What does cost effective mean for Mixue Bingcheng and why is it so cheap ?

When it comes to Michelle Bingcheng, many tea-drinking individual entrepreneurs will scold it for its market pricing, which has thrown the industry into a scuffle. However, it has no intention of provoking a ** war, and it has been opening stores in an orderly manner at its own pace and ** system. It started with 2 yuan ice cream and 3 yuan lemonade, and gradually enriched its variety, which is known as the model of getting rich silently.

Why does it last from the knockout round to the end? There are two important factors: the environment and the human factor.

First, the market environment

When making high-end products in Mixue Bingcheng, it belonged to the era of milk tea flavor blending, and entered the era of fresh milk and fresh fruit drinking. Although the price of some first-tier and second-tier brands was 15 yuan at that time, the market recognition in second-tier cities has not yet reached 15 yuan for a cup of milk tea. At present, the two well-developed high-end brands, Heytea and Naixue Tea, both started in the southern market, which has a relatively high degree of economic openness.

2. Human cognition

At that time, the understanding of high-end products was that the purchase cost was high and the gross profit margin was high. However, after doing so, it was found that the cost was also prohibitively high. Larger area and better decoration.

The overall image and quality of the clerk are high, and the labor cost is high. The high-end group is knowledgeable people, and the trend of new product development should keep up. To sum up, the high-end is the overall system improvement.

3. Consumption upgrading

The size of the market determines how far a business can go. Beginning in 2015, tea drinking will enter the era of consumption upgrading, starting from Hey Tea and Nai Xue, all of them have been raised one after another, as if the **sudden** has become an upgrade of consumption. Heytea did not say that consumption would increase, but it has always emphasized its third place.

More facts about consumption upgrades refer to people's dissatisfaction with traditional experiences. For example, Xiaomi satisfied people's imagination of the cost performance of smartphones through the Internet, and then there was a wave of machine exchange. It's always the last straw that crushes an upgrade, but it's never the first step to an upgrade.

It also means that cheap and high-quality genes are good genes with a broad quality base at all times.

Cost-effective means that it is more affordable, and the quality is okay, because its marketing strategy is like this, it is cheaper, but their cost is also relatively low.

Cost performance is the so-called buying a cup of milk tea, how much it costs, but whether it is worth spending so much money, this is the so-called cost performance, Honey Snow Bingcheng milk tea is cheap, the taste and texture are very good, and it is more cost-effective to drink a cup, which is the so-called cost performance.

Mixue Bingcheng: Franchise application

I don't think the ingredients themselves are very high, so he sells them very cheaply.

Maybe cost performance is only one aspect, the important thing is word-of-mouth and customer flow.

This should be because the ** of Mixue Bingcheng is very cheap, so the cost performance will be so high.

First of all, from the ingredients: fruit tea is basically jam with fructose molasses, then add a certain proportion of black tea, green tea or four seasons spring tea, and then add ice cubes and pure water, lemon series will generally put four pieces of lemon, there are standard grams. Milk tea is made with a certain proportion of pure water and milk tea powder, and the pearls are boiled by themselves, and they feel so fragrant every time they are cooked.

Ice cream is made by mixing milkshake powder with a certain proportion of purified water and then pouring it into an ice cream machine, which generally requires three and a half circles of height outside the ice cream, and five and a half circles of sundae (psMany customers will ask him to put more pearls or more jam or tea or the like, in fact, it is not that they are unwilling to put more for you, but because the recipe is like this, and the proportion will affect the taste).

Picture 2 of the product of Mixue Bingcheng

2.From the ** above: the store is expensive is three spells of Baba milk tea yuan, the cheap is ice cream 3 yuan, it is true that the profit is not high, but Mixue Bingcheng is fighting a ** war, the store is next to the school, basically opened, no one went to other milk tea shops, and the students' consumption power is limited, mainly relying on small profits and quick turnover.

3.Health: There will be special management personnel in the store to inspect, look at the health of the ground, cash register, kitchen, etc., and also see that the drink does not meet the standard of the formula, such as the gram of lemon, the date of the jam, etc., once it is unqualified, it will be fined more than four figures.

Like the ground, you have to drag it three or four times a day, the ice cream machine will be cleaned every night, and the jam is poured into the jar and the tea bucket is cleaned, and the water is purified water filtered by a special filter, which can be drunk directly!

Honey Snow Bingcheng product Figure 3

After that, let's summarize the reasons why Honey Snow Ice City is delicious and cheap.

The reason why Mixue Bingcheng is so cheap is because its pricing strategy is small profits but quick turnover, and there are chain stores all over the country, and the cost control is relatively in place, so Mixue Bingcheng is so cheap.

First of all, it may be due to its average taste, and the ingredients in it are relatively simple, and the labor cost and cost are relatively low, so the market is relatively cheaper.

The raw materials used are relatively cheap, and a lot of chemical pigments and additives are added, and at the same time, the investment in manpower and equipment is reduced to the greatest extent, so it is cheaper.

Mixue Bingcheng is so cheap, or because of the cost, because its cost is very low, so it is also very cheap.

Mixue Bingcheng is cheap, first of all, the raw materials used are relatively cheap, adding a lot of chemical pigments and additives, and at the same time reducing the investment in manpower and equipment to the greatest extent, so it is cheap.

The ** of milk tea is getting more and more expensive, and Honey Snow Ice City.

So cheap" because it's not expensive raw materials. The headquarters of Mixue Bingcheng always adheres to the principle of "high quality, low quality". It has its own factory and a complete industrial chain, allowing products from raw material purchase to R&D, processing and production, and then selling in stores, so as to achieve seamless connection, improve efficiency, and save a lot of time and money.

In this way, the franchisor can buy raw materials directly from the company's headquarters, and the raw materials are not too expensive.

There are several ways to open a store, which can greatly reduce operating costs.

Therefore, the products in the store are not too high. Although the best in Honey Snow Ice City is cheaper, the quality of its products is the best.

All ice creams are made in real-time. Fresh and high-quality raw materials are selected, and molecular ice cream liquid nitrogen refrigeration technology is used to make the taste smoother. No preservatives.

or artificial colors.

There are also a lot of shops in Honey Snow Ice City: when I first bought this drink at Honey Snow Ice City, I was crazy for a while. I bought it every time I went out. Its cost is really low, and if you buy more than 10 pieces of raw materials, you can do it many times.

The first point is that Mixue Bingcheng is aiming at the low-end market.

The materials are all of that kind of cheap grade, which is cheap in itself, but it is not that it is bad, but it is not high-end.

The second point is that the milk tea or fruit tea in Mixue Bingcheng is actually simple, there are not so many tricks, they are all basic styles, and the basic styles are definitely cheaper than those that are very complicated.

The third point is that Mixue Bingcheng has its own ** chain, the raw materials are produced by itself, the logistics are also very cheap, and the cost itself is low.

The reason why Mixue Bingcheng is so cheap may be that the raw materials are cheap, and in order to make small profits and quick turnover, it will be sold cheaply.

Because the materials they use are all natural, do not contain additives, and the company purchases raw materials in large quantities, so that there are many discounts in terms of procurement, and the raw materials that have not been processed are also cheaper, the problem is that the raw materials are so cheap, so their products will be so cheap.

First of all, you think it's so cheap, probably because its cost is relatively low, and secondly, I think it should be very low in terms of cost. He can sell one cup of Honey Snow Ice City, and I think he can make three cups of Honey Snow Ice City money, which is actually not cheap.

On the one hand, it is to expand marketing, attract customers, and attract consumers, and its raw materials are also relatively cheap.

One of the big reasons behind the cheapness of Mixue Bingcheng is the lower cost - 10 yuan for a cup of Mixue Bingcheng milk tea, the gross profit can reach 5 yuan. Although the product of Mixue Bingcheng is low, according to what it said when recruiting franchisees, Mixue Bingcheng stores can return to their costs in an average of 10 months, compared with the theorem of 8 losses, 1 draw and 1 profit of ten milk tea shops, regardless of whether this data has moisture, it has to be said to be a miracle.

Hello friends, it's not that Mixue Bingcheng is particularly cheap, but that the profit of milk tea is too high.

Mixue Bingcheng just lowered its profits a little, and it is easy to increase sales with a large number of stores, and then increase profits.

The reason why Mixue Bingcheng is so cheap is that it can be so cheap is related to his cost and its materials, the cost is low, and naturally it will not be too high.

The reason why Mixue Bingcheng is so cheap. Because the cost is relatively low, it is sold cheaper.

The reason why Mixue Bingcheng is so cheap is that the sales channels are convenient, and the raw materials are cheap, and in order to make small profits and quick turnover, it will be sold cheaply.

Hello! Mixue Bingcheng is not cheap, it is high-quality and cheap, economical, it should be a small profit but quick turnover, and it is a marketing method.

Why is Mixue Bingcheng so cheap Since the opening of the store, it has been so cheap, it may be a problem of low cost.

Why are Ice Honey City drinks so cheap? Maybe the ingredients of the drink are all water at first, and then a large cup full of spices is particularly delicious, particularly cost-effective, you can buy a large glass of mineral water for a few dollars, Jasmine lives for 34 yuan, and the ice and snow honey city is also three or four yuan, but people are a large cup of special trouble, especially delicious.

That's right, how expensive do you think these things are, and he is very cheap with those things he blends with a bottle. But it can't be said that all the things that are blended are fakes. Those things don't grow naturally, right, he must be cheap.

It's very cheap to do ** activities, these things are not expensive in the first place, and they are very expensive to fry.

The reason why Mixue Bingcheng is cheaper than others is that the product is simple to make, no pressure, firm low-price route, and strong raw material ** chain blessing.

1. The product is simple to make and no pressure

In fact, at that time, the lemonade of Michelle Bingcheng was so cheap, because the cost of these drinks was really very low. Actually, when I say this, everyone will think that this is too simple, but it is true. The things they sell are cheaper, and they will definitely attract a large number of consumers, so that they will only make money if they calculate it.

Because the crowd positioned by Mixue Bingcheng is students, the positioning of drinks is relatively low, and the main focus is on small profits and quick turnover, so the more people queuing up, the better the business of Mixue Bingcheng, and only when you make money, there will be more and more branches. For example, the cost of a cup of milk tea in Mixue Bingcheng is indeed not expensive, just like lemonade, which is actually one or two slices of lemon with water and sugar, so it is still very profitable.

2. Firm low-price route

In 1996, Zhang Hongchao, a native of Henan, discovered a business opportunity for shaved ice while he was in college. After a period of painstaking research, he took advantage of the summer vacation to set up a cold drink stall on the side of the road, specializing in shaved ice and other cold drinks, and named it "cold flow shaved ice". He rented a 20-square-meter shop on Wenhua Road in Zhengzhou and renamed it "Honey Snow Ice City".

From the beginning of the business, the low-price route has always been the unswerving route of Mixue Bingcheng. At that time, Mixue Bingcheng had a competitor, focusing on a high-value ice cream, but this ice cream had to be sold to kill this opponent, and Mixue Bingcheng was not much lower than others in terms of pricing, but it was based on cost.

3. Strong raw material chain blessing

When taking the low-price route, if there is no strong raw material ** chain blessing, it is tantamount to forcing yourself to a dead end. Nowadays, when you grab a large number of recipes and make drinks for free, an excellent chain system can itself increase the cost of admission to the products of the bubble tea shop, which is also reflected in the control of raw material resources.

Introduction: Mixue Bingcheng is a well-known milk tea brand in China, which is deeply loved by many student parties, which is not only cheap, but also has more flavors, satisfying customers with different preferences. So, at this time, some friends are puzzled, it's so cheap, what does it rely on to make money? <>

Unlike other milk tea brands, the biggest advantage of Mixue Bingcheng is that it has its own raw material processing plant, but this does not mean that the quality of milk tea is reduced. It strictly controls the materials of each branch, and all raw materials are provided by the headquarters. Many of the raw materials are relatively good, such as the milk source of ice cream is New Zealand, and the cost performance is really high.

After all, Mixue Bingcheng is a big brand, so when it comes to purchasing, the order quantity is very large. Everyone knows that lemonade is a hot product in their family, and drinking a glass of chilled lemonade on a hot summer day can quench your thirst and cool off. For example, when purchasing lemons, other beverage stores buy dozens of tons and dozens of tons, but there are more than 10,000 stores in Mixue Bingcheng across the country.

Due to the relatively large amount ordered, it has a strong bargaining power, and the ** given by the lemon merchant will definitely be cheaper. <>

Although its pricing is not high, it does not mean that they can't make money, because their consumer group is huge, and there are milk tea shops in Mixue Bingcheng in many places where urban and rural areas are combined, but these brands such as Hey Tea and a little bit are almost invisible in the township. <>

When a cup of milk tea is more expensive than our meal, drinking milk tea has become a hesitant thing, but a cheap milk tea shop like Mixue Bingcheng is really close to the people, and this brand is also more prominent in charity, for the Zhengzhou flood incident, it donated 50 million, which was well received by netizens. Some netizens even said that this was all saved by Snow King selling ice cream for a dollar, and they all expressed that they would support domestic products in the future.