What is the experience of Mr. Yang Shishi?

Yang Shishi graduated from the Department of Arts and Crafts of Beijing Institute of Fashion Technology, and from 1990 to 1995, he participated in the art direction of CCTV variety shows, Jacky Cheung's concerts and other projects, and his advertising works have won the silver and bronze awards of the China Advertising Festival. In 1996, he followed Yang Shishi, the former general manager of Ogilvy & Mather Beijing, to found the famous advertising agency Guantang, and was responsible for the overall communication of the beverage group (iced black tea, oolong tea, fresh orange multi) in Shanghai, Beijing, Wuhan and Shenyang.

In 2000, Yang Shishi served in Meigao (China) Communication Group, successively serving as the director of customer group and the vice president of China Group. Prior to that, he has served a series of international brands such as Siemens Home Appliances, Kodak China Public Relations, Electrolux Small Home Appliances, Mitsubishi Elevator, Giant Bicycles, and French Tefal. The integrated communication case of Yantai beer in his charge won the Creative Marketing Effect Award at the New York Advertising Festival.

In 2004, Yang Shishi was appointed as the advertising director of Ogilvy and Mather, and was successively responsible for the brand communication of Changhong Group, Yili, Lulu, Jinliufu, Sohu Olympics, as well as Red Bull Functional Drinks and Enwei Pharmaceutical. Among them, in 2005, the "Rainbow October" and "Sensory Revolution" cases of Changhong's strategic transformation won awards at the China Marketing Festival.

In 2008, he served as the executive consultant of the marketing and publicity of the Ticketing Center of the 2008 Beijing Olympic Organizing Committee, the consultant of the Chinese Cultural Heritage Association, and the director of the New Citizen School, providing strategic planning and development advice for the ticketing and marketing management of the Beijing Olympic Games, Chinese cultural public welfare projects, and migrant workers' children's schooling projects.

In 2009, the establishment of the Zhi Cube brand strategy consulting company, the development trend of the Zhi Cube will be a professional consultant of brand strategy consulting, he is a comprehensive brand strategy consulting agency that combines advertising creativity and brand marketing and enterprise management and many other factors, so as to drive the entire enterprise to a broader road, which is a height beyond the reach of many competitors in the industry.

At the same time, Yang Shishi founded the Zhi Cube Training Institute to open public welfare training for college students, and the establishment of the "Zhi Li" project will provide support to three aspects: for the society, will use knowledge and experience to help the society solve employment problems; For students, we will provide training camps that truly enable students to know themselves and their work; For the enterprise, we will cultivate practical talents with long-term vision and practical work.

In June 2009, Yang Shishi published an audio-visual "How to Quickly Create Three-dimensional Brand Competitiveness" in CITIC Publishing House, which comprehensively explained how to build brand advantages in a relatively short period of time in the Chinese market "streamlined, fast and accurate".

He has always felt that he is worse than others and has always wanted to change. summed up the past 20 years, in fact, there are six words: big plan, big arrangement.

Without a big plan, people don't know where they want to go, and every step they take is scattered. You might as well try to make a plan, if you can't do it in five years, it doesn't matter, just reduce it by one year; If you can't do it for four years, it doesn't matter, subtract another year; Even if you try your best to make a plan for only three months, it's much better than not having a plan to run around.

There should be two kinds of goals: one is the direction to be reached, and the other is the direction to be aimed at. If there is direction, I relocate.

After the position is set, the arrangement of various resources and time will be determined, and then it can be leveraged. Good for the individual and the company, that is, their core competitiveness. Can't do it now?

Well, how long is enough? Is 12 months enough? Not enough, 24 months?

Inch by inch, approach, one day it will be reached.

If a person has a big goal, but his mind is immature, he must learn to break through himself mentally.

There are four foundations that need to be found:

The first is knowledge. In the workplace, no opportunity can help metrics. It is necessary to constantly consolidate one's knowledge structure. At the current development rate of the times, there is a 30% knowledge depreciation rate every year, and it is important to update knowledge while growing rapidly.

The second is insight. We must see more about how others do it, and we must know how to learn from it. A lot of so-called innovations are actually imitations.

It is necessary to look at what is the key point of people's operation, what is the process of transforming people's knowledge into value, and when there is a problem in mind, there are resources everywhere.

The third is boldness. After learning and absorbing, we can make breakthroughs to see if there can be newer innovations? Even if it is a micro-innovation, you have to learn to integrate.

The fourth is intellect. There are many people with knowledge, but there are very few people with wisdom, because there is too little thinking to turn knowledge into wisdom, so how to transform knowledge into productivity? "Cleverness" is not the same as "wisdom", cleverness has "eyes" and "ears", but wisdom has "heart".

There is a certain order in these four parts, knowledge is followed by insight, insight is followed by courage, and courage finally becomes wisdom, which is a layer of sublimation. Knowledge is the foundation, and if you don't read thousands of books, even if you can travel thousands of miles, you're just a postman.

After reading 10,000 books, even if you lack life experience, you always speak like a famous quote, it doesn't matter, at least you have established a knowledge system to express it smoothly.

There are many stages of career development, at the beginning of the stage, the period between the age of 23 and 28, is the stage when the tide rises, and in this process, the most important thing is professional ability;

In the five years from the age of 28 to 32, it is the stage of being managed to becoming a manager, and we must begin to understand that learning from a high school is a teacher and being a model;

Going back between the ages of 32 and 37, what you need to consider is whether you can better take charge of yourself and manage the advance and retreat;

The first five years are professional, the second five years are management, and the third five years are management.

Superficial people write all their ideals on their faces, and those who can really achieve them are those who engrave their ambitions in their hearts.

I just relied on myself but did not succeed, in the hard work, I do not feel bitter, I only feel that I will gain a lot of valuable experience every day.

One year, on Teacher's Day, there was a program in Chinese education, I really don't know what it was called, interviewing Guan Ling, Yang Shishi, and Lu Qin. I remember Yang saying there that he was the first in his grade in Chinese and the second to last in his overall grade, and it was because of this that the teacher let him study art and was successfully admitted to university. As for you saying that he graduated from a technical school before, I don't know.

Support the job!

He studied art, because the requirements for mathematics are not to score zero, and at the age of 20, he entered the Children's Palace to study, and the teacher mistook him for his parents.

The first girlfriend was met by them in college, and it took 4 years from college to work, and when the girl was married, the girl married someone else. The second girlfriend was met at work, and later the girl wanted to go abroad, and the stone funded and helped, and as a result, she married a foreigner.

You also like to watch jobs come and go! I basically read every issue, and I don't know that Yang Shishi has a girlfriend! Seeing that he is so old, he should also have a family!

It seems to have been a long time, and I heard from a friend that he said that he was on the job.

Teacher Shi mentioned on Weibo that he has ankylosing spondylitis, and I hope he can ** as soon as possible.

Teacher Yang: Hello, I don't know what is good to say, the key is trust, I know that there is an earthwork here that can cure your disease.

I don't really know about this.

It was broadcast, and it was broadcast on the evening of December 3, which was the second phase of the 2011 Hengan Group College Student Workplace Challenge.

Brother Shi has ankylosing spondylitis, he can't stand for too long, he stands for hours every time he records the show, and Brother Shi has a lot of things to do, and now it is celebrating its third anniversary, so he is needed more and more, and Brother Shi will not come to work in the future.

The people who come and go are all experts in the workplace, and they are usually very busy at work, and they just take time out to record the show, and it is estimated that they will come back to record the show after a while. Don't worry, Mr. Yang Shishi won't not record it. Wait a little longer.

No, no. Isn't he going to be on the UK show? It will be broadcast on the evening of October 4.

It's not that I don't record it, maybe I'm busy, I should still come when the schedule is scheduled, I like him a lot.

They will have their own business, so it won't come up very often.

Personal book: "How to quickly create three-dimensional competitiveness of the brand".

How to quickly create a three-dimensional competitiveness of the brand", "Crossing the River by Feeling the Stones".