Why is such a hot Zhengxin chicken steak suddenly not popular?

I believe that many people have heard of the brand of Zhengxin chicken steak, and it can be seen in the streets and alleys, and it can be said that its existence has affected the fried chicken industry in my country. The time when Zhengxin Chicken Chop began to be active in the public eye should be around 2013, because it was this year that Zhengxin Chicken Chop began to become a franchise store.

Compared to many fried chickens, chicken steaks are all meat, and the taste is not bad, and the portions are quite large, so they are loved by many people, and they immediately opened up the national market. It only took a few years to gain a firm foothold and become a well-known brand in the fried chicken industry.

The popularity of Zhengxin chicken steak is not only due to their **, but also the degree of intimacy, when we eat fried chicken, we always feel relatively dry and greasy, Zhengxin chicken steak also takes this into account, so the ten-yuan chicken steak will also give you a drink, the drink is still optional, generally orange juice, cola, sour plum juice choose one of them.

In the past, it took a long queue to buy chicken chops, but now there are not many people to buy them, and I have to admit that Zhengxin chicken steak has reached a recession period in the industry, why is such a hot Zhengxin chicken steak suddenly not popular? First of all, we have to start with **.

A large part of the reason why Zhengxin chicken steak is accepted by the public is because its ** is cheaper than many fried chicken restaurants, but after Zhengxin chicken steak became popular, they made a price increase, from the original 10 yuan to 12 yuan, and their portion has also become less than that. So in the hearts of some people, Zhengxin chicken steak has changed from a civilian food to an expensive and scarce food.

This change in perception is actually very fatal, in addition to another important reason is that Zhengxin chicken steak has not developed new flavors since its development. Although the classics are timeless, their original chicken steak does not have a lot of characteristics, so it is easy for the audience to lose the freshness if they have been accepting a taste.

No matter how good the food is, if it is eaten for a long time, it will make people tired if the category is single, and the price increase is also a reason, which has more than doubled all the way, so it will be cold. Many people are reluctant to eat too much fried food for health reasons, so they will switch to other varieties.

I think it's because the ** of Zhengxin chicken steak has been raised, and the taste is not as good as before, so it has lost a lot of repeat customers, and it is not as popular as before.

Because Zhengxin Chicken Chop has always been the same, it has no innovation, no new things, so he is not popular.

The price has risen... I used to pay 10 yuan, and I also gave sour plum soup, but now it's good to be able to buy it at 12, and I don't have a drink yet...

Zhengxin chicken steak flavors include spicy chicken steak, crispy chicken steak, rattan pepper chicken steak, popping chicken steak and so on.

Chicken steak is very nutritious, tender and juicy, which can effectively promote appetite. It contains a large amount of vitamin A, vitamin B, dietary fiber, calcium ions, zinc ions, carotene and other nutrients, eating chicken steak in moderation can effectively provide energy for the body's metabolism, and can promote the metabolism of cholesterol in the body, play a role in lowering blood pressure and blood lipids. Because chicken steak does not contain chicken skin, it is very low in cholesterol and is a good food.

The harm of eating too much chicken cutlet:

1. Excessive toxic and harmful substances are produced.

The hygiene of fried food should not be neglected. First of all, the raw materials used for frying are unhygienic. Some illegal traders use raw materials that are almost bad or have already gone bad. The second is that the use of oil is unhygienic, and many unscrupulous traders often use gutter oil to fry food.

2. Destroying heart health.

A recent study shows that about 35% of heart attacks worldwide are directly linked to fried foods, but the higher the trans fat content in fried foods, the greater the risk of sudden cardiac death.

3. Increase the burden on the stomach and intestines, and it is difficult to digest.

Lipids are the most difficult to digest. Foods like fried chicken and fritters, although they make us feel full in a short period of time, a lot of fat and calories can seriously affect human health. In addition, fried food is usually hard and can harm our soft intestines and stomach.

4. Induce cancer.

The unsaturated fatty acids in oils produce a highly toxic polymer after repeated heating at high temperatures, which is very popular. In addition, fried foods like chicken cutlets also have nitrites added to them to prevent corrosion and the appearance of color. If consumed for a long time, there is a risk of cancer.

Refer to Encyclopedia - Chicken Steak for the content of the Hunger Rule.

First of all, the chicken steak is made with chicken breast as the main ingredient and some auxiliary ingredients, and is made by a simple frying process.

If you are attentive, you may find that when you eat chicken cutlets, there is always a layer of things on the surface of the chicken cutlets. The chicken cutlet is wrapped in breadcrumbs, and with the addition of breadcrumbs, the taste of the fried chicken steak is raised to a higher level, so it will appear that the more you eat, the more fragrant it is, and you will forget to return.

It is made of more than 20 ingredients and is perfectly paired with traditional Chinese medicine and pickled chicken powder.

The special secret recipe makes the chicken steak more flavorful, with a rich aroma, crispy on the outside and tender on the inside, and fragrant on the lips and teeth.

It selects more than 20 kinds of ingredients to make seasonings, and perfectly matches with traditional Chinese medicine and pickled chicken powder, a variety of special flavors, short-term marinating of chicken into the flavor, maintaining the delicious taste of meat, more in line with the Chinese physique.

Zhengxin Chicken Chop is a very well-known chicken steak snack brand in China, and the stores are also widely distributed across the country. I want to say that Zhengxin chicken steak has only been open to join for just 4 years, but it has quickly stood out in the chicken steak market, and there is no brand in the industry, and the profit is self-evident.

Don't think it's good to be fragrant, all kinds of seasonings. The original chicken steak of Zhenxin Chicken Steak is original and delicious.

Normal eating meat is easy to be addicted, among the many chicken steaks, the taste is addictive to Zhengxin and the boss of the chicken steak, and the others need to be strengthened.

Or the Dikezi chicken steak is more delicious, they have other things at home, there are more choices, and the taste is good.

There are more spices added, and you can taste the chicken steak under the effort.

Incense can be there, but addiction is problematic.

Zhengxin chicken steak has unique ingredients, plus delicious chicken steak, the taste will make you want to stop.

It's delicious to be addictive, so I recommend you to try it.

Summary. Opportunities for Zhengxin Chicken Chops; 1.The brand has high visibility and a high reputation in the market; 2.

The operation of the product itself is simple, the meal is fast, and it can save the customer's waiting time; 3.The professional technology and product equipment of the credit information chicken steak can ensure that the product is not fried and crispy on the outside and tender on the inside; 4.Less investment can greatly reduce the economic pressure on consumers, and judging from the development trend of Zhengxin chicken steak, it does not take much time for investors to recover their costs; 5.

Hurry up. Opportunities for Zhengxin Chicken Chops; 1.The brand has high visibility and a high reputation in the market; 2.

The operation of the product itself is simple, the meal is fast, and the wild plum can save the customer's waiting time; 3.The professional technology and product equipment of the credit information chicken steak can ensure that the product is not fried and crispy on the outside and tender on the inside; 4.Less investment can greatly reduce the economic pressure on consumers, and from the development trend of Zhengxin chicken steak, it does not take much time for investors to recover the cost; 5.

What kind of threat does Zhengxin chicken steak face?

At the moment when the economic level is constantly improving, more and more people choose to buy Zhengxin chicken steak products to meet their needs for food, so for the fried chicken industry, the profit margin of Zhengxin chicken steak brand is very high, the brand has continuously expanded the scale of the brand since its inception, and now Zhengxin chicken steak is also on the market with tens of thousands of franchise stores to establish a stove, occupying a larger share of the snack market, and the business chooses to join the brand, 200,000 yuan of entrepreneurial capital can join the store, Simple operation, simple to make money, development prospects are very broad.

Hello dear, the opportunities faced by Zhengxin Chicken Steak are: there is a mature and replicable foundation Successful Thinking 2: There is a core selling point Successful Thinking 3:

In line with the psychological expectations of the public consumption of Zhengxin chicken steak iconic "chicken steak + sour plum juice"**, first of all, Zhengxin chicken steak brand is a very well-known enterprise, it is precisely because of the good brand image, so it is worth recommending to everyone, the corporate image of Zhengxin chicken steak brand, Zhengxin joins hands to join Zhengxin Food is a characteristic business, integrating traditional snacks and snack foods as one of the direct chain food enterprises. With Zen eyes to borrow unique flavor, good quality and cheap food, I hope mine will be helpful to you, I wish you a happy life!

Speaking of Zhengxin chicken steak, I believe everyone is no stranger, with a big chicken steak all over the country, in just one or two years, this branch has been opened everywhere, no matter where you go, you can see Zhengxin chicken steak, and the queue is even more numerous, especially in the store near the school, the business is even hotter, after all, this fried food young people like to eat.

In fact, the reason why Zhengxin chicken steak can be so popular is mainly because of the high cost performance, basically every store will have an advertising banner, which reads "The original price is 15 yuan, now a discount of 10 yuan, and a glass of 5 yuan juice", which makes people feel very affordable, even eating and drinking is only 10 yuan, one can be full, it is much cheaper than KFC, and it is naturally loved by people.

But I don't know if you have noticed that the popularity of Zhengxin chicken steak has decreased recently, and there is basically no long queue scene, the store looks very deserted, and even many stores can't maintain it and close down frequently, why is this? Zhengxin Chicken Chops, which was once popular all over the country and had branches all over the country, has now fallen to the altar and business is becoming more and more deserted, in fact, these three reasons are very realistic.

The first reason is **, from the beginning of 8 yuan a piece to 12 yuan, and even some places sell 15 yuan a piece, ** is a lot more expensive, but the taste is getting worse and worse, and it is not as delicious as before. There is also the sour plum juice delivered here, the sweetness of each store is different, some are as light as water, some are sweet, and the flavor is obvious, so many people eat more and more insensitive, so naturally they don't buy it again.

The second reason is health problems, nowadays people pay attention to healthy diet and pursue health, so this fried food will naturally eat less, otherwise it is easy to get fat and acne.

The third reason is the most realistic, because the product is too simple, except for chicken steak is kebabs, grilled sausages, grilled corn or something, people will get tired of eating too much, so more and more people eat it. I don't know what everyone thinks about this?

Now it's much worse than before, and the portion size is greatly reduced, so many people won't eat it anymore. Gradually, their business was not as good as it used to be.

Health problems, nowadays people pay attention to healthy diet and pursue health, so this fried food will naturally eat less, otherwise it is easy to get fat and acne.

After all, there are so many gourmet restaurants that you can't really stand out without something unique.

You can't really stand out without being unique. Life is naturally short.

Snacks and fried foods have a peak period, people now pay attention to health, pay attention to maintenance, eat too much, it will definitely be very bad for the body, very bad for the intestines.

The pursuit of health, so this fried food will naturally eat less, otherwise it is easy to gain weight and acne.

Because this chicken steak is really not special, and it is not very delicious, and there are so many stores.

There are too many gourmet restaurants, and if you don't have something unique, you really can't stand out, and life is naturally short.

I think it's because people nowadays are looking for health, so they rarely eat this kind of food.

First: The publicity is strong, and let the popular stars endorse it, it will definitely be popular.

Second: The taste is good, the taste of Zhengxin chicken steak is really good, if the taste is not good, no matter how big the publicity is, it will not be popular.

Third: Hygiene is good before sensitivity, people with mountain branches may have diarrhea when they eat other chicken steaks, but regret Zhengxin chicken steak will not.