Ask for an investigation into all my spending

You can go to the bank to type your bill.

With the development of society and the improvement of people's living standards, people's consumption needs are also changing, in order to fully understand people's consumption needs, we take tourism network consumption as an example to conduct a survey and research, the specific investigation report is as follows:

First, the basic situation.

In this survey, we conducted a survey in the form of an online questionnaire, and a total of 400 questionnaires were distributed, and 400 were issued, with an effective rate of 100%.

2. Data statistics.

1.Occupations: 9% of employees are junior employees, 6% are managers, 2% are civil servants, 67% are students, 2% are teachers, 5% are freelancers, and 9% are in other professions.

2.Monthly income: 55% below 1000, 27% for 1000-3000, 16% for 3000-5000, and 2% for more than 5000.

3.The importance of tourism: 2% think it is not important, 38% think it is dispensable, 31% think it is relatively important, 18% think it is important, and 11% think it is very important.

4.Reasons for buying travel products online: 13% out of curiosity, 24% for cheap, 7% for personal preferences, 24% for convenience, 2% for friend recommendations, and 30% for others.

5 The cost of travel: 56% of the travel expenses are less than 1000, 29% are 1000-3000, 9% are 3000-5000, and 6% are more than 5000.

3. Situation analysis.

From the above data, we can see that people's demand for tourism is still relatively large, of which 40% think that tourism is not important or dispensable, most of these people are due to economic income problems, if the economy allows, it is very likely to participate in tourism activities. Among them, we can see that the vast majority of tourism consumption is below 1,000 yuan, and high-consumption tourism accounts for only 9%. The majority of online purchases of swimming products are still the majority, among which the situation of thinking that the best is more prominent, indicating that people's travel consumption psychology is still normal.

It is to collect, record, organize and analyze the market demand for commodities and the rights related to this according to market research.

material of the paperwork. In other words, it is to use the laws of the socialist market economy to analyze, conduct in-depth and meticulous investigation and research, and reveal the laws and essence of market operation through the current situation of the market. The main ones are as follows:

The main contents include the number and composition of product sales objects, consumers' household income level, actual purchasing power, potential demand and their purchase intentions, such as the increase in consumer income, changes in demand levels, changes in consumers' demand for goods, and consumer psychology.

Consumption power composition, consumption habits, determinants of consumption behavior, division of consumer groups, determination of target consumer groups, consumer psychology research and other aspects.

Consumer survey is a survey of consumers' consumption behavior, and is a survey of consumers' usage habits and attitudes, also known as U&A research. It is widely used in household appliances, food, beverages, cosmetics, detergents, daily necessities and other fast-moving consumer goods and durable consumer goods industries. So how do you conduct effective consumer research?

According to the many years of industry experience in Shangshufang Information Consulting, the following research methods are summarized: Observation method refers to a method in which the investigator directly observes and records the situation of the survey object on the spot to obtain market information. Pros:

Avoid errors due to the knowledge of the respondent; Strong applicability; It is simple and easy to implement; The information obtained is objective and accurate. Disadvantages: Inability to observe intrinsic motivation and the reasons for behavior; It is more constrained by the investigator's own conditions; The observer has no control over the object of observation.

Household interviews: Interviews conducted by the investigator to the respondent's home; Through the questioning method, the interview-style questionnaire is used to ask questions one by one, and the other party's questions are recorded; It is also possible to give the self-administered questionnaire to the respondent by self-filling or retention method, explain the method, and wait for the other party to fill it out or come back later to collect the questionnaire. Advantages: face-to-face communication between the interviewer and the interviewee; It is suitable for long questionnaires, such as interviews that are more than 1 hour long.

Suitable for interviews where the product card is to be presented to the interviewee; It is suitable for visits that require an interviewer to demonstrate the operation. Disadvantages: It is difficult to reach the target respondent due to the impact of the respondent's lack of access, such as the security of the electronic door lock in the community, especially for high-end consumer goods; Due to the improvement of the respondents' security awareness, the rejection rate increased; Improvements:

The method of pre-screening the respondent group can be used, and the information consultation in the study room generally uses ** or other methods to communicate with the target respondent first, and then sends an interviewer to visit when the interview is accepted and the time is appropriate. Panel discussions consist of a trained moderator talking to a group's respondents in an unstructured, natural format, and the moderator is responsible for organizing the discussion. Pros:

The pressure of the group is eliminated, and the respondents do not have to say the most acceptable words of the group, and the attitude of the respondent is more honest; One-on-one interviews are conducted to see that the interviewee feels that he or she is the center of attention, and the desire to talk is more likely to be activated and more information will be revealed. It can probe the interviewee in depth, revealing the feelings and motivations hidden behind the superficial statements; Respondents do not need to maintain group order, and it is easier to play on a temporary basis. Disadvantages: high cost; low degree of participation of the client; The requirements for investigators in terms of interview skills are high; The time and physical exertion of the investigators is high, and the number of interviews in a day is limited.

Summary. Conduct research on high-end consumption places. For example, high-end dining establishments, high-end clothing stores, high-end jewelry stores, high-end entertainment venues, etc., people's actual consumption in these places can partly reflect the city's consumption capacity.

Hello, here's how to sort it out for you.

View the total retail sales of consumer goods in your location. The statistical department will make such statistics every year, and such data can be found in the department of the spine and the index, and there is a detailed explanation.

Conduct research on the sales of local supermarkets, vegetable markets, shopping plazas and other commodities. These places are closely related to people's daily lives and are places where people go shopping every day. In these places, we can grasp the consumption level of ordinary people.

Conduct seepage and crack investigation in the real estate industry. The development of the real estate industry, the actual transaction volume of real estate in every year, etc., can well reflect the city's consumption capacity.

Conduct research on high-end consumption places. For example, the actual consumption of people in these places, such as high-end dining establishments, high-end clothing stores, high-end jewelry stores, high-end entertainment venues, etc., can reflect the city's consumption capacity.

View financial data from banks. The savings and loans of the residents of Chenghu Monian City, and the situation of urban residents through bank transfers, etc., can also be seen in the actual consumption of the code cavity ability.

Do your survey. It can be concentrated in a certain community or community to conduct a questionnaire survey, and it can also be concentrated in a certain Naido or market, shopping plaza to conduct a questionnaire survey, and so on.

There is no specific data.

Do you need a survey?

I just want to know how high the spending power is in the downtown area of Shangzhi City.

You'll need to have someone do the survey over time to get the data. Laborious.