4) Longitudinal analysis of the market situation.